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63

tree swing

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 88Conversion 27Competition 78Returns 95Price range 79Avg price 94Brand share 88Review moat 74Quality gap 35

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great£22.69

avg listing price — sweet spot $15–$100

Growth

Great+91.3%

90-day search growth — must beat 0% to launch

Brand share

Great47%

top-5 brand share — no brand owns this niche

Price range

Great£6.46–£49.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good523.58

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£25K

£25K/yr · 51K searches

According to Flapen's Amazon United Kingdom niche tracking, tree swing is a £25K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

tree swing market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
£17K–£23K
units × avg price
Conversion rate
2.2%
Avg BSR
#59
Page quality
0%
Prime
84%
Sponsored
89%
Out of stock
7.4%
Avg brand age
42 months
Avg seller age
189 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

30

Top-5 brand share

47%

Top 20: 96%

Top-5 click share

37%

Top 20: 81%

Open market

47%

  • Jaques of London15%
  • VonHaus12%
  • KINSPORY7%
  • IFOYO7%
  • REDCAMP6%
  • SereneLife6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +91.3% search growth over the last 90 days.
5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.7×

Top tree swing search terms

  • tree swing35K/yr
  • swing attachments13K/yr
  • rope swing seat3K/yr
All search terms

Top tree swing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£7506%£1K9%£2K12%£3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about tree swing

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality and very easy to install”

Value For Money14%

“Excellent value for money”

Fun/Entertainment Experience11%

“Great fun”

Strength9%

“Nice and sturdy”

Advertised Vs Actual Product7%

“Better than expected”

Assembly/Installation6%

“Easy to put together”

Durability5%

“Its really sturdy”

Size-Overall5%

“Simple to fit kids love it”

Comfort-Overall5%

“So comfortable and looks great”

Color3%

“Easy to put up, beautiful colours”

What buyers complain about

Color20%

“No colour choice”

Durability17%

“Broke within the week”

Quality-Overall10%

“Cheap and cheerful”

Size-Overall10%

“Not as big as I thought”

Adjustability/Rotatability/Reclining7%

“Height not adjustable”

Assembly/Installation7%

“Assembly problems”

Weather Proof7%

“doesnt withstand weather very well”

Value For Money3%

“very poor value for money”

Wood Quality3%

“a peice of wood has fallen off after acouple weeks”

Advertised Vs Actual Product3%

“The product listing indicates it is, but having contacted the seller they admitted this is not the case”

Top return reasons

Size-Overall42%
Color10%
Add-Ons/Attachments6%
Frame Quality4%
Comfort-Overall4%
Strength3%
Quality-Overall3%
Compatibility-Overall3%
Mechanism Issues2%
Adjustability/Rotatability/Reclining2%

Common questions

Is tree swing profitable to sell on Amazon United Kingdom?
The niche generates £25K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +91.3%. Flapen's verdict: Worth a look (63/100).
How competitive is the tree swing niche?
25 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in tree swing?
Top complaints mined from reviews: Color, Durability, Quality-Overall. The return rate is 1.0%.
When does demand for tree swing peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.7× the quietest.
What does it cost to enter the tree swing niche?
Listings span £6.46–£49.21; the average listing price is £22.69 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.