tree guards
Worth a lookShows a thin review moat (58 avg reviews), but a small market ($37K/yr) keeps it on the watch list.
Review moat
Incredible57.85avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Good£6.94–£37.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.76avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 60K searches
According to Flapen's Amazon United Kingdom niche tracking, tree guards is a £37K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
tree guards market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £41K–£55K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #394
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 81%
- Out of stock
- 20.4%
- Avg brand age
- 33 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
19
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
22%
- LZMDISU28%
- Plantalaya25%
- IYWYI8%
- Lawei8%
- Woodside5%
- Elixir Gardens5%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -24.7% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 2.2×
Top tree guards search terms
- tree protectors13K/yr
- tree guards18K/yr
- tree trunk protector6K/yr
- tree guard9K/yr
- tree protectors tubes6K/yr
- spiral tree guards4K/yr
- tree guards plastic spiral3K/yr
Top tree guards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spiral Tree Guards - Plastic Protector Tubes 38mm x 600mm - Saplings & Plant Tube Protectors from Dogs & Animals 24 (5)
Plantalaya£11.744.7★12 rev
LZMDISU 7 Pack Tree Trunk Protectors Expandable Tree Guard Green
LZMDISU£12.414.0★119 rev
Lawei 16 Pack Tree Trunk Protector Plant Guard Protectors with Zip Ties Garden Protection Tree Wraps Cages for Damaged Bark Extendable Shrub Protectors from Trimmers Mowers & Sun Scald
Lawei£15.724.7★62 rev
LZMDISU 3 Pack Tree Trunk Protectors Expandable Tree Guard Green
LZMDISU£7.823.8★42 rev
Spiral Tree Guards - Plastic Protector Tubes 38mm x 600mm - Saplings & Plant Tube Protectors from Dogs & Animals 24 (10)
Plantalaya£13.264.7★12 rev
Newest
by launch dateSpiral Tree Guards - Plastic Protector Tubes 38mm x 600mm - Saplings & Plant Tube Protectors from Dogs & Animals 24 (5)
Plantalaya£11.7412 rev
Spiral Tree Guards - Plastic Protector Tubes 38mm x 600mm - Saplings & Plant Tube Protectors from Dogs & Animals 24 (10)
Plantalaya£13.2612 rev
UNIFAMILY Tree Trunk Protector 6 Pcs Metal Tree Protectors With 24 Ties And 18 Stakes Mesh Tree Guards to Protect Bark from Deer and Trimmers
UNIFAMILY£17.161 rev
16PCS Plant and Tree Trunk Protector Guard Garden Protection Tree Wraps Cages with Zip Ties Expandable Protectors Tube from Trimmers Mowers Plastic Nursery Mesh Tree Bark Protector for Shrubs Saplings
IYWYI£17.2622 rev
10PCS Plant and Tree Trunk Protector Guard Garden Protection Tree Wraps Cages with Zip Ties Expandable Plastic Protectors Tube from Trimmers Mowers Nursery Mesh Bark Protector for Saplings Shrubs
IYWYI£11.9215 rev
Trending
90-day click momentumSpiral Tree Guards - Plastic Protector Tubes 38mm x 600mm - Saplings & Plant Tube Protectors from Dogs & Animals 24 (5)
Plantalaya£11.744.7★
Spiral Tree Guards - Plastic Protector Tubes 38mm x 600mm - Saplings & Plant Tube Protectors from Dogs & Animals 24 (10)
Plantalaya£13.264.7★
16PCS Plant and Tree Trunk Protector Guard Garden Protection Tree Wraps Cages with Zip Ties Expandable Protectors Tube from Trimmers Mowers Plastic Nursery Mesh Tree Bark Protector for Shrubs Saplings
IYWYI£17.264.8★
10PCS Plant and Tree Trunk Protector Guard Garden Protection Tree Wraps Cages with Zip Ties Expandable Plastic Protectors Tube from Trimmers Mowers Nursery Mesh Bark Protector for Saplings Shrubs
IYWYI£11.924.4★
CTYUEYUN 7PCS Tree Trunk Protectors Sapling Bark Protectors Tubes
CTYUEYUN£6.942.5★
What buyers say about tree guards
What buyers praise and complain about, mined from review topics.What buyers love
“These appear to be well made”
“Strong tree guards”
“Easy to use”
“Excellent Protection”
“Easy to assemble”
“They do the job perfectly”
“Decent value”
“so could be useful for protecting other plants”
“It's very durable”
“with a little perseverance they fit well”
What buyers complain about
“Very strongly made a little tricky to construct”
“Difficult to use”
“Break easy”
“Not fit for purpose would not buy again”
“The tree is an awkward shape”
“Doesn't hold”
“Poor quality”
“So, I went back onto the website and read the instructions, which revealed I was doing it all wrong”
“a thick black plastic”
“Didn't work for me so returned”
Top return reasons
Common questions
- Is tree guards profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 26 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -24.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the tree guards niche?
- 17 brands and 19 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in tree guards?
- Top complaints mined from reviews: Assembly/Installation, Ease Of Use, Durability. The return rate is 0.7%.
- When does demand for tree guards peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the tree guards niche?
- Listings span £6.94–£37.67; the average listing price is £13.76 (sweet spot $15–$100). The average incumbent carries 58 reviews — the moat a new listing must climb.