Tray Organiser
MaybeReturns run at only 1.1% of orders. But shoppers spend only $30K a year here, so Tray Organiser is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £30K/yr73K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 35%top-5 click share · 36 brands · 69 sellers
Flapen Score
Tray Organiser against its category
The dotted line is the Home & Garden average. Past it, Tray Organiser is stronger. Inside it, weaker.
Market
The Tray Organiser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tray Organiser 73K times last year and spent an estimated £30K. The top 5 brands take 46% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £30Ka year
- Top search term
- tray organiser20K searches a year
02 · Price
A sale here is worth £11.55.
Listings sell for £11.55 on average, from £3.05 to £24.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.55 that is £0 to £1K a year per listing.
- Average price
- £11.55under the $15 to $100 sweet spot
- Price range
- £3.05–£24.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #102 within Racks & Holders. It carries 898 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 96%
- Out of stock, average day
- 6.4%
- Average rank
- #102in Racks & Holders
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 898per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 2 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Tray Organiser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Plastic Organizer - Accessory Tray Rectangular Desk Tray for Papers and Office Supplies Modular Stackable Design 23.8 x 17 x 5 cm White
- Price
- £4.55
- Rating
- 4.5/5
- Reviews
- 2,148
- Age
- 7y ago

A4 Black Plastic Letter Trays with Risers 3 trays Stackable Desk Document Organiser
- Price
- £10.05
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 6mo ago

TATAY Plastic Storage Basket A4 Bohol | Drawer Organiser | Minimalist Functional Design | Home & Office Organisation | Recycled BPA-Free Plastic | 26.5x35x5.5 cm Green
- Price
- £3.37
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 2y ago

4 Pack A4 Acrylic Letter Tray Clear Document Organizer Sturdy Premium Stackable Filing Organizer Trays for Magazines Notes A4 Size File Paper Transparent Desk Tray
- Price
- £17.69
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 4mo ago

5 Star Black A4 Plastic Letter File Trays Including Risers. (3 Trays/2 Riser Sets)
- Price
- £10.82
- Rating
- 4.5/5
- Reviews
- 1,347
- Age
- 11y ago
Trending
90-day click momentum
Rexel Choices A4 Letter Tray Stackable & Stepped Document Organiser with Textured Sides Label Area Sturdy Plastic Black Pack of 4 2115735
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 3mo ago

TATAY Plastic Storage Basket A4 Bohol | Drawer Organiser | Minimalist Functional Design | Home & Office Organisation | Recycled BPA-Free Plastic | 26.5x35x5.5 cm Green
- Price
- £3.37
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 2y ago

4 Pack A4 Acrylic Letter Tray Clear Document Organizer Sturdy Premium Stackable Filing Organizer Trays for Magazines Notes A4 Size File Paper Transparent Desk Tray
- Price
- £17.69
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 4mo ago

EasyOFC 3-Tier Mesh Desk Organiser Letter Tray with Handle A4 Paper File Holder for Office Home School Black
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 10mo ago

A4 Black Plastic Letter Trays with Risers 3 trays Stackable Desk Document Organiser
- Price
- £10.05
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 6mo ago
Newest
by launch date
Rexel Choices A4 Letter Tray Stackable & Stepped Document Organiser with Textured Sides Label Area Sturdy Plastic Black Pack of 4 2115735
- Price
- £10.55
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 3mo ago

4 Pack A4 Acrylic Letter Tray Clear Document Organizer Sturdy Premium Stackable Filing Organizer Trays for Magazines Notes A4 Size File Paper Transparent Desk Tray
- Price
- £17.69
- Rating
- 4.7/5
- Reviews
- 99
- Age
- 4mo ago

A4 Black Plastic Letter Trays with Risers 3 trays Stackable Desk Document Organiser
- Price
- £10.05
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 6mo ago

EasyOFC 3-Tier Mesh Desk Organiser Letter Tray with Handle A4 Paper File Holder for Office Home School Black
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 10mo ago

HIHOBDAY 3 Tier Paper Organiser Mesh Letter Tray Metal Magazine File Desk Storage For Office School Home Black
- Price
- £11.56
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
69
Top-5 brand share
46%
Top 20: 87%
Top-5 click share
35%
Top 20: 75%
Open market
49%
- Amazon Basics18%
- Rexel8%
- TATAY8%
- ARTH7%
- OS Smart Choice5%
- StowBin5%
Demand
Tray Organiser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.4× · 8 of 12 months tracked
Search terms
Top Tray Organiser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tray organiser20K/yr
- a4 tray12K/yr
- a4 paper tray9K/yr
- a4 letter tray7K/yr
- desk trays stackable 3 tier5K/yr
- letter trays stackable4K/yr
- stackable trays4K/yr
- a4 trays5K/yr
- office trays stackable 3 tier5K/yr
- stacking trays3K/yr
Reviews and returns
What reviews say buyers love and hate about Tray Organiser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pen drawer a bit too small
Not fit for the purpose
Too small
Fiddly to put together
Slightly harder to assemble than expected
Very fiddly to put together
Parts missing - quite cheap quality
Not good quality
Even at a discounted price it was expensive for the quality
doesnt seem particularly sturdy
a bit flimsy
It's not particularly sturdy
Not worth the price
a little expensive for what you get
over priced
Love
Great, easy to build & good quality
Excellent product
Really well made
Sturdy material
Very strong baskets
It looks sturdy with stickers under
Good value
Good value for money
Great value
Really easy to assemble
Really easy to use and set up
So easy to install
As described
Exactly as advertised
Just what I needed
Return
1.1% Return rate 79% Fixable by listing
Pen drawer a bit too small
Not fit for the purpose
Too small
Parts missing - quite cheap quality
None of the parts fitted, cheaply made and send back
Parts missing - quite cheap quality
Not good quality
Even at a discounted price it was expensive for the quality
doesnt seem particularly sturdy
a bit flimsy
It's not particularly sturdy
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tray Organiser questions
Answered from the same tracked data.









