Is tray bake tins for baking profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.7%. Flapen's verdict: Skip it (43/100).

How competitive is the tray bake tins for baking niche?

19 brands and 52 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in tray bake tins for baking?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Size-Overall. The return rate is 1.1%.

When does demand for tray bake tins for baking peak?

Demand peaks in Sep–Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the tray bake tins for baking niche?

Listings span £5.07–£19.07; the average listing price is £9.85 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.

tray bake tins for baking

Skip it

Soft demand (-32.7% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great389.2

avg incumbent reviews — the moat a new listing must climb

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.85

avg listing price — sweet spot $15–$100

Price range

Okay£5.07–£19.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£43K

£43K/yr · 89K searches

Growth

Bad-32.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, tray bake tins for baking is a £43K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

tray bake tins for baking market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £39K–£49K; units × avg price
Conversion rate: 4.9%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 5.1%
Avg brand age: 41 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

31%

RHOLET20%
Chef Aid20%
MasterClass9%
CZMTBO8%
Delahunt Catering Supplies7%
TIJAR5%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -32.7% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 1.7×

Open Trend

Top tray bake tins for baking search terms

tray bake tin20K/yr +3.9%2.3% conv.
traybake tin27K/yr -38.2%2.2% conv.
tray bake8K/yr -62.8%0.3% conv.
tray bake tins5K/yr -8.6%1.2% conv.
20cm x 30cm baking tin4K/yr -3.4%1.1% conv.
traybake5K/yr -48.5%0.6% conv.
tray bake tins for baking15K/yr -71.8%2.5% conv.
traybake tins3K/yr -30.1%2.0% conv.

All search terms

Top tray bake tins for baking products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rholet Brownie Tin Large Traybake Roasting Tray

RHOLET£11.404.7★958 rev

Chef Aid Non-Stick Steel Roasting Tray Measuring 36.5 x 24.5 x 5.5 cm Approx with Deep Sides Making This a Ideal Roasting Tin use for Meat Vegetables Sides and More Grey

Chef Aid£5.764.4★515 rev

Chef Aid Non-Stick Brownie Tray Baking Tin for Traybakes Flapjacks & Brownies Easy Clean Bakeware Grey 28.5 x 18 x 3 cm

Chef Aid£5.074.4★325 rev

MasterClass Brownie Tin with PTFE PFOA and BPA Free Non Stick Robust 1mm Thick Carbon Steel 34 x 20cm Rectangular Tray Bake Pan

MasterClass£7.604.7★1,648 rev

2 PCS Baking Tray Set Stainless Steel Bake Deep Cake Tin Baking Sheet Pans Dishwasher Safe Rectangle Traybake Tin for Brownie Lasagna 30×25×5.5cm

CZMTBO£12.494.4★9 rev

Newest

by launch date

2 Pcs Stainless Steel Baking Trays 26.5cmx20.5cm Traybake Tin for Oven Deep Edge Swiss Roll Tin Mirror Finish & Dishwasher Safe Versatile Small Baking Tray for Cooking and Serving

HAOXIZI£5.662 rev

3mo ago

Dexpally Brownie Tin Brownie Pan Brownie Tin with Dividers 18-Cavity Non Stick Brownie Tray for Oven Baking Bread Precut Brownie Tray for Professional Slices Oven Baking Roasting 31x20x4cm

Dexpally£11.723 rev

4mo ago

2 PCS Baking Tray Set Stainless Steel Bake Deep Cake Tin Baking Sheet Pans Dishwasher Safe Rectangle Traybake Tin for Brownie Lasagna 30×25×5.5cm

CZMTBO£12.499 rev

9mo ago

Baking Tray Set of 2 Carbon Steel Baking Sheet Pan Non-Stick Oven Tray 31.9 x 22 x 5cm Rectangle Deep Cake Tin for Roasting Baking Brownie Lasagna Flapjack Easy Clean Healthy & Sturdy (Black)

Harnovlis£11.5314 rev

9mo ago

Fusion Bliss Non-Stick Baking Tray Set for Oven Heavy Duty Carbon Steel Roasting Trays & Oven Trays Bakeware for Cookies Cakes and Cooking Trays Assorted. Hand wash Recommended (Pack of 3)

Fusion Bliss Shop£19.07204 rev

1y ago

What buyers say about tray bake tins for baking

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Excellent product”

Size-Overall13%

“Excellent size”

Value For Money11%

“Good value for money”

Ease Of Cleaning9%

“clean up great”

Baking6%

“Great for baking tray bakes”

Ease Of Use5%

“So much easier”

Advertised Vs Actual Product5%

“Does the job”

Strength4%

“The trays feel solid and heavy-duty, not flimsy at all”

Non-Stick Coating3%

“Non-stick actually works”

Cooking Experience3%

“The baking tray is ideal for cooking various items”

What buyers complain about

Adhesion/Stickiness23%

“Not Non stick”

Quality-Overall16%

“Not good for purpose”

Size-Overall14%

“sadly I assumed the size was an interior measurement”

Rusts/Corrodes10%

“They have started to rust”

Value For Money7%

“Expensive little tin”

Strength3%

“The trays were not very robust”

Ease Of Use3%

“Not as easy as it looks”

Jamming/Clogging3%

“so far everything has stuck”

Paint Quality3%

“The stainless steel coating started coming off”

Weight Heavy1%

“much heavier than I thought it would be”

Top return reasons

Size-Overall81%

Quality-Overall3%

Thickness3%

Scratch Resistance2%

Adhesion/Stickiness1%

Advertised Vs Actual Product1%