Tray
MaybeThe top 5 brands take only 36% of clicks. But demand is soft, at -20.7% this quarter, so Tray is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £422K/yr1.6M searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 23%top-5 click share · 70 brands · 121 sellers
Flapen Score
Tray against its category
The dotted line is the Home & Garden average. Past it, Tray is stronger. Inside it, weaker.
Market
The Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tray 1.6M times last year and spent an estimated £422K. The top 5 brands take 36% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £422K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £422Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- tray366K searches a year
02 · Price
A sale here is worth £9.67.
Listings sell for £9.67 on average, from £1.81 to £21.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £9.67 that is £2K to £5K a year per listing.
- Average price
- £9.67under the $15 to $100 sweet spot
- Price range
- £1.81–£21.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #97 within Dishware & Serving Pieces. It carries 984 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 91%
- Out of stock, average day
- 6.4%
- Average rank
- #97in Dishware & Serving Pieces
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 984per listing
- Listings tracked
- 102
04 · Newcomers
Amazon counts 3 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Tray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Essen 2-Pack Serving Tray Set Non-Slip Lap Boards with Grip Handles Ideal for Food Prep Tea Breakfast in Bed Plastic Tray for Stable Dining Dishwasher Safe (Black/Black)
- Price
- £6.53
- Rating
- 4.7/5
- Reviews
- 3,370
- Age
- 2y ago

Vencier Bamboo Serving Trays - Set of 3 | Wooden Platters | Raised Edges & Lightweight | Perfect for Breakfast in Bed & Tea | Board with Handles
- Price
- £14.52
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 5y ago

Amazon Basics Plastic Organizer - Accessory Tray Rectangular Desk Tray for Papers and Office Supplies Modular Stackable Design 23.8 x 17 x 5 cm White
- Price
- £4.55
- Rating
- 4.5/5
- Reviews
- 2,148
- Age
- 7y ago

Essen 2-Pack Serving Tray Set Non-Slip Lap Boards with Grip Handles Ideal for Food Prep Tea Breakfast in Bed Plastic Tray for Stable Dining Dishwasher Safe (Grey/White)
- Price
- £6.60
- Rating
- 4.7/5
- Reviews
- 3,370
- Age
- 4y ago

Zuvo Anti-Slip Food Serving Tray with Handles (Set of 2) BPA-Free Plastic Lightweight & Durable Couch Trays for Eating & Drinks (Black)
- Price
- £5.48
- Rating
- 4.6/5
- Reviews
- 1,624
- Age
- 4y ago
Trending
90-day click momentum
Yangbaga Serving Trays with Handles-Set of 7-Wooden Platters | Wooden Trays Anti-Slip Rectangular| Serving Trays for Parties |Multipurpose Trays Perfect for Food Tea Coffee Drinks
- Price
- £16.30
- Rating
- 4.5/5
- Reviews
- 1,518
- Age
- 5y ago

HENDI 878750 Fast food trays small black 265 x 345 x (H)20 mm
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 2,200
- Age
- 8y ago

Fibogollo Set of 2 Acacia Wood Serving Tray with Handles Decorative Trays Platter Breakfast Tray in Bed Food Drinks Trays for Eating Working Storing
- Price
- £19.85
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

HENDI 878958 Fast food trays medium black 305 x 415 x (H) 20 mm
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 2,200
- Age
- 10y ago

Vencier Bamboo Serving Trays - Set of 3 | Wooden Platters | Raised Edges & Lightweight | Perfect for Breakfast in Bed & Tea | Board with Handles
- Price
- £14.52
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 5y ago
Newest
by launch date
Lifewit Plastic Serving Tray White Serving Platters for Party Food BPA Free Trays for Charcuterie Dishes Reusable Platter for Snacks Fruit Cookies Sandwich Set of 4 34 x 24 cm
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 2,513
- Age
- 7mo ago

Amazon Basics Wooden Serving Tray Acacia Wood 43.18cm x 30.48 cm
- Price
- £11.85
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 8mo ago

Fibogollo Set of 2 Acacia Wood Serving Tray with Handles Decorative Trays Platter Breakfast Tray in Bed Food Drinks Trays for Eating Working Storing
- Price
- £19.85
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago

Set of 2 Rectangular Serving Trays Kitchen Trays Fast Food Breakfast Trays Serving Trays Snack Trays White Gastro Tray Serving Plates Coffee Tray Reusable (12.2 x 8.66 Inch)
- Price
- £6.32
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago

Grey Deep Multipurpose Plastic Rectangular Household Trays Indoor & Outdoor Use Storage Solution (1)
- Price
- £12.05
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
70 rising
Sellers
121
Top-5 brand share
36%
Top 20: 70%
Top-5 click share
23%
Top 20: 52%
Open market
59%
- essen13%
- Amazon Basics7%
- Zuvo6%
- Vencier5%
- HENDI5%
- DIVCHI5%
Demand
Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Tray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tray366K/yr
- serving tray217K/yr
- wooden tray187K/yr
- trays136K/yr
- plastic tray99K/yr
- trays for food serving78K/yr
- tea tray84K/yr
- food tray68K/yr
- small tray59K/yr
- food trays40K/yr
Reviews and returns
What reviews say buyers love and hate about Tray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dont fit
Bit small
Not the size as described
The overall build quality is extremely poor
Awful quality
Disappointed with low quality of production of this
Not quite as strong as it appears to be
Flimsy
very flimsy
very small for price
over priced
not worth the money
Ordered these for sandwiches they are not deep enough for a basic triangle as not deep enough
Abit thin & flimsy
Thin brittle plastic
Love
Very good strong quality
Good quality not flimsy
Amazing quality
Good value for money
Excellent value for money
Fair price
they fit snugly
the perfect size
True size
Just what I needed
As described
Better than expected
Great sturdy table
They are sturdy
Good sturdy tray
Return
1.0% Return rate 76% Fixable by listing
Dont fit
Bit small
Not the size as described
The overall build quality is extremely poor
Awful quality
Disappointed with low quality of production of this
I received two different colours
Colours are a little odd
Pale colour
Not quite as strong as it appears to be
Flimsy
very flimsy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tray questions
Answered from the same tracked data.









