Tray
Tray shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Tray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tray is a £422K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 59/100.
Tray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.7% over the last 90 days and 2.6% of searches end in a purchase.
£422K
revenue / yr
Who owns the niche?
The top 5 brands hold 36% of demand, so 64% of the market is open.
64%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 102 products
Top Tray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Essen 2-Pack Serving Tray Set Non-Slip Lap Boards with Grip Handles Ideal for Food Prep Tea Breakfast in Bed Plastic Tray for Stable Dining Dishwasher Safe (Black/Black)
- Price
- £6.53
- Rating
- 4.7/5
- Reviews
- 3,370
- Age
- 2y ago
Vencier Bamboo Serving Trays - Set of 3 | Wooden Platters | Raised Edges & Lightweight | Perfect for Breakfast in Bed & Tea | Board with Handles
- Price
- £14.52
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 5y ago
Amazon Basics Plastic Organizer - Accessory Tray Rectangular Desk Tray for Papers and Office Supplies Modular Stackable Design 23.8 x 17 x 5 cm White
- Price
- £4.55
- Rating
- 4.5/5
- Reviews
- 2,148
- Age
- 7y ago
Essen 2-Pack Serving Tray Set Non-Slip Lap Boards with Grip Handles Ideal for Food Prep Tea Breakfast in Bed Plastic Tray for Stable Dining Dishwasher Safe (Grey/White)
- Price
- £6.60
- Rating
- 4.7/5
- Reviews
- 3,370
- Age
- 4y ago
Zuvo Anti-Slip Food Serving Tray with Handles (Set of 2) BPA-Free Plastic Lightweight & Durable Couch Trays for Eating & Drinks (Black)
- Price
- £5.48
- Rating
- 4.6/5
- Reviews
- 1,624
- Age
- 4y ago
Trending
90-day click momentum
Yangbaga Serving Trays with Handles-Set of 7-Wooden Platters | Wooden Trays Anti-Slip Rectangular| Serving Trays for Parties |Multipurpose Trays Perfect for Food Tea Coffee Drinks
- Price
- £16.30
- Rating
- 4.5/5
- Reviews
- 1,518
- Age
- 5y ago
HENDI 878750 Fast food trays small black 265 x 345 x (H)20 mm
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 2,200
- Age
- 8y ago
Fibogollo Set of 2 Acacia Wood Serving Tray with Handles Decorative Trays Platter Breakfast Tray in Bed Food Drinks Trays for Eating Working Storing
- Price
- £19.85
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago
HENDI 878958 Fast food trays medium black 305 x 415 x (H) 20 mm
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 2,200
- Age
- 10y ago
Vencier Bamboo Serving Trays - Set of 3 | Wooden Platters | Raised Edges & Lightweight | Perfect for Breakfast in Bed & Tea | Board with Handles
- Price
- £14.52
- Rating
- 4.6/5
- Reviews
- 257
- Age
- 5y ago
Newest
by launch date
Lifewit Plastic Serving Tray White Serving Platters for Party Food BPA Free Trays for Charcuterie Dishes Reusable Platter for Snacks Fruit Cookies Sandwich Set of 4 34 x 24 cm
- Price
- £12.32
- Rating
- 4.6/5
- Reviews
- 2,513
- Age
- 7mo ago
Amazon Basics Wooden Serving Tray Acacia Wood 43.18cm x 30.48 cm
- Price
- £11.85
- Rating
- 4.6/5
- Reviews
- 302
- Age
- 8mo ago
Fibogollo Set of 2 Acacia Wood Serving Tray with Handles Decorative Trays Platter Breakfast Tray in Bed Food Drinks Trays for Eating Working Storing
- Price
- £19.85
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago
Set of 2 Rectangular Serving Trays Kitchen Trays Fast Food Breakfast Trays Serving Trays Snack Trays White Gastro Tray Serving Plates Coffee Tray Reusable (12.2 x 8.66 Inch)
- Price
- £6.32
- Rating
- 4.1/5
- Reviews
- 69
- Age
- 1y ago
Grey Deep Multipurpose Plastic Rectangular Household Trays Indoor & Outdoor Use Storage Solution (1)
- Price
- £12.05
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
70 rising
Sellers
121
Top-5 brand share
36%
Top 20: 70%
Top-5 click share
23%
Top 20: 52%
Open market
59%
- essen13%
- Amazon Basics7%
- Zuvo6%
- Vencier5%
- HENDI5%
- DIVCHI5%
Tray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Tray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tray366K/yr
- serving tray217K/yr
- wooden tray187K/yr
- trays136K/yr
- plastic tray99K/yr
- trays for food serving78K/yr
- tea tray84K/yr
- food tray68K/yr
- small tray59K/yr
- food trays40K/yr
What reviews say buyers love and hate about Tray
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Very good strong quality”
“Good value for money”
“they fit snugly”
“Just what I needed”
“Great sturdy table”
What buyers complain about
77% of reviews“Dont fit”
“The overall build quality is extremely poor”
“Not quite as strong as it appears to be”
“very small for price”
“Ordered these for sandwiches they are not deep enough for a basic triangle as not deep enough”
Tray return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
76%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
