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Tray

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -20.7% this quarter, so Tray is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£422K/yr1.6M searches / yr
90-day growth
-20.7%search demand this quarter
Competition
23%top-5 click share · 70 brands · 121 sellers

Flapen Score

Tray against its category

The dotted line is the Home & Garden average. Past it, Tray is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tray 1.6M times last year and spent an estimated £422K. The top 5 brands take 36% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £422K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
2.6%
Market size, estimated
£422Ka year
Peak month
December1.4× the quietest month
Top search term
tray366K searches a year

02 · Price

A sale here is worth £9.67.

Listings sell for £9.67 on average, from £1.81 to £21.41. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £9.67 that is £2K to £5K a year per listing.

Average price
£9.67under the $15 to $100 sweet spot
Price range
£1.81–£21.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #97 within Dishware & Serving Pieces. It carries 984 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
91%
Out of stock, average day
6.4%
Average rank
#97in Dishware & Serving Pieces
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
984per listing
Listings tracked
102

04 · Newcomers

Amazon counts 3 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£8K£17K£25K£34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

70 rising

Sellers

121

Top-5 brand share

36%

Top 20: 70%

Top-5 click share

23%

Top 20: 52%

Open market

59%

  • essen13%
  • Amazon Basics7%
  • Zuvo6%
  • Vencier5%
  • HENDI5%
  • DIVCHI5%

Demand

Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tray366K/yr
  • serving tray217K/yr
  • wooden tray187K/yr
  • trays136K/yr
  • plastic tray99K/yr
  • trays for food serving78K/yr
  • tea tray84K/yr
  • food tray68K/yr
  • small tray59K/yr
  • food trays40K/yr

Reviews and returns

What reviews say buyers love and hate about Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.13

Dont fit

Bit small

Not the size as described

Quality-Overall13%+0.55

The overall build quality is extremely poor

Awful quality

Disappointed with low quality of production of this

Strength9%−0.04

Not quite as strong as it appears to be

Flimsy

very flimsy

Value For Money4%+1.45

very small for price

over priced

not worth the money

Thickness4%−0.04

Ordered these for sandwiches they are not deep enough for a basic triangle as not deep enough

Abit thin & flimsy

Thin brittle plastic

Love

Quality-Overall24%+0.55

Very good strong quality

Good quality not flimsy

Amazing quality

Value For Money16%+1.45

Good value for money

Excellent value for money

Fair price

Size-Overall13%−0.13

they fit snugly

the perfect size

True size

Advertised Vs Actual Product8%+0.44

Just what I needed

As described

Better than expected

Strength8%−0.04

Great sturdy table

They are sturdy

Good sturdy tray

Return

1.0% Return rate 76% Fixable by listing

Size-Overall63%▇██▇▇▇

Dont fit

Bit small

Not the size as described

Quality-Overall6%▄▅██▅▇

The overall build quality is extremely poor

Awful quality

Disappointed with low quality of production of this

Defective Material/Parts6%█▆▇█▆▇
Color4%▄▃▄██▆

I received two different colours

Colours are a little odd

Pale colour

Strength3%▇▆▃▄▅█

Not quite as strong as it appears to be

Flimsy

very flimsy

FAQ

Common Tray questions

Answered from the same tracked data.