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Travel Toys

Pass

Travel Toys scores 67 out of 100, a Pass. Shoppers spend an estimated $341K a year here, search demand grew +91.2% this quarter, and an estimated 0.6% of orders come back.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£341K/yr1.0M searches / yr
90-day growth
+91.2%search demand this quarter
Competition
29%top-5 click share · 52 brands · 143 sellers

Flapen Score

Travel Toys against its category

The dotted line is the Home & Garden average. Past it, Travel Toys is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Toys 1.0M times last year and spent an estimated £341K. The top 5 brands take 40% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +91.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £341K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+91.2%
Conversion, latest week
3.8%
Market size, estimated
£341Ka year
Peak month
May4.8× the quietest month
Top search term
travel toys187K searches a year

02 · Price

A sale here is worth £8.82.

Listings sell for £8.82 on average, from £2.16 to £22.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £8.82 that is £2K to £4K a year per listing.

Average price
£8.82under the $15 to $100 sweet spot
Price range
£2.16–£22.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #49 within Scrapbooking & Stamping. It carries 2,360 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#49in Scrapbooking & Stamping
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,360per listing
Listings tracked
72

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Travel Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

143

Est. top-5 brand share

40%

Top 20: 77%

Est. top-5 click share

29%

Top 20: 66%

Open market

56%

  • Skillmatics11%
  • Science Kidz9%
  • Melissa & Doug8%
  • Genialba8%
  • SULOLI4%
  • Galt4%

Demand

Travel Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×

Search terms

Top Travel Toys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • travel toys187K/yr
  • plane activities for kids135K/yr
  • airplane activities for kids87K/yr
  • toddler travel toys90K/yr
  • aeroplane activities for kids73K/yr
  • travel activities for kids47K/yr
  • travel toys for 2+ year olds47K/yr
  • kids travel toys41K/yr
  • travel toys for 3+ year olds37K/yr
  • travel toys for 2 year olds29K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Toys

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Too small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Travel Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data