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Travel Toys

Pass

Travel Toys scores 67 out of 100, a Pass. Shoppers spend $341K a year here, search demand grew +91.2% this quarter, and returns run at 0.6% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£341K/yr1.0M searches / yr
90-day growth
+91.2%search demand this quarter
Competition
29%top-5 click share · 52 brands · 143 sellers

Flapen Score

Travel Toys against its category

The dotted line is the Home & Garden average. Past it, Travel Toys is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Toys 1.0M times last year and spent an estimated £341K. The top 5 brands take 40% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +91.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £341K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+91.2%
Conversion, latest week
3.8%
Market size, estimated
£341Ka year
Peak month
May4.8× the quietest month
Top search term
travel toys187K searches a year

02 · Price

A sale here is worth £8.82.

Listings sell for £8.82 on average, from £2.16 to £22.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £8.82 that is £2K to £4K a year per listing.

Average price
£8.82under the $15 to $100 sweet spot
Price range
£2.16–£22.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #49 within Scrapbooking & Stamping. It carries 2,360 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#49in Scrapbooking & Stamping
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,360per listing
Listings tracked
72

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Travel Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

143

Top-5 brand share

40%

Top 20: 77%

Top-5 click share

29%

Top 20: 66%

Open market

56%

  • Skillmatics11%
  • Science Kidz9%
  • Melissa & Doug8%
  • Genialba8%
  • SULOLI4%
  • Galt4%

Demand

Travel Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×

Search terms

Top Travel Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel toys187K/yr
  • plane activities for kids135K/yr
  • airplane activities for kids87K/yr
  • toddler travel toys90K/yr
  • aeroplane activities for kids73K/yr
  • travel activities for kids47K/yr
  • travel toys for 2+ year olds47K/yr
  • kids travel toys41K/yr
  • travel toys for 3+ year olds37K/yr
  • travel toys for 2 year olds29K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.07

Too small

The pieces are small

Its a very small box

Adhesion/Stickiness7%−0.04

There is practically no adhesion

Stickers do not stick very well

not that sticky

Durability6%−0.04

Will break on you

Broke after a couple of uses

Not very durable unfortunately

Quality-Overall6%

Poor quality control

Bad quality

not amazingly made

Value For Money6%+0.23

Over priced

A little pricey

not the cheapest

Love

Fun/Entertainment Experience28%+2.62

Engaging toy

Good Fun

Very engaging

Quality-Overall11%

Amazing quality

Excellent build quality

Good quality puzzles

Value For Money7%+0.23

Excellent for the money

Good value for money

Excellent value for money

Gifting Purpose5%+0.25

Birthday present

Purchased as a gift

Brilliant gift

Ease Of Use5%+0.19

Ease of use

easy to handle

Easy to carry about

Return

0.6% Return rate 38% Fixable by listing

Size-Overall26%▅███▇▆

Too small

The pieces are small

Its a very small box

Quality-Overall12%▆▄▃▅█▇

Poor quality control

Bad quality

not amazingly made

Defective Material/Parts9%▇▇████
Functionality-Overall8%█▆▄▅▅▅

Doesnt work

Scissor is not working after few cut

Not working

Gifting Purpose6%▆▂█▇▅▅

FAQ

Common Travel Toys questions

Answered from the same tracked data.