Travel Toys
PassTravel Toys scores 67 out of 100, a Pass. Shoppers spend an estimated $341K a year here, search demand grew +91.2% this quarter, and an estimated 0.6% of orders come back.
- Flapen Score
- 67 / 100Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 5167
- Market size
- £341K/yr1.0M searches / yr
- 90-day growth
- +91.2%search demand this quarter
- Competition
- 29%top-5 click share · 52 brands · 143 sellers
Flapen Score
Travel Toys against its category
The dotted line is the Home & Garden average. Past it, Travel Toys is stronger. Inside it, weaker.
Market
The Travel Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Toys 1.0M times last year and spent an estimated £341K. The top 5 brands take 40% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +91.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £341K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +91.2%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £341Ka year
- Peak month
- May4.8× the quietest month
- Top search term
- travel toys187K searches a year
02 · Price
A sale here is worth £8.82.
Listings sell for £8.82 on average, from £2.16 to £22.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £8.82 that is £2K to £4K a year per listing.
- Average price
- £8.82under the $15 to $100 sweet spot
- Price range
- £2.16–£22.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #49 within Scrapbooking & Stamping. It carries 2,360 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #49in Scrapbooking & Stamping
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,360per listing
- Listings tracked
- 72
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Travel Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Science Kidz 40-Piece Mini Magnetic Tiles Travel Set With Storage Tin
- Price
- £9.43
- Rating
- 4.7/5
- Reviews
- 214
- Age
- 1y ago
![[2 Pack] Genialba 8.5 inch LCD Drawing Tablet for Kids Colorful Screen Writing Board Toddler Toys Learning Educational Stocking Fillers Kids Gifts for for 3 4 5 6 7 Year Old Boys Girls (Pink&Blue)](https://m.media-amazon.com/images/I/51FRZYJVy9L.jpg)
[2 Pack] Genialba 8.5 inch LCD Drawing Tablet for Kids Colorful Screen Writing Board Toddler Toys Learning Educational Stocking Fillers Kids Gifts for for 3 4 5 6 7 Year Old Boys Girls (Pink&Blue)
- Price
- £5.81
- Rating
- 4.5/5
- Reviews
- 6,575
- Age
- 4y ago

Melissa & Doug Sticker Wow Stamper & Activity Pad - Unicorn | Book for Children Travel Toys for Kids | Age 3+ - FSC Certified
- Price
- £7.42
- Rating
- 4.4/5
- Reviews
- 2,639
- Age
- 2y ago

Skillmatics Reusable Sticker Activity Book - Peelies 100+ Reusable Cling Stickers 6 Pictures Mess-Free Fun for Kids Creative Play & Travel Toy Gifts for Ages 3 4 5 6 7
- Price
- £7.46
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 1y ago

SULOLI Sucker Toys for Kids 38PCS Suction Cup Airplane Activities for Kids Window Travel Toys for 3+ Year Olds
- Price
- £10.70
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 2y ago
Trending
estimated 90-day click momentum
Micro Magnetic Tiles Building Blocks Toy - STEM Educational Travel Size Magnetics Blocks for Kids Preschool Sensory Montessori Toddler Magnetic Toys for Boys & Girls 3+ Years Old 28PCS - Multicolour
- Price
- £9.89
- Rating
- 4.1/5
- Reviews
- 61
- Age
- 5y ago

MEESHEEP Magnetic Blocks Travel Set Engineering-Themed with Tin - Travel-Friendly Airplane & Car Toys for Boys & Girls Ages 3+ Educational Building Set 35PCS Suprise Gifts for Kids
- Price
- £12.38
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 5mo ago

Skillmatics Reusable Sticker Activity Book - Peelies 100+ Reusable Cling Stickers 6 Pictures Mess-Free Fun for Kids Creative Play & Travel Toy Gifts for Boys & Girls Ages 3 4 5 6 7
- Price
- £7.82
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 1y ago

Houbobo Magnetic Fidget Travel Toys for Kids Age 3-8 Year Old 12Pcs Multipurpose Magnets Men Set for Travel Airplane Play Refrigerator Desk Sensory Toys Gifts for Boys and Girls
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 11mo ago

Melissa & Doug Sticker Wow Stamper & Activity Pad - Unicorn | Book for Children Travel Toys for Kids | Age 3+ - FSC Certified
- Price
- £7.42
- Rating
- 4.4/5
- Reviews
- 2,639
- Age
- 2y ago
Newest
by launch date
MEESHEEP Magnetic Blocks Travel Set Engineering-Themed with Tin - Travel-Friendly Airplane & Car Toys for Boys & Girls Ages 3+ Educational Building Set 35PCS Suprise Gifts for Kids
- Price
- £12.38
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 5mo ago

Houbobo Magnetic Fidget Travel Toys for Kids Age 3-8 Year Old 12Pcs Multipurpose Magnets Men Set for Travel Airplane Play Refrigerator Desk Sensory Toys Gifts for Boys and Girls
- Price
- £11.01
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 11mo ago

43Pcs Mini Travel Magnetic Tiles Set Toys for 2 3 4 5 6 Year Old Boys Girls Plane Activities for Kids Toddlers Learning Toys Magnetic Blocks Building Travel Toys for Kids Birthday Gift for Kids
- Price
- £12.99
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 11mo ago

Skillmatics Reusable Sticker Activity Book - Peelies 100+ Reusable Cling Stickers 6 Pictures Mess-Free Fun for Kids Creative Play & Travel Toy Gifts for Ages 3 4 5 6 7
- Price
- £7.46
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 1y ago

Skillmatics Reusable Sticker Activity Book - Peelies 100+ Reusable Cling Stickers 6 Pictures Mess-Free Fun for Kids Creative Play & Travel Toy Gifts for Boys & Girls Ages 3 4 5 6 7
- Price
- £7.82
- Rating
- 4.6/5
- Reviews
- 431
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
52 falling
Sellers
143
Est. top-5 brand share
40%
Top 20: 77%
Est. top-5 click share
29%
Top 20: 66%
Open market
56%
- Skillmatics11%
- Science Kidz9%
- Melissa & Doug8%
- Genialba8%
- SULOLI4%
- Galt4%
Demand
Travel Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×
Search terms
Top Travel Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- travel toys187K/yr
- plane activities for kids135K/yr
- airplane activities for kids87K/yr
- toddler travel toys90K/yr
- aeroplane activities for kids73K/yr
- travel activities for kids47K/yr
- travel toys for 2+ year olds47K/yr
- kids travel toys41K/yr
- travel toys for 3+ year olds37K/yr
- travel toys for 2 year olds29K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Toys
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









