travel steamer
Worth a lookShows a sweet-spot price point ($23.65 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£23.65avg listing price — sweet spot $15–$100
Price range
Incredible£15.18–£37.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+105.0%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Good£470K£470K/yr · 377K searches
Review moat
Okay2,091.97avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, travel steamer is a £470K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 72/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
travel steamer market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £355K–£473K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 14.8%
- Avg brand age
- 20 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
183
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
47%
Top 20: 85%
Open market
29%
- Exsivemy18%
- PHILIPS17%
- Tefal14%
- BEAUTURAL12%
- Rolipo6%
- ZStarlite4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +105.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.5×
Top travel steamer search terms
- travel steamer for clothes193K/yr
- travel steamer112K/yr
- portable steamer49K/yr
- mini steamer19K/yr
- travel steam generators4K/yr
Top travel steamer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Steam Iron Travel Steamer with LCD Screen 10S Fast Heat-up 2000W Steamer Clothing with 180 Rotatable Handle Portable Handheld Clothes Steamer 3 Steam Levels for Travel Home Office (White)
Exsivemy£20.194.3★1,114 rev
Philips Handheld Garment Steamer 3000 Series 20 g/min Great for Travel
PHILIPS£20.694.2★2,810 rev
Tefal Pure Pop Slim Handheld Clothes Steamer No Ironing Board Needed Ready to Use in 15 Seconds 70ml Detachable Water Tank Travel Iron Garment Steamer Pink DT2023
Tefal£25.084.3★2,105 rev
BEAUTURAL Foldable Handheld Garment Steamer
BEAUTURAL£16.924.2★16,223 rev
ZStarlite Upgraded - Travel Steamer for Clothes - LED Display & 3+1 Level Steam Portable Handheld Steamer Foldable Travel Iron Mini Steam Iron for Travel Home College Dorm(White)
ZStarlite£18.014.4★117 rev
Newest
by launch date
Travel Garment Steamer 2-in-1 Handheld Iron 20s Heat 20g/min Steam
Rolipo£15.1831 rev
Handheld Steamer for Clothes Foldable Travel Steamer 20 Sec Preheat Garments Wrinkle Remover Portable Hand Iron with 150ml Water Tank Clothes Steamer for Home Travel
Delectables£22.626 rev
Rolipo Travel Garment Steamer Portable Clothes Steamer for Travel Lightweight Handheld Steamer for Clothes Compact Design for Suit Shirt & Vacation Use
Rolipo£19.5810 rev
Travel Steamer for Clothes 110-240V Dual Voltage Handheld Steamer Clothing
PKBD£24.9560 rev
BEAUTURAL Portable Steamer for Home & Travel
BEAUTURAL£17.4916,223 rev
Trending
90-day click momentumBEAUTURAL Portable Steamer for Home & Travel
BEAUTURAL£17.494.2★
Travel Garment Steamer 2-in-1 Handheld Iron 20s Heat 20g/min Steam
Rolipo£15.184.8★
Travel Steamer for Clothes 110-240V Dual Voltage Handheld Steamer Clothing
PKBD£24.954.7★
Handheld Steamer for Clothes Foldable Travel Steamer 20 Sec Preheat Garments Wrinkle Remover Portable Hand Iron with 150ml Water Tank Clothes Steamer for Home Travel
Delectables£22.622.4★
Rolipo Travel Garment Steamer Portable Clothes Steamer for Travel Lightweight Handheld Steamer for Clothes Compact Design for Suit Shirt & Vacation Use
Rolipo£19.584.0★
What buyers say about travel steamer
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to handle”
“it feels well made”
“Excellent value for money”
“portable for travelling”
“Great heat”
“Does the job well”
“As described”
“Good for lightweight clothes”
“Compact and easy to use”
“Perfect size”
What buyers complain about
“Stopped working after a few uses”
“Also quite heavy”
“Never worked”
“It is small”
“leaks water everywhere”
“it suddenly stopped heating up which was very disappointing”
“Poor performance”
“Overpriced for what it does”
“more awkward to use”
“not the easiest to fill up with water”
Top return reasons
Common questions
- Is travel steamer profitable to sell on Amazon United Kingdom?
- The niche generates £470K/yr across 33 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is +105.0%. Flapen's verdict: Worth a look (72/100).
- How competitive is the travel steamer niche?
- 23 brands and 183 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in travel steamer?
- Top complaints mined from reviews: Durability, Weight Heavy, Functionality-Overall. The return rate is 2.1%.
- When does demand for travel steamer peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.5× the quietest.
- What does it cost to enter the travel steamer niche?
- Listings span £15.18–£37.55; the average listing price is £23.65 (sweet spot $15–$100). The average incumbent carries 2,092 reviews — the moat a new listing must climb.