Travel Steamer
PassTravel Steamer scores 72 out of 100, a Pass. Shoppers spend $470K a year here, search demand grew +105.0% this quarter, and returns run at 2.1% of orders.
- Flapen Score
- 72 / 100Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 5172
- Market size
- £470K/yr377K searches / yr
- 90-day growth
- +105.0%search demand this quarter
- Competition
- 47%top-5 click share · 23 brands · 183 sellers
Flapen Score
Travel Steamer against its category
The dotted line is the Home & Garden average. Past it, Travel Steamer is stronger. Inside it, weaker.
Market
The Travel Steamer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Steamer 377K times last year and spent an estimated £470K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 72 out of 100, a Pass.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +105.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £470K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- +105.0%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £470Ka year
- Peak month
- June3.5× the quietest month
- Top search term
- travel steamer for clothes193K searches a year
02 · Price
A sale here is worth £23.65.
Listings sell for £23.65 on average, from £15.18 to £37.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £23.65 that is £6K to £12K a year per listing.
- Average price
- £23.65inside the $15 to $100 sweet spot
- Price range
- £15.18–£37.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #25 within Irons, Steamers & Accessories. It carries 2,092 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 14.8%
- Average rank
- #25in Irons, Steamers & Accessories
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,092per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 10 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 20 months
Products
Top Travel Steamer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Steam Iron Travel Steamer with LCD Screen 10S Fast Heat-up 2000W Steamer Clothing with 180 Rotatable Handle Portable Handheld Clothes Steamer 3 Steam Levels for Travel Home Office (White)
- Price
- £20.19
- Rating
- 4.3/5
- Reviews
- 1,114
- Age
- 2y ago
Philips Handheld Garment Steamer 3000 Series 20 g/min Great for Travel
- Price
- £20.69
- Rating
- 4.2/5
- Reviews
- 2,810
- Age
- 3y ago
Tefal Pure Pop Slim Handheld Clothes Steamer No Ironing Board Needed Ready to Use in 15 Seconds 70ml Detachable Water Tank Travel Iron Garment Steamer Pink DT2023
- Price
- £25.08
- Rating
- 4.3/5
- Reviews
- 2,105
- Age
- 1y ago
BEAUTURAL Foldable Handheld Garment Steamer
- Price
- £16.92
- Rating
- 4.2/5
- Reviews
- 16,223
- Age
- 5y ago
ZStarlite Upgraded - Travel Steamer for Clothes - LED Display & 3+1 Level Steam Portable Handheld Steamer Foldable Travel Iron Mini Steam Iron for Travel Home College Dorm(White)
- Price
- £18.01
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 1y ago
Trending
90-day click momentum
BEAUTURAL Portable Steamer for Home & Travel
- Price
- £17.49
- Rating
- 4.2/5
- Reviews
- 16,223
- Age
- 7mo ago
Travel Garment Steamer 2-in-1 Handheld Iron 20s Heat 20g/min Steam
- Price
- £15.18
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 2mo ago
Travel Steamer for Clothes 110-240V Dual Voltage Handheld Steamer Clothing
- Price
- £24.95
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 4mo ago
Handheld Steamer for Clothes Foldable Travel Steamer 20 Sec Preheat Garments Wrinkle Remover Portable Hand Iron with 150ml Water Tank Clothes Steamer for Home Travel
- Price
- £22.62
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 3mo ago
Rolipo Travel Garment Steamer Portable Clothes Steamer for Travel Lightweight Handheld Steamer for Clothes Compact Design for Suit Shirt & Vacation Use
- Price
- £19.58
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 3mo ago
Newest
by launch dateTravel Garment Steamer 2-in-1 Handheld Iron 20s Heat 20g/min Steam
- Price
- £15.18
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 2mo ago
Handheld Steamer for Clothes Foldable Travel Steamer 20 Sec Preheat Garments Wrinkle Remover Portable Hand Iron with 150ml Water Tank Clothes Steamer for Home Travel
- Price
- £22.62
- Rating
- 2.4/5
- Reviews
- 6
- Age
- 3mo ago
Rolipo Travel Garment Steamer Portable Clothes Steamer for Travel Lightweight Handheld Steamer for Clothes Compact Design for Suit Shirt & Vacation Use
- Price
- £19.58
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 3mo ago
Travel Steamer for Clothes 110-240V Dual Voltage Handheld Steamer Clothing
- Price
- £24.95
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 4mo ago
BEAUTURAL Portable Steamer for Home & Travel
- Price
- £17.49
- Rating
- 4.2/5
- Reviews
- 16,223
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
183
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
47%
Top 20: 85%
Open market
29%
- Exsivemy18%
- PHILIPS17%
- Tefal14%
- BEAUTURAL12%
- Rolipo6%
- ZStarlite4%
Demand
Travel Steamer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.5×
Search terms
Top Travel Steamer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel steamer for clothes193K/yr
- travel steamer112K/yr
- portable steamer49K/yr
- mini steamer19K/yr
- travel steam generators4K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Steamer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stopped working after a few uses
Doesn't last
Broke after one use
Also quite heavy
heavier than anticipated
Its heavy for what it is
Never worked
Barely works
Did not work
It is small
a little bit bigger than I expected
Cable is a bit short
leaks water everywhere
leaks water
began to leak
Love
Easy to handle
Ease of use
Easy to hold
it feels well made
The device is well made
Excellent product
Excellent value for money
GOOD VALUE
Excellent value for money
portable for travelling
portable size
Works well, portable and great value for the price
Great heat
Heats quickly
Fast heating
Return
2.1% Return rate 15% Fixable by listing
Never worked
Barely works
Did not work
Also quite heavy
heavier than anticipated
Its heavy for what it is
It is small
a little bit bigger than I expected
Cable is a bit short
it suddenly stopped heating up which was very disappointing
will not heat up
It is heating up
leaks water everywhere
leaks water
began to leak
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Steamer questions
Answered from the same tracked data.