travel mug with handle
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.92–£20.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.70avg listing price — sweet spot $15–$100
Review moat
Okay3,791.42avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Market size
Bad£24K£24K/yr · 128K searches
According to Flapen's Amazon United Kingdom niche tracking, travel mug with handle is a £24K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
travel mug with handle market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £29K–£39K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
108
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
52%
Top 20: 94%
Open market
13%
- Thermos39%
- THERMOcafé by THERMOS16%
- Contigo13%
- Volhoply9%
- SiHuiTu6%
- WATERSY4%
- Open — no brand owns it (9 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -30.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top travel mug with handle search terms
- travel mug with handle80K/yr
- thermos mug with handle13K/yr
- thermal cup with handle9K/yr
- thermal mug with handle20K/yr
- insulated cup with handle6K/yr
Top travel mug with handle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THERMOcafè by Thermos Desk Mug Plastic Duck Egg 1 Count (Pack of 1)
Thermos£6.874.1★9,508 rev
THERMOcafè by THERMOS 420 ml Plastic and Stainless Steel Soft Touch Travel Mug Black
THERMOcafé by THERMOS£7.554.0★4,339 rev
Streeterville THERMALOCK Desk Mug 420 ml
Contigo£7.944.3★2,700 rev
Volhoply 14oz Insulated Stainless Steel Coffee Mug with Leakproof Lid Double Wall Vacuum Travel Coffee Cup with Handle Reusable Metal Tumbler Camping Mugs Keep Hot&Cold Christmas Gifts(Navy 1)
Volhoply£9.214.3★2,027 rev
SiHuiTu Ins Style Coffee Cup Insulated Stainless Steel Desk Cup Coffee Mug with Lid & Handle Reusable Office Mug for Hot & Cold Drinks Modern Design 450ml (Pink)
SiHuiTu£7.763.6★124 rev
Newest
by launch date
HZXYchen Stainless Steel Travel Mug with Handle 304 Coffee Cup 500ml with Locking Lid for Commute Office & Outdoor Green
HZXYchen£5.9210 rev
YDYxieji Coffee Cup Insulated Stainless Steel Travel Mug with Handle & Lid Keeps Drinks Hot or Cold for Hours Reusable Coffee Cup - Ideal Present for Him or Her (Purple 300ml)
YDYxieji£6.8243 rev
Travel Mug Insulated 700ml with Spill-Proof & Detachable Slider Lid for Thorough Clean 304 Food-Grade Stainless Steel Double Wall Vacuum Coffee Cup for Office Home Keeps 9 Hrs Cold - 3 Hours Hot
RAYMYLO£14.35529 rev
Thermos - Icon Rock Cap Green Travel Mug (470ml) Reusable Insulated Stainless Steel Coffee Cup for Hot or Cold Drinks Vacuum Sealed Water Flask with a Leak-Proof Lid 7hr Hot/22hr Cold
Thermos£16.6675 rev
SiHuiTu Ins Style Coffee Cup Insulated Stainless Steel Desk Cup Coffee Mug with Lid & Handle Reusable Office Mug for Hot & Cold Drinks Modern Design 450ml (Pink)
SiHuiTu£7.76124 rev
Trending
90-day click momentumTravel Mug Insulated 700ml with Spill-Proof & Detachable Slider Lid for Thorough Clean 304 Food-Grade Stainless Steel Double Wall Vacuum Coffee Cup for Office Home Keeps 9 Hrs Cold - 3 Hours Hot
RAYMYLO£14.354.4★
Thermos - Icon Rock Cap Green Travel Mug (470ml) Reusable Insulated Stainless Steel Coffee Cup for Hot or Cold Drinks Vacuum Sealed Water Flask with a Leak-Proof Lid 7hr Hot/22hr Cold
Thermos£16.664.4★
WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Rose Quartz
WATERSY£10.544.5★
YDYxieji Coffee Cup Insulated Stainless Steel Travel Mug with Handle & Lid Keeps Drinks Hot or Cold for Hours Reusable Coffee Cup - Ideal Present for Him or Her (Purple 300ml)
YDYxieji£6.824.2★
Luoqun88 Coffee Cup Insulated Stainless Steel Desk Cup Coffee Mug with Lid & Handle Reusable Travel Mug for Hot & Cold Drinks Ideal Present for His Her 450ml(Light Green)
Luoqun88£7.373.7★
What buyers say about travel mug with handle
What buyers praise and complain about, mined from review topics.What buyers love
“keeps drinks cold all day”
“Excellent quality”
“Does not leak”
“Excellent value for money”
“I love the fact that it comes with a cleaning brush”
“Exactly what I wanted”
“Good size”
“Lovely colour”
“Easy to use”
“as a result it keeps warm for a reasonable time”
What buyers complain about
“Not leakproof”
“So disappointing for a normally good quality make”
“clearly heat escaping so not what I was looking for”
“Not as durable as I had hoped”
“It's not good value as you can get the same at a cheaper price”
“Uncomfortable to use”
“It doesn't keep the drink hot/warm for more than one hour”
“after washing once or twice the inside is filled with water you cannot get out”
“did not fit well”
“Gone rusty on the rim”
Top return reasons
Common questions
- Is travel mug with handle profitable to sell on Amazon United Kingdom?
- The niche generates £24K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the travel mug with handle niche?
- 15 brands and 108 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in travel mug with handle?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Heating. The return rate is 1.4%.
- When does demand for travel mug with handle peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the travel mug with handle niche?
- Listings span £5.92–£20.57; the average listing price is £9.70 (sweet spot $15–$100). The average incumbent carries 3,791 reviews — the moat a new listing must climb.