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Travel Mug with Handle

Fail

Shoppers spend only $24K a year here, so Travel Mug with Handle is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£24K/yr128K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
52%top-5 click share · 15 brands · 108 sellers

Flapen Score

Travel Mug with Handle against its category

The dotted line is the Home & Garden average. Past it, Travel Mug with Handle is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Mug with Handle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Mug with Handle 128K times last year and spent an estimated £24K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
1.9%
Market size, estimated
£24Ka year
Peak month
December3.4× the quietest month
Top search term
travel mug with handle80K searches a year

02 · Price

A sale here is worth £9.70.

Listings sell for £9.70 on average, from £5.92 to £20.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.70 that is £970 to £2K a year per listing.

Average price
£9.70under the $15 to $100 sweet spot
Price range
£5.92–£20.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£970–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Vacuum Flasks. It carries 3,791 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#122in Vacuum Flasks
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,791per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Travel Mug with Handle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

108

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

13%

  • Thermos39%
  • THERMOcafé by THERMOS16%
  • Contigo13%
  • Volhoply9%
  • SiHuiTu6%
  • WATERSY4%
  • Open — no brand owns it (9 brands, 13%)

Demand

Travel Mug with Handle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Travel Mug with Handle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel mug with handle80K/yr
  • thermos mug with handle13K/yr
  • thermal cup with handle9K/yr
  • thermal mug with handle20K/yr
  • insulated cup with handle6K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Mug with Handle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof29%

Not leakproof

Leaked

Leaks badly

Quality-Overall10%+0.37

So disappointing for a normally good quality make

Bad quality

quality was medium

Heating8%−0.10

clearly heat escaping so not what I was looking for

doesn't retain heat well

Doesn't hold heat well

Durability7%−0.07

Not as durable as I had hoped

Terrible base broke straight away

it broke earlier this week - the lid flap where you drink out of closes when you tilt it

Value For Money5%+0.49

It's not good value as you can get the same at a cheaper price

it's not that cheap

Not great for price

Love

Temperature Retention14%+1.13

keeps drinks cold all day

Keeps drinks cold / hot

it stayed cold all day

Quality-Overall14%+0.37

Excellent quality

Very pleased with the quality of this mug

This coffee mug is of a very good quality

Leak-Proof12%

Does not leak

No leaks

Totally leak proof

Value For Money7%+0.49

Excellent value for money

Great value for money

Excellent price

Ease Of Cleaning5%+0.37

I love the fact that it comes with a cleaning brush

Easy to clean

And great cleaning gadgets included

Return

1.4% Return rate 36% Fixable by listing

Leak-Proof32%██▇██▅

Not leakproof

Leaked

Leaks badly

Size-Overall25%▆▅▇▇█▇

did not fit well

slightly bigger than an average mug

the lip doesn't fit properly

Defective Material/Parts4%██▆▃▁▆
Ease Of Use4%█▆▆▆▄▄

Uncomfortable to use

Impossible to drink from

Impossible not to dribble when drinking

Quality-Overall3%▂▅█▃▅▂

So disappointing for a normally good quality make

Bad quality

quality was medium

FAQ

Common Travel Mug with Handle questions

Answered from the same tracked data.