How competitive is the Travel Mug niche on Amazon United Kingdom?

23 brands and 200 sellers compete in Travel Mug on Amazon United Kingdom. The top 5 Travel Mug products take 39% of clicks and its top 5 brands hold 63% of demand.

What do buyers complain about in Travel Mug?

Travel Mug buyers on Amazon United Kingdom complain most about Leak-Proof, Quality-Overall, Durability, the themes mined from the niche's reviews. Its return rate is 1.5%.

What does it cost to enter the Travel Mug niche?

Travel Mug sells for £11.87 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.36–£28.42. The average incumbent carries 7,497 reviews — the moat a new listing must climb.

Travel Mug

Travel Mug shows low returns (1.5%), but soft demand (-27.7% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Travel Mug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Travel Mug is a £1.1M/yr Amazon United Kingdom market (5.5M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Travel Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.7% over the last 90 days and 1.7% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr125K

Search volume / yr-27.7%5.5M

Conversion rate1.7%

Avg price£11.87

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers23 · 200

Top-5 product click share39%

Open market37%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 45 products

Top Travel Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tlater Coffee to go Mug 380 ml with Leak-Proof lid Double-Walled Stainless Steel for Coffee and Tea (Black)

Price: £7.61
Rating: 4.4/5
Reviews: 3,044
Age: 4y ago

Contigo Byron Snapseal Travel Mug | Stainless Steel Thermal-Mug | Insulated Coffee to go cup | 100% leakproof | Keeps hot for 7 hours | Dishwasher safe lid | 470 ml | Licorice

Price: £9.91
Rating: 4.4/5
Reviews: 23,825
Age: 2y ago

BOTTLE BOTTLE Travel Mug (Pink 350.0 Milliliters)

Price: £12.78
Rating: 4.4/5
Reviews: 2,008
Age: 2y ago

Byron SNAPSEAL Travel Mug 470 ml

Price: £8.12
Rating: 4.4/5
Reviews: 23,825
Age: 7y ago

Travel Mugs KETIEE 380ml Insulated Coffee Cup with Leakproof Lid Reusable Double Walled Coffee Mug Stainless Steel Thermal Cup for Hot Cold Drinks Blue

Price: £8.16
Rating: 4.5/5
Reviews: 10,216
Age: 5y ago

Newest

by launch date

Stanley 1913 Aerolight Transit Travel Mug 0.47L - Hammertone Green

Price: £28.42
Rating: 4.6/5
Reviews: 6,531
Age: 1y ago

Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 355ml Tan/White (Vanilla Bean)

Price: £21.58
Rating: 4.5/5
Reviews: 10,862
Age: 1y ago

YETI Rambler 10 oz (295 ml) Tumbler with Removable Magslider Lid Stainless Steel Vacuum Insulated Coffee Cup Navy

Price: £16.46
Rating: 4.5/5
Reviews: 2,992
Age: 1y ago

YETI Rambler 10 oz (295 ml) Tumbler with Removable Magslider Lid Stainless Steel Vacuum Insulated Coffee Cup Black

Price: £16.47
Rating: 4.5/5
Reviews: 2,992
Age: 1y ago

BOTTLE BOTTLE Travel Mug (Pink 350.0 Milliliters)

Price: £12.78
Rating: 4.4/5
Reviews: 2,008
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

200

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

39%

Top 20: 77%

Open market

31%

Contigo30%
Tlater13%
Thermos8%
YETI7%
BOTTLE BOTTLE6%
Bodum5%

Travel Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.5MCVR1.7%Products45Brands23Top 5 Brands63%OOS Rate2.5%Rating4.4★Reviews7,497Avg BSR#27

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Top Travel Mug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

travel mug1.5M/yr -38.6%1.2% conv.
coffee cup723K/yr -5.3%0.8% conv.
coffee mug456K/yr -21.4%0.4% conv.
coffee cup travel mug392K/yr -58.9%1.6% conv.
insulated coffee cup288K/yr -24.8%1.0% conv.
travel coffee mug201K/yr -18.0%1.3% conv.
thermal cup204K/yr +1.5%1.2% conv.
thermos travel mug116K/yr -18.4%1.9% conv.
coffee flask208K/yr -26.4%1.1% conv.
travel mugs for hot drinks224K/yr -22.7%1.6% conv.

What reviews say buyers love and hate about Travel Mug

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Quality-Overall15%

“Quality mug”

Temperature Retention15%

“Keeps coffee really warm”

Leak-Proof14%

“Doesn't spill”

Size-Overall7%

“compact size”

Value For Money7%

“Excellent value”

What buyers complain about

70% of reviews

Leak-Proof36%

“It leaks”

Quality-Overall7%

“So disappointing for a normally good quality make”

Durability7%

“Breaks easy”

Heating6%

“doesn't retain heat well”

Value For Money4%

“Not great for price”

Travel Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

34%

2Size-Overall

34%

3Color

4Defective Material/Parts

5Heating

Common Travel Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Travel Mug 55/100 on Amazon United Kingdom — Worth a look. The niche generates £1.1M/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -27.7% over the last 90 days.