travel mug
Worth a lookShows low returns (1.5%), but soft demand (-27.7% this quarter) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 5.5M searches
Competition
Great39%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£5.36–£28.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.87avg listing price — sweet spot $15–$100
Review moat
Bad7,497.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, travel mug is a £1.1M/yr Amazon United Kingdom market (5.5M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
travel mug market data
- Units sold / yr
- 100K–125K
- avg 1,000–1,250/product
- Revenue / yr
- £1.2M–£1.5M
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 2.5%
- Avg brand age
- 40 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
200
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
39%
Top 20: 77%
Open market
31%
- Contigo30%
- Tlater13%
- Thermos8%
- YETI7%
- BOTTLE BOTTLE6%
- Bodum5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top travel mug search terms
- travel mug1.5M/yr
- coffee cup723K/yr
- coffee mug456K/yr
- coffee cup travel mug392K/yr
- insulated coffee cup288K/yr
- travel coffee mug201K/yr
- thermal cup204K/yr
- thermos travel mug116K/yr
- coffee flask208K/yr
- travel mugs for hot drinks224K/yr
Top travel mug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tlater Coffee to go Mug 380 ml with Leak-Proof lid Double-Walled Stainless Steel for Coffee and Tea (Black)
Tlater£7.614.4★3,044 rev
Contigo Byron Snapseal Travel Mug | Stainless Steel Thermal-Mug | Insulated Coffee to go cup | 100% leakproof | Keeps hot for 7 hours | Dishwasher safe lid | 470 ml | Licorice
Contigo£9.914.4★23,825 rev
BOTTLE BOTTLE Travel Mug (Pink 350.0 Milliliters)
BOTTLE BOTTLE£12.784.4★2,008 rev
Byron SNAPSEAL Travel Mug 470 ml
Contigo£8.124.4★23,825 rev
Travel Mugs KETIEE 380ml Insulated Coffee Cup with Leakproof Lid Reusable Double Walled Coffee Mug Stainless Steel Thermal Cup for Hot Cold Drinks Blue
KETIEE£8.164.5★10,216 rev
Newest
by launch date
Stanley 1913 Aerolight Transit Travel Mug 0.47L - Hammertone Green
STANLEY£28.426,531 rev
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 355ml Tan/White (Vanilla Bean)
Owala£21.5810,862 rev
YETI Rambler 10 oz (295 ml) Tumbler with Removable Magslider Lid Stainless Steel Vacuum Insulated Coffee Cup Navy
YETI£16.462,992 rev
YETI Rambler 10 oz (295 ml) Tumbler with Removable Magslider Lid Stainless Steel Vacuum Insulated Coffee Cup Black
YETI£16.472,992 rev
BOTTLE BOTTLE Travel Mug (Pink 350.0 Milliliters)
BOTTLE BOTTLE£12.782,008 rev
Trending
90-day click momentum
CS COSDDI Travel Mugs Insulated Coffee Cup with Leakproof Lid - Reusable Coffee Cups Travel - Car Coffee Cup - Stainless Steel Coffee Mug for Hot and Cold Water and Tea 380ml
CS COSDDI£6.854.4★
Contigo Byron SNAPSEAL Travel Mug 470 ml
Contigo£10.084.4★
Stanley 1913 Aerolight Transit Travel Mug 0.47L - Hammertone Green
STANLEY£28.424.6★
Tlater Coffee to go Mug 380 ml with Leak-Proof lid Double-Walled Stainless Steel for Coffee and Tea (Black)
Tlater£7.614.4★
Contigo Byron Snapseal Travel Mug | Stainless Steel Thermal-Mug | Insulated Coffee to go cup | 100% leakproof | Keeps hot for 7 hours | Dishwasher safe lid | 470 ml | Licorice
Contigo£9.914.4★
What buyers say about travel mug
What buyers praise and complain about, mined from review topics.What buyers love
“Quality mug”
“Keeps coffee really warm”
“Doesn't spill”
“compact size”
“Excellent value”
“Does what it says”
“Cleaning is straightforward”
“it keeps my tea warm for a good amount of time”
“easy to do”
“Love the colour”
What buyers complain about
“It leaks”
“So disappointing for a normally good quality make”
“Breaks easy”
“doesn't retain heat well”
“Not great for price”
“did not fit well”
“couldnt even open it”
“Difficult to clean”
“Useless at keeping drinks hot”
“Bad design on open spout”
Top return reasons
Common questions
- Is travel mug profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 45 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the travel mug niche?
- 23 brands and 200 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in travel mug?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Durability. The return rate is 1.5%.
- When does demand for travel mug peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the travel mug niche?
- Listings span £5.36–£28.42; the average listing price is £11.87 (sweet spot $15–$100). The average incumbent carries 7,497 reviews — the moat a new listing must climb.