Travel Mug

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

5.5M

Growth, 90 days vs prior 90

-27.7%

Conversion, latest week

1.7%

Market size, estimated

£1.1Ma year

Peak month

December3.2× the quietest month

Top search term

travel mug1.5M searches a year

Listings sell for £11.87 on average, from £5.36 to £28.42. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £11.87 that is £12K to £15K a year per listing.

Average price

£11.87under the $15 to $100 sweet spot

Price range

£5.36–£28.42

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

1,000–1,250

Revenue per listing a year

£12K–£15K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #27 within Vacuum Flasks. It carries 7,497 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#27in Vacuum Flasks

Average rating

4.41 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,497per listing

Listings tracked

45

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months