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Travel Mug

Maybe

Returns run at only 1.5% of orders. But demand is soft, at -27.7% this quarter, so Travel Mug is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£1.1M/yr5.5M searches / yr
90-day growth
-27.7%search demand this quarter
Competition
39%top-5 click share · 23 brands · 200 sellers

Flapen Score

Travel Mug against its category

The dotted line is the Home & Garden average. Past it, Travel Mug is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Mug 5.5M times last year and spent an estimated £1.1M. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
5.5M
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
1.7%
Market size, estimated
£1.1Ma year
Peak month
December3.2× the quietest month
Top search term
travel mug1.5M searches a year

02 · Price

A sale here is worth £11.87.

Listings sell for £11.87 on average, from £5.36 to £28.42. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £11.87 that is £12K to £15K a year per listing.

Average price
£11.87under the $15 to $100 sweet spot
Price range
£5.36–£28.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,000–1,250
Revenue per listing a year
£12K–£15K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #27 within Vacuum Flasks. It carries 7,497 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#27in Vacuum Flasks
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,497per listing
Listings tracked
45

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Travel Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£45K£90K£135K£180K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

200

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

39%

Top 20: 77%

Open market

31%

  • Contigo30%
  • Tlater13%
  • Thermos8%
  • YETI7%
  • BOTTLE BOTTLE6%
  • Bodum5%

Demand

Travel Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Travel Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel mug1.5M/yr
  • coffee cup723K/yr
  • coffee mug456K/yr
  • coffee cup travel mug392K/yr
  • insulated coffee cup288K/yr
  • travel coffee mug201K/yr
  • thermal cup204K/yr
  • thermos travel mug116K/yr
  • coffee flask208K/yr
  • travel mugs for hot drinks224K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof36%

It leaks

Leaks badly

Not Leakproof

Quality-Overall7%+0.76

So disappointing for a normally good quality make

Product quality poor, Issue unresolved

Bad quality

Durability7%−0.05

Breaks easy

it broke during first use

broke very quickly

Heating6%−0.03

doesn't retain heat well

Doesn't hold heat well

Doesn't keep hot as advertised

Value For Money4%+0.53

Not great for price

slightly expensive

Certainly not worth the price

Love

Quality-Overall15%+0.76

Quality mug

This product has lasting quality

Excellent product

Temperature Retention15%+1.37

Keeps coffee really warm

Keeps your hot drinks hot

Keeps coffee hot

Leak-Proof14%

Doesn't spill

Does not leak

It is leak proof

Size-Overall7%+0.37

compact size

Nice size

I actually really like the size of it

Value For Money7%+0.53

Excellent value

Great value for money

Good Value

Return

1.5% Return rate 44% Fixable by listing

Leak-Proof34%██▇▆▇▇

It leaks

Leaks badly

Not Leakproof

Size-Overall34%▆▆▇█▇█

did not fit well

Its small

too wide

Color4%▅▅███▆
Defective Material/Parts3%██▅▆▆▅
Heating2%▆▇█▄▄▂

doesn't retain heat well

Doesn't hold heat well

Doesn't keep hot as advertised

FAQ

Common Travel Mug questions

Answered from the same tracked data.