Travel Mug
MaybeReturns run at only 1.5% of orders. But demand is soft, at -27.7% this quarter, so Travel Mug is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £1.1M/yr5.5M searches / yr
- 90-day growth
- -27.7%search demand this quarter
- Competition
- 39%top-5 click share · 23 brands · 200 sellers
Flapen Score
Travel Mug against its category
The dotted line is the Home & Garden average. Past it, Travel Mug is stronger. Inside it, weaker.
Market
The Travel Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Mug 5.5M times last year and spent an estimated £1.1M. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 5.5M
- Growth, 90 days vs prior 90
- -27.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £1.1Ma year
- Peak month
- December3.2× the quietest month
- Top search term
- travel mug1.5M searches a year
02 · Price
A sale here is worth £11.87.
Listings sell for £11.87 on average, from £5.36 to £28.42. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At £11.87 that is £12K to £15K a year per listing.
- Average price
- £11.87under the $15 to $100 sweet spot
- Price range
- £5.36–£28.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £12K–£15K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #27 within Vacuum Flasks. It carries 7,497 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #27in Vacuum Flasks
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,497per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Travel Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tlater Coffee to go Mug 380 ml with Leak-Proof lid Double-Walled Stainless Steel for Coffee and Tea (Black)
- Price
- £7.61
- Rating
- 4.4/5
- Reviews
- 3,044
- Age
- 4y ago

Contigo Byron Snapseal Travel Mug | Stainless Steel Thermal-Mug | Insulated Coffee to go cup | 100% leakproof | Keeps hot for 7 hours | Dishwasher safe lid | 470 ml | Licorice
- Price
- £9.91
- Rating
- 4.4/5
- Reviews
- 23,825
- Age
- 2y ago

BOTTLE BOTTLE Travel Mug (Pink 350.0 Milliliters)
- Price
- £12.78
- Rating
- 4.4/5
- Reviews
- 2,008
- Age
- 2y ago

Byron SNAPSEAL Travel Mug 470 ml
- Price
- £8.12
- Rating
- 4.4/5
- Reviews
- 23,825
- Age
- 7y ago

Travel Mugs KETIEE 380ml Insulated Coffee Cup with Leakproof Lid Reusable Double Walled Coffee Mug Stainless Steel Thermal Cup for Hot Cold Drinks Blue
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 10,216
- Age
- 5y ago
Trending
90-day click momentum
CS COSDDI Travel Mugs Insulated Coffee Cup with Leakproof Lid - Reusable Coffee Cups Travel - Car Coffee Cup - Stainless Steel Coffee Mug for Hot and Cold Water and Tea 380ml
- Price
- £6.85
- Rating
- 4.4/5
- Reviews
- 15,444
- Age
- 3y ago

Contigo Byron SNAPSEAL Travel Mug 470 ml
- Price
- £10.08
- Rating
- 4.4/5
- Reviews
- 23,825
- Age
- 7y ago

Stanley 1913 Aerolight Transit Travel Mug 0.47L - Hammertone Green
- Price
- £28.42
- Rating
- 4.6/5
- Reviews
- 6,531
- Age
- 1y ago

Tlater Coffee to go Mug 380 ml with Leak-Proof lid Double-Walled Stainless Steel for Coffee and Tea (Black)
- Price
- £7.61
- Rating
- 4.4/5
- Reviews
- 3,044
- Age
- 4y ago

Contigo Byron Snapseal Travel Mug | Stainless Steel Thermal-Mug | Insulated Coffee to go cup | 100% leakproof | Keeps hot for 7 hours | Dishwasher safe lid | 470 ml | Licorice
- Price
- £9.91
- Rating
- 4.4/5
- Reviews
- 23,825
- Age
- 2y ago
Newest
by launch date
Stanley 1913 Aerolight Transit Travel Mug 0.47L - Hammertone Green
- Price
- £28.42
- Rating
- 4.6/5
- Reviews
- 6,531
- Age
- 1y ago

Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler Reusable Iced Coffee Cup Hot Coffee Travel Mug BPA Free 355ml Tan/White (Vanilla Bean)
- Price
- £21.58
- Rating
- 4.5/5
- Reviews
- 10,862
- Age
- 1y ago

YETI Rambler 10 oz (295 ml) Tumbler with Removable Magslider Lid Stainless Steel Vacuum Insulated Coffee Cup Navy
- Price
- £16.46
- Rating
- 4.5/5
- Reviews
- 2,992
- Age
- 1y ago

YETI Rambler 10 oz (295 ml) Tumbler with Removable Magslider Lid Stainless Steel Vacuum Insulated Coffee Cup Black
- Price
- £16.47
- Rating
- 4.5/5
- Reviews
- 2,992
- Age
- 1y ago

BOTTLE BOTTLE Travel Mug (Pink 350.0 Milliliters)
- Price
- £12.78
- Rating
- 4.4/5
- Reviews
- 2,008
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
200
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
39%
Top 20: 77%
Open market
31%
- Contigo30%
- Tlater13%
- Thermos8%
- YETI7%
- BOTTLE BOTTLE6%
- Bodum5%
Demand
Travel Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Travel Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel mug1.5M/yr
- coffee cup723K/yr
- coffee mug456K/yr
- coffee cup travel mug392K/yr
- insulated coffee cup288K/yr
- travel coffee mug201K/yr
- thermal cup204K/yr
- thermos travel mug116K/yr
- coffee flask208K/yr
- travel mugs for hot drinks224K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It leaks
Leaks badly
Not Leakproof
So disappointing for a normally good quality make
Product quality poor, Issue unresolved
Bad quality
Breaks easy
it broke during first use
broke very quickly
doesn't retain heat well
Doesn't hold heat well
Doesn't keep hot as advertised
Not great for price
slightly expensive
Certainly not worth the price
Love
Quality mug
This product has lasting quality
Excellent product
Keeps coffee really warm
Keeps your hot drinks hot
Keeps coffee hot
Doesn't spill
Does not leak
It is leak proof
compact size
Nice size
I actually really like the size of it
Excellent value
Great value for money
Good Value
Return
1.5% Return rate 44% Fixable by listing
It leaks
Leaks badly
Not Leakproof
did not fit well
Its small
too wide
doesn't retain heat well
Doesn't hold heat well
Doesn't keep hot as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Mug questions
Answered from the same tracked data.









