Travel Kettle
MaybeThe products selling today average only 4.2★. But demand is soft, at +0.9% this quarter, so Travel Kettle is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £753K/yr1.3M searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 62%top-5 click share · 16 brands · 55 sellers
Flapen Score
Travel Kettle against its category
The dotted line is the Home & Garden average. Past it, Travel Kettle is stronger. Inside it, weaker.
Market
The Travel Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Kettle 1.3M times last year and spent an estimated £753K. The top 5 brands take 66% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £753K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £753Ka year
- Peak month
- September1.6× the quietest month
- Top search term
- travel kettle525K searches a year
02 · Price
A sale here is worth £12.32.
Listings sell for £12.32 on average, from £8.61 to £22.91. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £12.32 that is £25K to £31K a year per listing.
- Average price
- £12.32under the $15 to $100 sweet spot
- Price range
- £8.61–£22.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £25K–£31K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #99 within Small Kitchen Appliances. It carries 1,537 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 95%
- Out of stock, average day
- 5.5%
- Average rank
- #99in Small Kitchen Appliances
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,537per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Travel Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs Electric 0.85L Travel Kettle Small & Compact Dual voltage Ideal for abroad/caravan/camping inc 2 cups & spoons Removable washable anti-scale filter water windows 1000W 23840
- Price
- £11.93
- Rating
- 4.5/5
- Reviews
- 10,765
- Age
- 8y ago

Quest Black Compact Travel Kettle 0.5 Litres 600 Watt & Dual Voltage for Worldwide Use Includes 2 Lightweight Cups Auto Cut-Off Switch Fits in Bags & Suitcases (35690)
- Price
- £11.68
- Rating
- 4.2/5
- Reviews
- 4,607
- Age
- 9y ago

Mini Foldable Electric Kettle Collapsible Kettle Portable Suitable for Home Travel and Camping (Blue)
- Price
- £9.21
- Rating
- 4.4/5
- Reviews
- 367
- Age
- 2y ago

0.5L Small Portable Electric Kettles for Boiling Water Stainless Steel Travel Kettle Fast Boil Teapot Boil-Dry Protection & Auto Shut-Off Perfect For Traveling Cooking Coffee Tea Eggs(Green)
- Price
- £14.03
- Rating
- 4.3/5
- Reviews
- 3,698
- Age
- 2y ago

OXNSHEJW Foldable Electric Kettle Mini Travel Kettle 600ML Silicone Collapsible Kettle Electric Tea Coffee Maker Portable Travel Kettles with Separable Power Cord for Outdoor Hiking Camping (White)
- Price
- £11.71
- Rating
- 4.0/5
- Reviews
- 204
- Age
- 2y ago
Trending
90-day click momentum
Mini Foldable Electric Kettle Collapsible Kettle Portable Suitable for Home Travel and Camping (Pink)
- Price
- £8.80
- Rating
- 4.4/5
- Reviews
- 367
- Age
- 2y ago

AHDXKUE Foldable Electric Kettle 600ML Silicone Mini Portable Travel Tea Maker with Separable Power Cord for Outdoor Hiking White
- Price
- £10.12
- Rating
- 3.8/5
- Reviews
- 51
- Age
- 1y ago

UGXJAIO Foldable Electric Kettle Mini Travel Kettle Portable Fast Boiling 600 ML Collapsible Camping Kettle with Separable Power Cord for Outdoor Hiking Camping Traveling White
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 1y ago

AHDXKUE Foldable Electric Kettle 600ML Silicone Mini Portable Travel Kettle Tea Coffee Maker with Separable Power Cord for Outdoor Hiking Blue
- Price
- £10.27
- Rating
- 3.9/5
- Reviews
- 59
- Age
- 1y ago

MKAEYYO Travel Kettle - Travel Kettles Electric Small Portable Collapsible Kettle with Detachable Power Cord for Outdoor Hiking and Camping (Blue)
- Price
- £10.93
- Rating
- 4.1/5
- Reviews
- 102
- Age
- 1y ago
Newest
by launch date
UGXJAIO Foldable Electric Kettle Mini Travel Kettle Portable Fast Boiling 600 ML Collapsible Camping Kettle with Separable Power Cord for Outdoor Hiking Camping Traveling White
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 1y ago

AHDXKUE Foldable Electric Kettle 600ML Silicone Mini Portable Travel Kettle Tea Coffee Maker with Separable Power Cord for Outdoor Hiking Blue
- Price
- £10.27
- Rating
- 3.9/5
- Reviews
- 59
- Age
- 1y ago

AHDXKUE Foldable Electric Kettle 600ML Silicone Mini Portable Travel Tea Maker with Separable Power Cord for Outdoor Hiking White
- Price
- £10.12
- Rating
- 3.8/5
- Reviews
- 51
- Age
- 1y ago

MKAEYYO Travel Kettle - Travel Kettles Electric Small Portable Collapsible Kettle with Detachable Power Cord for Outdoor Hiking and Camping (Blue)
- Price
- £10.93
- Rating
- 4.1/5
- Reviews
- 102
- Age
- 1y ago

Portable Electric Kettle 450ML Electric Travel Kettle With 4 Smart Tempe Preset Mini Tea Kettle Leakproof Coffee Cup with Clean Brush and Auto Shut-Off (L)
- Price
- £15.75
- Rating
- 4.2/5
- Reviews
- 211
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
55
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
28%
- Russell Hobbs31%
- Quest15%
- Taitus9%
- RHD6%
- OXNSHEJW6%
- Emooncn5%
Demand
Travel Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Travel Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel kettle525K/yr
- travel kettle to take on holiday109K/yr
- small kettle149K/yr
- low wattage kettle85K/yr
- mini kettle87K/yr
- portable kettle62K/yr
- camping kettle electric28K/yr
- travel kettle small38K/yr
- small electric kettle38K/yr
- travel kettles15K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The cable is a bit short
It's small
Small kettle
boiling hot steam momentarily escapes onto your hand
it does get quite hot
overheated within a week of first use after using only a handful of times
will break after a few uses
Broken after first use
Cant imagine it is durable
Rubbish product
The build quality feels cheap
Awful quality
Leaking
has leaked
it started leaking
Love
Value For Money
Excellent value
Good for price
Good size
useful size
Very handy size
performs well
Seems well made
Good Quality
Portable Electric Kettle
quite portable
Easy to carry
Easy to use
Very handy
easy fold down
Return
2.5% Return rate 52% Fixable by listing
The cable is a bit short
It's small
Small kettle
it doesn't switch off
Doesn't work
It stops working
boiling hot steam momentarily escapes onto your hand
it does get quite hot
overheated within a week of first use after using only a handful of times
Rubbish product
The build quality feels cheap
Awful quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Kettle questions
Answered from the same tracked data.









