Skip to content

Travel Kettle

Maybe

The products selling today average only 4.2★. But demand is soft, at +0.9% this quarter, so Travel Kettle is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£753K/yr1.3M searches / yr
90-day growth
+0.9%search demand this quarter
Competition
62%top-5 click share · 16 brands · 55 sellers

Flapen Score

Travel Kettle against its category

The dotted line is the Home & Garden average. Past it, Travel Kettle is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Kettle 1.3M times last year and spent an estimated £753K. The top 5 brands take 66% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £753K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
4.8%
Market size, estimated
£753Ka year
Peak month
September1.6× the quietest month
Top search term
travel kettle525K searches a year

02 · Price

A sale here is worth £12.32.

Listings sell for £12.32 on average, from £8.61 to £22.91. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £12.32 that is £25K to £31K a year per listing.

Average price
£12.32under the $15 to $100 sweet spot
Price range
£8.61–£22.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£25K–£31K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #99 within Small Kitchen Appliances. It carries 1,537 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
5.5%
Average rank
#99in Small Kitchen Appliances
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,537per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Travel Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£75K£151K£226K£301K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

55

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

28%

  • Russell Hobbs31%
  • Quest15%
  • Taitus9%
  • RHD6%
  • OXNSHEJW6%
  • Emooncn5%

Demand

Travel Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Travel Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel kettle525K/yr
  • travel kettle to take on holiday109K/yr
  • small kettle149K/yr
  • low wattage kettle85K/yr
  • mini kettle87K/yr
  • portable kettle62K/yr
  • camping kettle electric28K/yr
  • travel kettle small38K/yr
  • small electric kettle38K/yr
  • travel kettles15K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+1.14

The cable is a bit short

It's small

Small kettle

Heating12%−0.12

boiling hot steam momentarily escapes onto your hand

it does get quite hot

overheated within a week of first use after using only a handful of times

Durability9%−0.12

will break after a few uses

Broken after first use

Cant imagine it is durable

Quality-Overall7%+0.21

Rubbish product

The build quality feels cheap

Awful quality

Leak-Proof5%

Leaking

has leaked

it started leaking

Love

Value For Money12%+0.47

Value For Money

Excellent value

Good for price

Size-Overall12%+1.14

Good size

useful size

Very handy size

Quality-Overall12%+0.21

performs well

Seems well made

Good Quality

Portability10%+0.61

Portable Electric Kettle

quite portable

Easy to carry

Ease Of Use9%+0.64

Easy to use

Very handy

easy fold down

Return

2.5% Return rate 52% Fixable by listing

Size-Overall39%▆▇▇██▇

The cable is a bit short

It's small

Small kettle

Functionality-Overall10%█▇█▆▇█

it doesn't switch off

Doesn't work

It stops working

Heating8%█▆▆▄▄▆

boiling hot steam momentarily escapes onto your hand

it does get quite hot

overheated within a week of first use after using only a handful of times

Quality-Overall4%▇▃▇█▇▇

Rubbish product

The build quality feels cheap

Awful quality

Weight Heavy3%▄▆▅█▇▆

FAQ

Common Travel Kettle questions

Answered from the same tracked data.