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Travel Iron

Maybe

The products selling today average only 4.2★. But the top 5 products take 69% of clicks, so Travel Iron is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£897K/yr827K searches / yr
90-day growth
+66.3%search demand this quarter
Competition
69%top-5 click share · 15 brands · 45 sellers

Flapen Score

Travel Iron against its category

The dotted line is the Home & Garden average. Past it, Travel Iron is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Iron market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Iron 827K times last year and spent an estimated £897K. The top 5 brands take 72% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 827K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +66.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £897K a year.

Searches, last 12 months
827K
Growth, 90 days vs prior 90
+66.3%
Conversion, latest week
7.1%
Market size, estimated
£897Ka year
Peak month
August3.0× the quietest month
Top search term
travel iron402K searches a year

02 · Price

A sale here is worth £15.22.

Listings sell for £15.22 on average, from £8.40 to £22.62. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £15.22 that is £38K to £46K a year per listing.

Average price
£15.22inside the $15 to $100 sweet spot
Price range
£8.40–£22.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£38K–£46K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #18 within Irons, Steamers & Accessories. It carries 1,649 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#18in Irons, Steamers & Accessories
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,649per listing
Listings tracked
16

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Travel Iron products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£134K£269K£403K£538K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

45

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

24%

  • Russell Hobbs43%
  • Morphy Richards10%
  • Sundu9%
  • Quest5%
  • BEAUTURAL4%
  • ANSIO4%

Demand

Travel Iron search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.0×

Search terms

Top Travel Iron search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • travel iron402K/yr
  • travel iron steam mini69K/yr
  • mini iron78K/yr
  • travel iron steam mini holiday30K/yr
  • small iron38K/yr
  • travel steam iron29K/yr
  • portable iron23K/yr
  • mini travel iron16K/yr
  • travel iron mini16K/yr
  • craft iron26K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Iron

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Heating”
2.1%of orders come back
“just not hot”
A buyer, on “Heating”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Travel Iron questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data