Travel Iron
MaybeThe products selling today average only 4.2★. But the top 5 products take 69% of clicks, so Travel Iron is a Maybe.
- Flapen Score
- 64 / 100Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 5164
- Market size
- £897K/yr827K searches / yr
- 90-day growth
- +66.3%search demand this quarter
- Competition
- 69%top-5 click share · 15 brands · 45 sellers
Flapen Score
Travel Iron against its category
The dotted line is the Home & Garden average. Past it, Travel Iron is stronger. Inside it, weaker.
Market
The Travel Iron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Travel Iron 827K times last year and spent an estimated £897K. The top 5 brands take 72% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 827K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +66.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £897K a year.
- Searches, last 12 months
- 827K
- Growth, 90 days vs prior 90
- +66.3%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £897Ka year
- Peak month
- August3.0× the quietest month
- Top search term
- travel iron402K searches a year
02 · Price
A sale here is worth £15.22.
Listings sell for £15.22 on average, from £8.40 to £22.62. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £15.22 that is £38K to £46K a year per listing.
- Average price
- £15.22inside the $15 to $100 sweet spot
- Price range
- £8.40–£22.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £38K–£46K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #18 within Irons, Steamers & Accessories. It carries 1,649 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #18in Irons, Steamers & Accessories
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,649per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Travel Iron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs Dual Voltage Steam Glide Travel Iron 80ml Water Tank Stainless Steel Soleplate Water Spray Variable Temp & Steam 1.5m cord 830W 22470
- Price
- £10.63
- Rating
- 4.4/5
- Reviews
- 8,096
- Age
- 12y ago
Morphy Richards Compact Travel Iron Non Stick Soleplate 5 to 10g Steam Rate Fast Heat Up 40ml Water Tank Dual Voltage 115v to 230v 400W Grey 304000
- Price
- £14.20
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 1y ago
Sundu Mini Travel Iron with Steam 1000W Portable Steamer Samll Iron for Quilting & Sewing 300 Microsteam Holes 90ml water tank lockable safety base
- Price
- £14.83
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 8mo ago
Quest 34030 1000W Travel Steam Iron/Collapsible Ergonomic Handle / 50ml Water Tank/Lightweight & Portable/Non-Stick Soleplate/Dual Voltage For Use At Home & Abroad
- Price
- £13.32
- Rating
- 4.3/5
- Reviews
- 1,526
- Age
- 8y ago
BEAUTURAL Mini Travel Steam Iron for Clothes with Dual Voltage
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 1,231
- Age
- 12mo ago
Trending
90-day click momentumSundu Mini Travel Iron with Steam 1000W Portable Steamer Samll Iron for Quilting & Sewing 300 Microsteam Holes 90ml water tank lockable safety base
- Price
- £14.83
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 8mo ago
BEAUTURAL Mini Travel Steam Iron for Clothes with Dual Voltage
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 1,231
- Age
- 12mo ago
Travel Iron 25W 2 in 1 Handheld Steamer With 180 Rotating Handle for Dry and Wet Ironing - Portable for Home Business Travel
- Price
- £9.02
- Rating
- 2.9/5
- Reviews
- 56
- Age
- 1y ago
Mini Steam Iron for Travel - 180 Rotatable Handheld Steamer Iron 50ml Portable Non-Stick Ironing Soleplate Dual Voltage for Clothes & Fabrics Ideal for Home Travel Business Trips
- Price
- £8.40
- Rating
- 3.0/5
- Reviews
- 19
- Age
- 10mo ago
Morphy Richards Compact Travel Iron Non Stick Soleplate 5 to 10g Steam Rate Fast Heat Up 40ml Water Tank Dual Voltage 115v to 230v 400W Grey 304000
- Price
- £14.20
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 1y ago
Newest
by launch dateSundu Mini Travel Iron with Steam 1000W Portable Steamer Samll Iron for Quilting & Sewing 300 Microsteam Holes 90ml water tank lockable safety base
- Price
- £14.83
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 8mo ago
Mini Steam Iron for Travel - 180 Rotatable Handheld Steamer Iron 50ml Portable Non-Stick Ironing Soleplate Dual Voltage for Clothes & Fabrics Ideal for Home Travel Business Trips
- Price
- £8.40
- Rating
- 3.0/5
- Reviews
- 19
- Age
- 10mo ago
Sundu Mini Travel Iron with Steam 1000W Portable Steamer Samll Iron for Quilting & Sewing 300 Microsteam Holes 90ml water tank lockable safety base Digital Temperature Control-Black
- Price
- £16.87
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 10mo ago
BEAUTURAL Mini Travel Steam Iron for Clothes with Dual Voltage
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 1,231
- Age
- 12mo ago
Travel Steamer for Clothes 1400W Travel Iron 10-Second Rapid Heat-Up Clothes Steamer with LCD 180 Rotating Handle & Ceramic Soleplate for Travel Home Office Use
- Price
- £21.18
- Rating
- 4.3/5
- Reviews
- 329
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
45
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
24%
- Russell Hobbs43%
- Morphy Richards10%
- Sundu9%
- Quest5%
- BEAUTURAL4%
- ANSIO4%
Demand
Travel Iron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.0×
Search terms
Top Travel Iron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- travel iron402K/yr
- travel iron steam mini69K/yr
- mini iron78K/yr
- travel iron steam mini holiday30K/yr
- small iron38K/yr
- travel steam iron29K/yr
- portable iron23K/yr
- mini travel iron16K/yr
- travel iron mini16K/yr
- craft iron26K/yr
Reviews and returns
What reviews say buyers love and hate about Travel Iron
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
just not hot
Overheats
It barely heats up
Either the product is defected or its non functional
the device would not turn on
Doesnt work
Broke after one use
Broke after 1 month
Stopped working after two uses
Bigger than expected
short cord
it is small
Leaks
ALL the water leaks out
Leaks a bit from time to time
Love
Amazing quality
It feels well made
Excellent quality good for your holidays
GOOD VALUE
Worth the money
Excellent value for money
Easy to use
Really handy
its a user-friendly
the heat it gives out is good
Quick heating
Heats up quickly
- Light and easy to carry
It's fairly lightweight
The steamer feels lightweight
Return
2.1% Return rate 23% Fixable by listing
Its heavy for what it is
it is not really something for heavy or long ironing sessions
Found it a lot heavier than I thought it would be
Either the product is defected or its non functional
the device would not turn on
Doesnt work
Bigger than expected
short cord
it is small
just not hot
Overheats
It barely heats up
Leaks
ALL the water leaks out
Leaks a bit from time to time
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Travel Iron questions
Answered from the same tracked data.