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Travel Cutlery Set

Maybe

Returns run at only 0.7% of orders. But products sell for $7.71 on average, outside the sweet spot, so Travel Cutlery Set is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£185K/yr581K searches / yr
90-day growth
+35.4%search demand this quarter
Competition
39%top-5 click share · 32 brands · 57 sellers

Flapen Score

Travel Cutlery Set against its category

The dotted line is the Home & Garden average. Past it, Travel Cutlery Set is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Travel Cutlery Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Travel Cutlery Set 581K times last year and spent an estimated £185K. The top 5 brands take 44% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 581K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.

Searches, last 12 months
581K
Growth, 90 days vs prior 90
+35.4%
Conversion, latest week
4.1%
Market size, estimated
£185Ka year
Peak month
May1.5× the quietest month
Top search term
camping cutlery97K searches a year

02 · Price

A sale here is worth £7.71.

Listings sell for £7.71 on average, from £3.43 to £29.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £7.71 that is £2K to £4K a year per listing.

Average price
£7.71under the $15 to $100 sweet spot
Price range
£3.43–£29.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #55 within Cutlery. It carries 1,049 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#55in Cutlery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,049per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Travel Cutlery Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£9K£18K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

57

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

39%

Top 20: 76%

Open market

51%

  • TININA16%
  • Milestone Camping8%
  • Brabantia7%
  • ReaNea7%
  • MURRI&MURRDI5%
  • Dacitiery5%

Demand

Travel Cutlery Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Travel Cutlery Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camping cutlery97K/yr
  • travel cutlery set135K/yr
  • camping cutlery set68K/yr
  • camping cutlery set for 128K/yr
  • travel cutlery41K/yr
  • picnic cutlery16K/yr
  • cutlery set for 140K/yr
  • portable cutlery set23K/yr
  • travel cutlery set with case26K/yr
  • camping knife fork & spoon set13K/yr

Reviews and returns

What reviews say buyers love and hate about Travel Cutlery Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.15

Small spoon

Cup is smaller than I thought

Quite small

Quality-Overall15%−0.02

Not good quality

Cheap quality

Cheaply made overpriced

Strength10%−0.03

The carrying case also doesn't seem very sturdy

feel a tad flimsy

Flimsy

Value For Money7%+0.16

Found cheaper elsewhere

Cheaply made overpriced

not worth the money

Thickness3%−0.02

thin

a thinner -

Love

Quality-Overall29%−0.02

Reasonable quality at a reasonable price

Very well made worth the money

Decent quality

Value For Money10%+0.16

Good value for money

Good value

Good value for money

Ease Of Use9%+0.62

Very useful

Very handy

Easy to use and pack

Advertised Vs Actual Product8%+1.24

Better than expected

exactly what I wanted

As described

Portability8%+0.85

Compact and handy

Its compact, easy to carry, and fits nicely into a bag without taking up much space

Super handy in the car

Return

0.7% Return rate 56% Fixable by listing

Size-Overall44%█▆▆▆▆▆

Small spoon

Cup is smaller than I thought

Quite small

Quality-Overall20%▆▇█▅▆▇

Not good quality

Cheap quality

Cheaply made overpriced

Weight Heavy7%▃▅▄█▅▃
Strength6%▂█▆▇▄█

The carrying case also doesn't seem very sturdy

feel a tad flimsy

Flimsy

Advertised Vs Actual Product4%▃▄█▇▇▃

FAQ

Common Travel Cutlery Set questions

Answered from the same tracked data.