travel cutlery set
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,048.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+35.4%90-day search growth — must beat 0% to launch
Price range
Good£3.43–£29.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£185K£185K/yr · 581K searches
Avg price
Bad£7.71avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, travel cutlery set is a £185K/yr Amazon United Kingdom market (581K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
travel cutlery set market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £193K–£231K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 5.2%
- Avg brand age
- 35 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
57
Top-5 brand share
44%
Top 20: 85%
Top-5 click share
39%
Top 20: 76%
Open market
51%
- TININA16%
- Milestone Camping8%
- Brabantia7%
- ReaNea7%
- MURRI&MURRDI5%
- Dacitiery5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +35.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top travel cutlery set search terms
- camping cutlery97K/yr
- travel cutlery set135K/yr
- camping cutlery set68K/yr
- camping cutlery set for 128K/yr
- travel cutlery41K/yr
- picnic cutlery16K/yr
- cutlery set for 140K/yr
- portable cutlery set23K/yr
- travel cutlery set with case26K/yr
- camping knife fork & spoon set13K/yr
Top travel cutlery set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Camping Cutlery Set with Case 4-Piece Stainless Steel Portable Travel Utensils Reinforced Case with Snap-Lock Closure Lunch Box for Camping Work School Fork Spoon Knife Dishwasher Safe Black
TININA£6.174.7★2,274 rev
Milestone Camping 65660 4-in-1 Camping Utensils Set / Contains Fork Knife Spoon / Built-In Bottle Opener Included / Stainless Steel Material / Storage Lock System Silver
Milestone Camping£3.454.5★351 rev
Brabantia - Make & Take Cutlery Set with Case - Set of 3: Knife Spoon & Fork - Hygienic Compact Design - Stainless Steel - Dishwasher Safe - Travel Cutlery Set for 1 Person - Dark Grey
Brabantia£5.974.5★1,012 rev
MURRI&MURRDI Stainless Steel Cutlery Set for 1 Reusable Flatware Set with Case Cutlery Set for Work Stainless Steel Knife Fork Spoon Set 3 Piece (3 Black)
MURRI&MURRDI£7.174.6★393 rev
4 Pcs Cutlery Set with Portable Pouch Case Stainless Steel Knife and Fork Flatware Set Camping Utensil Set for Picnic School Office Mirror Polished Dishwasher Safe(Black)
Hemiks£3.704.5★1,452 rev
Newest
by launch date
4pcs Portable Stainless Steel Cutlery Set Reusable Flatware Utensils with Pouch for Camping Travel Picnic Office School Lunch Box
upkpvid£3.8015 rev
Travel Cutlery Set with Case Stainless Steel Camping Utensils Reinforced Case with Snap-Lock Closure Include Fork Spoon Knife Chopsticks Portable Lunch Box Silverware for Picnic Office Black
ERVILO£6.75151 rev
ABOHU Cutlery Set with Portable Pouch Case 3 Piece Stainless Steel Flatware Set Tableware Silverware Set with Spoon Knife and Fork Set Mirror Polished Dishwasher Safe - Green
ABOHU£3.95106 rev
6 in 1 Foldable Storage Camping Mess Kit for Travel Camping Picnic Outdoor on Foot Camping Cutlery Include Stainless Steel Knife Spoon Fork Cutlery Set Cup Bowl Plate with Mesh Bag
Ybzegrd£10.95118 rev
MURRI&MURRDI Stainless Steel Cutlery Set for 1 Reusable Flatware Set with Case Cutlery Set for Work Stainless Steel Knife Fork Spoon Set 3 Piece (3 Black)
MURRI&MURRDI£7.17393 rev
Trending
90-day click momentumTravel Cutlery Set with Case Stainless Steel Camping Utensils Reinforced Case with Snap-Lock Closure Include Fork Spoon Knife Chopsticks Portable Lunch Box Silverware for Picnic Office Black
ERVILO£6.754.8★
6 in 1 Foldable Storage Camping Mess Kit for Travel Camping Picnic Outdoor on Foot Camping Cutlery Include Stainless Steel Knife Spoon Fork Cutlery Set Cup Bowl Plate with Mesh Bag
Ybzegrd£10.954.3★
Camping utensils set ReaNea Camping Plates And Bowls Set With Coffee Mug Travel Cutlery Set Include Spoon Fork Knife for Home Poolside Outdoor Picnic Camp
ReaNea£7.984.3★
Chillys Cutlery - Portable Cutlery Stainless Steel Utensils with Aluminium Travel Case Reusable Knife Fork Spoon & Straw Dishwasher Safe - for Travel and Camping - Whale Blue
Chilly's£12.264.4★
Lifeventure Ellipse Reusable 4-Piece Tableware Set: Knife/Fork/Spoon Plate Bowl Mug for Camping Travel & Outdoor - Navy
Lifeventure£10.504.6★
What buyers say about travel cutlery set
What buyers praise and complain about, mined from review topics.What buyers love
“Reasonable quality at a reasonable price”
“Good value for money”
“Very useful”
“Better than expected”
“Compact and handy”
“Good size”
“The set cleans up well”
“Not flimsy like other sets Ive tried”
“Nice accuracte colour”
“Such a handy lightweight purchase”
What buyers complain about
“Small spoon”
“Not good quality”
“The carrying case also doesn't seem very sturdy”
“Found cheaper elsewhere”
“thin”
“The string in the back didn't last even the first weekend pf camping”
“Sharp and Dangerous Fork”
“now showing spots of rust”
“Dirty”
“Doesnt even open comfortably”
Top return reasons
Common questions
- Is travel cutlery set profitable to sell on Amazon United Kingdom?
- The niche generates £185K/yr across 38 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the travel cutlery set niche?
- 32 brands and 57 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in travel cutlery set?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 0.7%.
- When does demand for travel cutlery set peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the travel cutlery set niche?
- Listings span £3.43–£29.71; the average listing price is £7.71 (sweet spot $15–$100). The average incumbent carries 1,049 reviews — the moat a new listing must climb.