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Transfer Paper

Fail

The top 5 brands take 100% of clicks, so Transfer Paper is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£102K/yr151K searches / yr
90-day growth
+27.1%search demand this quarter
Competition
82%top-5 click share · 5 brands · 8 sellers

Flapen Score

Transfer Paper against its category

The dotted line is the Home & Garden average. Past it, Transfer Paper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Transfer Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Transfer Paper 151K times last year and spent an estimated £102K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £102K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+27.1%
Conversion, latest week
9.8%
Market size, estimated
£102Ka year
Peak month
June1.4× the quietest month
Top search term
heat transfer paper28K searches a year

02 · Price

A sale here is worth £6.92.

Listings sell for £6.92 on average, from £5.05 to £10.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.92 that is £3K to £5K a year per listing.

Average price
£6.92under the $15 to $100 sweet spot
Price range
£5.05–£10.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #8 within Paper & Paper Crafts. It carries 4,511 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#8in Paper & Paper Crafts
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,511per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Transfer Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£31K£41K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • PPD56%
  • TransOurDream33%
  • Raimarket5%
  • A-SUB3%
  • Koala2%

Demand

Transfer Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Transfer Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • heat transfer paper28K/yr
  • transfer paper t-shirt printing23K/yr
  • iron on transfer paper23K/yr
  • tshirt transfer paper iron on9K/yr
  • iron transfer paper8K/yr
  • printable iron on vinyl6K/yr
  • t shirt transfer paper iron on6K/yr
  • inkjet transfer paper6K/yr
  • iron on paper5K/yr
  • tshirt printing paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Transfer Paper

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“still has not effect”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Transfer Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data