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Toy Stuffing

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -8.5% this quarter, so Toy Stuffing is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£276K/yr343K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
52%top-5 click share · 26 brands · 31 sellers

Flapen Score

Toy Stuffing against its category

The dotted line is the Home & Garden average. Past it, Toy Stuffing is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Stuffing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toy Stuffing 343K times last year and spent an estimated £276K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
10.8%
Market size, estimated
£276Ka year
Peak month
November1.9× the quietest month
Top search term
stuffing for soft toys22K searches a year

02 · Price

A sale here is worth £7.43.

Listings sell for £7.43 on average, from £4.21 to £21.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.43 that is £6K to £7K a year per listing.

Average price
£7.43under the $15 to $100 sweet spot
Price range
£4.21–£21.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #231 within Art & Craft Supplies. It carries 926 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
55%
Out of stock, average day
5.4%
Average rank
#231in Art & Craft Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
926per listing
Listings tracked
29

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Toy Stuffing products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

31

Est. top-5 brand share

55%

Top 20: 95%

Est. top-5 click share

52%

Top 20: 92%

Open market

39%

  • Charlotte Andersen12%
  • Bedding Home12%
  • I&S Home12%
  • Cloudmere11%
  • Adam Home8%
  • Textile Wise5%

Demand

Toy Stuffing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Toy Stuffing search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stuffing for soft toys22K/yr
  • toy stuffing94K/yr
  • toy stuffing for knitted toys30K/yr
  • pillow stuffing20K/yr
  • soft toy stuffing17K/yr
  • cushion stuffing16K/yr
  • teddy stuffing14K/yr
  • teddy bear stuffing13K/yr
  • toy stuffing for crochet12K/yr
  • polyfill13K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Stuffing

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“not as advertised”
A buyer, on “Advertised Vs Actual Product”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toy Stuffing questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data