Toy Stuffing
MaybeReturns run at only 0.1% of orders. But demand is soft, at -8.5% this quarter, so Toy Stuffing is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £276K/yr343K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 52%top-5 click share · 26 brands · 31 sellers
Flapen Score
Toy Stuffing against its category
The dotted line is the Home & Garden average. Past it, Toy Stuffing is stronger. Inside it, weaker.
Market
The Toy Stuffing market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toy Stuffing 343K times last year and spent an estimated £276K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.
- Searches, last 12 months
- 343K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £276Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- stuffing for soft toys22K searches a year
02 · Price
A sale here is worth £7.43.
Listings sell for £7.43 on average, from £4.21 to £21.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.43 that is £6K to £7K a year per listing.
- Average price
- £7.43under the $15 to $100 sweet spot
- Price range
- £4.21–£21.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #231 within Art & Craft Supplies. It carries 926 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 55%
- Out of stock, average day
- 5.4%
- Average rank
- #231in Art & Craft Supplies
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 926per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Toy Stuffing products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bedding Home Bounce Back 100% Virgin Polyester Hollowfibre Filling 1Kg | Washable White Fluff Soft Stuffing for Sofas Cushions Bed Pillow Stuffing (1KG)
- Price
- £7.56
- Rating
- 4.8/5
- Reviews
- 424
- Age
- 5y ago

I&S Home Toy Stuffing 200g Soft Hollowfiber Filling for Toys Stuffing for Crochet Cushions Pillows Pet Beds & Teddy Bears Hypoallergenic DIY - 15D Grade
- Price
- £6.18
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago

Hollow Fibre Stuffing/Filling/Fill Toys Pillows Cushion Covers Polyester Filling Craft High Grade Hollowfibre Filling (1KG)
- Price
- £5.68
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 6mo ago

1KG Hollow Fibre Toy Stuffing High Grade Multipurpose Filling For Knitted Toys Pillows Cushions and Teddy bears Non-Allergenic Machine Washable
- Price
- £5.96
- Rating
- 4.7/5
- Reviews
- 3,181
- Age
- 5y ago

Adam Home Toy Stuffing for Soft Toys 100% Virgin Hollowfibre Fillings Hypoallergenic High Grade Multipurpose Kapok Stuffing for Crochet Knitted Toys Pillows & Cushions|500 Grams
- Price
- £6.60
- Rating
- 4.4/5
- Reviews
- 452
- Age
- 1y ago
Trending
90-day click momentum
Hannah Polyester filling for soft toys cushions and pillows - 1kg
- Price
- £5.70
- Rating
- 4.6/5
- Reviews
- 2,369
- Age
- 13y ago

Bedding Home Bounce Back 100% Virgin Polyester Hollowfibre Filling 1Kg | Washable White Fluff Soft Stuffing for Sofas Cushions Bed Pillow Stuffing (1KG)
- Price
- £7.56
- Rating
- 4.8/5
- Reviews
- 424
- Age
- 5y ago

I&S Home Toy Stuffing 200g Soft Hollowfiber Filling for Toys Stuffing for Crochet Cushions Pillows Pet Beds & Teddy Bears Hypoallergenic DIY - 15D Grade
- Price
- £6.18
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 1y ago

Hollow Fibre Stuffing/Filling/Fill Toys Pillows Cushion Covers Polyester Filling Craft High Grade Hollowfibre Filling (1KG)
- Price
- £5.68
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 6mo ago

Hollowfibre Filling for Stuffing - White Virgin Filling for Knitted products Crochet & Crafts Teddy Bears Pillows & Cushion Covers - High Grade Polyester Filling Stuff (500 grams)
- Price
- £7.09
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 4y ago
Newest
by launch date
Hollow Fibre Stuffing/Filling/Fill Toys Pillows Cushion Covers Polyester Filling Craft High Grade Hollowfibre Filling (1KG)
- Price
- £5.68
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 6mo ago

ZFQSONGZE 200g Polyester Fiber Stuffing for Crafts & Crochet Toy Filling for Knitted Animals Pillows Bean Bags (Machine Washable Polyfill)
- Price
- £5.16
- Rating
- 4.9/5
- Reviews
- 7
- Age
- 10mo ago

fKiZanthene 100g Stuffing for Crochet Toy Stuffing Filling for Crafts Knitted Toys Pillows DIY Projects Home Use
- Price
- £4.93
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 12mo ago

Szfanyangxuan Premium Hollow Fiber Polyester Stuffing(Oeko-Tex Certification) - Ultra Soft Pillow & Toy Filling 100% Fresh Fiber Machine Washable (1kg)
- Price
- £11.62
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 1y ago

Dajiaxingxing 100g/300g Polyester Fiber Stuffing for Crafts & Crochet Toy Filling for Knitted Animals Pillows Bean Bags (Machine Washable Polyfill) (1)
- Price
- £4.21
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
31
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
52%
Top 20: 92%
Open market
39%
- Charlotte Andersen12%
- Bedding Home12%
- I&S Home12%
- Cloudmere11%
- Adam Home8%
- Textile Wise5%
Demand
Toy Stuffing search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Toy Stuffing search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stuffing for soft toys22K/yr
- toy stuffing94K/yr
- toy stuffing for knitted toys30K/yr
- pillow stuffing20K/yr
- soft toy stuffing17K/yr
- cushion stuffing16K/yr
- teddy stuffing14K/yr
- teddy bear stuffing13K/yr
- toy stuffing for crochet12K/yr
- polyfill13K/yr
Reviews and returns
What reviews say buyers love and hate about Toy Stuffing
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not as advertised
Looks nothing like the picture
False advertising
Feels low quality
instead they send two low quality pillows
Not good quality
Ok. Not that soft
Not impressed using for toy stuffing not soft to the touch
Ok. A bit harsh not very soft
So much bigger than I thought
Very misleading so small for the price
the size is massive
Expensive
Not worth the price
Poor value
Love
Good quality
Great quality and very clean
Good quality filling
Good Value
Excellent value
Excellent value for money
SOOOOO soft and fluffy
Its very soft
While its soft I can really pack it in to create a stiffer toy when needed
It does the job
Just what I needed
As described
Fluffy stuffy fun
Excellent stuffing for toys
Great for making stuffed toys with
Return
0.1% Return rate 40% Fixable by listing
not as advertised
Looks nothing like the picture
False advertising
Feels low quality
instead they send two low quality pillows
Not good quality
I had stuffing from a broken cushion
Poor quality cushion
Came in what looks like a cushion, it is a bit lumpy and feels oily
So much bigger than I thought
Very misleading so small for the price
the size is massive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toy Stuffing questions
Answered from the same tracked data.









