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Toy Story Birthday Decorations

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $60K a year here, so Toy Story Birthday Decorations is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£60K/yr199K searches / yr
90-day growth
+78.8%search demand this quarter
Competition
34%top-5 click share · 23 brands · 27 sellers

Flapen Score

Toy Story Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, Toy Story Birthday Decorations is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toy Story Birthday Decorations 199K times last year and spent an estimated £60K. The top 5 brands take 48% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +78.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+78.8%
Conversion, latest week
3.2%
Market size, estimated
£60Ka year
Top search term
toy story birthday decorations103K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £4.11 to £17.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.38 that is £0 to £938 a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£4.11–£17.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£938
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #466 within Party Supplies. It carries 116 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#466in Party Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
116per listing
Listings tracked
43

04 · Newcomers

Amazon counts 2 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Toy Story Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

27

Top-5 brand share

48%

Top 20: 98%

Top-5 click share

34%

Top 20: 77%

Open market

46%

  • Luchild13%
  • Sovanna12%
  • Sondeng9%
  • Ainvliya8%
  • NTGFU7%
  • mciskin6%

Demand

Toy Story Birthday Decorations search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Toy Story Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toy story birthday decorations103K/yr
  • toy story party decorations29K/yr
  • toy story party26K/yr
  • toy story decorations14K/yr
  • toy story birthday14K/yr
  • toy story birthday banner8K/yr
  • toy story banner5K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Story Birthday Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%+3.37

So much cheaper to do it yourself

Not cheap for what they are

Expensive for what they are

Size-Overall12%+0.59

Small

the biggest concern the characters are tiny

Smell12%−0.12

the lip gloss doesnt smell that nice

Stinking

wow they smell

Advertised Vs Actual Product9%−0.07

the pictures where like something out of a distorted dream

Some images were wrong

not how they should look

Allergies9%−0.09

my kids came out in very bad reactions after touching these

Love

Value For Money37%+3.37

well worth the money

Great value for money

Amazing value

Quality-Overall19%−0.05

good quality

the quality was better than I expected

Amazing products

Advertised Vs Actual Product7%−0.07

they are as pictured

they match all expectations from the listing

Size-Overall7%+0.59

Excellent size a d quality

Perfect size for cake toppers

Material Quality5%−0.02

The balloon material themselves was lovely

Great material

Return

0.5% Return rate 49% Fixable by listing

Size-Overall33%▄▃██▅▃

Small

the biggest concern the characters are tiny

Quality-Overall28%█▃▂▁▅▆

Not the best

not the best quality

Advertised Vs Actual Product11%▁▅▆█▁▂

the pictures where like something out of a distorted dream

Some images were wrong

not how they should look

Smell10%▁█▁▁▃▃

the lip gloss doesnt smell that nice

Stinking

wow they smell

Inflation/Deflation3%▁▁▁▁▁█

FAQ

Common Toy Story Birthday Decorations questions

Answered from the same tracked data.