toy story birthday decorations
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great116.49avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Growth
Great+78.8%90-day search growth — must beat 0% to launch
Competition
Great34%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.38avg listing price — sweet spot $15–$100
Price range
Bad£4.11–£17.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£60K£60K/yr · 199K searches
According to Flapen's Amazon United Kingdom niche tracking, toy story birthday decorations is a £60K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
toy story birthday decorations market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £56K–£75K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #466
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 10.4%
- Avg brand age
- 27 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
27
Top-5 brand share
48%
Top 20: 98%
Top-5 click share
34%
Top 20: 77%
Open market
46%
- Luchild13%
- Sovanna12%
- Sondeng9%
- Ainvliya8%
- NTGFU7%
- mciskin6%
Demand
Weekly Amazon search volume, last 21 weeks — +78.8% search growth over the last 90 days.Top toy story birthday decorations search terms
- toy story birthday decorations103K/yr
- toy story party decorations29K/yr
- toy story party26K/yr
- toy story decorations14K/yr
- toy story birthday14K/yr
- toy story birthday banner8K/yr
- toy story banner5K/yr
Top toy story birthday decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toy Birthday Party Supplies Decorations Banner Latex Balloons Cake Topper Cupcake Toppers
Sovanna£9.145.0★2 rev
40PCS Inspired Cartoon Balloons 12 Inch Birthday Party Decorations Party Balloons Cow Print Sky Blue Cloud Balloon Arch Garland Kit for Farm Themed Colorful Party Decor
Sondeng£5.654.3★49 rev
Toy Birthday Decorations for Boys Girls-38PCS Kids Party Decorations Set with Happy Birthday Banner Latex Ballons Birthday Photography Backdrop Cake Toppers for Toy Theme Party Supplies Decoration
Luchild£15.584.0★2 rev
43PCS Toy Inspired Story Party Decorations Cartoon Theme Birthday Decorations With Backdrop Banner Latex Balloons Cake Topper Cupcake Toppers Toy Birthday Party Supplies for Kids Boys And Girls
Ainvliya£12.794.5★62 rev
Toy Story-Inspired Birthday Banner - 14Pcs Party Decorations Including Bunting and Hanging Swirls for Kids Theme Celebration
NTGFU£10.424.5★34 rev
Newest
by launch dateToy Birthday Decorations for Boys Girls-38PCS Kids Party Decorations Set with Happy Birthday Banner Latex Ballons Birthday Photography Backdrop Cake Toppers for Toy Theme Party Supplies Decoration
Luchild£15.582 rev
Toy Birthday Decorations for Boys Girls-38PCS Kids Party Decorations Set with Happy Birthday Banner Latex Ballons Birthday Photography Backdrop Cake Toppers for Toys Theme Party Supplies Decoration
Luchild£15.282 rev
Birthday Balloon 35Pcs Toy Cartoon Birthday Party Decorations Kids Girls Boys Birthday Decoration Latex Balloons Theme Party Supplies Including Cake Topper Latex Foil Balloons Banner
Wirhaut£9.830 rev
Toy Birthday Decorations for Boys Girls-Toys Kids Party Decorations Set with Happy Birthday Banner Latex Ballons Birthday Photography Backdrop Cake Toppers for Toys Theme Party Supplies Decoration
Luchild£14.872 rev
Birthday Party Tableware Kids- 52PCS Toy Birthday Party Decorations Cartoon Themed Party Favor Supplies Paper Plates Cups Napkins Tablecloth for Boys Girls Baby Showers Deco
Luchild£17.582 rev
Trending
90-day click momentumToy Birthday Decorations for Boys Girls-38PCS Kids Party Decorations Set with Happy Birthday Banner Latex Ballons Birthday Photography Backdrop Cake Toppers for Toy Theme Party Supplies Decoration
Luchild£15.584.0★
Toy Birthday Decorations for Boys Girls-Toys Kids Party Decorations Set with Happy Birthday Banner Latex Ballons Birthday Photography Backdrop Cake Toppers for Toys Theme Party Supplies Decoration
Luchild£14.874.0★
Birthday Balloon 35Pcs Toy Cartoon Birthday Party Decorations Kids Girls Boys Birthday Decoration Latex Balloons Theme Party Supplies Including Cake Topper Latex Foil Balloons Banner
Wirhaut£9.830.0★
Birthday Party Tableware Kids- 52PCS Toy Birthday Party Decorations Cartoon Themed Party Favor Supplies Paper Plates Cups Napkins Tablecloth for Boys Girls Baby Showers Deco
Luchild£17.584.5★
Toy Birthday Decorations for Boys Girls-38PCS Kids Party Decorations Set with Happy Birthday Banner Latex Ballons Birthday Photography Backdrop Cake Toppers for Toys Theme Party Supplies Decoration
Luchild£15.284.0★
What buyers say about toy story birthday decorations
What buyers praise and complain about, mined from review topics.What buyers love
“well worth the money”
“good quality”
“they are as pictured”
“Excellent size a d quality”
“The balloon material themselves was lovely”
“The design is bright, colourful, and perfect for any Toy Story theme”
“Great Little Characters”
“Easy to apply aswell”
“colourful”
“They were durable, colorful, and not too small”
What buyers complain about
“So much cheaper to do it yourself”
“Small”
“the lip gloss doesnt smell that nice”
“the pictures where like something out of a distorted dream”
“my kids came out in very bad reactions after touching these”
“Not the best”
“it is printed so poorly it is blurry”
“Poor quality and design”
“the material is fairly thin”
Top return reasons
Common questions
- Is toy story birthday decorations profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 43 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is +78.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the toy story birthday decorations niche?
- 23 brands and 27 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in toy story birthday decorations?
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 0.5%.
- What does it cost to enter the toy story birthday decorations niche?
- Listings span £4.11–£17.58; the average listing price is £9.38 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.