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Toy Story Birthday Decorations

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $60K a year here, so Toy Story Birthday Decorations is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£60K/yr199K searches / yr
90-day growth
+78.8%search demand this quarter
Competition
34%top-5 click share · 23 brands · 27 sellers

Flapen Score

Toy Story Birthday Decorations against its category

The dotted line is the Home & Garden average. Past it, Toy Story Birthday Decorations is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toy Story Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toy Story Birthday Decorations 199K times last year and spent an estimated £60K. The top 5 brands take 48% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +78.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+78.8%
Conversion, latest week
3.2%
Market size, estimated
£60Ka year
Top search term
toy story birthday decorations103K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £4.11 to £17.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.38 that is £0 to £938 a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£4.11–£17.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£938
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #466 within Party Supplies. It carries 116 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#466in Party Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
116per listing
Listings tracked
43

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Toy Story Birthday Decorations products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

27

Est. top-5 brand share

48%

Top 20: 98%

Est. top-5 click share

34%

Top 20: 77%

Open market

46%

  • Luchild13%
  • Sovanna12%
  • Sondeng9%
  • Ainvliya8%
  • NTGFU7%
  • mciskin6%

Demand

Toy Story Birthday Decorations search demand

Weekly searches over the year. Pick a range.

10K6KSpike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Toy Story Birthday Decorations search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toy story birthday decorations103K/yr
  • toy story party decorations29K/yr
  • toy story party26K/yr
  • toy story decorations14K/yr
  • toy story birthday14K/yr
  • toy story birthday banner8K/yr
  • toy story banner5K/yr

Reviews and returns

What reviews say buyers love and hate about Toy Story Birthday Decorations

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Value For Money”
18%of negative reviews mention “Value For Money”
0.5%of orders come back
“So much cheaper to do it yourself”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toy Story Birthday Decorations questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data