Skip to content

Tower Vacuum Cleaner

Fail

The top 5 brands take 100% of clicks, so Tower Vacuum Cleaner is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£61K/yr32K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
65%top-5 click share · 3 brands · 39 sellers

Flapen Score

Tower Vacuum Cleaner against its category

The dotted line is the Home & Garden average. Past it, Tower Vacuum Cleaner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tower Vacuum Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tower Vacuum Cleaner 32K times last year and spent an estimated £61K. All 3 brands take every click. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
3.7%
Market size, estimated
£61Ka year
Peak month
October2.7× the quietest month
Top search term
tower vacuum cleaner12K searches a year

02 · Price

A sale here is worth £50.65.

Listings sell for £50.65 on average, from £25.73 to £76.72. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £50.65 that is £0 to £5K a year per listing.

Average price
£50.65inside the $15 to $100 sweet spot
Price range
£25.73–£76.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #100 within Vacuums & Floor Care. It carries 1,020 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#100in Vacuums & Floor Care
Average rating
3.94 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,020per listing
Listings tracked
20

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Tower Vacuum Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Tower97%
  • VYTRONIX2%
  • VACTechPro1%
  • Open — no brand owns it (0%)

Demand

Tower Vacuum Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Tower Vacuum Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tower vacuum cleaner12K/yr
  • tower hoover9K/yr
  • tower cordless vacuum cleaner8K/yr
  • tower vacuum3K/yr
  • tower vacuum cleaner cordless1K/yr

Reviews and returns

What reviews say buyers love and hate about Tower Vacuum Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.39

Broke on first use

Broke after a couple of uses

Not durable

Battery Life14%−0.19

Battery not great

Poor battery life

already the battery doesnt work

Charging10%−0.12

not able to take a charge

does not charge

Not charging

Heating7%−0.14

Gets hot

mine overheats

keeps over heating and switching off

Quality-Overall7%−0.05

it is not perfect

So quality low

Poor quality

Love

Value For Money21%+1.08

Excellent value

Money well spent

Excellent value for money

Weight Light18%+1.46

Lightweight and easy to use

Lightweight and easy to handle

Very good lightweight vacuum cleaner

Ease Of Cleaning12%+0.74

Excellent, cleans thoroughly

Great cleaning

cleans well

Ease Of Use11%+0.63

Easy to Use

Easy to handle

stores away easy

Quality-Overall6%−0.05

Excellent product for the money

really well made

Excellent product

Return

2.4% Return rate 4% Fixable by listing

Functionality-Overall27%█▇▅▆▅▆

Doesn't pick up good

not doing job properly

Doesnt work

Heating13%▄▃▄██▇

Gets hot

mine overheats

keeps over heating and switching off

Charging10%█▅█▇█▆

not able to take a charge

does not charge

Not charging

Durability8%▄█▆▅▃▅

Broke on first use

Broke after a couple of uses

Not durable

Strength7%▃▅▅▅▄█

returned it for being cheap & flimsy

Weak

Not that strong

FAQ

Common Tower Vacuum Cleaner questions

Answered from the same tracked data.