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Tower Pressure Cooker

Fail

The top 5 brands take 100% of clicks, so Tower Pressure Cooker is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£26K/yr24K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
80%top-5 click share · 5 brands · 44 sellers

Flapen Score

Tower Pressure Cooker against its category

The dotted line is the Home & Garden average. Past it, Tower Pressure Cooker is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tower Pressure Cooker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tower Pressure Cooker 24K times last year and spent an estimated £26K. All 5 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
2.9%
Market size, estimated
£26Ka year
Top search term
tower pressure cooker16K searches a year

02 · Price

A sale here is worth £38.75.

Listings sell for £38.75 on average, from £22.99 to £56.81. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £38.75 that is £0 to £4K a year per listing.

Average price
£38.75inside the $15 to $100 sweet spot
Price range
£22.99–£56.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,722 within Cookware. It carries 5,389 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
5.1%
Average rank
#1,722in Cookware
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,389per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Tower Pressure Cooker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Tower77%
  • Amazon Basics14%
  • Tefal4%
  • Prestige2%
  • Crystals2%

Demand

Tower Pressure Cooker search demand

Weekly searches over the year. Pick a range.

600400Spike '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Tower Pressure Cooker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%+0.18

Too small

Too narrow in diameter

Bigger then I thought

Durability13%−0.13

Brokennquickly

it's not made to last

Very disappointing, stopped working after second use

Functionality-Overall11%−0.14

it suddenly stopped working

Not working properly

doesn't do the job

Quality-Overall9%+1.31

Bad quality

Considering how pricey it is you would expect quality

It is far less in quality

Leak-Proof9%

leaks water all over the hob

It leaks - a pressure cooker that doesnt hold pressure

Unfortunately the cooker was leaking from the side

Love

Quality-Overall30%+1.31

Built quality is solid

Best build quality

Good quality

Value For Money13%+0.79

Great value for money

Worth the buy

Good price

Ease Of Use13%+1.37

Easy to use

easy to use functions

Its basic, easy to handle & operate

Size-Overall10%+0.18

Great size and easy to use and clean

enough for me or a couple too small for a family

I like the size

Strength4%+0.29

The build quality feels sturdy

This item feels very solid

The rest of the pot is excellent and very sturdy

Return

5.5% Return rate 45% Fixable by listing

Size-Overall38%▆█▆▇▆▇

Too small

Too narrow in diameter

Bigger then I thought

Defective Material/Parts12%█▃▅▄▅▄
Functionality-Overall9%▇▄█▇█▄

it suddenly stopped working

Not working properly

doesn't do the job

Leak-Proof7%▅▄▇█▅█

leaks water all over the hob

It leaks - a pressure cooker that doesnt hold pressure

Unfortunately the cooker was leaking from the side

Weight Heavy6%▃█▄▄▅▅

FAQ

Common Tower Pressure Cooker questions

Answered from the same tracked data.