Tower Microwave
soft demand (-17.0% this quarter) — Tower Microwave doesn't clear our bar today.
Flapen Score
Is Tower Microwave profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tower Microwave is a £105K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Tower Microwave: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.0% over the last 90 days and 1.5% of searches end in a purchase.
£105K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Tower Microwave products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Abode Retro Microwave 20 Litre Black with Rose Gold Accent Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004BRG
- Price
- £51.45
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 1y ago
Tower Digital Microwave with 60-Minute Timer and 8 Autocook Settings 20L 800W Black and Rose Gold T24021
- Price
- £81.55
- Rating
- 4.5/5
- Reviews
- 3,246
- Age
- 8y ago
Haden Microwave 20L 800W 5 Power Levels Salcombe Black & Copper
- Price
- £53.03
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 6y ago
Russell Hobbs RHM1727RG 17 Litre 700 W Rose Gold Solo Microwave With 5 Power Levels 30 Minute Timer Defrost Setting Easy Clean
- Price
- £65.95
- Rating
- 4.5/5
- Reviews
- 1,756
- Age
- 7y ago
Belaco 20L Microwave Digital Display 8 presets with Auto Defrost 800W Microwave Oven 10 Power Levels Luxury & Retro Design Easy Clean
- Price
- £63.79
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago
Trending
90-day click momentum
wilko Ayano 20L Microwave 45.2 x 36.1 x 150cm 800W Black and Gold Countertop Retro Design
- Price
- £58.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago
Goodmans Honeycomb Microwave White with Rose Gold Finish 4 Power Settings Defrost Function 35 Minute Timer
- Price
- £99.09
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Tower Cavaletto Manual Microwave with 5 Power Levels & 35 Minute Timer 800W 20L Black & Rose Gold T24038RG
- Price
- £70.86
- Rating
- 4.4/5
- Reviews
- 777
- Age
- 3y ago
Newest
by launch dateGoodmans Honeycomb Microwave White with Rose Gold Finish 4 Power Settings Defrost Function 35 Minute Timer
- Price
- £99.09
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago
wilko Ayano 20L Microwave 45.2 x 36.1 x 150cm 800W Black and Gold Countertop Retro Design
- Price
- £58.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 rising
Sellers
24
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
6%
- Russell Hobbs28%
- Tower25%
- Abode16%
- HADEN13%
- Belaco8%
- Generic4%
- Open — no brand owns it (4 brands, 6%)
Tower Microwave demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top Tower Microwave search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rose gold microwave20K/yr
- copper microwave21K/yr
- black and rose gold microwave16K/yr
- gold microwave14K/yr
- black and gold microwave12K/yr
- black and copper microwave5K/yr
- white and rose gold microwave4K/yr
- tower microwave rose gold5K/yr
What reviews say buyers love and hate about Tower Microwave
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Easy to use”
“Well worth the money lovely”
“Good quality microwave”
“Smart design plus ease of use”
“Lovely colours”
What buyers complain about
67% of reviews“broke after 1 year of use”
“just stopped heating”
“Looks more expensive than what it was”
“Poor Product”
“It is also exceptionally loud that you can hear it turn on”
Tower Microwave return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
53%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tower Microwave questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
