tower microwave
Skip itSoft demand (-17.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£72.96avg listing price — sweet spot $15–$100
Review moat
Good871.55avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good£51.27–£144.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£105K£105K/yr · 98K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, tower microwave is a £105K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
tower microwave market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £55K–£73K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 50%
- Out of stock
- 2.4%
- Avg brand age
- 35 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
24
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
6%
- Russell Hobbs28%
- Tower25%
- Abode16%
- HADEN13%
- Belaco8%
- Generic4%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top tower microwave search terms
- rose gold microwave20K/yr
- copper microwave21K/yr
- black and rose gold microwave16K/yr
- gold microwave14K/yr
- black and gold microwave12K/yr
- black and copper microwave5K/yr
- white and rose gold microwave4K/yr
- tower microwave rose gold5K/yr
Top tower microwave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Abode Retro Microwave 20 Litre Black with Rose Gold Accent Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004BRG
Abode£51.454.7★348 rev
Tower Digital Microwave with 60-Minute Timer and 8 Autocook Settings 20L 800W Black and Rose Gold T24021
Tower£81.554.5★3,246 rev
Haden Microwave 20L 800W 5 Power Levels Salcombe Black & Copper
HADEN£53.034.5★798 rev
Russell Hobbs RHM1727RG 17 Litre 700 W Rose Gold Solo Microwave With 5 Power Levels 30 Minute Timer Defrost Setting Easy Clean
Russell Hobbs£65.954.5★1,756 rev
Belaco 20L Microwave Digital Display 8 presets with Auto Defrost 800W Microwave Oven 10 Power Levels Luxury & Retro Design Easy Clean
Belaco£63.794.5★205 rev
Newest
by launch date
Goodmans Honeycomb Microwave White with Rose Gold Finish 4 Power Settings Defrost Function 35 Minute Timer
Generic£99.091 rev
Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
Salter£69.0815 rev
wilko Ayano 20L Microwave 45.2 x 36.1 x 150cm 800W Black and Gold Countertop Retro Design
wilko£58.191 rev
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
Morphy Richards£102.678 rev
COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
COMFEE'£51.27112 rev
Trending
90-day click momentumwilko Ayano 20L Microwave 45.2 x 36.1 x 150cm 800W Black and Gold Countertop Retro Design
wilko£58.195.0★
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
Morphy Richards£102.674.8★
Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
Salter£69.084.0★
Goodmans Honeycomb Microwave White with Rose Gold Finish 4 Power Settings Defrost Function 35 Minute Timer
Generic£99.095.0★
Tower Cavaletto Manual Microwave with 5 Power Levels & 35 Minute Timer 800W 20L Black & Rose Gold T24038RG
Tower£70.864.4★
What buyers say about tower microwave
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Well worth the money lovely”
“Good quality microwave”
“Smart design plus ease of use”
“Lovely colours”
“Good size”
“it does the job”
“love the style”
“Easy to clean”
“Great and compact”
What buyers complain about
“broke after 1 year of use”
“just stopped heating”
“Looks more expensive than what it was”
“Poor Product”
“It is also exceptionally loud that you can hear it turn on”
“Not easy to use”
“Poorly advertised”
“Inside, there are no joins which can create pockets of moisture, causing rusting”
“I have an issue with the toaster”
“i hate the ones with too many buttons”
Top return reasons
Common questions
- Is tower microwave profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 20 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (37/100).
- How competitive is the tower microwave niche?
- 10 brands and 24 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in tower microwave?
- Top complaints mined from reviews: Durability, Heating, Value For Money. The return rate is 2.8%.
- When does demand for tower microwave peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the tower microwave niche?
- Listings span £51.27–£144.28; the average listing price is £72.96 (sweet spot $15–$100). The average incumbent carries 872 reviews — the moat a new listing must climb.