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Tower Microwave

Fail

Demand is soft, at -17.0% this quarter, so Tower Microwave is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£105K/yr98K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
60%top-5 click share · 10 brands · 24 sellers

Flapen Score

Tower Microwave against its category

The dotted line is the Home & Garden average. Past it, Tower Microwave is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tower Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tower Microwave 98K times last year and spent an estimated £105K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
1.5%
Market size, estimated
£105Ka year
Peak month
November2.2× the quietest month
Top search term
rose gold microwave20K searches a year

02 · Price

A sale here is worth £72.96.

Listings sell for £72.96 on average, from £51.27 to £144.28. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £72.96 that is £0 to £7K a year per listing.

Average price
£72.96inside the $15 to $100 sweet spot
Price range
£51.27–£144.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #62 within Small Kitchen Appliances. It carries 872 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
2.4%
Average rank
#62in Small Kitchen Appliances
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
872per listing
Listings tracked
20

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Tower Microwave products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

24

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

6%

  • Russell Hobbs28%
  • Tower25%
  • Abode16%
  • HADEN13%
  • Belaco8%
  • Generic4%
  • Open — no brand owns it (4 brands, 6%)

Demand

Tower Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Tower Microwave search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rose gold microwave20K/yr
  • copper microwave21K/yr
  • black and rose gold microwave16K/yr
  • gold microwave14K/yr
  • black and gold microwave12K/yr
  • black and copper microwave5K/yr
  • white and rose gold microwave4K/yr
  • tower microwave rose gold5K/yr

Reviews and returns

What reviews say buyers love and hate about Tower Microwave

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Durability”
2.8%of orders come back
“broke after 1 year of use”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Tower Microwave questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data