Tower Microwave
FailDemand is soft, at -17.0% this quarter, so Tower Microwave is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £105K/yr98K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 24 sellers
Flapen Score
Tower Microwave against its category
The dotted line is the Home & Garden average. Past it, Tower Microwave is stronger. Inside it, weaker.
Market
The Tower Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tower Microwave 98K times last year and spent an estimated £105K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £105Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- rose gold microwave20K searches a year
02 · Price
A sale here is worth £72.96.
Listings sell for £72.96 on average, from £51.27 to £144.28. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £72.96 that is £0 to £7K a year per listing.
- Average price
- £72.96inside the $15 to $100 sweet spot
- Price range
- £51.27–£144.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #62 within Small Kitchen Appliances. It carries 872 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 2.4%
- Average rank
- #62in Small Kitchen Appliances
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 872per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Tower Microwave products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Abode Retro Microwave 20 Litre Black with Rose Gold Accent Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004BRG
- Price
- £51.45
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 1y ago
Tower Digital Microwave with 60-Minute Timer and 8 Autocook Settings 20L 800W Black and Rose Gold T24021
- Price
- £81.55
- Rating
- 4.5/5
- Reviews
- 3,246
- Age
- 8y ago
Haden Microwave 20L 800W 5 Power Levels Salcombe Black & Copper
- Price
- £53.03
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 6y ago
Russell Hobbs RHM1727RG 17 Litre 700 W Rose Gold Solo Microwave With 5 Power Levels 30 Minute Timer Defrost Setting Easy Clean
- Price
- £65.95
- Rating
- 4.5/5
- Reviews
- 1,756
- Age
- 7y ago
Belaco 20L Microwave Digital Display 8 presets with Auto Defrost 800W Microwave Oven 10 Power Levels Luxury & Retro Design Easy Clean
- Price
- £63.79
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago
Trending
90-day click momentum
wilko Ayano 20L Microwave 45.2 x 36.1 x 150cm 800W Black and Gold Countertop Retro Design
- Price
- £58.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago
Goodmans Honeycomb Microwave White with Rose Gold Finish 4 Power Settings Defrost Function 35 Minute Timer
- Price
- £99.09
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Tower Cavaletto Manual Microwave with 5 Power Levels & 35 Minute Timer 800W 20L Black & Rose Gold T24038RG
- Price
- £70.86
- Rating
- 4.4/5
- Reviews
- 777
- Age
- 3y ago
Newest
by launch dateGoodmans Honeycomb Microwave White with Rose Gold Finish 4 Power Settings Defrost Function 35 Minute Timer
- Price
- £99.09
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago
wilko Ayano 20L Microwave 45.2 x 36.1 x 150cm 800W Black and Gold Countertop Retro Design
- Price
- £58.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago
COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
24
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
6%
- Russell Hobbs28%
- Tower25%
- Abode16%
- HADEN13%
- Belaco8%
- Generic4%
- Open — no brand owns it (4 brands, 6%)
Demand
Tower Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Tower Microwave search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rose gold microwave20K/yr
- copper microwave21K/yr
- black and rose gold microwave16K/yr
- gold microwave14K/yr
- black and gold microwave12K/yr
- black and copper microwave5K/yr
- white and rose gold microwave4K/yr
- tower microwave rose gold5K/yr
Reviews and returns
What reviews say buyers love and hate about Tower Microwave
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
broke after 1 year of use
They dont last
Not durable
just stopped heating
no heat generated
Over heating
Looks more expensive than what it was
Not worth the cost
Not good value
Poor Product
The quality is like a childs toy
It is also exceptionally loud that you can hear it turn on
Microwave worked thats as good as it gets,very noisy and vibration is terrible so back it went
made a strange noise
Love
Easy to use
Great microwave easy to use
Easy to operate
Well worth the money lovely
Great value
Fantastic price
Good quality microwave
is well made
Excellent Product
Smart design plus ease of use
The appearance is modern and stylish, and the color looks great in my kitchen
Great design
Lovely colours
Perfect colour for my kitchen
the colour looks great in my kitchen
Return
2.8% Return rate 53% Fixable by listing
just stopped heating
no heat generated
Over heating
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tower Microwave questions
Answered from the same tracked data.