Tower Microwave
FailDemand is soft, at -17.0% this quarter, so Tower Microwave is a Fail.
- Flapen Score
- 37 / 100Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 5137
- Market size
- £105K/yr98K searches / yr
- 90-day growth
- -17.0%search demand this quarter
- Competition
- 60%top-5 click share · 10 brands · 24 sellers
Flapen Score
Tower Microwave against its category
The dotted line is the Home & Garden average. Past it, Tower Microwave is stronger. Inside it, weaker.
Market
The Tower Microwave market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tower Microwave 98K times last year and spent an estimated £105K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -17.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £105Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- rose gold microwave20K searches a year
02 · Price
A sale here is worth £72.96.
Listings sell for £72.96 on average, from £51.27 to £144.28. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £72.96 that is £0 to £7K a year per listing.
- Average price
- £72.96inside the $15 to $100 sweet spot
- Price range
- £51.27–£144.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #62 within Small Kitchen Appliances. It carries 872 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 75%
- Out of stock, average day
- 2.4%
- Average rank
- #62in Small Kitchen Appliances
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 872per listing
- Listings tracked
- 20
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Tower Microwave products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Abode Retro Microwave 20 Litre Black with Rose Gold Accent Digital 800W Mirror Finish 8 Auto Cook Settings & Defrost 5 Power Levels AMD2004BRG
- Price
- £51.45
- Rating
- 4.7/5
- Reviews
- 348
- Age
- 1y ago

Tower Digital Microwave with 60-Minute Timer and 8 Autocook Settings 20L 800W Black and Rose Gold T24021
- Price
- £81.55
- Rating
- 4.5/5
- Reviews
- 3,246
- Age
- 8y ago

Haden Microwave 20L 800W 5 Power Levels Salcombe Black & Copper
- Price
- £53.03
- Rating
- 4.5/5
- Reviews
- 798
- Age
- 6y ago

Russell Hobbs RHM1727RG 17 Litre 700 W Rose Gold Solo Microwave With 5 Power Levels 30 Minute Timer Defrost Setting Easy Clean
- Price
- £65.95
- Rating
- 4.5/5
- Reviews
- 1,756
- Age
- 7y ago

Belaco 20L Microwave Digital Display 8 presets with Auto Defrost 800W Microwave Oven 10 Power Levels Luxury & Retro Design Easy Clean
- Price
- £63.79
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago
Trending
estimated 90-day click momentum
wilko Ayano 20L Microwave 45.2 x 36.1 x 150cm 800W Black and Gold Countertop Retro Design
- Price
- £58.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

Goodmans Honeycomb Microwave White with Rose Gold Finish 4 Power Settings Defrost Function 35 Minute Timer
- Price
- £99.09
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Tower Cavaletto Manual Microwave with 5 Power Levels & 35 Minute Timer 800W 20L Black & Rose Gold T24038RG
- Price
- £70.86
- Rating
- 4.4/5
- Reviews
- 777
- Age
- 3y ago
Newest
by launch date
Goodmans Honeycomb Microwave White with Rose Gold Finish 4 Power Settings Defrost Function 35 Minute Timer
- Price
- £99.09
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Salter Malmo 20 L Digital Microwave Oven - Clock and 60 Minute Timer 8 Cooking Presets Digital LED Display Defrost Solo Microwave 27cm Glass Turntable Easy Clean Stone 800 W
- Price
- £69.08
- Rating
- 4.0/5
- Reviews
- 15
- Age
- 5mo ago

wilko Ayano 20L Microwave 45.2 x 36.1 x 150cm 800W Black and Gold Countertop Retro Design
- Price
- £58.19
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Morphy Richards Clay Digital White Microwave 20L Capacity Stainless Steel Inner Cavity 95 Minute Timer 11 Power Levels Defrost mode Glass Turntable Easy Clean 800W China Clay 512002
- Price
- £102.67
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 6mo ago

COMFEE 20L 700W Cream Compact Microwave Oven 5 Power Levels Defrost Function Manual Control & Safety Lock Ideal for Small Home & Kitchen CMO-M202NC(CM)
- Price
- £51.27
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
24
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
6%
- Russell Hobbs28%
- Tower25%
- Abode16%
- HADEN13%
- Belaco8%
- Generic4%
- Open — no brand owns it (4 brands, 6%)
Demand
Tower Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Tower Microwave search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rose gold microwave20K/yr
- copper microwave21K/yr
- black and rose gold microwave16K/yr
- gold microwave14K/yr
- black and gold microwave12K/yr
- black and copper microwave5K/yr
- white and rose gold microwave4K/yr
- tower microwave rose gold5K/yr
Reviews and returns
What reviews say buyers love and hate about Tower Microwave
We read the reviews and the return reasons for every product selling here.
“broke after 1 year of use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tower Microwave questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









