Towels

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

3.5%

Market size, estimated

£2.0Ma year

Peak month

November1.4× the quietest month

Top search term

towels937K searches a year

Listings sell for £13.55 on average, from £3.54 to £25.97. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £13.55 that is £27K to £34K a year per listing.

Average price

£13.55under the $15 to $100 sweet spot

Price range

£3.54–£25.97

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

2,000–2,500

Revenue per listing a year

£27K–£34K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #8 within Bathroom. It carries 6,843 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

67%

Out of stock, average day

0.6%

Average rank

#8in Bathroom

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,843per listing

Listings tracked

48

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months