Skip to content

Towel Radiator

Fail

Demand is soft, at -35.9% this quarter, so Towel Radiator is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£131K/yr221K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
37%top-5 click share · 17 brands · 27 sellers

Flapen Score

Towel Radiator against its category

The dotted line is the Home & Garden average. Past it, Towel Radiator is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Towel Radiator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Towel Radiator 221K times last year and spent an estimated £131K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
1.2%
Market size, estimated
£131Ka year
Top search term
towel radiator68K searches a year

02 · Price

A sale here is worth £49.50.

Listings sell for £49.50 on average, from £7.27 to £90.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £49.50 that is £0 to £5K a year per listing.

Average price
£49.50inside the $15 to $100 sweet spot
Price range
£7.27–£90.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #62 within Bathroom. It carries 192 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
58%
Out of stock, average day
11.4%
Average rank
#62in Bathroom
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
43

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Towel Radiator products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£5K£10K£16K£21K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

27

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

37%

Top 20: 78%

Open market

16%

  • Greened House30%
  • Go Bathrooms25%
  • DuraTherm15%
  • NRG7%
  • Greenedhouse4%
  • Heilmetz3%
  • Open — no brand owns it (11 brands, 16%)

Demand

Towel Radiator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.3× · 7 of 12 months tracked

Search terms

Top Towel Radiator search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • towel radiator68K/yr
  • bathroom radiator44K/yr
  • towel rail radiator29K/yr
  • bathroom radiator towel rail27K/yr
  • black towel radiator21K/yr
  • chrome towel radiator7K/yr
  • bathroom radiators8K/yr
  • bathroom towel radiator7K/yr
  • black bathroom radiator6K/yr
  • black heated towel rail4K/yr

Reviews and returns

What reviews say buyers love and hate about Towel Radiator

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
25%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Does not fit on radiator”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Towel Radiator questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data