towel radiator
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£49.50avg listing price — sweet spot $15–$100
Review moat
Great191.63avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.27–£90.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay£131K£131K/yr · 221K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, towel radiator is a £131K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
towel radiator market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £74K–£99K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 91%
- Out of stock
- 11.4%
- Avg brand age
- 48 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
17 flat
Sellers
27
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
37%
Top 20: 78%
Open market
16%
- Greened House30%
- Go Bathrooms25%
- DuraTherm15%
- NRG7%
- Greenedhouse4%
- Heilmetz3%
- Open — no brand owns it (11 brands, 16%)
Demand
Weekly Amazon search volume, last 29 weeks — -35.9% search growth over the last 90 days.Top towel radiator search terms
- towel radiator68K/yr
- bathroom radiator44K/yr
- towel rail radiator29K/yr
- bathroom radiator towel rail27K/yr
- black towel radiator21K/yr
- chrome towel radiator7K/yr
- bathroom radiators8K/yr
- bathroom towel radiator7K/yr
- black bathroom radiator6K/yr
- black heated towel rail4K/yr
Top towel radiator products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 770mm x 500mm
Go Bathrooms£34.504.5★192 rev
DuraTherm 1200 x 500mm Flat Panel Heated Towel Rail Radiator Modern Central Heating Bathroom Warmer Wall Mounted Ladder Rad Matt Black
DuraTherm£83.074.6★511 rev
Greened House Chrome Heated Towel Rail 400mm W x 600mm H
Greened House£37.584.5★210 rev
Greened House Richmond Heated Towel Rail Black 400mm W x 800mm H
Greened House£49.044.7★32 rev
NRG Bathroom Flat Panel Heated Towel Rail Radiator 800×450mm Black
NRG£53.614.4★234 rev
Newest
by launch dateGreened House Richmond Heated Towel Rail Black 400mm W x 800mm H
Greened House£49.0432 rev
Heilmetz Bathroom Towel Radiator 1600 x 500mm Anthracite Central Radiator
Heilmetz£66.5778 rev
Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 770mm x 500mm
Go Bathrooms£34.50192 rev
Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 1200mm x 500mm
Go Bathrooms£51.96192 rev
Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Grey - 770mm x 500mm
Go Bathrooms£34.98192 rev
Trending
90-day click momentumHeilmetz Bathroom Towel Radiator 1600 x 500mm Anthracite Central Radiator
Heilmetz£66.574.6★
DuraTherm 1200 x 500mm Flat Panel Heated Towel Rail Radiator Modern Central Heating Bathroom Warmer Wall Mounted Ladder Rad Matt Black
DuraTherm£83.074.6★
Greened House Chrome Heated Towel Rail 300mm W x 800mm H
Greened House£38.514.3★
Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail White - 770mm x 500mm
Go Bathrooms£33.144.5★
Greened House Milano Black Heated Towel Rail 500mm W x 800mm H
Greened House£35.804.7★
What buyers say about towel radiator
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Simple to fit”
“gets hot pretty rapid”
“Very good strong looking product”
“Easy to assemble”
“As described thank you”
“Strong item”
“Very useful”
“Looks amazing”
“Solid and looks good”
What buyers complain about
“Does not fit on radiator”
“Needs strong hands to put together”
“Utter rubbish”
“Bit difficult to assemble”
“looks much more expensive than it is”
“Disappointed with item, when putting together one of the plastic poles cracked, not ideal”
“Rough edges and poor quality”
“Unable to assemble terrible design”
“Too thick to fit on my radiators”
“need fixing”
Top return reasons
Common questions
- Is towel radiator profitable to sell on Amazon United Kingdom?
- The niche generates £131K/yr across 43 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the towel radiator niche?
- 17 brands and 27 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in towel radiator?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.0%.
- What does it cost to enter the towel radiator niche?
- Listings span £7.27–£90.96; the average listing price is £49.50 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.