Towel Radiator
FailDemand is soft, at -35.9% this quarter, so Towel Radiator is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £131K/yr221K searches / yr
- 90-day growth
- -35.9%search demand this quarter
- Competition
- 37%top-5 click share · 17 brands · 27 sellers
Flapen Score
Towel Radiator against its category
The dotted line is the Home & Garden average. Past it, Towel Radiator is stronger. Inside it, weaker.
Market
The Towel Radiator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Towel Radiator 221K times last year and spent an estimated £131K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- -35.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £131Ka year
- Top search term
- towel radiator68K searches a year
02 · Price
A sale here is worth £49.50.
Listings sell for £49.50 on average, from £7.27 to £90.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £49.50 that is £0 to £5K a year per listing.
- Average price
- £49.50inside the $15 to $100 sweet spot
- Price range
- £7.27–£90.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£5K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #62 within Bathroom. It carries 192 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 58%
- Out of stock, average day
- 11.4%
- Average rank
- #62in Bathroom
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 192per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Towel Radiator products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 770mm x 500mm
- Price
- £34.50
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago

DuraTherm 1200 x 500mm Flat Panel Heated Towel Rail Radiator Modern Central Heating Bathroom Warmer Wall Mounted Ladder Rad Matt Black
- Price
- £83.07
- Rating
- 4.6/5
- Reviews
- 511
- Age
- 2y ago

Greened House Chrome Heated Towel Rail 400mm W x 600mm H
- Price
- £37.58
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 8y ago

Greened House Richmond Heated Towel Rail Black 400mm W x 800mm H
- Price
- £49.04
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 1y ago

NRG Bathroom Flat Panel Heated Towel Rail Radiator 800×450mm Black
- Price
- £53.61
- Rating
- 4.4/5
- Reviews
- 234
- Age
- 4y ago
Trending
90-day click momentum
Heilmetz Bathroom Towel Radiator 1600 x 500mm Anthracite Central Radiator
- Price
- £66.57
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 2y ago

DuraTherm 1200 x 500mm Flat Panel Heated Towel Rail Radiator Modern Central Heating Bathroom Warmer Wall Mounted Ladder Rad Matt Black
- Price
- £83.07
- Rating
- 4.6/5
- Reviews
- 511
- Age
- 2y ago

Greened House Chrome Heated Towel Rail 300mm W x 800mm H
- Price
- £38.51
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 8y ago

Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail White - 770mm x 500mm
- Price
- £33.14
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago

Greened House Milano Black Heated Towel Rail 500mm W x 800mm H
- Price
- £35.80
- Rating
- 4.7/5
- Reviews
- 223
- Age
- 14y ago
Newest
by launch date
Greened House Richmond Heated Towel Rail Black 400mm W x 800mm H
- Price
- £49.04
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 1y ago

Heilmetz Bathroom Towel Radiator 1600 x 500mm Anthracite Central Radiator
- Price
- £66.57
- Rating
- 4.6/5
- Reviews
- 78
- Age
- 2y ago

Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 770mm x 500mm
- Price
- £34.50
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago

Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Black - 1200mm x 500mm
- Price
- £51.96
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago

Go Bathrooms Nola Bathroom Towel Rail Heated Bathroom Radiator Wall Mounted Ladder Rail Grey - 770mm x 500mm
- Price
- £34.98
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
17 flat
Sellers
27
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
37%
Top 20: 78%
Open market
16%
- Greened House30%
- Go Bathrooms25%
- DuraTherm15%
- NRG7%
- Greenedhouse4%
- Heilmetz3%
- Open — no brand owns it (11 brands, 16%)
Demand
Towel Radiator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.3× · 7 of 12 months tracked
Search terms
Top Towel Radiator search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- towel radiator68K/yr
- bathroom radiator44K/yr
- towel rail radiator29K/yr
- bathroom radiator towel rail27K/yr
- black towel radiator21K/yr
- chrome towel radiator7K/yr
- bathroom radiators8K/yr
- bathroom towel radiator7K/yr
- black bathroom radiator6K/yr
- black heated towel rail4K/yr
Reviews and returns
What reviews say buyers love and hate about Towel Radiator
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not fit on radiator
Not fit for purpose
it is still quite small in width
Needs strong hands to put together
Flimsy and small
This is really flimsy
Utter rubbish
Poor quality
Poor quality product
Bit difficult to assemble
Unable to assemble terrible design
Over complicated assembly for such a simple item
looks much more expensive than it is
I have never wasted my money on anything so cheap and nasty
Love
Good value
Worth the price
Good value for money
Simple to fit
Easy to fit
Perfect sizing for tight spaces
gets hot pretty rapid
delivers excellent heat
Heats up well
Very good strong looking product
well made good construction
Good quality
Easy to assemble
Easy to install, looks great and is the right size for our en suite bathroom
it was easy to put together
Return
2.0% Return rate 76% Fixable by listing
Does not fit on radiator
Not fit for purpose
it is still quite small in width
Utter rubbish
Poor quality
Poor quality product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Towel Radiator questions
Answered from the same tracked data.









