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Towel Radiator

Fail

Demand is soft, at -35.9% this quarter, so Towel Radiator is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£131K/yr221K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
37%top-5 click share · 17 brands · 27 sellers

Flapen Score

Towel Radiator against its category

The dotted line is the Home & Garden average. Past it, Towel Radiator is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Towel Radiator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Towel Radiator 221K times last year and spent an estimated £131K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
1.2%
Market size, estimated
£131Ka year
Top search term
towel radiator68K searches a year

02 · Price

A sale here is worth £49.50.

Listings sell for £49.50 on average, from £7.27 to £90.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £49.50 that is £0 to £5K a year per listing.

Average price
£49.50inside the $15 to $100 sweet spot
Price range
£7.27–£90.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #62 within Bathroom. It carries 192 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
58%
Out of stock, average day
11.4%
Average rank
#62in Bathroom
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Towel Radiator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£5K£10K£16K£21K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

27

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

37%

Top 20: 78%

Open market

16%

  • Greened House30%
  • Go Bathrooms25%
  • DuraTherm15%
  • NRG7%
  • Greenedhouse4%
  • Heilmetz3%
  • Open — no brand owns it (11 brands, 16%)

Demand

Towel Radiator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KJanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 2.3× · 7 of 12 months tracked

Search terms

Top Towel Radiator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • towel radiator68K/yr
  • bathroom radiator44K/yr
  • towel rail radiator29K/yr
  • bathroom radiator towel rail27K/yr
  • black towel radiator21K/yr
  • chrome towel radiator7K/yr
  • bathroom radiators8K/yr
  • bathroom towel radiator7K/yr
  • black bathroom radiator6K/yr
  • black heated towel rail4K/yr

Reviews and returns

What reviews say buyers love and hate about Towel Radiator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.05

Does not fit on radiator

Not fit for purpose

it is still quite small in width

Strength20%−0.20

Needs strong hands to put together

Flimsy and small

This is really flimsy

Quality-Overall14%−0.09

Utter rubbish

Poor quality

Poor quality product

Assembly/Installation14%−0.06

Bit difficult to assemble

Unable to assemble terrible design

Over complicated assembly for such a simple item

Value For Money7%+1.96

looks much more expensive than it is

I have never wasted my money on anything so cheap and nasty

Love

Value For Money23%+1.96

Good value

Worth the price

Good value for money

Size-Overall13%−0.05

Simple to fit

Easy to fit

Perfect sizing for tight spaces

Heating12%+0.81

gets hot pretty rapid

delivers excellent heat

Heats up well

Quality-Overall9%−0.09

Very good strong looking product

well made good construction

Good quality

Assembly/Installation7%−0.06

Easy to assemble

Easy to install, looks great and is the right size for our en suite bathroom

it was easy to put together

Return

2.0% Return rate 76% Fixable by listing

Size-Overall65%█▇▇▇▇▇

Does not fit on radiator

Not fit for purpose

it is still quite small in width

Compatibility-Overall6%▅█▆█▃▅
Quality-Overall5%▃▂▂█▄▆

Utter rubbish

Poor quality

Poor quality product

Color4%▁██▆▃▅
Functionality-Overall3%▄▇▁▄▆█

FAQ

Common Towel Radiator questions

Answered from the same tracked data.