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Tortilla Press

Fail

Demand is soft, at -45.6% this quarter, so Tortilla Press is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£164K/yr194K searches / yr
90-day growth
-45.6%search demand this quarter
Competition
62%top-5 click share · 14 brands · 25 sellers

Flapen Score

Tortilla Press against its category

The dotted line is the Home & Garden average. Past it, Tortilla Press is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tortilla Press market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tortilla Press 194K times last year and spent an estimated £164K. The top 5 brands take 75% of clicks. Demand peaks in Mar–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-45.6%
Conversion, latest week
3.5%
Market size, estimated
£164Ka year
Peak month
March2.4× the quietest month
Top search term
tortilla press119K searches a year

02 · Price

A sale here is worth £23.83.

Listings sell for £23.83 on average, from £5.50 to £51.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £23.83 that is £2K to £6K a year per listing.

Average price
£23.83inside the $15 to $100 sweet spot
Price range
£5.50–£51.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #6,751 within Bakeware. It carries 1,726 reviews at 3.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
86%
Out of stock, average day
20.4%
Average rank
#6,751in Bakeware
Average rating
3.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,726per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Tortilla Press products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£33K£49K£66K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

25

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

19%

  • Uno Casa23%
  • Tortillada22%
  • VICTORIA11%
  • Helm & Som10%
  • Beowanzk9%
  • Mihoho7%

Demand

Tortilla Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Tortilla Press search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tortilla press119K/yr
  • taco press16K/yr
  • roti press28K/yr
  • tortilla maker6K/yr
  • chapati press8K/yr
  • cast iron tortilla press6K/yr
  • roti presser4K/yr
  • taco press cast iron3K/yr
  • tortilla press cast iron4K/yr

Reviews and returns

What reviews say buyers love and hate about Tortilla Press

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability30%−0.54

Broke while using it

Broke within 2 tortillas

Size-Overall15%−0.14

wanted a larger one

But the roti that came out was small

Quality-Overall10%+0.80

Rubbish

Ease Of Use5%+0.38

Not useful

Ease Of Cleaning5%+0.16

Lost quite some time in seasoning and cleaning

Love

Quality-Overall25%+0.80

Good quality

product is brilliant 5/5

Quality

Strength18%+1.66

Extremely solidly built

looks great and is very solid

really sturdy press

Ease Of Use12%+0.38

easy to use

Super easy to use

So easy to use

Ease Of Cleaning7%+0.16

Well made easy to look after, wash, dry, oil then bake the oil in

Baking7%+0.64

Perfect for tortilla

Return

4.0% Return rate 26% Fixable by listing

Functionality-Overall29%▆█▅▄▇█
Size-Overall18%▅▆█▆▇▇

wanted a larger one

But the roti that came out was small

Weight Heavy9%▇▅▅█▄▄
Quality-Overall6%█▅▆▂▆▃

Rubbish

Product Condition4%▁▁▅▃█▆

FAQ

Common Tortilla Press questions

Answered from the same tracked data.