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Torras Coolify

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $6K a year here, so Torras Coolify is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£6K/yr13K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
67%top-5 click share · 8 brands · 15 sellers

Flapen Score

Torras Coolify against its category

The dotted line is the Home & Garden average. Past it, Torras Coolify is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Torras Coolify market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Torras Coolify 13K times last year and spent an estimated £6K. The top 5 brands take 89% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.6%
Market size, estimated
£6Ka year
Top search term
torras neck fan11K searches a year

02 · Price

A sale here is worth £75.68.

Listings sell for £75.68 on average, from £23.65 to £232.07. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £75.68 that is £0 to £8K a year per listing.

Average price
£75.68inside the $15 to $100 sweet spot
Price range
£23.65–£232.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #432 within Heating, Cooling & Air Quality. It carries 515 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
57%
Out of stock, average day
14.1%
Average rank
#432in Heating, Cooling & Air Quality
Average rating
3.81 starsAmazon United Kingdom average 4.36 stars
Average reviews
515per listing
Listings tracked
14

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
19 months

Products

Top Torras Coolify products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£583£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 rising

Sellers

15

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

6%

  • TORRAS61%
  • Jialexin8%
  • Warmco8%
  • Lvkakmox6%
  • Dnenellr5%
  • RANVOO5%
  • Open — no brand owns it (2 brands, 6%)

Reviews and returns

What reviews say buyers love and hate about Torras Coolify

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%−0.21

Not worth the price

Very disappointing for the price that I paid

yet so expensive

Weight Heavy10%−0.08

heavier than expected

it felt heavier

found it too heavy

Durability8%−0.15

Stopped working after 2 uses

Its broken after a month

Broke within a week

Heating6%+1.03

it gets hot

It simply doesn't provide enough airflow to make a significant difference when you're feeling hot

heat exacerbates this condition

Strength5%−0.06

not the most powerful

not powerful enough

its weak as hell

Love

Quality-Overall13%+0.44

The build quality is excellent

Good Quality

Build quality feels solid enough for regular use

Battery Life13%+0.12

The battery lasts well

Battery life good

battery health is amazing

Heating10%+1.03

This has come in so handy lately during this heatwave

Cooling performance is nice

Keep cool in the heat

Comfort-Overall9%+0.71

Comfortable

comfortable to wear

a Comfortable Fit

Charging6%

Lasts a long time on a charge

Good charge to it

Its quick to charge as well

Return

1.8% Return rate 5% Fixable by listing

Functionality-Overall23%▁▁▁▇▇█
Strength18%▁▁▁▁▅█

not the most powerful

not powerful enough

its weak as hell

Charging9%▁▁█▄▄▄

Defective Item wont charge

No low/charging battery indicator

Now it won't charge or switch on

Weight Heavy8%▁▁▁▁█▇

heavier than expected

it felt heavier

found it too heavy

Quality-Overall7%▁▁█▁▃▂

Not quite at all and cheaply made

Very poor

Rubbish

FAQ

Common Torras Coolify questions

Answered from the same tracked data.