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Top Soil for Grass Seeding

Fail

Shoppers spend only $59K a year here, so Top Soil for Grass Seeding is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£59K/yr56K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
79%top-5 click share · 10 brands · 78 sellers

Flapen Score

Top Soil for Grass Seeding against its category

The dotted line is the Home & Garden average. Past it, Top Soil for Grass Seeding is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Top Soil for Grass Seeding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Top Soil for Grass Seeding 56K times last year and spent an estimated £59K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
10.0%
Market size, estimated
£59Ka year
Peak month
April59.2× the quietest month
Top search term
top soil for grass seeding38K searches a year

02 · Price

A sale here is worth £10.65.

Listings sell for £10.65 on average, from £7.40 to £19.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £10.65 that is £5K to £8K a year per listing.

Average price
£10.65under the $15 to $100 sweet spot
Price range
£7.40–£19.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Soils, Mulches & Planting Media. It carries 948 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
36%
Out of stock, average day
0.0%
Average rank
#57in Soils, Mulches & Planting Media
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
948per listing
Listings tracked
14

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Top Soil for Grass Seeding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

78

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

8%

  • Jamieson Brothers30%
  • Westland23%
  • Laeto19%
  • Hardys14%
  • pronto seed4%
  • Dorman & Walsh3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Top Soil for Grass Seeding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 59.2×

Search terms

Top Top Soil for Grass Seeding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • top soil for grass seeding38K/yr
  • lawn soil7K/yr
  • lawn top soil5K/yr
  • lawn compost4K/yr
  • topsoil for lawn2K/yr
  • soil for grass seeding471/yr

Reviews and returns

What reviews say buyers love and hate about Top Soil for Grass Seeding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%+0.04

Too expensive

Overpriced

Just a bit pricey

Advertised Vs Actual Product15%−0.10

not as advertised

False advertising

This is false advertising

Plant Growth12%+0.37

no grass has sprouted yet

Damaging my plants

Nothing grew

Quality-Overall8%+3.39

Terrible quality, in plaint white bag so didnt even confirm I had the right quantity

Poor quality

it I can not say it is cheap

Size-Overall6%−0.06

The size is not true

Bags are way smaller than pics

Small

Love

Quality-Overall36%+3.39

Amazing quality

Lawn looks great

Good quality and perfect for my garden

Plant Growth20%+0.37

its growing well

Promotes healthy plant growth

Good for some plants

Value For Money13%+0.04

Worth the money

Good value for money

Good price

Advertised Vs Actual Product11%−0.10

As described

Does what it promises

Exactly as advertised

Ease Of Use5%+0.43

Easy to use

Easy to handle and spread

Easy to spread

Return

0.0% Return rate 54% Fixable by listing

Advertised Vs Actual Product29%▁▁█▆▆▅

not as advertised

False advertising

This is false advertising

Size-Overall19%█▁▂▂▃▂

The size is not true

Bags are way smaller than pics

Small

Value For Money12%▁▁▃█▃█

Too expensive

Overpriced

Just a bit pricey

Defective Material/Parts7%▁█▂▁▁▁
Leak-Proof7%▁▁█▃▁▄

FAQ

Common Top Soil for Grass Seeding questions

Answered from the same tracked data.