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Top Soil for Grass Seeding

Fail

Shoppers spend an estimated $59K a year here, so Top Soil for Grass Seeding is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£59K/yr56K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
79%top-5 click share · 10 brands · 78 sellers

Flapen Score

Top Soil for Grass Seeding against its category

The dotted line is the Home & Garden average. Past it, Top Soil for Grass Seeding is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Top Soil for Grass Seeding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Top Soil for Grass Seeding 56K times last year and spent an estimated £59K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
10.0%
Market size, estimated
£59Ka year
Peak month
April59.2× the quietest month
Top search term
top soil for grass seeding38K searches a year

02 · Price

A sale here is worth £10.65.

Listings sell for £10.65 on average, from £7.40 to £19.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £10.65 that is £5K to £8K a year per listing.

Average price
£10.65under the $15 to $100 sweet spot
Price range
£7.40–£19.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Soils, Mulches & Planting Media. It carries 948 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
36%
Out of stock, average day
0.0%
Average rank
#57in Soils, Mulches & Planting Media
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
948per listing
Listings tracked
14

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Top Soil for Grass Seeding products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

78

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

8%

  • Jamieson Brothers30%
  • Westland23%
  • Laeto19%
  • Hardys14%
  • pronto seed4%
  • Dorman & Walsh3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Top Soil for Grass Seeding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 59.2×

Search terms

Top Top Soil for Grass Seeding search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • top soil for grass seeding38K/yr
  • lawn soil7K/yr
  • lawn top soil5K/yr
  • lawn compost4K/yr
  • topsoil for lawn2K/yr
  • soil for grass seeding471/yr

Reviews and returns

What reviews say buyers love and hate about Top Soil for Grass Seeding

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Top Soil for Grass Seeding questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data