top soil
Worth a lookShows low returns (0.0%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£467K£467K/yr · 520K searches
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Review moat
Good1,445avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.50avg listing price — sweet spot $15–$100
Price range
Okay£5.92–£19.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, top soil is a £467K/yr Amazon United Kingdom market (520K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
top soil market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- £630K–£840K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 63%
- Out of stock
- 6.5%
- Avg brand age
- 46 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
73
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- Westland35%
- Laeto27%
- Jamieson Brothers10%
- Hardys10%
- GROWMOOR6%
- Levington5%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 14.5×
Top top soil search terms
- top soil299K/yr
- top soil for garden75K/yr
- topsoil45K/yr
- top soil for grass seeding38K/yr
- topsoil for gardens19K/yr
- topsoil for grass seed9K/yr
- top soil for outdoor plants7K/yr
- lawn top soil5K/yr
- top soil bulk bag3K/yr
- top soil lawns3K/yr
Top top soil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westland 35L Top Soil
Westland£9.974.3★1,840 rev
Laeto Top Soil 35L x 2 Rich Landscaping Soil for Plants Lawns Flowers
Laeto£19.614.2★1,945 rev
Lawn and Turf Top Dressing Soil 60L Bag for Lawn Care and Grass Seeding - Professional range helps to maintain moisture nutrients and aeration in the soil - By Jamieson Brothers
Jamieson Brothers£16.714.6★585 rev
Laeto Top Soil 35L Rich Garden Landscaping Soil for Plants Lawns Flowers
Laeto£9.954.2★1,945 rev
Top Soil 20 ltrs
Westland£7.404.5★455 rev
Newest
by launch date
Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
Dorman & Walsh£9.82194 rev
Pronto Seed Ultra Patch Grass Seed & Fertiliser 800g
pronto seed£7.98360 rev
Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
Hardys£10.924,280 rev
Hardys 25L Sandy Loam Lawn Dressing Top Soil - Enriched Organic Lawn Sand & Garden Soil Improver | Ideal for Fixing Levelling Overseeding - Fine Top Compost for Garden Grass Seeding
Hardys£11.05249 rev
Lawn and Turf Top Dressing Soil 60L Bag for Lawn Care and Grass Seeding - Professional range helps to maintain moisture nutrients and aeration in the soil - By Jamieson Brothers
Jamieson Brothers£16.71585 rev
Trending
90-day click momentum
Pelle & Sol 10L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix
Pelle & Sol£5.924.5★
Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
Dorman & Walsh£9.824.4★
Westland Lawn Thickener 80m2 Box
Westland£6.664.0★
Pronto Seed Ultra Patch Grass Seed & Fertiliser 800g
pronto seed£7.984.1★
Laeto Top Soil 35L x 2 Rich Landscaping Soil for Plants Lawns Flowers
Laeto£19.614.2★
What buyers say about top soil
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable quality”
“Great for growing”
“Best value”
“Exactly as advertised”
“Easy to use”
“A very consistent soft texture throughout the bag”
“good allround compost”
“and it seems to hold the moisture better than others I have used”
“Convenient size bags”
“best of all — it doesnt smell awful like some composts do”
What buyers complain about
“Slow growth”
“Not great quality”
“Overpriced”
“False advertising”
“A bit dry”
“The size is not true”
“The water just runs off or sits”
“Not absorbent”
“There loads of bit of wood as well”
“Small, heavy bags”
Top return reasons
Common questions
- Is top soil profitable to sell on Amazon United Kingdom?
- The niche generates £467K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the top soil niche?
- 9 brands and 73 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in top soil?
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for top soil peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 14.5× the quietest.
- What does it cost to enter the top soil niche?
- Listings span £5.92–£19.61; the average listing price is £10.50 (sweet spot $15–$100). The average incumbent carries 1,445 reviews — the moat a new listing must climb.