Top Soil
MaybeReturns run at only 0.0% of orders. But the top 5 products take 70% of clicks, so Top Soil is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £467K/yr520K searches / yr
- 90-day growth
- +29.4%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 73 sellers
Flapen Score
Top Soil against its category
The dotted line is the Home & Garden average. Past it, Top Soil is stronger. Inside it, weaker.
Market
The Top Soil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Top Soil 520K times last year and spent an estimated £467K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
8.6% of searches ended in a purchase last week.
Shoppers searched for this 520K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £467K a year.
- Searches, last 12 months
- 520K
- Growth, 90 days vs prior 90
- +29.4%
- Conversion, latest week
- 8.6%
- Market size, estimated
- £467Ka year
- Peak month
- May14.5× the quietest month
- Top search term
- top soil299K searches a year
02 · Price
A sale here is worth £10.50.
Listings sell for £10.50 on average, from £5.92 to £19.61. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £10.50 that is £32K to £42K a year per listing.
- Average price
- £10.50under the $15 to $100 sweet spot
- Price range
- £5.92–£19.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £32K–£42K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #45 within Soils, Mulches & Planting Media. It carries 1,445 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 50%
- Out of stock, average day
- 6.5%
- Average rank
- #45in Soils, Mulches & Planting Media
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,445per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Top Soil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Westland 35L Top Soil
- Price
- £9.97
- Rating
- 4.3/5
- Reviews
- 1,840
- Age
- 14y ago
Laeto Top Soil 35L x 2 Rich Landscaping Soil for Plants Lawns Flowers
- Price
- £19.61
- Rating
- 4.2/5
- Reviews
- 1,945
- Age
- 4y ago
Lawn and Turf Top Dressing Soil 60L Bag for Lawn Care and Grass Seeding - Professional range helps to maintain moisture nutrients and aeration in the soil - By Jamieson Brothers
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 2y ago
Laeto Top Soil 35L Rich Garden Landscaping Soil for Plants Lawns Flowers
- Price
- £9.95
- Rating
- 4.2/5
- Reviews
- 1,945
- Age
- 4y ago
Top Soil 20 ltrs
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 455
- Age
- 14y ago
Trending
90-day click momentum
Pelle & Sol 10L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 6,103
- Age
- 4y ago
Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 4mo ago
Westland Lawn Thickener 80m2 Box
- Price
- £6.66
- Rating
- 4.0/5
- Reviews
- 347
- Age
- 2y ago
Pronto Seed Ultra Patch Grass Seed & Fertiliser 800g
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 360
- Age
- 1y ago
Laeto Top Soil 35L x 2 Rich Landscaping Soil for Plants Lawns Flowers
- Price
- £19.61
- Rating
- 4.2/5
- Reviews
- 1,945
- Age
- 4y ago
Newest
by launch dateDorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 4mo ago
Pronto Seed Ultra Patch Grass Seed & Fertiliser 800g
- Price
- £7.98
- Rating
- 4.1/5
- Reviews
- 360
- Age
- 1y ago
Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 4,280
- Age
- 2y ago
Hardys 25L Sandy Loam Lawn Dressing Top Soil - Enriched Organic Lawn Sand & Garden Soil Improver | Ideal for Fixing Levelling Overseeding - Fine Top Compost for Garden Grass Seeding
- Price
- £11.05
- Rating
- 4.4/5
- Reviews
- 249
- Age
- 2y ago
Lawn and Turf Top Dressing Soil 60L Bag for Lawn Care and Grass Seeding - Professional range helps to maintain moisture nutrients and aeration in the soil - By Jamieson Brothers
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 585
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
73
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- Westland35%
- Laeto27%
- Jamieson Brothers10%
- Hardys10%
- GROWMOOR6%
- Levington5%
- Open — no brand owns it (3 brands, 6%)
Demand
Top Soil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 14.5×
Search terms
Top Top Soil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- top soil299K/yr
- top soil for garden75K/yr
- topsoil45K/yr
- top soil for grass seeding38K/yr
- topsoil for gardens19K/yr
- topsoil for grass seed9K/yr
- top soil for outdoor plants7K/yr
- lawn top soil5K/yr
- top soil bulk bag3K/yr
- top soil lawns3K/yr
Reviews and returns
What reviews say buyers love and hate about Top Soil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Slow growth
Poor germination
Nothing grew
Not great quality
some rubbish lower quality brand
Inconsistent quality
Overpriced
Just a bit pricey
Too expensive
False advertising
Deceiving
Not as advertised
A bit dry
the layer underneath is bone dry
Sadly it was equally powder dry
Love
Affordable quality
Amazing quality
Great quality for all my plants
Great for growing
its growing well
Promotes healthy plant growth
Best value
Good Value
Worth the money
Exactly as advertised
As advertised
Does what it promises
Easy to use
easy to work with
easy to handle
Return
0.0% Return rate 38% Fixable by listing
False advertising
Deceiving
Not as advertised
The size is not true
Small
Tiny Bags for the Money
Overpriced
Just a bit pricey
Too expensive
Slow growth
Poor germination
Nothing grew
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Top Soil questions
Answered from the same tracked data.