How competitive is the Top Soil niche on Amazon United Kingdom?

9 brands and 73 sellers compete in Top Soil on Amazon United Kingdom. The top 5 Top Soil products take 70% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Top Soil?

Top Soil buyers on Amazon United Kingdom complain most about Plant Growth, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Top Soil niche?

Top Soil sells for £10.50 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.92–£19.61. The average incumbent carries 1,445 reviews — the moat a new listing must climb.

Top Soil

Top Soil shows low returns (0.0%), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Top Soil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Top Soil is a £467K/yr Amazon United Kingdom market (520K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 54/100.

Top Soil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +29.4% over the last 90 days and 8.6% of searches end in a purchase.

£467K

revenue / yr

Units sold / yr80K

Search volume / yr+29.4%520K

Conversion rate8.6%

Avg price£10.50

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 73

Top-5 product click share70%

Open market11%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Top Top Soil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Westland 35L Top Soil

Price: £9.97
Rating: 4.3/5
Reviews: 1,840
Age: 14y ago

Laeto Top Soil 35L x 2 Rich Landscaping Soil for Plants Lawns Flowers

Price: £19.61
Rating: 4.2/5
Reviews: 1,945
Age: 4y ago

Lawn and Turf Top Dressing Soil 60L Bag for Lawn Care and Grass Seeding - Professional range helps to maintain moisture nutrients and aeration in the soil - By Jamieson Brothers

Price: £16.71
Rating: 4.6/5
Reviews: 585
Age: 2y ago

Laeto Top Soil 35L Rich Garden Landscaping Soil for Plants Lawns Flowers

Price: £9.95
Rating: 4.2/5
Reviews: 1,945
Age: 4y ago

Top Soil 20 ltrs

Price: £7.40
Rating: 4.5/5
Reviews: 455
Age: 14y ago

Newest

by launch date

Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding

Price: £9.82
Rating: 4.4/5
Reviews: 194
Age: 4mo ago

Pronto Seed Ultra Patch Grass Seed & Fertiliser 800g

Price: £7.98
Rating: 4.1/5
Reviews: 360
Age: 1y ago

Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds

Price: £10.92
Rating: 4.5/5
Reviews: 4,280
Age: 2y ago

Hardys 25L Sandy Loam Lawn Dressing Top Soil - Enriched Organic Lawn Sand & Garden Soil Improver | Ideal for Fixing Levelling Overseeding - Fine Top Compost for Garden Grass Seeding

Price: £11.05
Rating: 4.4/5
Reviews: 249
Age: 2y ago

Lawn and Turf Top Dressing Soil 60L Bag for Lawn Care and Grass Seeding - Professional range helps to maintain moisture nutrients and aeration in the soil - By Jamieson Brothers

Price: £16.71
Rating: 4.6/5
Reviews: 585
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Westland35%
Laeto27%
Jamieson Brothers10%
Hardys10%
GROWMOOR6%
Levington5%
Open — no brand owns it (3 brands, 6%)

Top Soil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume520KCVR8.6%Products16Brands9Top 5 Brands89%OOS Rate6.5%Rating4.3★Reviews1,445Avg BSR#45

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 14.5×

Top Top Soil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

top soil299K/yr +36.5%7.3% conv.
top soil for garden75K/yr +22.9%7.1% conv.
topsoil45K/yr +32.4%7.1% conv.
top soil for grass seeding38K/yr +7.9%10.4% conv.
topsoil for gardens19K/yr -0.7%8.5% conv.
topsoil for grass seed9K/yr +25.6%9.9% conv.
top soil for outdoor plants7K/yr +39.3%7.8% conv.
lawn top soil5K/yr +9.0%9.1% conv.
top soil bulk bag3K/yr +114.2%1.4% conv.
top soil lawns3K/yr +49.4%8.5% conv.

What reviews say buyers love and hate about Top Soil

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Quality-Overall33%

“Affordable quality”

Plant Growth20%

“Great for growing”

Value For Money19%

“Best value”

Advertised Vs Actual Product8%

“Exactly as advertised”

Ease Of Use4%

“Easy to use”

What buyers complain about

71% of reviews

Plant Growth15%

“Slow growth”

Quality-Overall13%

“Not great quality”

Value For Money11%

“Overpriced”

Advertised Vs Actual Product9%

“False advertising”

Moist/Dry8%

“A bit dry”

Top Soil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

24%

2Leak-Proof

18%

3Size-Overall

10%

4Value For Money

5Plant Growth

Common Top Soil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Top Soil 54/100 on Amazon United Kingdom — Worth a look. The niche generates £467K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +29.4% over the last 90 days.