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Toothpicks Wooden

Maybe

Buyers convert on 18.9% of searches. But prices span $0.65–$7.56, mostly outside the sweet spot, so Toothpicks Wooden is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£225K/yr351K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
64%top-5 click share · 20 brands · 73 sellers

Flapen Score

Toothpicks Wooden against its category

The dotted line is the Home & Garden average. Past it, Toothpicks Wooden is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothpicks Wooden market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toothpicks Wooden 351K times last year and spent an estimated £225K. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
18.9%
Market size, estimated
£225Ka year
Peak month
December3.2× the quietest month
Top search term
cocktail sticks296K searches a year

02 · Price

A sale here is worth £3.41.

Listings sell for £3.41 on average, from £0.65 to £7.56. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £3.41 that is £5K to £7K a year per listing.

Average price
£3.41under the $15 to $100 sweet spot
Price range
£0.65–£7.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #17 within Barware. It carries 1,160 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#17in Barware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,160per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Toothpicks Wooden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£45K£68K£90K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

73

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

31%

  • Chef Aid24%
  • Caterpack Enviro Range15%
  • PPS Store12%
  • G4GADGET7%
  • Mobi Lock6%
  • D.A.Y. Republic5%

Demand

Toothpicks Wooden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

Search terms

Top Toothpicks Wooden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cocktail sticks296K/yr
  • cocktail sticks wooden15K/yr
  • wooden cocktail sticks7K/yr
  • bamboo cocktail sticks7K/yr
  • cocktail sticks for food8K/yr
  • cocktail stick6K/yr
  • coctail sticks5K/yr
  • food sticks6K/yr

Reviews and returns

What reviews say buyers love and hate about Toothpicks Wooden

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength22%−0.13

Very flimsy

Theyre not the strongest things

Very weak and easily split

Size-Overall18%−0.04

The bundle actually feels small

The are quite big

Very tiny

Thin11%−0.07

Too thin

They are far too thin

Thickness10%−0.04

Way too thin

Too thin

Very thin

Quality-Overall6%+0.71

Low quality

Dangerous poor quality

However, we have had many and never had this quality

Love

Value For Money31%+1.96

Price was fair

Excellent value

Excellent value

Quality-Overall16%+0.71

They are very good quality and well finished off, very smooth, no splinters from these

Good quality

The toothpicks look made to an ok quality

Advertised Vs Actual Product13%+1.17

Just what I needed

Did the job

Exactly as pictured

Size-Overall8%−0.04

Good size

The 12cm length is just right: long enough to feel secure in a tall glass

true to size of 4.7 inches/12 cms

Oral Hygiene5%0.00

Useful as toothpicks or for use with food presentation

Great little toothpicks, strong and thin

Toothpicks - work well what else can I say

Return

0.2% Return rate 56% Fixable by listing

Size-Overall51%▆▅▅▃█▄

The bundle actually feels small

The are quite big

Very tiny

Thin10%▁▆▁█▃▃

Too thin

They are far too thin

Strength7%▇▅▄█▁▁

Very flimsy

Theyre not the strongest things

Very weak and easily split

Sharpness5%▁▁▁▆▁█
Compatibility-Overall4%▁▁█▁▁▄

FAQ

Common Toothpicks Wooden questions

Answered from the same tracked data.