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Toothbrush Holder

Toothbrush Holder shows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 63Growth 15Conversion 41Competition 85Returns 94Price range 40Avg price 24Brand share 95Review moat 44Quality gap 48
This niche Category average

Is Toothbrush Holder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Toothbrush Holder is a £582K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 58/100.

Toothbrush Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.3% over the last 90 days and 3.2% of searches end in a purchase.

£582K

revenue / yr

Units sold / yr80K
Search volume / yr-20.3%2.1M
Conversion rate3.2%
Avg price£8.72

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers34 · 84
Top-5 product click share30%
Open market60%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement93%
New entrants (1y)6· 1 succeeded
Avg rating4.5★
Avg reviews2,124

Top Toothbrush Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

£0£17K£35K£52K£70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

84

Top-5 brand share

40%

Top 20: 87%

Top-5 click share

30%

Top 20: 69%

Open market

55%

  • toprance15%
  • Joseph Joseph7%
  • HOMMAND7%
  • Zayin5%
  • PARKMANI5%
  • LAWALEISHE5%

Toothbrush Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.1MCVR3.2%Products54Brands34Top 5 Brands40%OOS Rate5.9%Rating4.5★Reviews2,124Avg BSR#35
50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Toothbrush Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toothbrush holder1.2M/yr
  • electric toothbrush holder291K/yr
  • toothbrush holder wall mounted128K/yr
  • wall mounted toothbrush holder68K/yr
  • tooth brush holder66K/yr
  • tooth brush holder for bathroom19K/yr
  • toothbrush holders36K/yr
  • electric toothbrush holder wall mounted34K/yr
  • toothpaste holder26K/yr
  • bathroom toothbrush holder22K/yr

What reviews say buyers love and hate about Toothbrush Holder

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall18%

Beautiful looking product

Ease Of Cleaning14%

Its easy to detach and clean

Advertised Vs Actual Product9%

As described

Value For Money8%

Good value for money

Strength7%

Seems solidly built

What buyers complain about

64% of reviews
Durability10%

Broke first time using it

Adhesion/Stickiness10%

Not sticky enough

Quality-Overall9%

Not good quality

Size-Overall8%

To small

Ease Of Cleaning8%

it is a bit difficult to wash and clean

Toothbrush Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Adhesion/Stickiness
7%
3Quality-Overall
6%
4Functionality-Overall
6%
5Color
5%

Common Toothbrush Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toothbrush Holder 58/100 on Amazon United Kingdom — Worth a look. The niche generates £582K/yr across 54 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -20.3% over the last 90 days.
Search demand for Toothbrush Holder on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.