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Toothbrush Holder

Maybe

The top 5 brands take only 40% of clicks. But demand is soft, at -20.3% this quarter, so Toothbrush Holder is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£582K/yr2.1M searches / yr
90-day growth
-20.3%search demand this quarter
Competition
30%top-5 click share · 34 brands · 84 sellers

Flapen Score

Toothbrush Holder against its category

The dotted line is the Home & Garden average. Past it, Toothbrush Holder is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothbrush Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toothbrush Holder 2.1M times last year and spent an estimated £582K. The top 5 brands take 40% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £582K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
3.2%
Market size, estimated
£582Ka year
Peak month
January1.5× the quietest month
Top search term
toothbrush holder1.2M searches a year

02 · Price

A sale here is worth £8.72.

Listings sell for £8.72 on average, from £2.96 to £23.15. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £8.72 that is £7K to £9K a year per listing.

Average price
£8.72under the $15 to $100 sweet spot
Price range
£2.96–£23.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #35 within Bathroom. It carries 2,124 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
5.9%
Average rank
#35in Bathroom
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,124per listing
Listings tracked
54

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Toothbrush Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

£0£17K£35K£52K£70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

84

Est. top-5 brand share

40%

Top 20: 87%

Est. top-5 click share

30%

Top 20: 69%

Open market

55%

  • toprance15%
  • Joseph Joseph7%
  • HOMMAND7%
  • Zayin5%
  • PARKMANI5%
  • LAWALEISHE5%

Demand

Toothbrush Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Toothbrush Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toothbrush holder1.2M/yr
  • electric toothbrush holder291K/yr
  • toothbrush holder wall mounted128K/yr
  • wall mounted toothbrush holder68K/yr
  • tooth brush holder66K/yr
  • tooth brush holder for bathroom19K/yr
  • toothbrush holders36K/yr
  • electric toothbrush holder wall mounted34K/yr
  • toothpaste holder26K/yr
  • bathroom toothbrush holder22K/yr

Reviews and returns

What reviews say buyers love and hate about Toothbrush Holder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Durability”
1.0%of orders come back
“Broke first time using it”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Toothbrush Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data