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Toothbrush Holder

Maybe

The top 5 brands take only 40% of clicks. But demand is soft, at -20.3% this quarter, so Toothbrush Holder is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£582K/yr2.1M searches / yr
90-day growth
-20.3%search demand this quarter
Competition
30%top-5 click share · 34 brands · 84 sellers

Flapen Score

Toothbrush Holder against its category

The dotted line is the Home & Garden average. Past it, Toothbrush Holder is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothbrush Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toothbrush Holder 2.1M times last year and spent an estimated £582K. The top 5 brands take 40% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £582K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-20.3%
Conversion, latest week
3.2%
Market size, estimated
£582Ka year
Peak month
January1.5× the quietest month
Top search term
toothbrush holder1.2M searches a year

02 · Price

A sale here is worth £8.72.

Listings sell for £8.72 on average, from £2.96 to £23.15. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £8.72 that is £7K to £9K a year per listing.

Average price
£8.72under the $15 to $100 sweet spot
Price range
£2.96–£23.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #35 within Bathroom. It carries 2,124 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
98%
Out of stock, average day
5.9%
Average rank
#35in Bathroom
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,124per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Toothbrush Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£17K£35K£52K£70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

84

Top-5 brand share

40%

Top 20: 87%

Top-5 click share

30%

Top 20: 69%

Open market

55%

  • toprance15%
  • Joseph Joseph7%
  • HOMMAND7%
  • Zayin5%
  • PARKMANI5%
  • LAWALEISHE5%

Demand

Toothbrush Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Toothbrush Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toothbrush holder1.2M/yr
  • electric toothbrush holder291K/yr
  • toothbrush holder wall mounted128K/yr
  • wall mounted toothbrush holder68K/yr
  • tooth brush holder66K/yr
  • tooth brush holder for bathroom19K/yr
  • toothbrush holders36K/yr
  • electric toothbrush holder wall mounted34K/yr
  • toothpaste holder26K/yr
  • bathroom toothbrush holder22K/yr

Reviews and returns

What reviews say buyers love and hate about Toothbrush Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.10

Broke first time using it

Fell off with in days

Not durable

Adhesion/Stickiness10%−0.08

Not sticky enough

The adhesive is not that great

Doesnt stick

Quality-Overall9%+0.67

Not good quality

I was worried the price would mean it was lower quality

Not worth on price and quality

Size-Overall8%−0.03

To small

Another thing to note is that some products dont fit

Quite large

Ease Of Cleaning8%+0.80

it is a bit difficult to wash and clean

Not easy to clean

Really difficult to clean

Love

Quality-Overall18%+0.67

Beautiful looking product

seems well made

Decent quality

Ease Of Cleaning14%+0.80

Its easy to detach and clean

which helps keep it looking clean

Easy clean

Advertised Vs Actual Product9%+0.58

As described

As advertised

Better than I expected

Value For Money8%

Good value for money

GREAT VALUE

Great value for money

Strength7%+0.27

Seems solidly built

Good and strong

More sturdy than I expected

Return

1.0% Return rate 59% Fixable by listing

Size-Overall40%█▅▇▇▆▇

To small

Another thing to note is that some products dont fit

Quite large

Adhesion/Stickiness7%▆▃▇█▅▆

Not sticky enough

The adhesive is not that great

Doesnt stick

Quality-Overall6%▅█▃▃█▃

Not good quality

I was worried the price would mean it was lower quality

Not worth on price and quality

Functionality-Overall6%▇▆█▆▄▇
Color5%▄█▆▄█▆

FAQ

Common Toothbrush Holder questions

Answered from the same tracked data.