toothbrush holder
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Market size
Good£582K£582K/yr · 2.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,124.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.96–£23.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.72avg listing price — sweet spot $15–$100
Growth
Bad-20.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, toothbrush holder is a £582K/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
toothbrush holder market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- £523K–£698K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 93%
- Out of stock
- 5.9%
- Avg brand age
- 28 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
84
Top-5 brand share
40%
Top 20: 87%
Top-5 click share
30%
Top 20: 69%
Open market
55%
- toprance15%
- Joseph Joseph7%
- HOMMAND7%
- Zayin5%
- PARKMANI5%
- LAWALEISHE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top toothbrush holder search terms
- toothbrush holder1.2M/yr
- electric toothbrush holder291K/yr
- toothbrush holder wall mounted128K/yr
- wall mounted toothbrush holder68K/yr
- tooth brush holder66K/yr
- tooth brush holder for bathroom19K/yr
- toothbrush holders36K/yr
- electric toothbrush holder wall mounted34K/yr
- toothpaste holder26K/yr
- bathroom toothbrush holder22K/yr
Top toothbrush holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
toprance Toothbrush Holder Anti-slip Electric Toothbrush Holder For Bathroom Countertop 4 Compartments Detachable Toothbrush Caddy With Drainage For Family
toprance£8.254.6★992 rev
HOMMAND Electric Toothbrush Holder 2 Packs Upgraded Strong Adhesive Electric Toothbrush Holder Wall Mounted Adjustable Electric Toothbrush Stand Toothbrush Organizer for Bathroom (Universal) White
HOMMAND£4.294.6★5,017 rev
LAWALEISHE Toothbrush Holder 3 Slots Toothbrush Organizer with Drainage Holes Grey Multifunctional Plastic Toothbrush Cup Storage Stand Makeup Brush Razor Toothbrush Caddy Holder for Bathroom Kitchen
LAWALEISHE£7.964.3★348 rev
Joseph Joseph Easy-Store - Large Toothbrush Holder Caddy Bathroom Storage - White/Grey
Joseph Joseph£11.364.7★19,609 rev
CHONLY Bamboo Toothbrush Holder for Bathroom Storage Organizer Caddy Electric Toothbrush Holder for Kids Family 5 Slots Toothbrush and Toothpaste Holder White
CHONLY£9.634.5★379 rev
Newest
by launch date
5 Slots Detachable Toothbrush Holder Set - for Bathroom Countertop Wall Mounted Electric & Manual Toothbrush Holder with Removable Dividers Family Bathroom Accessories Organiser
Furkoazki£8.7117 rev
LifeBasis UV Toothbrush Sanitizer Wall Mounted Holder with Dual Disinfection 50-Day Rechargeable Long-Lasting Battery Air-Drying and LED Smart Sensing Toothbrush Holders for Bathroom
LifeBasis£23.15191 rev
Toothbrush Holder for Bathroom Countertop Multi-Slot Toothbrush Caddy with Drainage Detachable Design Non-Slip Base Toothpaste Organizer (1 White)
NCONEZON£4.3841 rev
YESENT Aluminum Toothbrush Holder Wall-mounted Bathroom rack 4 Slot Black
YESENT£11.96560 rev
Luxspire Toothbrush Holders 2 Pack Fast Drying Toothbrush Holders for Bathroom Diatomite Toothbrush Cups Electric Toothbrush and Toothpaste Holder for Bathroom Countertop Marble
Luxspire£11.96635 rev
Trending
90-day click momentum5 Slots Detachable Toothbrush Holder Set - for Bathroom Countertop Wall Mounted Electric & Manual Toothbrush Holder with Removable Dividers Family Bathroom Accessories Organiser
Furkoazki£8.714.3★
LifeBasis UV Toothbrush Sanitizer Wall Mounted Holder with Dual Disinfection 50-Day Rechargeable Long-Lasting Battery Air-Drying and LED Smart Sensing Toothbrush Holders for Bathroom
LifeBasis£23.154.3★
TATAY Toothbrush and Toothpaste Cup Bohol Polypropylene BPA Free 100% Recycled Plastic Anthracite Grey Measures 6.5 x 6.5 x 11 cm
TATAY£3.114.5★
Toothbrush Holder for Bathroom Countertop Multi-Slot Toothbrush Caddy with Drainage Detachable Design Non-Slip Base Toothpaste Organizer (1 White)
NCONEZON£4.384.4★
iHave Wall Mounted Toothbrush Holders with Toothpaste Dispenser Featuring 2 Cups 6 Slots and 2 Compartments Organizer for Bathroom Essentials Luxury Black & Gold Elegant Design for Bathroom Decor
ihave£13.044.4★
What buyers say about toothbrush holder
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful looking product”
“Its easy to detach and clean”
“As described”
“Good value for money”
“Seems solidly built”
“Perfect fit”
“Very easy to assemble”
“Good design”
“Easy to use”
“adhesion is excellent”
What buyers complain about
“Broke first time using it”
“Not sticky enough”
“Not good quality”
“To small”
“it is a bit difficult to wash and clean”
“Look little cheaper”
“Not that strong”
“No lights, nothing despite being fully charged”
“Not enough room to store things as shown on picture”
“Picture is deceiving”
Top return reasons
Common questions
- Is toothbrush holder profitable to sell on Amazon United Kingdom?
- The niche generates £582K/yr across 54 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (58/100).
- How competitive is the toothbrush holder niche?
- 34 brands and 84 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in toothbrush holder?
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 1.0%.
- When does demand for toothbrush holder peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the toothbrush holder niche?
- Listings span £2.96–£23.15; the average listing price is £8.72 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.