Tonies Shelf

Shoppers searched for this 411K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months

411K

Growth, 90 days vs prior 90

-29.1%

Conversion, latest week

1.6%

Market size, estimated

£133Ka year

Peak month

December4.5× the quietest month

Top search term

tonies storage92K searches a year

Listings sell for £20.53 on average, from £4.33 to £42.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £20.53 that is £0 to £2K a year per listing.

Average price

£20.53inside the $15 to $100 sweet spot

Price range

£4.33–£42.65

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #207 within Furniture. It carries 139 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

8.8%

Average rank

#207in Furniture

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

139per listing

Listings tracked

62

40 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

40

Successful launches

2Amazon's first-year sales bar

Average brand age

19 months