Tongs
Tongs shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Tongs profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tongs is a £586K/yr Amazon United Kingdom market (824K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 57/100.
Tongs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -0.5% over the last 90 days and 11.1% of searches end in a purchase.
£586K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 44 products
Top Tongs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ZHIYE Kitchen Tongs Set of 4 7 Non-Slip Stainless Steel Tongs with Locking Clip for Cooking BBQ Serving Heat Resistant Food Grade
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 2,197
- Age
- 6y ago
Navani Kitchen Tongs | 9 & 12 Inch Silicone Tip Tongs | Non Stick for Air Fryer & Salad/Pasta Black 2pcs
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 2,250
- Age
- 3y ago
Kitchen Tongs for Cooking Grill & BBQ Kyraton Stainless Steel 9 Cooking Tongs Heat Resistant Handle Non Slip Kitchen Tongs with Silicon Tips for Salad Ice Fry Serving Oven. (Silver)
- Price
- £3.35
- Rating
- 4.4/5
- Reviews
- 700
- Age
- 4y ago
HOTEC Premium Stainless Steel Kitchen Tongs Set of 2-9 and 12 Locking Metal Food Tongs Non-Slip Silicone Grip for Cooking Baking Grilling Heat Resistant
- Price
- £7.42
- Rating
- 4.6/5
- Reviews
- 19,690
- Age
- 9y ago
Hotec Premium Stainless Steel Locking Kitchen Tongs with Silicon Tips Set of 2-9 and 12 Light Green
- Price
- £7.81
- Rating
- 4.7/5
- Reviews
- 32,480
- Age
- 5y ago
Trending
90-day click momentum
Professional 10-Inch Stainless Steel Catering Tongs Scalloped Edge Kitchen Tongs for Cooking Grilling and Buffet Service Durable Food Server
- Price
- £4.60
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 3mo ago
NileHome Tongs for Cooking Professional Stainless Steel Cooking Tongs Heat-Resistant for Grilling BBQ Serving Salad Pasta and Kitchen Use Dishwasher Safe Set of 7 9 12 Black
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 11mo ago
ZHIYE 7 Kitchen Tongs 4 Pcs Silicone Tongs Non-Slip Stainless Steel Clip with Locking Clip for Food Cooking BBQ Serving Salad Ice Heat Resistant Food Grade
- Price
- £6.89
- Rating
- 4.4/5
- Reviews
- 2,197
- Age
- 7mo ago
Xanders Kitchen Tongs for Cooking 9 & 12 Set of 2 Silicone Grip Non Stick Pasta Salad Frying BBQ Serving Meat (Black)
- Price
- £6.82
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago
12 Stainless Steel BBQ Serving Tongs - Easy to Grip Handle with Locking Catch and Hanging Eye for Convenient Storage Dishwasher Safe Great for Serving Salads Grilling Meats and Flipping Food
- Price
- £3.62
- Rating
- 4.1/5
- Reviews
- 80
- Age
- 3y ago
Newest
by launch dateProfessional 10-Inch Stainless Steel Catering Tongs Scalloped Edge Kitchen Tongs for Cooking Grilling and Buffet Service Durable Food Server
- Price
- £4.60
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 3mo ago
ZHIYE 7 Kitchen Tongs 4 Pcs Silicone Tongs Non-Slip Stainless Steel Clip with Locking Clip for Food Cooking BBQ Serving Salad Ice Heat Resistant Food Grade
- Price
- £6.89
- Rating
- 4.4/5
- Reviews
- 2,197
- Age
- 7mo ago
NileHome Tongs for Cooking Professional Stainless Steel Cooking Tongs Heat-Resistant for Grilling BBQ Serving Salad Pasta and Kitchen Use Dishwasher Safe Set of 7 9 12 Black
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 11mo ago
2 Piece Kitchen Tongs Set | Silicone Kitchen Tongs for Grilling Cooking and Serving | Heat Resistant Kitchen Tong for Non-Stick Pans | BPA Free Stainless Steel Kitchen Utensils - Black & Red
- Price
- £3.98
- Rating
- 4.0/5
- Reviews
- 129
- Age
- 1y ago
Stainless Steel Kitchen Tongs Cooking Utensils with Non-Slip Easy Grip Handle for Cooking Baking Grilling BBQ (1 Pcs Black)
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
32 falling
Sellers
52
Top-5 brand share
64%
Top 20: 91%
Top-5 click share
43%
Top 20: 78%
Open market
32%
- Navani17%
- Hotec16%
- ZHIYE15%
- Extodry10%
- Kyraton7%
- NileHome4%
Tongs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Tongs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tongs185K/yr
- kitchen tongs167K/yr
- tongs kitchen80K/yr
- cooking tongs57K/yr
- silicone tongs49K/yr
- metal tongs29K/yr
- serving tongs33K/yr
- kitchen tongs for cooking37K/yr
- food tongs31K/yr
- salad tongs21K/yr
What reviews say buyers love and hate about Tongs
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Good quality piece of kit”
“Excellent Value for Money”
“Ease of use”
“As described”
“Perfect size”
What buyers complain about
71% of reviews“too big”
“lower quality”
“they falling apart”
“Cheap flimsy”
“Falsely advertised product”
Tongs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tongs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
