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Tongs

Maybe

Returns run at only 0.6% of orders. But prices span $3.26–$12.50, mostly outside the sweet spot, so Tongs is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£586K/yr824K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
43%top-5 click share · 32 brands · 52 sellers

Flapen Score

Tongs against its category

The dotted line is the Home & Garden average. Past it, Tongs is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tongs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tongs 824K times last year and spent an estimated £586K. The top 5 brands take 64% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 824K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £586K a year.

Searches, last 12 months
824K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
11.1%
Market size, estimated
£586Ka year
Peak month
January1.3× the quietest month
Top search term
tongs185K searches a year

02 · Price

A sale here is worth £6.41.

Listings sell for £6.41 on average, from £3.26 to £12.50. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £6.41 that is £13K to £16K a year per listing.

Average price
£6.41under the $15 to $100 sweet spot
Price range
£3.26–£12.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
£13K–£16K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #29 within Spatulas & Turners. It carries 3,505 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
98%
Out of stock, average day
8.8%
Average rank
#29in Spatulas & Turners
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,505per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Tongs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£35K£53K£70K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

52

Top-5 brand share

64%

Top 20: 91%

Top-5 click share

43%

Top 20: 78%

Open market

32%

  • Navani17%
  • Hotec16%
  • ZHIYE15%
  • Extodry10%
  • Kyraton7%
  • NileHome4%

Demand

Tongs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Tongs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tongs185K/yr
  • kitchen tongs167K/yr
  • tongs kitchen80K/yr
  • cooking tongs57K/yr
  • silicone tongs49K/yr
  • metal tongs29K/yr
  • serving tongs33K/yr
  • kitchen tongs for cooking37K/yr
  • food tongs31K/yr
  • salad tongs21K/yr

Reviews and returns

What reviews say buyers love and hate about Tongs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.05

too big

Quite small

they do not even fit

Quality-Overall14%+0.94

lower quality

Poor quality control

Cheap quality

Durability7%−0.04

they falling apart

Product broke on first use

Broke within ten minutes of using

Strength6%−0.01

Cheap flimsy

These are supposed to be heavy duty

small and flimsy

Advertised Vs Actual Product4%−0.02

Falsely advertised product

I hate when pictures are misleading

My bad for not reading the description properly

Love

Quality-Overall28%+0.94

Good quality piece of kit

Quality kitchen kit

Excellent product

Value For Money16%+1.56

Excellent Value for Money

Great deal

Good Value for money

Ease Of Use10%+1.10

Ease of use

Super handy

Easy to hold

Advertised Vs Actual Product8%−0.02

As described

Better than expected

Exactly what I needed

Size-Overall5%−0.05

Perfect size

Handy size

Great size for my markets

Return

0.6% Return rate 67% Fixable by listing

Size-Overall60%▆▇▇▆▇█

too big

Quite small

they do not even fit

Quality-Overall11%▇▆▅██▆

lower quality

Poor quality control

Cheap quality

Material Quality5%█▆▅█▃▃

It's as if the inside is made of some flimsy thin metal

Tinny feels like they were made from a tin can

material isn't strong enough

Strength5%█▃▆▃▆▂

Cheap flimsy

These are supposed to be heavy duty

small and flimsy

Grip2%█▇▄█▆▇

Doesn't grip too tightly

the lack of gripping when using defeats the point

hard to grip

FAQ

Common Tongs questions

Answered from the same tracked data.