Is tongs profitable to sell on Amazon United Kingdom?

The niche generates £586K/yr across 44 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the tongs niche?

32 brands and 52 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in tongs?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.

When does demand for tongs peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the tongs niche?

Listings span £3.26–£12.50; the average listing price is £6.41 (sweet spot $15–$100). The average incumbent carries 3,505 reviews — the moat a new listing must climb.

tongs

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Market size

Good£586K

£586K/yr · 824K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,504.55

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.41

avg listing price — sweet spot $15–$100

Price range

Bad£3.26–£12.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, tongs is a £586K/yr Amazon United Kingdom market (824K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

tongs market data

Units sold / yr: 80K–100K; avg 2,000–2,500/product
Revenue / yr: £513K–£641K; units × avg price
Conversion rate: 11.1%
Avg BSR: #29
Page quality: 0%
Prime: 98%
Sponsored: 75%
Out of stock: 8.8%
Avg brand age: 34 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 falling

Sellers

Top-5 brand share

64%

Top 20: 91%

Top-5 click share

43%

Top 20: 78%

Open market

32%

Navani17%
Hotec16%
ZHIYE15%
Extodry10%
Kyraton7%
NileHome4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top tongs search terms

tongs185K/yr +12.7%7.3% conv.
kitchen tongs167K/yr -9.4%9.4% conv.
tongs kitchen80K/yr -12.8%10.7% conv.
cooking tongs57K/yr -7.6%9.6% conv.
silicone tongs49K/yr -13.8%7.6% conv.
metal tongs29K/yr +18.1%8.3% conv.
serving tongs33K/yr +29.6%4.9% conv.
kitchen tongs for cooking37K/yr -14.5%11.0% conv.
food tongs31K/yr -0.2%8.3% conv.
salad tongs21K/yr +60.6%1.5% conv.

All search terms

Top tongs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZHIYE Kitchen Tongs Set of 4 7 Non-Slip Stainless Steel Tongs with Locking Clip for Cooking BBQ Serving Heat Resistant Food Grade

ZHIYE£5.914.4★2,197 rev

Navani Kitchen Tongs | 9 & 12 Inch Silicone Tip Tongs | Non Stick for Air Fryer & Salad/Pasta Black 2pcs

Navani£7.844.5★2,250 rev

Kitchen Tongs for Cooking Grill & BBQ Kyraton Stainless Steel 9 Cooking Tongs Heat Resistant Handle Non Slip Kitchen Tongs with Silicon Tips for Salad Ice Fry Serving Oven. (Silver)

Kyraton£3.354.4★700 rev

HOTEC Premium Stainless Steel Kitchen Tongs Set of 2-9 and 12 Locking Metal Food Tongs Non-Slip Silicone Grip for Cooking Baking Grilling Heat Resistant

Hotec£7.424.6★19,690 rev

Hotec Premium Stainless Steel Locking Kitchen Tongs with Silicon Tips Set of 2-9 and 12 Light Green

Hotec£7.814.7★32,480 rev

Newest

by launch date

Professional 10-Inch Stainless Steel Catering Tongs Scalloped Edge Kitchen Tongs for Cooking Grilling and Buffet Service Durable Food Server

Stalwart£4.605 rev

3mo ago

ZHIYE 7 Kitchen Tongs 4 Pcs Silicone Tongs Non-Slip Stainless Steel Clip with Locking Clip for Food Cooking BBQ Serving Salad Ice Heat Resistant Food Grade

ZHIYE£6.892,197 rev

7mo ago

NileHome Tongs for Cooking Professional Stainless Steel Cooking Tongs Heat-Resistant for Grilling BBQ Serving Salad Pasta and Kitchen Use Dishwasher Safe Set of 7 9 12 Black

NileHome£7.00268 rev

11mo ago

2 Piece Kitchen Tongs Set | Silicone Kitchen Tongs for Grilling Cooking and Serving | Heat Resistant Kitchen Tong for Non-Stick Pans | BPA Free Stainless Steel Kitchen Utensils - Black & Red

WOLMIK£3.98129 rev

1y ago

Stainless Steel Kitchen Tongs Cooking Utensils with Non-Slip Easy Grip Handle for Cooking Baking Grilling BBQ (1 Pcs Black)

WEIQILE£3.26207 rev

1y ago

What buyers say about tongs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good quality piece of kit”

Value For Money16%

“Excellent Value for Money”

Ease Of Use10%

“Ease of use”

Advertised Vs Actual Product8%

“As described”

Size-Overall5%

“Perfect size”

Strength5%

“Seems sturdy enough”

Frying Quality4%

“Great for my air fryer”

Grip3%

“grips onto food nicely”

Ease Of Cleaning3%

“Easy cleaning”

Durability2%

“not fallen apart yet”

What buyers complain about

Size-Overall27%

“too big”

Quality-Overall14%

“lower quality”

Durability7%

“they falling apart”

Strength6%

“Cheap flimsy”

Advertised Vs Actual Product4%

“Falsely advertised product”

Value For Money3%

“hey, at least it costs a lot”

Material Quality3%

“It's as if the inside is made of some flimsy thin metal”

Grip3%

“Doesn't grip too tightly”

Thickness3%

“Thought the silicone would be thicker”

Ease Of Use2%

“Awful little things barely useable”

Top return reasons

Size-Overall60%

Quality-Overall11%

Material Quality5%

Strength5%

Grip2%

Functionality-Overall2%

Advertised Vs Actual Product2%