Tongs
MaybeReturns run at only 0.6% of orders. But prices span $3.26–$12.50, mostly outside the sweet spot, so Tongs is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £586K/yr824K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 43%top-5 click share · 32 brands · 52 sellers
Flapen Score
Tongs against its category
The dotted line is the Home & Garden average. Past it, Tongs is stronger. Inside it, weaker.
Market
The Tongs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tongs 824K times last year and spent an estimated £586K. The top 5 brands take 64% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
11.1% of searches ended in a purchase last week.
Shoppers searched for this 824K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £586K a year.
- Searches, last 12 months
- 824K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 11.1%
- Market size, estimated
- £586Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- tongs185K searches a year
02 · Price
A sale here is worth £6.41.
Listings sell for £6.41 on average, from £3.26 to £12.50. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £6.41 that is £13K to £16K a year per listing.
- Average price
- £6.41under the $15 to $100 sweet spot
- Price range
- £3.26–£12.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #29 within Spatulas & Turners. It carries 3,505 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 98%
- Out of stock, average day
- 8.8%
- Average rank
- #29in Spatulas & Turners
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,505per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Tongs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ZHIYE Kitchen Tongs Set of 4 7 Non-Slip Stainless Steel Tongs with Locking Clip for Cooking BBQ Serving Heat Resistant Food Grade
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 2,197
- Age
- 6y ago

Navani Kitchen Tongs | 9 & 12 Inch Silicone Tip Tongs | Non Stick for Air Fryer & Salad/Pasta Black 2pcs
- Price
- £7.84
- Rating
- 4.5/5
- Reviews
- 2,250
- Age
- 3y ago

Kitchen Tongs for Cooking Grill & BBQ Kyraton Stainless Steel 9 Cooking Tongs Heat Resistant Handle Non Slip Kitchen Tongs with Silicon Tips for Salad Ice Fry Serving Oven. (Silver)
- Price
- £3.35
- Rating
- 4.4/5
- Reviews
- 700
- Age
- 4y ago

HOTEC Premium Stainless Steel Kitchen Tongs Set of 2-9 and 12 Locking Metal Food Tongs Non-Slip Silicone Grip for Cooking Baking Grilling Heat Resistant
- Price
- £7.42
- Rating
- 4.6/5
- Reviews
- 19,690
- Age
- 9y ago

Hotec Premium Stainless Steel Locking Kitchen Tongs with Silicon Tips Set of 2-9 and 12 Light Green
- Price
- £7.81
- Rating
- 4.7/5
- Reviews
- 32,480
- Age
- 5y ago
Trending
90-day click momentum
Professional 10-Inch Stainless Steel Catering Tongs Scalloped Edge Kitchen Tongs for Cooking Grilling and Buffet Service Durable Food Server
- Price
- £4.60
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 3mo ago

NileHome Tongs for Cooking Professional Stainless Steel Cooking Tongs Heat-Resistant for Grilling BBQ Serving Salad Pasta and Kitchen Use Dishwasher Safe Set of 7 9 12 Black
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 11mo ago

ZHIYE 7 Kitchen Tongs 4 Pcs Silicone Tongs Non-Slip Stainless Steel Clip with Locking Clip for Food Cooking BBQ Serving Salad Ice Heat Resistant Food Grade
- Price
- £6.89
- Rating
- 4.4/5
- Reviews
- 2,197
- Age
- 7mo ago

Xanders Kitchen Tongs for Cooking 9 & 12 Set of 2 Silicone Grip Non Stick Pasta Salad Frying BBQ Serving Meat (Black)
- Price
- £6.82
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 2y ago

12 Stainless Steel BBQ Serving Tongs - Easy to Grip Handle with Locking Catch and Hanging Eye for Convenient Storage Dishwasher Safe Great for Serving Salads Grilling Meats and Flipping Food
- Price
- £3.62
- Rating
- 4.1/5
- Reviews
- 80
- Age
- 3y ago
Newest
by launch date
Professional 10-Inch Stainless Steel Catering Tongs Scalloped Edge Kitchen Tongs for Cooking Grilling and Buffet Service Durable Food Server
- Price
- £4.60
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 3mo ago

ZHIYE 7 Kitchen Tongs 4 Pcs Silicone Tongs Non-Slip Stainless Steel Clip with Locking Clip for Food Cooking BBQ Serving Salad Ice Heat Resistant Food Grade
- Price
- £6.89
- Rating
- 4.4/5
- Reviews
- 2,197
- Age
- 7mo ago

NileHome Tongs for Cooking Professional Stainless Steel Cooking Tongs Heat-Resistant for Grilling BBQ Serving Salad Pasta and Kitchen Use Dishwasher Safe Set of 7 9 12 Black
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 268
- Age
- 11mo ago

2 Piece Kitchen Tongs Set | Silicone Kitchen Tongs for Grilling Cooking and Serving | Heat Resistant Kitchen Tong for Non-Stick Pans | BPA Free Stainless Steel Kitchen Utensils - Black & Red
- Price
- £3.98
- Rating
- 4.0/5
- Reviews
- 129
- Age
- 1y ago

Stainless Steel Kitchen Tongs Cooking Utensils with Non-Slip Easy Grip Handle for Cooking Baking Grilling BBQ (1 Pcs Black)
- Price
- £3.26
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 falling
Sellers
52
Top-5 brand share
64%
Top 20: 91%
Top-5 click share
43%
Top 20: 78%
Open market
32%
- Navani17%
- Hotec16%
- ZHIYE15%
- Extodry10%
- Kyraton7%
- NileHome4%
Demand
Tongs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Tongs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tongs185K/yr
- kitchen tongs167K/yr
- tongs kitchen80K/yr
- cooking tongs57K/yr
- silicone tongs49K/yr
- metal tongs29K/yr
- serving tongs33K/yr
- kitchen tongs for cooking37K/yr
- food tongs31K/yr
- salad tongs21K/yr
Reviews and returns
What reviews say buyers love and hate about Tongs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
too big
Quite small
they do not even fit
lower quality
Poor quality control
Cheap quality
they falling apart
Product broke on first use
Broke within ten minutes of using
Cheap flimsy
These are supposed to be heavy duty
small and flimsy
Falsely advertised product
I hate when pictures are misleading
My bad for not reading the description properly
Love
Good quality piece of kit
Quality kitchen kit
Excellent product
Excellent Value for Money
Great deal
Good Value for money
Ease of use
Super handy
Easy to hold
As described
Better than expected
Exactly what I needed
Perfect size
Handy size
Great size for my markets
Return
0.6% Return rate 67% Fixable by listing
too big
Quite small
they do not even fit
lower quality
Poor quality control
Cheap quality
It's as if the inside is made of some flimsy thin metal
Tinny feels like they were made from a tin can
material isn't strong enough
Cheap flimsy
These are supposed to be heavy duty
small and flimsy
Doesn't grip too tightly
the lack of gripping when using defeats the point
hard to grip
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tongs questions
Answered from the same tracked data.









