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Tomato Seeds

Fail

Demand is soft, at -76.0% this quarter, so Tomato Seeds is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£75K/yr234K searches / yr
90-day growth
-76.0%search demand this quarter
Competition
68%top-5 click share · 9 brands · 15 sellers

Flapen Score

Tomato Seeds against its category

The dotted line is the Home & Garden average. Past it, Tomato Seeds is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tomato Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tomato Seeds 234K times last year and spent an estimated £75K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -76.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-76.0%
Conversion, latest week
7.2%
Market size, estimated
£75Ka year
Peak month
March11.3× the quietest month
Top search term
tomato seeds167K searches a year

02 · Price

A sale here is worth £4.43.

Listings sell for £4.43 on average, from £1.62 to £9.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £4.43 that is £3K to £4K a year per listing.

Average price
£4.43under the $15 to $100 sweet spot
Price range
£1.62–£9.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #104 within Plants, Seeds & Bulbs. It carries 852 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#104in Plants, Seeds & Bulbs
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
852per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Tomato Seeds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

7%

  • Mr Fothergill's34%
  • Simply Garden34%
  • Herbal Age11%
  • Premier Seeds Direct7%
  • Red Dragon Seeds4%
  • Kraido Seeds3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Tomato Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 11.3×

Search terms

Top Tomato Seeds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tomato seeds167K/yr
  • tomato seeds for planting uk31K/yr
  • tomatoes seeds13K/yr
  • heirloom tomato seeds7K/yr
  • tomato seed4K/yr
  • heritage tomato seeds5K/yr
  • tomato seeds uk4K/yr
  • tomatoe seeds3K/yr

Reviews and returns

What reviews say buyers love and hate about Tomato Seeds

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Plant Growth”
59%of negative reviews mention “Plant Growth”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very poor regarding germination”
A buyer, on “Plant Growth”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Tomato Seeds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data