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Tomato Seeds

Fail

Demand is soft, at -76.0% this quarter, so Tomato Seeds is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£75K/yr234K searches / yr
90-day growth
-76.0%search demand this quarter
Competition
68%top-5 click share · 9 brands · 15 sellers

Flapen Score

Tomato Seeds against its category

The dotted line is the Home & Garden average. Past it, Tomato Seeds is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tomato Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tomato Seeds 234K times last year and spent an estimated £75K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 39 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -76.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-76.0%
Conversion, latest week
7.2%
Market size, estimated
£75Ka year
Peak month
March11.3× the quietest month
Top search term
tomato seeds167K searches a year

02 · Price

A sale here is worth £4.43.

Listings sell for £4.43 on average, from £1.62 to £9.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £4.43 that is £3K to £4K a year per listing.

Average price
£4.43under the $15 to $100 sweet spot
Price range
£1.62–£9.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #104 within Plants, Seeds & Bulbs. It carries 852 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#104in Plants, Seeds & Bulbs
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
852per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Tomato Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Mr Fothergill's34%
  • Simply Garden34%
  • Herbal Age11%
  • Premier Seeds Direct7%
  • Red Dragon Seeds4%
  • Kraido Seeds3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Tomato Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 11.3×

Search terms

Top Tomato Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tomato seeds167K/yr
  • tomato seeds for planting uk31K/yr
  • tomatoes seeds13K/yr
  • heirloom tomato seeds7K/yr
  • tomato seed4K/yr
  • heritage tomato seeds5K/yr
  • tomato seeds uk4K/yr
  • tomatoe seeds3K/yr

Reviews and returns

What reviews say buyers love and hate about Tomato Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth59%−0.44

Very poor regarding germination

Poor germination rate

Didn't grow

Quality-Overall10%+0.52

Very poor quality control

Absolutely rubbish

Bad quality

Value For Money9%+2.66

Poor value

not worth the money

Expensive,

Functionality-Overall5%−0.02

Absolutely nothing germinated

Didn't work

Was abit slow at takening of few of them started poping now

Size-Overall5%+0.05

it looks enormous I know

they are very small now

Small packs

Love

Plant Growth40%−0.44

Great germination results

Easy grow

Great success with germination

Value For Money24%+2.66

Money well spent

Excellent value for money

Excellent value

Quality-Overall19%+0.52

Excellent Quality, healthy seeds

Excellent product

Good quality seed

Advertised Vs Actual Product5%+0.28

Just as advertised

As described

Just what you need

Gifting Purpose5%+0.70

very good gift and

Beautiful gift

Amazing it was a present for a friend

Return

0.0% Return rate 14% Fixable by listing

Plant Growth86%▁▁▁██▁

Very poor regarding germination

Poor germination rate

Didn't grow

Advertised Vs Actual Product14%▁▁█▁▁▁

Not what was described

Really misleading image on the packaging

Therefore not as advertised

FAQ

Common Tomato Seeds questions

Answered from the same tracked data.