tomato seeds
Skip itSoft demand (-76.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good851.83avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£75K£75K/yr · 234K searches
Avg price
Bad£4.43avg listing price — sweet spot $15–$100
Growth
Bad-76.0%90-day search growth — must beat 0% to launch
Price range
Bad£1.62–£9.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tomato seeds is a £75K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 39/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
tomato seeds market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £133K–£177K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 13.3%
- Avg brand age
- 61 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
15
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
7%
- Mr Fothergill's34%
- Simply Garden34%
- Herbal Age11%
- Premier Seeds Direct7%
- Red Dragon Seeds4%
- Kraido Seeds3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -76.0% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 11.3×
Top tomato seeds search terms
- tomato seeds167K/yr
- tomato seeds for planting uk31K/yr
- tomatoes seeds13K/yr
- heirloom tomato seeds7K/yr
- tomato seed4K/yr
- heritage tomato seeds5K/yr
- tomato seeds uk4K/yr
- tomatoe seeds3K/yr
Top tomato seeds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fothergills Oh Sow Simple Tomato Red Cherry Vegetable Seeds Sow: JanApr
Mr Fothergill's£2.794.1★141 rev
Tomato Seed Pack 6-in-1 Gardeners Delight Marmande Moneymaker Cherry Cerise Roma & Yellow Pear Easy-to-Grow Vegetable Seeds for Garden Patio & Greenhouse
Simply Garden£6.294.4★86 rev
Simply Garden Tomato Moneymaker Fresh Vegetable Fruit Seeds Grow Your Own Garden
Simply Garden£2.884.2★346 rev
Fothergills Tomato Moneymaker Vegetable Seeds 30 Seeds Sow: Jan-Apr Red
Mr Fothergill's£2.844.5★221 rev
14 Unusual Tomato Varieties Grow Your Own Kits 480+ Tomato Seeds
Herbal Age£9.724.5★679 rev
Newest
by launch dateTomato Seed Pack 6-in-1 Gardeners Delight Marmande Moneymaker Cherry Cerise Roma & Yellow Pear Easy-to-Grow Vegetable Seeds for Garden Patio & Greenhouse
Simply Garden£6.2986 rev
Fothergills Oh Sow Simple Tomato Red Cherry Vegetable Seeds Sow: JanApr
Mr Fothergill's£2.79141 rev
Fothergills Tomato Moneymaker Vegetable Seeds 30 Seeds Sow: Jan-Apr Red
Mr Fothergill's£2.84221 rev
Fothergills Tomato Tumbling Tom Red Vegetable Seeds 10 Seeds Sow: Jan-Apr
Mr Fothergill's£3.7349 rev
Fothergills Tomato Sungold F1 Vegetable Seeds 10 Seeds Sow: Jan-Apr Red
Mr Fothergill's£3.7641 rev
Trending
90-day click momentum
Tomatoes Vegetable Seeds for Planting UK 70 Seeds Grow Your Own Kit
Herbal Age£1.624.4★
Red Cherry Tomato Seeds Drops Solanum Lycopersicum 50 Seeds Grow Your Own Vegetables Ideal for Greenhouse or Garden Growing in Raised Beds Polytunnel Growbags or in Large Pots and Containers
Kraido Seeds£2.373.8★
Fothergills Tomato Tumbling Tom Red Vegetable Seeds 10 Seeds Sow: Jan-Apr
Mr Fothergill's£3.734.0★
Tomato Seed Pack 6-in-1 Gardeners Delight Marmande Moneymaker Cherry Cerise Roma & Yellow Pear Easy-to-Grow Vegetable Seeds for Garden Patio & Greenhouse
Simply Garden£6.294.4★
Fothergills Oh Sow Simple Tomato Red Cherry Vegetable Seeds Sow: JanApr
Mr Fothergill's£2.794.1★
What buyers say about tomato seeds
What buyers praise and complain about, mined from review topics.What buyers love
“Great germination results”
“Money well spent”
“Excellent Quality, healthy seeds”
“Just as advertised”
“very good gift and”
“convenient”
“great selection with simple clear instructions”
“Up to now growing well”
“Good selection in one box”
“It was as expected fit for purpose”
What buyers complain about
“Very poor regarding germination”
“Very poor quality control”
“Poor value”
“Absolutely nothing germinated”
“it looks enormous I know”
“Not what was described”
“16 days and not a thing”
“The seedlings are very weaker than the cheaper Poundlands purchased seeds”
“Not good to set”
“Waste of money”
Top return reasons
Common questions
- Is tomato seeds profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -76.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the tomato seeds niche?
- 9 brands and 15 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in tomato seeds?
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for tomato seeds peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 11.3× the quietest.
- What does it cost to enter the tomato seeds niche?
- Listings span £1.62–£9.96; the average listing price is £4.43 (sweet spot $15–$100). The average incumbent carries 852 reviews — the moat a new listing must climb.