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Tomato Knife

Fail

Shoppers spend only $32K a year here, so Tomato Knife is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£32K/yr117K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
44%top-5 click share · 9 brands · 16 sellers

Flapen Score

Tomato Knife against its category

The dotted line is the Home & Garden average. Past it, Tomato Knife is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tomato Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tomato Knife 117K times last year and spent an estimated £32K. The top 5 brands take 94% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
3.0%
Market size, estimated
£32Ka year
Peak month
December1.4× the quietest month
Top search term
tomato knife66K searches a year

02 · Price

A sale here is worth £8.84.

Listings sell for £8.84 on average, from £3.23 to £19.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £8.84 that is £0 to £884 a year per listing.

Average price
£8.84under the $15 to $100 sweet spot
Price range
£3.23–£19.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£884
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #26 within Kitchen Knives. It carries 1,910 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
21.9%
Average rank
#26in Kitchen Knives
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,910per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Tomato Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

16

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

44%

Top 20: 91%

Open market

4%

  • Victorinox52%
  • targzier28%
  • Omesata6%
  • Ruffulon4%
  • OPOLIA3%
  • Tramontina2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Tomato Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tomato Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tomato knife66K/yr
  • victorinox tomato knife28K/yr
  • tomato knife victorinox11K/yr
  • tomato knives6K/yr
  • tomato knife serrated4K/yr
  • bar knife3K/yr

Reviews and returns

What reviews say buyers love and hate about Tomato Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness17%+0.62

not sharp

Not great, blades are too thick and not as sharp as I would expect for a new kitchen knife

Less sharp

Quality-Overall15%+0.23

Cheap crap

Cheap quality, not worth the price at all

Poor quality

Size-Overall11%+0.44

also very narrow

that's one issue with them being small I guess

The knives are short

Rusts/Corrodes7%−0.04

Started to rust after 1st wash

It started to rust after the 1st wash

AVOID, rust after 1st wash

Certifications4%−0.02

Frustrating Credential Prompts Made Me Give Up

Love

Sharpness25%+0.62

Great knife

Super sharp

Amazing and very sharp knifes

Quality-Overall23%+0.23

Decent quality

Best quality knives

Knives seem to be of good quality and very sharp

Value For Money17%−0.02

Excellent value for money

Excellent price

good value for money

Ease Of Use5%+0.36

They are comfortable in the hand

Easy to use

easy on the toms

Color4%+0.72

beautiful colour

makes a nice change to black

lovely colours too

Return

1.0% Return rate 19% Fixable by listing

Sharpness30%█▄▄▄▅▃

not sharp

Not great, blades are too thick and not as sharp as I would expect for a new kitchen knife

Less sharp

Quality-Overall25%▇▆██▅▄

Cheap crap

Cheap quality, not worth the price at all

Poor quality

Size-Overall6%▁█▄▅▁▁

also very narrow

that's one issue with them being small I guess

The knives are short

Color6%▁▆▁▃▁█
Strength6%▁▁▃█▄▁

FAQ

Common Tomato Knife questions

Answered from the same tracked data.