tomato knife
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,910.34avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.23–£19.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.84avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£32K£32K/yr · 117K searches
According to Flapen's Amazon United Kingdom niche tracking, tomato knife is a £32K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
tomato knife market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £35K–£44K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 21.9%
- Avg brand age
- 52 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
16
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
44%
Top 20: 91%
Open market
4%
- Victorinox52%
- targzier28%
- Omesata6%
- Ruffulon4%
- OPOLIA3%
- Tramontina2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top tomato knife search terms
- tomato knife66K/yr
- victorinox tomato knife28K/yr
- tomato knife victorinox11K/yr
- tomato knives6K/yr
- tomato knife serrated4K/yr
- bar knife3K/yr
Top tomato knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Victorinox Swiss Classic Breakfast Knife Bread Roll Knife Sharp Blade Serrated Edge 11 cm Plastic Handle Stainless Steel Set of 2 Black
Victorinox£9.744.8★546 rev
Victorinox Tomato Knife Classic in Black Steel Silver 25 x 16 x 6 cm
Victorinox£7.224.9★4,934 rev
targizer Tomato Knife Black Kitchen Knives Set of 2 Stainless Steel Sharp Serrated Edge Dinner Knives Small Utility Knife of Cutting Tamatoes Vegetables Fruit Dishwasher-Safe Rustproof
targzier£4.984.6★25 rev
targzier Tomato Knife Set of 2 Serrated Kitchen Knife Stainless Steel Utility Knife Sharp Table Knifes Wavy Edge Small Kitchen Knives Ergonomic Handle Tomato Knives Set Black
targzier£5.354.2★159 rev
Omesata Tomato Knife Tomato Slicing Knives Serrated Blade from High Carbon Stainless Steel for Smooth Cutting Tomatoes Vegetables and Fruits
Omesata£3.234.7★838 rev
Newest
by launch date
Barpre Serrated Tomato Knife Set of 2 11cm Ultra-Sharp High-Carbon Steel Utility Knives with Protective Sheath Lightweight Ergonomic PP Handle for Fruit Bread & Steak Dishwasher Safe Black
Barpre£3.2414 rev
OPOLIA Tomato Knives Black Table Knife Set of 2 Serrated Kitchen Knive Stainless Steel Sharp Dinner Knife Utility Knifes Ergonomic Handle Paring Knives for Vegetable and Fruits Dishwasher Safe
OPOLIA£5.5538 rev
Victorinox Swiss Classic Breakfast Knife Bread Roll Knife Sharp Blade Serrated Edge 11 cm Plastic Handle Stainless Steel Set of 2 Black
Victorinox£9.74546 rev
Victorinox Swiss Classic Kitchen Knife Set 3-piece paring Knife Tomato Knife and Breakfast Knife Robust Plastic Handle Stainless Steel Green
Victorinox£11.82316 rev
Victorinox Swiss Classic Breakfast Knife Bread roll Knife Sharp Blade Serrated Edge 11 cm Plastic Handle Stainless Steel Set of 2 Red
Victorinox£9.94546 rev
Trending
90-day click momentumVictorinox Swiss Classic Breakfast Knife Bread roll Knife Sharp Blade Serrated Edge 11 cm Plastic Handle Stainless Steel Set of 2 Red
Victorinox£9.944.8★
targzier Tomato Knife Set Kitchen Knives Set of 4 Stainless Steel Serrated & Utility Knives Extra Sharp Blades Dishwasher-Safe Black
targzier£6.314.6★
Victorinox Swiss Classic Kitchen Knife Set 3-piece paring Knife Tomato Knife and Breakfast Knife Robust Plastic Handle Stainless Steel Green
Victorinox£11.824.8★
Victorinox Swiss Classic Tomato and paring Knife Set 2-piece Extra Sharp Blade Plastic Handle Stainless Steel Swiss Made Red
Victorinox£9.804.7★
Victorinox Swiss Classic Breakfast Knife Bread Roll Knife Sharp Blade Serrated Edge 11 cm Plastic Handle Stainless Steel Set of 2 Black
Victorinox£9.744.8★
What buyers say about tomato knife
What buyers praise and complain about, mined from review topics.What buyers love
“Great knife”
“Decent quality”
“Excellent value for money”
“They are comfortable in the hand”
“beautiful colour”
“They are durable”
“lightweight”
“As described”
“Comfortable In The Hand”
“Good size”
What buyers complain about
“not sharp”
“Cheap crap”
“also very narrow”
“Started to rust after 1st wash”
“Frustrating Credential Prompts Made Me Give Up”
“unfortunately these are not in the same league”
“When they arrive they have a plastic sticky protective film which is a nightmare to get off safely -”
“Blades too thick”
“Don't leave it in the washing up bowl as my husband found out when he started the washing up”
“handles are a bit thin”
Top return reasons
Common questions
- Is tomato knife profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the tomato knife niche?
- 9 brands and 16 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in tomato knife?
- Top complaints mined from reviews: Sharpness, Quality-Overall, Size-Overall. The return rate is 1.0%.
- When does demand for tomato knife peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the tomato knife niche?
- Listings span £3.23–£19.52; the average listing price is £8.84 (sweet spot $15–$100). The average incumbent carries 1,910 reviews — the moat a new listing must climb.