toilet mats pedestal only
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£14.67avg listing price — sweet spot $15–$100
Price range
Good£5.73–£29.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,489.19avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£91K£91K/yr · 194K searches
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, toilet mats pedestal only is a £91K/yr Amazon United Kingdom market (194K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
toilet mats pedestal only market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £59K–£73K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #248
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 92%
- Out of stock
- 14.1%
- Avg brand age
- 34 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
60 rising
Sellers
80
Top-5 brand share
38%
Top 20: 76%
Top-5 click share
21%
Top 20: 55%
Open market
57%
- Pauwer10%
- EDS9%
- LUSCHEER9%
- NAKIHOUSE6%
- SOANNY5%
- LuxUrux4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top toilet mats pedestal only search terms
- bathroom mat sets 3 piece43K/yr
- toilet mats sets 2 pieces21K/yr
- 3 piece bathroom mat sets19K/yr
- bathroom mats sets 3 pieces19K/yr
- bath mat sets 3 piece washable17K/yr
- bathroom sets 3 piece12K/yr
- toilet and bath mat set10K/yr
- toilet rug set8K/yr
- memory foam bath mat set8K/yr
- toilet mat sets 2 piece washable6K/yr
Top toilet mats pedestal only products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EDS Luxury 2 Piece Greek Bath Mat Set Non Slip Ultra Soft Bathroom Mats Water Absorbent Bath Mats Machine Washable Rug Toilet Mat for Bathroom Floor (Silver)
EDS£9.704.4★14,637 rev
LUSCHEER Memory Foam Bath Mat Sets 3 Piece Bathroom Rugs with PVC Non Slip Backing Water Absorbent Soft Toilet Mat Machine Washable Shower Rug for Bathroom Floor Dark Grey
LUSCHEER£16.674.4★98 rev
LuxUrux Bath Mat Set Luxury Chenille (2-Piece) Soft Plush Anti-Slip Rug + Toilet Mat.1 Microfiber Shaggy Carpet Super Absorbent (Dark Grey 80 x 50 cm + U Shaped 50 x 50 cm)
LuxUrux£15.124.4★23,423 rev
Pauwer Microfiber Soft Bath Mat Set 3 Piece Absorbent Bathroom Toilet Rug Non Slip Machine Washable Bath and Pedestal Mat Sets Grey
Pauwer£26.914.5★1,887 rev
Pauwer Non Slip 3 Pieces Bath Mats and Toilet Mat Set Super Water Absorbent Bath Rug Sets Machine Washable Microfiber Shaggy Shower Floor Mats for Bathroom
Pauwer£24.954.5★1,751 rev
Newest
by launch date
Homcomodar Bath Mat Sets 3 Piece Soft Memory Foam Bathroom Mat Sets Water Absorbent Bath Mats for Bathroom Washable Non Slip Bath and Toilet Rug Set for Shower Floor Bathrooms DecorDark Grey
Homcomodar£16.7044 rev
crayfomo 3 Piece Bathroom Mat Set Non Slip Absorbent Bathroom Rug Set with U-Shaped Toilet Rug Washable Pedestal Mats for Toilet Bathroom Carpet Set 40x60 + 50x80 + 50x60 cm
crayfomo£16.127 rev
Letopati Bath Mat Sets 3 Piece Non Slip Rubber Backing Bath Mats for Bathroom Floor Extra Soft Microfiber Bathroom Mat and Toilet Mat Absorbent Washable Black Bath Rug Sets
Letopati£20.7223 rev
Cnwinu 3 Piece Bath Mat Set Bath and Toilet Mat Set Machine Washable Super Absorbent Bath Floor Rug Non Slip Bath Mats for Bathroom Bedroom Living Room 40x60+U50x60+50x80cm (Dark gray)
Cnwinu£13.3626 rev
LUSCHEER Memory Foam Bath Mat Sets 3 Piece Bathroom Rugs with PVC Non Slip Backing Water Absorbent Soft Toilet Mat Machine Washable Shower Rug for Bathroom Floor Dark Grey
LUSCHEER£16.6798 rev
Trending
90-day click momentumHomcomodar Bath Mat Sets 3 Piece Soft Memory Foam Bathroom Mat Sets Water Absorbent Bath Mats for Bathroom Washable Non Slip Bath and Toilet Rug Set for Shower Floor Bathrooms DecorDark Grey
Homcomodar£16.704.8★
crayfomo 3 Piece Bathroom Mat Set Non Slip Absorbent Bathroom Rug Set with U-Shaped Toilet Rug Washable Pedestal Mats for Toilet Bathroom Carpet Set 40x60 + 50x80 + 50x60 cm
crayfomo£16.122.6★
UHOUSEST Bathroom Mat Set of 3 Bath and Toilet Mat Set Ultra Soft Chenille Bath Mat Non Slip Bath Mat Sets 3 Piece Washable Super-Absorbent Bath(Black bath set)
UHOUSEST£11.014.2★
UHOUSEST Bathroom Mat Set of 3 Bath and Toilet Mat Set Ultra Soft Chenille Bath Mat Non Slip Bath Mat Sets 3 Piece Washable Super-Absorbent Bath(White bath set)
UHOUSEST£14.544.2★
Cnwinu 3 Piece Bath Mat Set Bath and Toilet Mat Set Machine Washable Super Absorbent Bath Floor Rug Non Slip Bath Mats for Bathroom Bedroom Living Room 40x60+U50x60+50x80cm (Dark gray)
Cnwinu£13.363.3★
What buyers say about toilet mats pedestal only
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality mats”
“They are affordable”
“Lovely colour”
“Very good and non slip”
“Right size”
“Just as promised”
“Comfortable”
“Large thick mats, fabulous quality”
“The design is stylish”
“very durable”
What buyers complain about
“Disappointed with quality”
“not as thick as they appear in the photos”
“the mat is quite small”
“Underwhelming and a little pricey for what they are”
“it doesnt look anything like the photo”
“very thin”
“cheap material”
“Unfortunately, the edges were yellowish around the seams and this spoilt the the look of them”
“it slips while stood on it”
“White is not a good colour”
Top return reasons
Common questions
- Is toilet mats pedestal only profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 103 tracked products. 0 of 37 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the toilet mats pedestal only niche?
- 60 brands and 80 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in toilet mats pedestal only?
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 1.1%.
- When does demand for toilet mats pedestal only peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the toilet mats pedestal only niche?
- Listings span £5.73–£29.23; the average listing price is £14.67 (sweet spot $15–$100). The average incumbent carries 1,489 reviews — the moat a new listing must climb.