Toilet Mat
Toilet Mat shows low returns (1.4%), but soft demand (-24.1% this quarter) keeps it on the watch list.
Flapen Score
Is Toilet Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toilet Mat is a £302K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 54/100.
Toilet Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -24.1% over the last 90 days and 2.7% of searches end in a purchase.
£302K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 51 products
Top Toilet Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
EDS Luxury 2 Piece Greek Bath Mat Set Non Slip Ultra Soft Bathroom Mats Water Absorbent Bath Mats Machine Washable Rug Toilet Mat for Bathroom Floor (Silver)
- Price
- £9.70
- Rating
- 4.4/5
- Reviews
- 14,637
- Age
- 12y ago
LuxUrux Bath Mat Set Luxury Chenille (2-Piece) Soft Plush Anti-Slip Rug + Toilet Mat.1 Microfiber Shaggy Carpet Super Absorbent (Dark Grey 80 x 50 cm + U Shaped 50 x 50 cm)
- Price
- £15.12
- Rating
- 4.4/5
- Reviews
- 23,423
- Age
- 8y ago
Rururug 2-Piece Bathroom Rug Set Soft Microfibre Bathroom Mat and Toilet Rug with Cut-Out Non-Slip Bath Mat Washable Grey 50 x 80 cm + 50 x 40 cm
- Price
- £11.90
- Rating
- 4.1/5
- Reviews
- 1,954
- Age
- 4y ago
Paradise Products Greek Style Bath Mat Set 2-Piece | Non-Slip Bathroom Mats Shower Mat & Pedestal Mat | Soft Washable Quick-Dry Bath Mats for Bathroom Floor | Anti-Mould Bath Rug Set (Silver)
- Price
- £10.65
- Rating
- 4.5/5
- Reviews
- 937
- Age
- 2y ago
AUAUY Absorbent Toilet Mat Non Slip Extra Soft Bathroom Pedestal Mat Microfiber Fluffy Shaggy Toilet Rug Machine-Washable Quick Dry Bath Mat for Bathroom U-shape Thick Toilet Rug 50x40cm(Grey)
- Price
- £6.35
- Rating
- 4.2/5
- Reviews
- 1,011
- Age
- 1y ago
Trending
90-day click momentum
FAIRWAYUK Bathroom Mats Sets 2 Pieces Ultra Plush Greek Pattern Bath Toilet Mat Anti Slip Pedestal Set Extra Absorbent 100% Polypropylene Rug Bathroom Accessory (Silver)
- Price
- £8.38
- Rating
- 4.4/5
- Reviews
- 1,004
- Age
- 5y ago
AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Anti Slip Quick Dry Bathroom Rug Toilet Mat for Room Floor Green
- Price
- £10.69
- Rating
- 4.2/5
- Reviews
- 1,011
- Age
- 1y ago
AUAUY Absorbent Toilet Mat Non Slip Extra Soft Bathroom Pedestal Mat Microfiber Fluffy Shaggy Toilet Rug Machine-Washable Quick Dry Bath Mat for Bathroom U-shape Thick Toilet Rug 50x40cm(Green)
- Price
- £6.47
- Rating
- 4.2/5
- Reviews
- 1,011
- Age
- 1y ago
AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Non Slip Quick Dry Rug Toilet Mat for Bathroom Floor Black
- Price
- £10.44
- Rating
- 4.2/5
- Reviews
- 1,011
- Age
- 1y ago
HOMES-LINEN Dolphin Bath Mats Non Slip Bathroom Mats 2 Piece Pedestal and Bath Mat Set Toilet Bathroom Rug (Burgundy)
- Price
- £8.13
- Rating
- 4.5/5
- Reviews
- 414
- Age
- 5y ago
Newest
by launch dateAUAUY Absorbent Toilet Mat Non Slip Extra Soft Bathroom Pedestal Mat Microfiber Fluffy Shaggy Toilet Rug Machine-Washable Quick Dry Bath Mat for Bathroom U-shape Thick Toilet Rug 50x40cm(Green)
- Price
- £6.47
- Rating
- 4.2/5
- Reviews
- 1,011
- Age
- 1y ago
AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Anti Slip Quick Dry Bathroom Rug Toilet Mat for Room Floor Green
- Price
- £10.69
- Rating
- 4.2/5
- Reviews
- 1,011
- Age
- 1y ago
AUAUY Absorbent Toilet Mat Non Slip Extra Soft Bathroom Pedestal Mat Microfiber Fluffy Shaggy Toilet Rug Machine-Washable Quick Dry Bath Mat for Bathroom U-shape Thick Toilet Rug 50x40cm(Grey)
- Price
- £6.35
- Rating
- 4.2/5
- Reviews
- 1,011
- Age
- 1y ago
AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Non Slip Quick Dry Rug Toilet Mat for Bathroom Floor Black
- Price
- £10.44
- Rating
- 4.2/5
- Reviews
- 1,011
- Age
- 1y ago
AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Anti Slip Quick Dry Rug Toilet Mat for Bathroom Floor Grey
- Price
- £10.25
- Rating
- 4.2/5
- Reviews
- 1,011
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
32 falling
Sellers
39
Top-5 brand share
60%
Top 20: 91%
Top-5 click share
40%
Top 20: 75%
Open market
34%
- EDS20%
- AUAUY14%
- Rururug9%
- LuxUrux9%
- SOANNY8%
- Paradise Products7%
Toilet Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Toilet Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toilet mat174K/yr
- bath mat set174K/yr
- bathroom mat sets 2 piece128K/yr
- bathroom mat set72K/yr
- bath mat sets 2 piece washable65K/yr
- bath and toilet mat set35K/yr
- blue bath mat28K/yr
- bathroom mats 2 piece29K/yr
- bathroom mat sets30K/yr
- toilet mats26K/yr
What reviews say buyers love and hate about Toilet Mat
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Decent quality”
“They are affordable”
“Fits well”
“Colour is lovely”
“Non slip”
What buyers complain about
85% of reviews“Tiny bath mat. Small”
“Poor quality control”
“Not as thick”
“expensive”
“The picture advertised is very misleading”
Toilet Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toilet Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
