Toilet Mat

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £302K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-24.1%

Conversion, latest week

2.7%

Market size, estimated

£302Ka year

Peak month

March1.4× the quietest month

Top search term

toilet mat174K searches a year

Listings sell for £10.47 on average, from £5.75 to £21.11. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £10.47 that is £3K to £5K a year per listing.

Average price

£10.47under the $15 to $100 sweet spot

Price range

£5.75–£21.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #81 within Bathroom. It carries 3,060 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

86%

Out of stock, average day

9.8%

Average rank

#81in Bathroom

Average rating

4.23 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,060per listing

Listings tracked

51

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months