toilet mat
Worth a lookShows low returns (1.4%), but soft demand (-24.1% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good£302K£302K/yr · 1.1M searches
Price range
Okay£5.75–£21.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.47avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,060.22avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, toilet mat is a £302K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
toilet mat market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- £262K–£314K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 90%
- Out of stock
- 9.8%
- Avg brand age
- 36 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
39
Top-5 brand share
60%
Top 20: 91%
Top-5 click share
40%
Top 20: 75%
Open market
34%
- EDS20%
- AUAUY14%
- Rururug9%
- LuxUrux9%
- SOANNY8%
- Paradise Products7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top toilet mat search terms
- toilet mat174K/yr
- bath mat set174K/yr
- bathroom mat sets 2 piece128K/yr
- bathroom mat set72K/yr
- bath mat sets 2 piece washable65K/yr
- bath and toilet mat set35K/yr
- blue bath mat28K/yr
- bathroom mats 2 piece29K/yr
- bathroom mat sets30K/yr
- toilet mats26K/yr
Top toilet mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EDS Luxury 2 Piece Greek Bath Mat Set Non Slip Ultra Soft Bathroom Mats Water Absorbent Bath Mats Machine Washable Rug Toilet Mat for Bathroom Floor (Silver)
EDS£9.704.4★14,637 rev
LuxUrux Bath Mat Set Luxury Chenille (2-Piece) Soft Plush Anti-Slip Rug + Toilet Mat.1 Microfiber Shaggy Carpet Super Absorbent (Dark Grey 80 x 50 cm + U Shaped 50 x 50 cm)
LuxUrux£15.124.4★23,423 rev
Rururug 2-Piece Bathroom Rug Set Soft Microfibre Bathroom Mat and Toilet Rug with Cut-Out Non-Slip Bath Mat Washable Grey 50 x 80 cm + 50 x 40 cm
Rururug£11.904.1★1,954 rev
Paradise Products Greek Style Bath Mat Set 2-Piece | Non-Slip Bathroom Mats Shower Mat & Pedestal Mat | Soft Washable Quick-Dry Bath Mats for Bathroom Floor | Anti-Mould Bath Rug Set (Silver)
Paradise Products£10.654.5★937 rev
AUAUY Absorbent Toilet Mat Non Slip Extra Soft Bathroom Pedestal Mat Microfiber Fluffy Shaggy Toilet Rug Machine-Washable Quick Dry Bath Mat for Bathroom U-shape Thick Toilet Rug 50x40cm(Grey)
AUAUY£6.354.2★1,011 rev
Newest
by launch date
AUAUY Absorbent Toilet Mat Non Slip Extra Soft Bathroom Pedestal Mat Microfiber Fluffy Shaggy Toilet Rug Machine-Washable Quick Dry Bath Mat for Bathroom U-shape Thick Toilet Rug 50x40cm(Green)
AUAUY£6.471,011 rev
AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Anti Slip Quick Dry Bathroom Rug Toilet Mat for Room Floor Green
AUAUY£10.691,011 rev
AUAUY Absorbent Toilet Mat Non Slip Extra Soft Bathroom Pedestal Mat Microfiber Fluffy Shaggy Toilet Rug Machine-Washable Quick Dry Bath Mat for Bathroom U-shape Thick Toilet Rug 50x40cm(Grey)
AUAUY£6.351,011 rev
AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Non Slip Quick Dry Rug Toilet Mat for Bathroom Floor Black
AUAUY£10.441,011 rev
AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Anti Slip Quick Dry Rug Toilet Mat for Bathroom Floor Grey
AUAUY£10.251,011 rev
Trending
90-day click momentum
FAIRWAYUK Bathroom Mats Sets 2 Pieces Ultra Plush Greek Pattern Bath Toilet Mat Anti Slip Pedestal Set Extra Absorbent 100% Polypropylene Rug Bathroom Accessory (Silver)
FAIRWAYUK£8.384.4★
AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Anti Slip Quick Dry Bathroom Rug Toilet Mat for Room Floor Green
AUAUY£10.694.2★
AUAUY Absorbent Toilet Mat Non Slip Extra Soft Bathroom Pedestal Mat Microfiber Fluffy Shaggy Toilet Rug Machine-Washable Quick Dry Bath Mat for Bathroom U-shape Thick Toilet Rug 50x40cm(Green)
AUAUY£6.474.2★
AUAUY Bathroom Mat Sets 2 Piece Microfiber Fluffy Shaggy Bath Mat+Toilet Rug Extra Soft Absorbent Bath Mats for Bathroom Non Slip Quick Dry Rug Toilet Mat for Bathroom Floor Black
AUAUY£10.444.2★
HOMES-LINEN Dolphin Bath Mats Non Slip Bathroom Mats 2 Piece Pedestal and Bath Mat Set Toilet Bathroom Rug (Burgundy)
HOMES-LINEN£8.134.5★
What buyers say about toilet mat
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“They are affordable”
“Fits well”
“Colour is lovely”
“Non slip”
“Better than expected”
“Comfortable”
“Large thick mats, fabulous quality”
“Good quality material”
“Lovely and soft”
What buyers complain about
“Tiny bath mat. Small”
“Poor quality control”
“Not as thick”
“expensive”
“The picture advertised is very misleading”
“I almost slipped when getting out of the shower as it had no grip”
“sadly not like the colour pictured”
“Unfortunately, the edges were yellowish around the seams and this spoilt the the look of them”
“Doesnt wash well”
“Does not stick to the floor”
Top return reasons
Common questions
- Is toilet mat profitable to sell on Amazon United Kingdom?
- The niche generates £302K/yr across 51 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the toilet mat niche?
- 32 brands and 39 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in toilet mat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.4%.
- When does demand for toilet mat peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the toilet mat niche?
- Listings span £5.75–£21.11; the average listing price is £10.47 (sweet spot $15–$100). The average incumbent carries 3,060 reviews — the moat a new listing must climb.