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Toilet Brush Replacement

Maybe

The top 5 brands take only 44% of clicks. But prices span $3.29–$11.22, mostly outside the sweet spot, so Toilet Brush Replacement is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£46K/yr71K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
44%top-5 click share · 27 brands · 56 sellers

Flapen Score

Toilet Brush Replacement against its category

The dotted line is the Home & Garden average. Past it, Toilet Brush Replacement is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Brush Replacement market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Brush Replacement 71K times last year and spent an estimated £46K. The top 5 brands take 44% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
9.0%
Market size, estimated
£46Ka year
Top search term
toilet brush replacement23K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £3.29 to £11.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.17 that is £717 to £2K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£3.29–£11.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£717–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #259 within Bathroom. It carries 506 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
86%
Out of stock, average day
10.6%
Average rank
#259in Bathroom
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
506per listing
Listings tracked
29

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Toilet Brush Replacement products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 flat

Sellers

56

Est. top-5 brand share

44%

Top 20: 92%

Est. top-5 click share

44%

Top 20: 89%

Open market

51%

  • Ibergrif17%
  • THE BELL8%
  • Skibetfo7%
  • Dexpally6%
  • Topsky5%
  • FIGFYOU5%

Demand

Toilet Brush Replacement search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Toilet Brush Replacement search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toilet brush replacement23K/yr
  • toilet brush heads9K/yr
  • replacement toilet brush9K/yr
  • toilet brush only6K/yr
  • toilet brush replacement head6K/yr
  • replacement toilet brush head7K/yr
  • toilet brush head replacement6K/yr
  • toilet brush head4K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Brush Replacement

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
1.4%of orders come back
“smaller than my old brushes”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Toilet Brush Replacement questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data