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Toilet Brush Replacement

Maybe

The top 5 brands take only 44% of clicks. But prices span $3.29–$11.22, mostly outside the sweet spot, so Toilet Brush Replacement is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£46K/yr71K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
44%top-5 click share · 27 brands · 56 sellers

Flapen Score

Toilet Brush Replacement against its category

The dotted line is the Home & Garden average. Past it, Toilet Brush Replacement is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Brush Replacement market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Brush Replacement 71K times last year and spent an estimated £46K. The top 5 brands take 44% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
9.0%
Market size, estimated
£46Ka year
Top search term
toilet brush replacement23K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £3.29 to £11.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.17 that is £717 to £2K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£3.29–£11.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£717–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #259 within Bathroom. It carries 506 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
86%
Out of stock, average day
10.6%
Average rank
#259in Bathroom
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
506per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Toilet Brush Replacement products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 flat

Sellers

56

Top-5 brand share

44%

Top 20: 92%

Top-5 click share

44%

Top 20: 89%

Open market

51%

  • Ibergrif17%
  • THE BELL8%
  • Skibetfo7%
  • Dexpally6%
  • Topsky5%
  • FIGFYOU5%

Demand

Toilet Brush Replacement search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Toilet Brush Replacement search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet brush replacement23K/yr
  • toilet brush heads9K/yr
  • replacement toilet brush9K/yr
  • toilet brush only6K/yr
  • toilet brush replacement head6K/yr
  • replacement toilet brush head7K/yr
  • toilet brush head replacement6K/yr
  • toilet brush head4K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Brush Replacement

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.26

smaller than my old brushes

Doesnt fit

Small size

Ease Of Cleaning10%−0.04

which isnt ideal especially when its wet from cleaning the toilet

Not worth the money doesn't clean the toilet

To soft to clean toilet

Quality-Overall8%+0.50

Poor quality

Rubbish

They were not good quality

Value For Money5%+1.02

Seem expensive at £13 though

it does seem a bit on the expensive side to me

Not convinced that the asking price of £10 can be justified though

Storage Capacity4%−0.09

The only thing is storing doesnt come with a place to hold the brush in place

Love

Quality-Overall20%+0.50

Great quality and perfect for a bathroom refresh

Decent quality

Good quality equipment

Advertised Vs Actual Product16%+0.55

BETTER THAN EXPECTED

Just what I needed

Exactly as described

Value For Money15%+1.02

Excellent for the money

Value for money

Excellent value

Size-Overall13%−0.26

Fit well

Fits into our original container

Easy to fit

Ease Of Cleaning9%−0.04

Best thing that I have had to clean toilet

easy to clean

the perfect amount of cleaner for the toilet

Return

1.4% Return rate 87% Fixable by listing

Size-Overall83%▇███▇█

smaller than my old brushes

Doesnt fit

Small size

Compatibility-Overall5%█▄▃█▆▅
Add-Ons/Attachments2%█▇▅▃▆▄
Connectivity-Overall1%█▇▁▇▆▁
Quality-Overall1%█▁▆▁▂▁

Poor quality

Rubbish

They were not good quality

FAQ

Common Toilet Brush Replacement questions

Answered from the same tracked data.