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Toilet Brush Replacement

Toilet Brush Replacement shows no brand lock-in (top 5 brands take 44% of clicks), but prices mostly outside the sweet spot ($3.29–$11.22) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 11Growth 18Conversion 83Competition 68Returns 86Price range 0Avg price 20Brand share 91Review moat 75Quality gap 75
This niche Category average

Is Toilet Brush Replacement profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Toilet Brush Replacement is a £46K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 53/100.

Toilet Brush Replacement: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.3% over the last 90 days and 9.0% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr6K
Search volume / yr-13.3%71K
Conversion rate9.0%
Avg price£7.17

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers27 · 56
Top-5 product click share44%
Open market56%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement76%
New entrants (1y)7· 0 succeeded
Avg rating4.3★
Avg reviews506

Top Toilet Brush Replacement products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 flat

Sellers

56

Top-5 brand share

44%

Top 20: 92%

Top-5 click share

44%

Top 20: 89%

Open market

51%

  • Ibergrif17%
  • THE BELL8%
  • Skibetfo7%
  • Dexpally6%
  • Topsky5%
  • FIGFYOU5%

Toilet Brush Replacement demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR9.0%Products29Brands27Top 5 Brands44%OOS Rate10.6%Rating4.3★Reviews506Avg BSR#259
2K1KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Toilet Brush Replacement search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toilet brush replacement23K/yr
  • toilet brush heads9K/yr
  • replacement toilet brush9K/yr
  • toilet brush only6K/yr
  • toilet brush replacement head6K/yr
  • replacement toilet brush head7K/yr
  • toilet brush head replacement6K/yr
  • toilet brush head4K/yr

What reviews say buyers love and hate about Toilet Brush Replacement

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall20%

Great quality and perfect for a bathroom refresh

Advertised Vs Actual Product16%

BETTER THAN EXPECTED

Value For Money15%

Excellent for the money

Size-Overall13%

Fit well

Ease Of Cleaning9%

Best thing that I have had to clean toilet

What buyers complain about

74% of reviews
Size-Overall36%

smaller than my old brushes

Ease Of Cleaning10%

which isnt ideal especially when its wet from cleaning the toilet

Quality-Overall8%

Poor quality

Value For Money5%

Seem expensive at £13 though

Storage Capacity4%

The only thing is storing doesnt come with a place to hold the brush in place

Toilet Brush Replacement return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
83%
2Compatibility-Overall
5%
3Add-Ons/Attachments
2%
4Connectivity-Overall
1%
5Quality-Overall
1%

Common Toilet Brush Replacement questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toilet Brush Replacement 53/100 on Amazon United Kingdom — Worth a look. The niche generates £46K/yr across 29 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -13.3% over the last 90 days.
Toilet Brush Replacement buyers on Amazon United Kingdom complain most about Size-Overall, Ease Of Cleaning, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.4%.