toilet brush replacement
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but prices mostly outside the sweet spot ($3.29–$11.22) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good505.62avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.17avg listing price — sweet spot $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 71K searches
Price range
Bad£3.29–£11.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toilet brush replacement is a £46K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
toilet brush replacement market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £36K–£43K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #259
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 76%
- Out of stock
- 10.6%
- Avg brand age
- 39 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
27 flat
Sellers
56
Top-5 brand share
44%
Top 20: 92%
Top-5 click share
44%
Top 20: 89%
Open market
51%
- Ibergrif17%
- THE BELL8%
- Skibetfo7%
- Dexpally6%
- Topsky5%
- FIGFYOU5%
Demand
Weekly Amazon search volume, last 21 weeks — -13.3% search growth over the last 90 days.Top toilet brush replacement search terms
- toilet brush replacement23K/yr
- toilet brush heads9K/yr
- replacement toilet brush9K/yr
- toilet brush only6K/yr
- toilet brush replacement head6K/yr
- replacement toilet brush head7K/yr
- toilet brush head replacement6K/yr
- toilet brush head4K/yr
Top toilet brush replacement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ibergrif Black Toilet Brush 4PCS with Stainless Steel Handle Durable Replacement Toilet Brushes for Bathroom Cleaning M34155
Ibergrif£6.304.5★2,152 rev
Chrome Toilet Brush With Durable Bristles 35Cm Long Handle Bathroom Cleaning Brush Freestanding Toilet Cleaner Brush For Deep Cleaning
THE BELL£3.294.2★417 rev
Skibetfo 4pcs Replacement Toilet Brush Head White Antibacterial Toilet Brush Replacement Head Screw On 12mm Thread Port Toilet Cleaning Brushes Head with Durable Stiff Bristles for Bathroom Toilet
Skibetfo£8.414.1★109 rev
4 Pack Toilet Brush Replacement Heads White Screw On 12mm Thread Port Antibacterial Stiff Bristles Universal Fit for Most Toilet Brush Handles Durable & Easy to Install for Bathroom Cleaning
Dexpally£6.695.0★3 rev
Topsky 4-Pieces Toilet Brush Replaceable Toilet Brushes with Stainless Steel Handle Standing Toilet Brush for Bathroom Toilet Cleaning (White)
Topsky£8.064.5★304 rev
Newest
by launch date4 Pack Toilet Brush Replacement Heads White Screw On 12mm Thread Port Antibacterial Stiff Bristles Universal Fit for Most Toilet Brush Handles Durable & Easy to Install for Bathroom Cleaning
Dexpally£6.693 rev
Chrome Toilet Brush With Durable Bristles 35Cm Long Handle Bathroom Cleaning Brush Freestanding Toilet Cleaner Brush For Deep Cleaning
THE BELL£3.29417 rev
Bravara X Silicone Toilet Brush Replacement Heads (2 Pack) 12mm Screw-On Fit Flexible Silicone Brush Heads Compatible with 12mm Thread Toilet Brush Handles
Bravara X£10.971 rev
Eulihent 4 Pcs Toilet Brush Head Replacement Universal Screw On 12mm Antibacterial Toilet Cleaning Brushes Head with Durable Stiff Bristles for Bathroom Toilet (Black)
Eulihent£7.443 rev
Bravara X Toilet Brush Replacement Heads (2 Pack) 12mm Screw-On Fit Silicone & Bristle Brush Heads Compatible with 12mm Thread Toilet Brush Handles
Bravara X£9.7811 rev
Trending
90-day click momentumChrome Toilet Brush With Durable Bristles 35Cm Long Handle Bathroom Cleaning Brush Freestanding Toilet Cleaner Brush For Deep Cleaning
THE BELL£3.294.2★
4 Pack Toilet Brush Replacement Heads White Screw On 12mm Thread Port Antibacterial Stiff Bristles Universal Fit for Most Toilet Brush Handles Durable & Easy to Install for Bathroom Cleaning
Dexpally£6.695.0★
EINESIN Silicone Toilet Brush Toilet Brushes Replacement Stainless Steel Handle Toilet Brushes for Bathroom Toilet Cleaning Brush 7 cm Diameter (Silicone 2 PCS)
Einesin£7.014.4★
Bravara X Silicone Toilet Brush Replacement Heads (2 Pack) 12mm Screw-On Fit Flexible Silicone Brush Heads Compatible with 12mm Thread Toilet Brush Handles
Bravara X£10.975.0★
Tatay Stainless Steel Toilet Brush Handle Black Brush Stainless Steel Handle Made in Spain. BPA free. Measures 8 x 8 x 35 cm 4438901
TATAY£4.934.4★
What buyers say about toilet brush replacement
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and perfect for a bathroom refresh”
“BETTER THAN EXPECTED”
“Excellent for the money”
“Fit well”
“Best thing that I have had to clean toilet”
“Easy to use”
“It's a sturdy toilet brush”
“Well Designed”
“they work very well”
“Good two pack of brushes”
What buyers complain about
“smaller than my old brushes”
“which isnt ideal especially when its wet from cleaning the toilet”
“Poor quality”
“Seem expensive at £13 though”
“The only thing is storing doesnt come with a place to hold the brush in place”
“The bowl shaped brushes are simply the wrong shape”
“The head came off first time used”
“The heads of the brushes do not screw on which would give them stability”
“around the base of the bristles it had gone rusty colour as white brushes do”
Top return reasons
Common questions
- Is toilet brush replacement profitable to sell on Amazon United Kingdom?
- The niche generates £46K/yr across 29 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the toilet brush replacement niche?
- 27 brands and 56 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in toilet brush replacement?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Quality-Overall. The return rate is 1.4%.
- What does it cost to enter the toilet brush replacement niche?
- Listings span £3.29–£11.22; the average listing price is £7.17 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.