Toilet Brush
MaybeReturns run at only 0.6% of orders. But prices span $2.68–$15.16, mostly outside the sweet spot, so Toilet Brush is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £3.3M/yr3.8M searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 44 sellers
Flapen Score
Toilet Brush against its category
The dotted line is the Home & Garden average. Past it, Toilet Brush is stronger. Inside it, weaker.
Market
The Toilet Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Toilet Brush 3.8M times last year and spent an estimated £3.3M. The top 5 brands take 69% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.
- Searches, last 12 months
- 3.8M
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £3.3Ma year
- Peak month
- September1.3× the quietest month
- Top search term
- toilet brush2.6M searches a year
02 · Price
A sale here is worth £8.52.
Listings sell for £8.52 on average, from £2.68 to £15.16. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At £8.52 that is £128K to £170K a year per listing.
- Average price
- £8.52under the $15 to $100 sweet spot
- Price range
- £2.68–£15.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- £128K–£170K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Bathroom. It carries 7,371 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Bathroom
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,371per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Toilet Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ibergrif M34152 Silicone Toilet Brushes & Holders Deep Cleaner Toilet Brush with Quick Drying Holder Set for Bathroom
- Price
- £5.25
- Rating
- 4.4/5
- Reviews
- 10,164
- Age
- 6y ago

BOLMEN Toilet brush and holder Black or White plastic with Strong Dense Bristles (Black)
- Price
- £2.68
- Rating
- 4.5/5
- Reviews
- 802
- Age
- 5y ago

Ibergrif M34151-3 Toilet Brushes & Holders Deep Cleaner Silicone Toilet Brush Flat Toilet Brush with Long Handle Quick Drying Loo Brush and Holder for Bathroom Base Flooring Wall Mounted White
- Price
- £5.36
- Rating
- 4.3/5
- Reviews
- 9,809
- Age
- 6y ago

ASOBEAGE Silicone Toilet Brush: Flexible Head Long Handle Wall-mounted Quick-drying Holder for Bathroom Clean (White)
- Price
- £8.58
- Rating
- 4.4/5
- Reviews
- 36,025
- Age
- 6y ago

MEKEET Silicone Toilet Brush and Holder Bathroom Toilet Brush Holder Set Silicone Toilet Cleaning Brush Kit with Soft Bristle Brush (Flooring)
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 19,351
- Age
- 7y ago
Trending
90-day click momentum
HAMITOR Toilet Brush and Holder Set: Silver Stainless Steel Wall-Mounted Toilet Cleaner Brush for Compact Bathroom Durable and Space-Saving Loo Brushes for Small Homeowners & Renters 1 Pack
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6mo ago

HAMITOR Toilet Bowl Brush Holder Set: Curved Design with Holder for Deep Cleaning Under Rim - Compact Hidden Scrubber for Small Space - Modern RV Bathroom Accessories - (1 White)
- Price
- £7.22
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 7mo ago

SetSail Toilet Bowl Brush and Holder Automatic Toilet Brushes for Bathroom with Holder Ventilated Toilet Cleaner Brush for Toilet Scrubber Cleaning
- Price
- £7.70
- Rating
- 4.5/5
- Reviews
- 4,635
- Age
- 2y ago

Toilet Brush and Holder Set | Silicone Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | White | Galatians
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 5mo ago

Joseph Joseph Flex - Smart Hygienic Silicone Toilet Brush with Holder Set flexible anti-drip anti-clog deep clean head - White/Grey
- Price
- £14.40
- Rating
- 4.3/5
- Reviews
- 6,244
- Age
- 9y ago
Newest
by launch date
Toilet Brush and Holder Set | Silicone Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | White | Galatians
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 5mo ago

HAMITOR Toilet Brush and Holder Set: Silver Stainless Steel Wall-Mounted Toilet Cleaner Brush for Compact Bathroom Durable and Space-Saving Loo Brushes for Small Homeowners & Renters 1 Pack
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6mo ago

HAMITOR Toilet Bowl Brush Holder Set: Curved Design with Holder for Deep Cleaning Under Rim - Compact Hidden Scrubber for Small Space - Modern RV Bathroom Accessories - (1 White)
- Price
- £7.22
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 7mo ago

Toilet Brush | Premium Loo Brush And Set For Elegant Bathrooms | Durable And Hygienic Cleaning Solution. (1 White)
- Price
- £6.93
- Rating
- 4.4/5
- Reviews
- 395
- Age
- 1y ago

Toilet Brush | Modern Loo Brush set with elegant design | Toilet Brushes & holders with Stainless Steel handle | Compact and efficient Toilet Brush set (1 Unit Black)
- Price
- £6.55
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
44
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
23%
- Ibergrif32%
- EMBO11%
- Galatians9%
- MR.SIGA9%
- ASOBEAGE8%
- MEKEET8%
Demand
Toilet Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Toilet Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toilet brush2.6M/yr
- toilet brushes & holders306K/yr
- toilet brush and holder set184K/yr
- silicone toilet brush185K/yr
- toilet brushes84K/yr
- toilet brush silicone64K/yr
- silicone toilet brush with holder46K/yr
- loo brush38K/yr
- toilet cleaner brush43K/yr
- white toilet brush27K/yr
Reviews and returns
What reviews say buyers love and hate about Toilet Brush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Difficult to keep clean
does not clean well
not the most pleasant one to clean either
Incredibly poorly made rubbish
Poor quality
A bit overpriced for the quality
are too short
Quite small
Not fit for purpose
Too flimsy
Flimsy plastic
quite flimsy
Doesn't stick to the wall
Wouldnt stick
Keeps falling off
Love
Excellent Product
Great looking product
Good quality and easy to build
Good value for money
Excellent value for money
Cheap price
Cleans well
cleans really nicely
Great clean
As Described
Product is exactly as advertised
Just what I needed
Ease of use
easy to put together
Most handy
Return
0.6% Return rate 36% Fixable by listing
are too short
Quite small
Not fit for purpose
Incredibly poorly made rubbish
Poor quality
A bit overpriced for the quality
Too flimsy
Flimsy plastic
quite flimsy
Cheap quality materials and very brittle
However, the material does feel a bit plasticky, and Im sure you could find something similar for a cheaper price if you look around
Bad material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Brush questions
Answered from the same tracked data.









