Is toilet brush profitable to sell on Amazon United Kingdom?

The niche generates £3.3M/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (56/100).

How competitive is the toilet brush niche?

13 brands and 44 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in toilet brush?

Top complaints mined from reviews: Ease Of Cleaning, Quality-Overall, Size-Overall. The return rate is 0.6%.

When does demand for toilet brush peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the toilet brush niche?

Listings span £2.68–£15.16; the average listing price is £8.52 (sweet spot $15–$100). The average incumbent carries 7,371 reviews — the moat a new listing must climb.

toilet brush

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Incredible£3.3M

£3.3M/yr · 3.8M searches

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£8.52

avg listing price — sweet spot $15–$100

Review moat

Bad7,371.2

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

Price range

Bad£2.68–£15.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, toilet brush is a £3.3M/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

toilet brush market data

Units sold / yr: 400K–500K; avg 15,000–20,000/product
Revenue / yr: £3.4M–£4.3M; units × avg price
Conversion rate: 10.3%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

23%

Ibergrif32%
EMBO11%
Galatians9%
MR.SIGA9%
ASOBEAGE8%
MEKEET8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top toilet brush search terms

toilet brush2.6M/yr -9.9%7.8% conv.
toilet brushes & holders306K/yr -11.6%6.9% conv.
toilet brush and holder set184K/yr -8.2%6.2% conv.
silicone toilet brush185K/yr -12.8%5.9% conv.
toilet brushes84K/yr -7.5%5.9% conv.
toilet brush silicone64K/yr -12.2%7.1% conv.
silicone toilet brush with holder46K/yr -17.6%5.4% conv.
loo brush38K/yr -7.6%9.9% conv.
toilet cleaner brush43K/yr -16.6%4.1% conv.
white toilet brush27K/yr -3.6%4.8% conv.

All search terms

Top toilet brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ibergrif M34152 Silicone Toilet Brushes & Holders Deep Cleaner Toilet Brush with Quick Drying Holder Set for Bathroom

Ibergrif£5.254.4★10,164 rev

BOLMEN Toilet brush and holder Black or White plastic with Strong Dense Bristles (Black)

EMBO£2.684.5★802 rev

Ibergrif M34151-3 Toilet Brushes & Holders Deep Cleaner Silicone Toilet Brush Flat Toilet Brush with Long Handle Quick Drying Loo Brush and Holder for Bathroom Base Flooring Wall Mounted White

Ibergrif£5.364.3★9,809 rev

ASOBEAGE Silicone Toilet Brush: Flexible Head Long Handle Wall-mounted Quick-drying Holder for Bathroom Clean (White)

ASOBEAGE£8.584.4★36,025 rev

MEKEET Silicone Toilet Brush and Holder Bathroom Toilet Brush Holder Set Silicone Toilet Cleaning Brush Kit with Soft Bristle Brush (Flooring)

MEKEET£8.334.5★19,351 rev

Newest

by launch date

Toilet Brush and Holder Set | Silicone Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | White | Galatians

Galatians£6.53145 rev

5mo ago

HAMITOR Toilet Brush and Holder Set: Silver Stainless Steel Wall-Mounted Toilet Cleaner Brush for Compact Bathroom Durable and Space-Saving Loo Brushes for Small Homeowners & Renters 1 Pack

HAMITOR£7.0051 rev

6mo ago

HAMITOR Toilet Bowl Brush Holder Set: Curved Design with Holder for Deep Cleaning Under Rim - Compact Hidden Scrubber for Small Space - Modern RV Bathroom Accessories - (1 White)

HAMITOR£7.22167 rev

7mo ago

Toilet Brush | Premium Loo Brush And Set For Elegant Bathrooms | Durable And Hygienic Cleaning Solution. (1 White)

Galatians£6.93395 rev

1y ago

Toilet Brush | Modern Loo Brush set with elegant design | Toilet Brushes & holders with Stainless Steel handle | Compact and efficient Toilet Brush set (1 Unit Black)

Galatians£6.55254 rev

1y ago

What buyers say about toilet brush

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent Product”

Value For Money15%

“Good value for money”

Ease Of Cleaning13%

“Cleans well”

Advertised Vs Actual Product7%

“As Described”

Ease Of Use6%

“Ease of use”

Strength5%

“Really strong”

Design-Overall5%

“Clever design”

Assembly/Installation4%

“Very easy to assemble”

Size-Overall3%

“Good fit”

Brush Quality2%

“But looks good and the brush feels nice”

What buyers complain about

Ease Of Cleaning11%

“Difficult to keep clean”

Quality-Overall11%

“Incredibly poorly made rubbish”

Size-Overall9%

“are too short”

Strength6%

“Too flimsy”

Adhesion/Stickiness5%

“Doesn't stick to the wall”

Durability4%

“Damaged quickly, maybe defect”

Value For Money4%

“Also the most expensive”

Rusts/Corrodes4%

“it rusted within 10 days”

Material Quality3%

“Cheap quality materials and very brittle”

Functionality-Overall3%

“The brush itself doesnt work brilliantly”

Top return reasons

Size-Overall24%

Quality-Overall18%

Strength7%

Defective Material/Parts7%

Material Quality7%

Color4%

Adhesion/Stickiness3%