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Toilet Brush

Maybe

Returns run at only 0.6% of orders. But prices span $2.68–$15.16, mostly outside the sweet spot, so Toilet Brush is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£3.3M/yr3.8M searches / yr
90-day growth
-10.2%search demand this quarter
Competition
59%top-5 click share · 13 brands · 44 sellers

Flapen Score

Toilet Brush against its category

The dotted line is the Home & Garden average. Past it, Toilet Brush is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toilet Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toilet Brush 3.8M times last year and spent an estimated £3.3M. The top 5 brands take 69% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.3M a year.

Searches, last 12 months
3.8M
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
10.3%
Market size, estimated
£3.3Ma year
Peak month
September1.3× the quietest month
Top search term
toilet brush2.6M searches a year

02 · Price

A sale here is worth £8.52.

Listings sell for £8.52 on average, from £2.68 to £15.16. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At £8.52 that is £128K to £170K a year per listing.

Average price
£8.52under the $15 to $100 sweet spot
Price range
£2.68–£15.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
400K–500K
Units per listing a year
15,000–20,000
Revenue per listing a year
£128K–£170K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Bathroom. It carries 7,371 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Bathroom
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,371per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£335K£670K£1.0M£1.3M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

44

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

23%

  • Ibergrif32%
  • EMBO11%
  • Galatians9%
  • MR.SIGA9%
  • ASOBEAGE8%
  • MEKEET8%

Demand

Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toilet brush2.6M/yr
  • toilet brushes & holders306K/yr
  • toilet brush and holder set184K/yr
  • silicone toilet brush185K/yr
  • toilet brushes84K/yr
  • toilet brush silicone64K/yr
  • silicone toilet brush with holder46K/yr
  • loo brush38K/yr
  • toilet cleaner brush43K/yr
  • white toilet brush27K/yr

Reviews and returns

What reviews say buyers love and hate about Toilet Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning11%−0.06

Difficult to keep clean

does not clean well

not the most pleasant one to clean either

Quality-Overall11%+0.78

Incredibly poorly made rubbish

Poor quality

A bit overpriced for the quality

Size-Overall9%−0.04

are too short

Quite small

Not fit for purpose

Strength6%−0.03

Too flimsy

Flimsy plastic

quite flimsy

Adhesion/Stickiness5%−0.03

Doesn't stick to the wall

Wouldnt stick

Keeps falling off

Love

Quality-Overall19%+0.78

Excellent Product

Great looking product

Good quality and easy to build

Value For Money15%+1.96

Good value for money

Excellent value for money

Cheap price

Ease Of Cleaning13%−0.06

Cleans well

cleans really nicely

Great clean

Advertised Vs Actual Product7%+0.52

As Described

Product is exactly as advertised

Just what I needed

Ease Of Use6%+0.29

Ease of use

easy to put together

Most handy

Return

0.6% Return rate 36% Fixable by listing

Size-Overall24%▇█▆▆▇█

are too short

Quite small

Not fit for purpose

Quality-Overall18%▆█▇█▆▇

Incredibly poorly made rubbish

Poor quality

A bit overpriced for the quality

Strength7%▇▄█▆▅▅

Too flimsy

Flimsy plastic

quite flimsy

Defective Material/Parts7%█▅▆▅▅▅
Material Quality7%▅▄▅▆▅█

Cheap quality materials and very brittle

However, the material does feel a bit plasticky, and Im sure you could find something similar for a cheaper price if you look around

Bad material

FAQ

Common Toilet Brush questions

Answered from the same tracked data.