Toilet Brush
Toilet Brush shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Toilet Brush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Toilet Brush is a £3.3M/yr Amazon United Kingdom market (3.8M searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 56/100.
Toilet Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.2% over the last 90 days and 10.3% of searches end in a purchase.
£3.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 20 products
Top Toilet Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ibergrif M34152 Silicone Toilet Brushes & Holders Deep Cleaner Toilet Brush with Quick Drying Holder Set for Bathroom
- Price
- £5.25
- Rating
- 4.4/5
- Reviews
- 10,164
- Age
- 6y ago
BOLMEN Toilet brush and holder Black or White plastic with Strong Dense Bristles (Black)
- Price
- £2.68
- Rating
- 4.5/5
- Reviews
- 802
- Age
- 5y ago
Ibergrif M34151-3 Toilet Brushes & Holders Deep Cleaner Silicone Toilet Brush Flat Toilet Brush with Long Handle Quick Drying Loo Brush and Holder for Bathroom Base Flooring Wall Mounted White
- Price
- £5.36
- Rating
- 4.3/5
- Reviews
- 9,809
- Age
- 6y ago
ASOBEAGE Silicone Toilet Brush: Flexible Head Long Handle Wall-mounted Quick-drying Holder for Bathroom Clean (White)
- Price
- £8.58
- Rating
- 4.4/5
- Reviews
- 36,025
- Age
- 6y ago
MEKEET Silicone Toilet Brush and Holder Bathroom Toilet Brush Holder Set Silicone Toilet Cleaning Brush Kit with Soft Bristle Brush (Flooring)
- Price
- £8.33
- Rating
- 4.5/5
- Reviews
- 19,351
- Age
- 7y ago
Trending
90-day click momentum
HAMITOR Toilet Brush and Holder Set: Silver Stainless Steel Wall-Mounted Toilet Cleaner Brush for Compact Bathroom Durable and Space-Saving Loo Brushes for Small Homeowners & Renters 1 Pack
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6mo ago
HAMITOR Toilet Bowl Brush Holder Set: Curved Design with Holder for Deep Cleaning Under Rim - Compact Hidden Scrubber for Small Space - Modern RV Bathroom Accessories - (1 White)
- Price
- £7.22
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 7mo ago
SetSail Toilet Bowl Brush and Holder Automatic Toilet Brushes for Bathroom with Holder Ventilated Toilet Cleaner Brush for Toilet Scrubber Cleaning
- Price
- £7.70
- Rating
- 4.5/5
- Reviews
- 4,635
- Age
- 2y ago
Toilet Brush and Holder Set | Silicone Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | White | Galatians
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 5mo ago
Joseph Joseph Flex - Smart Hygienic Silicone Toilet Brush with Holder Set flexible anti-drip anti-clog deep clean head - White/Grey
- Price
- £14.40
- Rating
- 4.3/5
- Reviews
- 6,244
- Age
- 9y ago
Newest
by launch dateToilet Brush and Holder Set | Silicone Freestanding or Wall Mounted Loo Brush | Hygienic TPR Bristles with Hidden Tweezers | White | Galatians
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 145
- Age
- 5mo ago
HAMITOR Toilet Brush and Holder Set: Silver Stainless Steel Wall-Mounted Toilet Cleaner Brush for Compact Bathroom Durable and Space-Saving Loo Brushes for Small Homeowners & Renters 1 Pack
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6mo ago
HAMITOR Toilet Bowl Brush Holder Set: Curved Design with Holder for Deep Cleaning Under Rim - Compact Hidden Scrubber for Small Space - Modern RV Bathroom Accessories - (1 White)
- Price
- £7.22
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 7mo ago
Toilet Brush | Premium Loo Brush And Set For Elegant Bathrooms | Durable And Hygienic Cleaning Solution. (1 White)
- Price
- £6.93
- Rating
- 4.4/5
- Reviews
- 395
- Age
- 1y ago
Toilet Brush | Modern Loo Brush set with elegant design | Toilet Brushes & holders with Stainless Steel handle | Compact and efficient Toilet Brush set (1 Unit Black)
- Price
- £6.55
- Rating
- 4.5/5
- Reviews
- 254
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
44
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
23%
- Ibergrif32%
- EMBO11%
- Galatians9%
- MR.SIGA9%
- ASOBEAGE8%
- MEKEET8%
Toilet Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Toilet Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toilet brush2.6M/yr
- toilet brushes & holders306K/yr
- toilet brush and holder set184K/yr
- silicone toilet brush185K/yr
- toilet brushes84K/yr
- toilet brush silicone64K/yr
- silicone toilet brush with holder46K/yr
- loo brush38K/yr
- toilet cleaner brush43K/yr
- white toilet brush27K/yr
What reviews say buyers love and hate about Toilet Brush
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Excellent Product”
“Good value for money”
“Cleans well”
“As Described”
“Ease of use”
What buyers complain about
61% of reviews“Difficult to keep clean”
“Incredibly poorly made rubbish”
“are too short”
“Too flimsy”
“Doesn't stick to the wall”
Toilet Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toilet Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
