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Tofu Press

a small market ($57K/yr) — Tofu Press doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 14Growth 24Conversion 65Competition 21Returns 91Price range 60Avg price 75Brand share 51Review moat 44Quality gap 62
This niche Category average

Is Tofu Press profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tofu Press is a £57K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Tofu Press: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.7% over the last 90 days and 5.7% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr4K
Search volume / yr-2.7%65K
Conversion rate5.7%
Avg price£15.18

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers12 · 18
Top-5 product click share75%
Open market25%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews2,065

Top Tofu Press products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

18

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

20%

  • Tofuture24%
  • ALLOADA22%
  • Valleyhike12%
  • MANBA10%
  • TofuBud7%
  • Ghshanog5%

Tofu Press demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR5.7%Products12Brands12Top 5 Brands75%OOS Rate13.0%Rating4.4★Reviews2,065Avg BSR#3,412
2K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

What reviews say buyers love and hate about Tofu Press

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Ease Of Use16%

Easy to use

Ease Of Cleaning13%

easy to wash up

Quality-Overall11%

The 304 stainless steel build is excellent quality

Value For Money8%

Good value, works well,

Strength5%

Seems sturdy

What buyers complain about

53% of reviews
Size-Overall12%

Minor con: it can be a bit bulky in small fridges

Durability9%

Broke after three months

Value For Money8%

even at the current price of £17 it feels a bit much

Ease Of Cleaning5%

so it was permanently dirty

Functionality-Overall4%

it doesn't do it well

Tofu Press return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
27%
2Functionality-Overall
20%
3Durability
7%
4Ease Of Use
6%
5Quality-Overall
5%

Common Tofu Press questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tofu Press 45/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -2.7% over the last 90 days.
Search demand for Tofu Press on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.7× the quietest.