Skip to content

Tofu Press

Fail

Shoppers spend only $57K a year here, so Tofu Press is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£57K/yr65K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
75%top-5 click share · 12 brands · 18 sellers

Flapen Score

Tofu Press against its category

The dotted line is the Home & Garden average. Past it, Tofu Press is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tofu Press market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tofu Press 65K times last year and spent an estimated £57K. The top 5 brands take 75% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
5.7%
Market size, estimated
£57Ka year
Peak month
January1.7× the quietest month
Top search term
tofu press59K searches a year

02 · Price

A sale here is worth £15.18.

Listings sell for £15.18 on average, from £7.07 to £26.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.18 that is £2K to £4K a year per listing.

Average price
£15.18inside the $15 to $100 sweet spot
Price range
£7.07–£26.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #3,412 within Barware. It carries 2,065 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#3,412in Barware
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,065per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Tofu Press products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

18

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

20%

  • Tofuture24%
  • ALLOADA22%
  • Valleyhike12%
  • MANBA10%
  • TofuBud7%
  • Ghshanog5%

Demand

Tofu Press search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Tofu Press

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.01

Minor con: it can be a bit bulky in small fridges

bit large

This is small

Durability9%−0.10

Broke after three months

feeling like just a little press in the wrong direction will have it crack

Lasted three months

Value For Money8%−0.01

even at the current price of £17 it feels a bit much

Expensive

Waste of money

Ease Of Cleaning5%+1.17

so it was permanently dirty

It tends to make a little mess

That said, it is quite bulky and takes up more space than I expected and cleaning felt a little fiddlier with more parts to rinse and dry

Functionality-Overall4%−0.06

it doesn't do it well

Didnt work

Love

Ease Of Use16%+1.01

Easy to use

Really useful gadget

Still, it's a handy little kit

Ease Of Cleaning13%+1.17

easy to wash up

incredibly easy to clean

It's also easy to rinse

Quality-Overall11%+0.28

The 304 stainless steel build is excellent quality

Its well made

Good quality

Value For Money8%−0.01

Good value, works well,

Worth the money

Great value

Strength5%+0.35

Seems sturdy

The press is nice and strong, not at all flimsy

that feels robust

Return

1.2% Return rate 38% Fixable by listing

Size-Overall27%▆▁▆▅▁█

Minor con: it can be a bit bulky in small fridges

bit large

This is small

Functionality-Overall20%▅▄▆▄█▂

it doesn't do it well

Didnt work

Durability7%▁▁▄█▁▄

Broke after three months

feeling like just a little press in the wrong direction will have it crack

Lasted three months

Ease Of Use6%▁▃▁█▄▁

It is a bit fiddly to close

It's not as efficient as other reviewers say. doesn't press very well

Quality-Overall5%▁█▁▁▅▁

must be better ones out there

FAQ

Common Tofu Press questions

Answered from the same tracked data.