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45

tofu press

Skip it

A small market ($57K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 24Conversion 65Competition 21Returns 91Price range 60Avg price 75Brand share 51Review moat 44Quality gap 62

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great£15.18

avg listing price — sweet spot $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£7.07–£26.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,065.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad£57K

£57K/yr · 65K searches

According to Flapen's Amazon United Kingdom niche tracking, tofu press is a £57K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

tofu press market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
£46K–£61K
units × avg price
Conversion rate
5.7%
Avg BSR
#3,412
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
13.0%
Avg brand age
30 months
Avg seller age
212 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

18

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

20%

  • Tofuture24%
  • ALLOADA22%
  • Valleyhike12%
  • MANBA10%
  • TofuBud7%
  • Ghshanog5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top tofu press products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£6K20%£11K30%£17K40%£23K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about tofu press

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“Easy to use”

Ease Of Cleaning13%

“easy to wash up”

Quality-Overall11%

“The 304 stainless steel build is excellent quality”

Value For Money8%

“Good value, works well,”

Strength5%

“Seems sturdy”

Advertised Vs Actual Product5%

“As advertised”

Efficiency4%

“it does that job well too”

Size-Overall4%

“is perfect size”

Cooking Experience3%

“cooks up beautifully”

Crispiness3%

“it was actually crispy”

What buyers complain about

Size-Overall12%

“Minor con: it can be a bit bulky in small fridges”

Durability9%

“Broke after three months”

Value For Money8%

“even at the current price of £17 it feels a bit much”

Ease Of Cleaning5%

“so it was permanently dirty”

Functionality-Overall4%

“it doesn't do it well”

Quality-Overall4%

“must be better ones out there”

Flatness4%

“as this sits unevenly”

Ease Of Use3%

“It is a bit fiddly to close”

Design-Overall2%

“it must be a design flaw”

Storage Capacity2%

“size/storage footprint too large”

Top return reasons

Size-Overall27%
Functionality-Overall20%
Durability7%
Ease Of Use6%
Quality-Overall5%
Design-Overall4%
Material Quality4%
Advertised Vs Actual Product4%
Drainage3%
Instructions/User Manual/Troubleshooting2%

Common questions

Is tofu press profitable to sell on Amazon United Kingdom?
The niche generates £57K/yr across 12 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (45/100).
How competitive is the tofu press niche?
12 brands and 18 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in tofu press?
Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.2%.
When does demand for tofu press peak?
Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the tofu press niche?
Listings span £7.07–£26.84; the average listing price is £15.18 (sweet spot $15–$100). The average incumbent carries 2,065 reviews — the moat a new listing must climb.