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Tobios Mini Watercolour Kit

Tobios Mini Watercolour Kit shows low returns (0.8%), but weak search conversion (2.7%) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 36Growth 54Conversion 34Competition 41Returns 96Price range 72Avg price 65Brand share 67Review moat 41Quality gap 43
This niche Category average

Is Tobios Mini Watercolour Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tobios Mini Watercolour Kit is a £176K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 53/100.

Tobios Mini Watercolour Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +26.8% over the last 90 days and 2.7% of searches end in a purchase.

£176K

revenue / yr

Units sold / yr20K
Search volume / yr+26.8%469K
Conversion rate2.7%
Avg price£13.76

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers19 · 54
Top-5 product click share61%
Open market35%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement96%
New entrants (1y)12· 3 succeeded
Avg rating4.5★
Avg reviews2,374

Top Tobios Mini Watercolour Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£18K£35K£53K£71K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

54

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

61%

Top 20: 94%

Open market

31%

  • Tobios27%
  • EliphonTowne15%
  • Noaya10%
  • Fakindiy9%
  • Artecho5%
  • Winsor & Newton5%

Tobios Mini Watercolour Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume469KCVR2.7%Products24Brands19Top 5 Brands65%OOS Rate8.3%Rating4.5★Reviews2,374Avg BSR#502
20K15KSpike '25Holiday '25Spike '26Aug '25Oct '25Dec '25Feb '26Apr '26May '26

Top Tobios Mini Watercolour Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tobios mini watercolour kit112K/yr
  • travel watercolour set51K/yr
  • mini watercolour paint set travel73K/yr
  • watercolour travel set18K/yr
  • mini watercolour set23K/yr
  • tobios17K/yr
  • tobios watercolour kit26K/yr
  • mini paint set19K/yr
  • tobio mini watercolour set22K/yr
  • travel paint set10K/yr

What reviews say buyers love and hate about Tobios Mini Watercolour Kit

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Color19%

Love the colours

Value For Money14%

Really worth the money

Quality-Overall13%

Great product👍👍 The pencils are of very high quality

Paint Quality11%

Excellent paint set

Gifting Purpose10%

Great gift

What buyers complain about

66% of reviews
Size-Overall20%

Very Small

Quality-Overall10%

Brushes were poor

Paint Quality9%

Very small tubes of paint

Value For Money8%

Unjustified twice raising of price for product

Durability5%

Useless cant unscrew water pen - cheap plastic broke on first attempt

Tobios Mini Watercolour Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

57%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Paint Quality
13%
3Quality-Overall
11%
4Color
4%
5Advertised Vs Actual Product
4%

Common Tobios Mini Watercolour Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tobios Mini Watercolour Kit 53/100 on Amazon United Kingdom — Worth a look. The niche generates £176K/yr across 24 tracked products. 3 of 12 products launched in the last 360 days are still selling. Search demand moved +26.8% over the last 90 days.
Tobios Mini Watercolour Kit buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Paint Quality, the themes mined from the niche's reviews. Its return rate is 0.8%.