Tobios Mini Watercolour Kit

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £176K a year.

Searches, last 12 months

469K

Growth, 90 days vs prior 90

+26.8%

Conversion, latest week

2.7%

Market size, estimated

£176Ka year

Peak month

December11.1× the quietest month

Top search term

tobios mini watercolour kit112K searches a year

Listings sell for £13.76 on average, from £6.06 to £37.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.76 that is £3K to £7K a year per listing.

Average price

£13.76under the $15 to $100 sweet spot

Price range

£6.06–£37.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£3K–£7K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #502 within Drawing. It carries 2,374 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#502in Drawing

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,374per listing

Listings tracked

24

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

22 months