tobios mini watercolour kit
Worth a lookShows low returns (0.8%), but weak search conversion (2.7%) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Good£6.06–£37.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Good£13.76avg listing price — sweet spot $15–$100
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,374.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay£176K£176K/yr · 469K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, tobios mini watercolour kit is a £176K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
tobios mini watercolour kit market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £206K–£275K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #502
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 8.3%
- Avg brand age
- 22 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
54
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
61%
Top 20: 94%
Open market
31%
- Tobios27%
- EliphonTowne15%
- Noaya10%
- Fakindiy9%
- Artecho5%
- Winsor & Newton5%
Demand
Weekly Amazon search volume, last 48 weeks — +26.8% search growth over the last 90 days.Top tobios mini watercolour kit search terms
- tobios mini watercolour kit112K/yr
- travel watercolour set51K/yr
- mini watercolour paint set travel73K/yr
- watercolour travel set18K/yr
- mini watercolour set23K/yr
- tobios17K/yr
- tobios watercolour kit26K/yr
- mini paint set19K/yr
- tobio mini watercolour set22K/yr
- travel paint set10K/yr
Top tobios mini watercolour kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tobios Mini Watercolour Kit Including a Waterbrush a 116-Page Sketchbook and a Storage Case12 Vibrant Highly Pigmented Colors with High Transparency for Easy Layering; a Portable Art Set (276g)
Tobios£12.733.8★42 rev
EliphonTowne 5 PCS Mini Watercolour Paint Set Travel - Pocket Artist Watercolour Travel Set 8 Grids Travel Watercolour Paint Set Portable Painting Set with Foldable Wooden Palette Sketchbook Brush
EliphonTowne£13.284.3★176 rev
5 Pcs Portable Watercolor Palette - 8 Grids Travel Watercolour Paint Set Portable Travel Painting Set Lid Foldable Wooden Palette Sketchbook Brush Watercolour for Painting Lovers
Noaya£11.034.2★108 rev
Fakindiy Mini Watercolour Paint Set- Travel Watercolour Set 15 Grid Wood Pocket Water Colour Paints Palette Set With Sketchbook Clip Pen and 15 Colors Art Painting Set Gift for Beginners Artists
Fakindiy£15.824.3★31 rev
Mini Travel Watercolour Sketchbook Set - 24 Colours Pocket Paint Box (18 Standard & 6 Metallic) with Refillable 300gsm Black & White Paper - PU Leather Urban Sketching Journal & Water Brush Gift
DarkWish£24.704.3★50 rev
Newest
by launch date
Travel Watercolor Set Integrating Painting Color Grading and Washing
YouthLoxus£13.293 rev
Fakindiy Mini Watercolour Paint Set - Travel Watercolour Kit Pocket Water Colour 15 Grid Palette With 18 Colors Paints Sketchbook Clip Pen Artist Painting Gift Set
Fakindiy£14.3213 rev
CAwished 10 PCS All-in-One MiniWatercolour Paint Set Travel with Foldable Wooden Palette 8-Colour Sketchbook Brush Paint Foldable Cup Wrist Strap Storage Bag and Exquisite Packaging Box
CAwished£7.476 rev
Portable Travel Watercolour Set - Mini Watercolour Paint Palette with Clip 12 Vibrant Colors in 8 Grids Perfect for Artists Painters & Students - Wooden Travel Kit
EVOCKAY£7.5150 rev
Fuumuui Travel Watercolour Paint Set 36 Colors PU Leather Watercolour Sketchbook Set - 20 Sheets Cotton Watercolour Paper Dual-Tip Travel Brush Metal Clip for Artists Painters Students
Fuumuui£37.7250 rev
Trending
90-day click momentumFakindiy Mini Watercolour Paint Set - Travel Watercolour Kit Pocket Water Colour 15 Grid Palette With 18 Colors Paints Sketchbook Clip Pen Artist Painting Gift Set
Fakindiy£14.324.4★
Travel Watercolor Set Integrating Painting Color Grading and Washing
YouthLoxus£13.295.0★
Watercolour Paint Set Mini Watercolour Box NlsqEU Travel Watercolour Paint Set 12 Colours in Portable Box Watercolour Palette Portable Watercolour Palette Mini Travel Ideal for Artists and
NlsqEU£8.524.4★
CAwished 10 PCS All-in-One MiniWatercolour Paint Set Travel with Foldable Wooden Palette 8-Colour Sketchbook Brush Paint Foldable Cup Wrist Strap Storage Bag and Exquisite Packaging Box
CAwished£7.474.8★
YQBFTC 5 PCS Mini Watercolour Paint Set Travel Tobios Mini Pocket Watercolour Kit with 8 Grids Bamboo Palette 12 Colours Paint 2 Brushes Metal Clip & Sketchbook for Artists Beginners&Travel Sketchers
YQBFTC£6.914.2★
What buyers say about tobios mini watercolour kit
What buyers praise and complain about, mined from review topics.What buyers love
“Love the colours”
“Really worth the money”
“Great product👍👍 The pencils are of very high quality”
“Excellent paint set”
“Great gift”
“Very much pocket portable”
“Nice and compact small case ideal for beginners”
“a perfect size”
“Lovely just what i wanted”
“easy to use”
What buyers complain about
“Very Small”
“Brushes were poor”
“Very small tubes of paint”
“Unjustified twice raising of price for product”
“Useless cant unscrew water pen - cheap plastic broke on first attempt”
“missing primary colours”
“photo was not delivered”
“disappointing there was no instructions”
“Straightaway I realised that it has a big design flaw with the brush pen”
“The Burnt Sienna colour is quite hard to activate though”
Top return reasons
Common questions
- Is tobios mini watercolour kit profitable to sell on Amazon United Kingdom?
- The niche generates £176K/yr across 24 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +26.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the tobios mini watercolour kit niche?
- 19 brands and 54 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in tobios mini watercolour kit?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Paint Quality. The return rate is 0.8%.
- What does it cost to enter the tobios mini watercolour kit niche?
- Listings span £6.06–£37.72; the average listing price is £13.76 (sweet spot $15–$100). The average incumbent carries 2,374 reviews — the moat a new listing must climb.