Toaster

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.5M a year.

Searches, last 12 months

5.6M

Growth, 90 days vs prior 90

-23.7%

Conversion, latest week

4.0%

Market size, estimated

£5.5Ma year

Peak month

November1.8× the quietest month

Top search term

toaster2.0M searches a year

Listings sell for £24.61 on average, from £9.76 to £93.45. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £24.61 that is £74K to £98K a year per listing.

Average price

£24.61inside the $15 to $100 sweet spot

Price range

£9.76–£93.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

£74K–£98K

Returns

2.2%of orders · Amazon United Kingdom median 0.6%

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #59 within Small Kitchen Appliances. It carries 6,074 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

98%

Out of stock, average day

3.1%

Average rank

#59in Small Kitchen Appliances

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,074per listing

Listings tracked

44

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

49 months