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Toast Tongs

Fail

Prices span $2.47–$8.60, mostly outside the sweet spot, so Toast Tongs is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£48K/yr50K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
65%top-5 click share · 18 brands · 26 sellers

Flapen Score

Toast Tongs against its category

The dotted line is the Home & Garden average. Past it, Toast Tongs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toast Tongs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toast Tongs 50K times last year and spent an estimated £48K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
20.5%
Market size, estimated
£48Ka year
Peak month
December2.3× the quietest month
Top search term
toast tongs16K searches a year

02 · Price

A sale here is worth £4.70.

Listings sell for £4.70 on average, from £2.47 to £8.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.70 that is £1K to £2K a year per listing.

Average price
£4.70under the $15 to $100 sweet spot
Price range
£2.47–£8.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #162 within Barware. It carries 604 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#162in Barware
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
604per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Toast Tongs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

26

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

28%

  • Dexam22%
  • lakeland16%
  • laboos13%
  • Acual8%
  • Pengshow7%
  • XIELBIS6%

Demand

Toast Tongs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Toast Tongs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toast tongs16K/yr
  • toaster tongs14K/yr
  • wooden toaster tongs7K/yr
  • wooden tongs for toaster6K/yr
  • toaster tongs wooden5K/yr
  • toast tongs wooden2K/yr

Reviews and returns

What reviews say buyers love and hate about Toast Tongs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

a little small

Smaller than I thought

Tiny

Durability16%−0.18

Broke in one day

one of them was split and broken

Came apart during first use

Toasting12%+0.73

so don't buy if you want them to stick to the side of your toaster

Waste of money, so so tiny and flimsy, they don't actually open enough to catch the toast

Not great for using it with a toaster

Strength8%−0.05

seem to be a bit flimsy -

Flimsy

Too flimsy to use

Value For Money5%

not worth the petrol money to send back

Waste of money

Love

Toasting26%+0.73

Works well for toaster

perfect for toast

Great for getting my toast out of the toaster

Quality-Overall18%+1.38

Well made item

Good Quality Tongs

Excellent product

Ease Of Use15%+0.91

Ease of use

Handy tongs

Very handy

Advertised Vs Actual Product10%+0.26

Works well as advertised

As described

Do the job

Value For Money6%

Affordable

Great value for money

Good value

Return

0.3% Return rate 48% Fixable by listing

Size-Overall48%▆▂█▄▅▆

a little small

Smaller than I thought

Tiny

Durability18%█▆▁▄▆▁

Broke in one day

one of them was split and broken

Came apart during first use

Quality-Overall7%▁▁▁█▆▁
Toasting5%▁█▁▁▁▁

so don't buy if you want them to stick to the side of your toaster

Waste of money, so so tiny and flimsy, they don't actually open enough to catch the toast

Not great for using it with a toaster

Strength4%▁▇▁▁▁█

seem to be a bit flimsy -

Flimsy

Too flimsy to use

FAQ

Common Toast Tongs questions

Answered from the same tracked data.