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Toast Tongs

Fail

Prices span $2.47–$8.60, mostly outside the sweet spot, so Toast Tongs is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£48K/yr50K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
65%top-5 click share · 18 brands · 26 sellers

Flapen Score

Toast Tongs against its category

The dotted line is the Home & Garden average. Past it, Toast Tongs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toast Tongs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toast Tongs 50K times last year and spent an estimated £48K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
20.5%
Market size, estimated
£48Ka year
Peak month
December2.3× the quietest month
Top search term
toast tongs16K searches a year

02 · Price

A sale here is worth £4.70.

Listings sell for £4.70 on average, from £2.47 to £8.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.70 that is £1K to £2K a year per listing.

Average price
£4.70under the $15 to $100 sweet spot
Price range
£2.47–£8.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #162 within Barware. It carries 604 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#162in Barware
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
604per listing
Listings tracked
20

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Toast Tongs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

26

Est. top-5 brand share

66%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

28%

  • Dexam22%
  • lakeland16%
  • laboos13%
  • Acual8%
  • Pengshow7%
  • XIELBIS6%

Demand

Toast Tongs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Toast Tongs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toast tongs16K/yr
  • toaster tongs14K/yr
  • wooden toaster tongs7K/yr
  • wooden tongs for toaster6K/yr
  • toaster tongs wooden5K/yr
  • toast tongs wooden2K/yr

Reviews and returns

What reviews say buyers love and hate about Toast Tongs

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Toasting”
21%of negative reviews mention “Size-Overall”
0.3%of orders come back
“a little small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Toast Tongs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data