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Toast Rack

Fail

Shoppers spend only $43K a year here, so Toast Rack is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£43K/yr79K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
61%top-5 click share · 19 brands · 35 sellers

Flapen Score

Toast Rack against its category

The dotted line is the Home & Garden average. Past it, Toast Rack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toast Rack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Toast Rack 79K times last year and spent an estimated £43K. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
7.4%
Market size, estimated
£43Ka year
Peak month
December1.9× the quietest month
Top search term
toast rack50K searches a year

02 · Price

A sale here is worth £7.38.

Listings sell for £7.38 on average, from £4.07 to £17.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.38 that is £738 to £2K a year per listing.

Average price
£7.38under the $15 to $100 sweet spot
Price range
£4.07–£17.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£738–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #428 within Dishware & Serving Pieces. It carries 377 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
81%
Out of stock, average day
11.7%
Average rank
#428in Dishware & Serving Pieces
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
377per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Toast Rack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

35

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

27%

  • Innoteck22%
  • LAWALEISHE16%
  • Olympia15%
  • Kilo9%
  • apollo THE HOUSEWARES BRAND7%
  • Yuannee4%

Demand

Toast Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Toast Rack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toast rack50K/yr
  • toast rack 4 slice9K/yr
  • toast rack 6 slice4K/yr
  • air fryer toast rack4K/yr
  • toast racks4K/yr
  • toast rack 8 slice5K/yr
  • toast holder3K/yr

Reviews and returns

What reviews say buyers love and hate about Toast Rack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.10

Too small

Not as big as i thought quite small actually

Smaller then what i thought

Thickness17%−0.11

Too thin for thick sliced toast

thinner hoops than appears to be in photo

Weight Heavy11%−0.05

Too bulky for my needs

Quality-Overall9%+0.10

Cheap

Not the best

Advertised Vs Actual Product6%+1.00

it doesnt have a crumb tray, which appears on the picture

Love

Quality-Overall28%+0.10

Good quality

Very well made

Item as good as supplier said

Toasting24%+2.86

Perfect crisp toast

Great Toast Rack

Toast

Value For Money15%+0.81

a fair price

Good value

Well worth the price

Advertised Vs Actual Product13%+1.00

Item as advertised

as expected

Just what I wanted

Strength6%−0.06

Solid and well made

Quite robust and looks nice

Return

0.6% Return rate 49% Fixable by listing

Size-Overall33%█▁█▇▁█

Too small

Not as big as i thought quite small actually

Smaller then what i thought

Defective Material/Parts25%█▆▃█▁▅
Quality-Overall8%▁▁▃▁▆█

Cheap

Not the best

Advertised Vs Actual Product6%▁▁▁▁█▁

it doesnt have a crumb tray, which appears on the picture

Gifting Purpose4%▁█▁▁▁▁

FAQ

Common Toast Rack questions

Answered from the same tracked data.