Is tissue paper for crafts profitable to sell on Amazon United Kingdom?

The niche generates £39K/yr across 13 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.0%. Flapen's verdict: Skip it (40/100).

How competitive is the tissue paper for crafts niche?

13 brands and 19 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in tissue paper for crafts?

Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 0.2%.

When does demand for tissue paper for crafts peak?

Demand peaks in Mar–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the tissue paper for crafts niche?

Listings span £3.23–£7.88; the average listing price is £4.61 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.

tissue paper for crafts

Skip it

Prices mostly outside the sweet spot ($3.23–$7.88) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great343.31

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad£4.61

avg listing price — sweet spot $15–$100

Market size

Bad£39K

£39K/yr · 54K searches

Growth

Bad-34.0%

90-day search growth — must beat 0% to launch

Price range

Bad£3.23–£7.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, tissue paper for crafts is a £39K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

tissue paper for crafts market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £37K–£46K; units × avg price
Conversion rate: 15.7%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 5.8%
Avg brand age: 34 months
Avg seller age: 199 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

22%

Cydaluya41%
SOL11%
MIAHART10%
Creavvee7%
Realus5%
Morcheiong5%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -34.0% search growth over the last 90 days.

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top tissue paper for crafts search terms

coloured tissue paper22K/yr -22.2%14.8% conv.
tissue paper for crafts17K/yr -42.0%11.6% conv.
rainbow tissue paper3K/yr +20.4%7.4% conv.
craft tissue paper4K/yr -39.6%8.9% conv.
crate paper4K/yr -24.4%4.9% conv.
coloured tissue paper for craft5K/yr -74.4%20.9% conv.

All search terms

Top tissue paper for crafts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

60 Coloured Tissue Paper for Wrapping Gifts Cydaluya Tissue Papers with 20 Colors 35x50cm Tissue Paper Sheets Perfect for Packaging Gifts and Crafts

Cydaluya£4.134.6★575 rev

SOL 40pk Coloured Tissue Paper for Wrapping Gifts 50cm x 35cm Sheets for Packaging Coloured Tissue Paper for Crafts Arts Gift Bags - Bright Rainbow Art Papers Gift Wrapping & Party Decorations

SOL£3.514.5★87 rev

MIAHART 60 Coloured Tissue Paper Bulk - 35x50cm Assorted Colors Art Tissue for Craft Floral Birthday Party Festival & Gift Wrapping

MIAHART£4.024.6★1,655 rev

CREAVVEE 300pcs Craft Tissue Paper Sheets Set A4 Assorted Colors Kids DIY Craft Kit Decorative Tissue Paper

Creavvee£6.754.6★96 rev

Realus£3.264.5★15 rev

Newest

by launch date

40 PCS 35×50cm oloured Gift Wrapping Paper 20 Different Colours of Decorative Wrapping Paper Suitable for Gift Wrapping and Craft Projects

Muexoee£3.3013 rev

3mo ago

Realus£3.2615 rev

6mo ago

Bitone 60 Colourful Tissue Paper for Wrapping Gifts Coloured Tissue Paper with 20Colors 35x50cm Paper Sheets Perfect for Packaging Gifts and Crafts DIY Art Craft Party Floral Festival Gift Packaging

Bitone£4.2577 rev

7mo ago

50 Sheets Rainbow Gradient Tissue Paper for Gift Wrapping 35x50cm Tissue Paper Bulk for Gift Bags Gift Packing Paper Wrapping Paper Sheets for Crafts DIY Art Wedding Birthday Baby Shower Party Favor

yayafunfun£5.036 rev

10mo ago

60 Coloured Tissue Paper for Wrapping Gifts Cydaluya Tissue Papers with 20 Colors 35x50cm Tissue Paper Sheets Perfect for Packaging Gifts and Crafts

Cydaluya£4.13575 rev

1y ago

What buyers say about tissue paper for crafts

What buyers praise and complain about, mined from review topics.

What buyers love

Color38%

“Beautiful colours”

Value For Money16%

“Good value”

Quality-Overall15%

“Good quality”

Gifting Purpose5%

“I love a well wrapped gift”

Advertised Vs Actual Product4%

“Does the job”

Size-Overall3%

“The size is fairly decent”

Strength3%

“Not flimsy”

Ease Of Use2%

“Very easy to use”

Thickness1%

“The tissue paper is a good thickness”

Fun/Entertainment Experience1%

“Its practical, colourful, and makes gift wrapping so much easier and more fun”

What buyers complain about

Size-Overall30%

“Really small”

Thickness16%

“Thin”

Advertised Vs Actual Product5%

“Not what expected very misleading”

Quality-Overall5%

“poor quality”

Value For Money2%

“Waste of money”

Display Colors2%

“which I can't because it is colour fast”

Durability1%

“Not so durable”

Color1%

“its only a RANDOM SELECTION of colours”

Top return reasons

Size-Overall57%

Color8%

Thin7%

Quality-Overall6%

Value For Money5%

Thickness4%

Brightness/Shine/Glow4%