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Tissue Paper for Crafts

Fail

Prices span $3.23–$7.88, mostly outside the sweet spot, so Tissue Paper for Crafts is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£39K/yr54K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
73%top-5 click share · 13 brands · 19 sellers

Flapen Score

Tissue Paper for Crafts against its category

The dotted line is the Home & Garden average. Past it, Tissue Paper for Crafts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tissue Paper for Crafts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tissue Paper for Crafts 54K times last year and spent an estimated £39K. The top 5 brands take 73% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
15.7%
Market size, estimated
£39Ka year
Peak month
November2.7× the quietest month
Top search term
coloured tissue paper22K searches a year

02 · Price

A sale here is worth £4.61.

Listings sell for £4.61 on average, from £3.23 to £7.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.61 that is £1K to £2K a year per listing.

Average price
£4.61under the $15 to $100 sweet spot
Price range
£3.23–£7.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #57 within Paper & Paper Crafts. It carries 343 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#57in Paper & Paper Crafts
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
343per listing
Listings tracked
13

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Tissue Paper for Crafts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

22%

  • Cydaluya41%
  • SOL11%
  • MIAHART10%
  • Creavvee7%
  • Realus5%
  • Morcheiong5%

Demand

Tissue Paper for Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Tissue Paper for Crafts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coloured tissue paper22K/yr
  • tissue paper for crafts17K/yr
  • rainbow tissue paper3K/yr
  • craft tissue paper4K/yr
  • crate paper4K/yr
  • coloured tissue paper for craft5K/yr

Reviews and returns

What reviews say buyers love and hate about Tissue Paper for Crafts

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Color”
30%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Really small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tissue Paper for Crafts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data