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Tissue Paper for Crafts

Fail

Prices span $3.23–$7.88, mostly outside the sweet spot, so Tissue Paper for Crafts is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£39K/yr54K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
73%top-5 click share · 13 brands · 19 sellers

Flapen Score

Tissue Paper for Crafts against its category

The dotted line is the Home & Garden average. Past it, Tissue Paper for Crafts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tissue Paper for Crafts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tissue Paper for Crafts 54K times last year and spent an estimated £39K. The top 5 brands take 73% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
15.7%
Market size, estimated
£39Ka year
Peak month
November2.7× the quietest month
Top search term
coloured tissue paper22K searches a year

02 · Price

A sale here is worth £4.61.

Listings sell for £4.61 on average, from £3.23 to £7.88. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.61 that is £1K to £2K a year per listing.

Average price
£4.61under the $15 to $100 sweet spot
Price range
£3.23–£7.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #57 within Paper & Paper Crafts. It carries 343 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#57in Paper & Paper Crafts
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
343per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Tissue Paper for Crafts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

22%

  • Cydaluya41%
  • SOL11%
  • MIAHART10%
  • Creavvee7%
  • Realus5%
  • Morcheiong5%

Demand

Tissue Paper for Crafts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Tissue Paper for Crafts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coloured tissue paper22K/yr
  • tissue paper for crafts17K/yr
  • rainbow tissue paper3K/yr
  • craft tissue paper4K/yr
  • crate paper4K/yr
  • coloured tissue paper for craft5K/yr

Reviews and returns

What reviews say buyers love and hate about Tissue Paper for Crafts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.23

Really small

Only for small items

Small sheets

Thickness16%−0.03

Thin

The tissue paper is not very thick

The paper is thin

Advertised Vs Actual Product5%−0.01

Not what expected very misleading

Probably my fault for not reading description properly

Quality-Overall5%+0.85

poor quality

Absolutely crap

Value For Money2%+0.77

Waste of money

Love

Color38%+1.97

Beautiful colours

all of the colours are vibrant

Lovely colours

Value For Money16%+0.77

Good value

Excellent value

Good value for money

Quality-Overall15%+0.85

Good quality

Good quality with bright colours

Good variety

Gifting Purpose5%+0.43

I love a well wrapped gift

Ideal for presents

Great for gifts

Advertised Vs Actual Product4%−0.01

Does the job

As described

exactly what I wanted

Return

0.2% Return rate 70% Fixable by listing

Size-Overall57%█▃▆▄▄▅

Really small

Only for small items

Small sheets

Color8%▁█▁▄▅▁

its only a RANDOM SELECTION of colours

Thin7%▁▁▁▄█▅
Quality-Overall6%▁▁▆▆█▁

poor quality

Absolutely crap

Value For Money5%▁▇▃█▁▁

Waste of money

FAQ

Common Tissue Paper for Crafts questions

Answered from the same tracked data.