Tissue Paper
prices mostly outside the sweet spot ($1.25–$6.50) — Tissue Paper doesn't clear our bar today.
Flapen Score
Is Tissue Paper profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tissue Paper is a £644K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Tissue Paper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.5% over the last 90 days and 13.6% of searches end in a purchase.
£644K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 16 products
Top Tissue Paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
60 Coloured Tissue Paper for Wrapping Gifts Cydaluya Tissue Papers with 20 Colors 35x50cm Tissue Paper Sheets Perfect for Packaging Gifts and Crafts
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 1y ago
Apex Business Supplies 50 Sheets of Large White Tissue Paper 20x30 inches Acid-Free Tissue Paper for Art Gift Wrapping & Packaging
- Price
- £3.55
- Rating
- 4.8/5
- Reviews
- 1,618
- Age
- 2y ago
100 Sheets Acid Free White Tissue Paper 20 x 30 inches for Art Collection & Gift Wrapping - Acid Free Tissue Paper Sheets for Packaging - 500x750mm 18gsm Acid Free Paper
- Price
- £6.50
- Rating
- 4.7/5
- Reviews
- 1,143
- Age
- 2y ago
Jwssor Floral Tissue Paper Flower Tissue 20sheets 50x35 Tissue Paper for Wrapping Gifts Birthday Party Wedding
- Price
- £3.35
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 1y ago
Bitone 60 Colourful Tissue Paper for Wrapping Gifts Coloured Tissue Paper with 20Colors 35x50cm Paper Sheets Perfect for Packaging Gifts and Crafts DIY Art Craft Party Floral Festival Gift Packaging
- Price
- £4.25
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 7mo ago
Trending
90-day click momentum
White Tissue Paper for Wrapping Gifts 60 Tissue Paper Sheets for Packaging Gifts and Crafts. 35x50cm Tissue Paper Perfect for Art Craft Decorations
- Price
- £3.62
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4mo ago
woric 60 Sheets Green Tissue Paper for Gift Bags 14 * 20in Sage Green Botanical Stripe Dot Gift Wrapping Tissue Bulk for Wedding Baby Shower Birthday Party Decoration DIY Crafts Packaging
- Price
- £5.78
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 8mo ago
Tissue Paper
- Price
- £1.25
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 7y ago
Bitone 60 Colourful Tissue Paper for Wrapping Gifts Coloured Tissue Paper with 20Colors 35x50cm Paper Sheets Perfect for Packaging Gifts and Crafts DIY Art Craft Party Floral Festival Gift Packaging
- Price
- £4.25
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 7mo ago
50 Sheets of Large Premium White Tissue Paper 20x30(50x70cm) - 28g Eco-Friendly Premium Tissue Paper for Gift Wrapping Large Boxes Packing Filler Art and Craft Packaging
- Price
- £5.70
- Rating
- 4.5/5
- Reviews
- 170
- Age
- 2y ago
Newest
by launch dateWhite Tissue Paper for Wrapping Gifts 60 Tissue Paper Sheets for Packaging Gifts and Crafts. 35x50cm Tissue Paper Perfect for Art Craft Decorations
- Price
- £3.62
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4mo ago
Bitone 60 Colourful Tissue Paper for Wrapping Gifts Coloured Tissue Paper with 20Colors 35x50cm Paper Sheets Perfect for Packaging Gifts and Crafts DIY Art Craft Party Floral Festival Gift Packaging
- Price
- £4.25
- Rating
- 4.8/5
- Reviews
- 77
- Age
- 7mo ago
woric 60 Sheets Green Tissue Paper for Gift Bags 14 * 20in Sage Green Botanical Stripe Dot Gift Wrapping Tissue Bulk for Wedding Baby Shower Birthday Party Decoration DIY Crafts Packaging
- Price
- £5.78
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 8mo ago
60 Coloured Tissue Paper for Wrapping Gifts Cydaluya Tissue Papers with 20 Colors 35x50cm Tissue Paper Sheets Perfect for Packaging Gifts and Crafts
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 575
- Age
- 1y ago
Jwssor Floral Tissue Paper Flower Tissue 20sheets 50x35 Tissue Paper for Wrapping Gifts Birthday Party Wedding
- Price
- £3.35
- Rating
- 4.7/5
- Reviews
- 321
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
22
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
16%
- Cydaluya40%
- Apex Business Supplies16%
- Glick11%
- Jwssor7%
- Bitone6%
- MIAHART4%
- Open — no brand owns it (6 brands, 16%)
Tissue Paper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Top Tissue Paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tissue paper834K/yr
- tissue paper for wrapping gifts203K/yr
- tissue paper sheets for packaging57K/yr
- tissue paper for packing17K/yr
- coloured tissue paper22K/yr
- gift wrapping paper tissue14K/yr
- tissue paper for gift bags18K/yr
- wrapping tissue paper16K/yr
- tissue paper for crafts17K/yr
- tissue wrapping paper13K/yr
What reviews say buyers love and hate about Tissue Paper
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Decent quality”
“Good Value”
“As described”
“Great colours”
“Good size”
What buyers complain about
61% of reviews“is not fit for purpose”
“Quite thin”
“I feel excessive price”
“Disappointing packaging and quality, would not recommend”
“Not so durable”
Tissue Paper return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
63%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tissue Paper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
