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Tissue Paper

Fail

Prices span $1.25–$6.50, mostly outside the sweet spot, so Tissue Paper is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£644K/yr1.3M searches / yr
90-day growth
-12.5%search demand this quarter
Competition
65%top-5 click share · 12 brands · 22 sellers

Flapen Score

Tissue Paper against its category

The dotted line is the Home & Garden average. Past it, Tissue Paper is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tissue Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tissue Paper 1.3M times last year and spent an estimated £644K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £644K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
13.6%
Market size, estimated
£644Ka year
Peak month
December2.8× the quietest month
Top search term
tissue paper834K searches a year

02 · Price

A sale here is worth £3.67.

Listings sell for £3.67 on average, from £1.25 to £6.50. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £3.67 that is £29K to £37K a year per listing.

Average price
£3.67under the $15 to $100 sweet spot
Price range
£1.25–£6.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£29K–£37K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #24 within Paper & Paper Crafts. It carries 547 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
6.5%
Average rank
#24in Paper & Paper Crafts
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
547per listing
Listings tracked
16

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Tissue Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£64K£129K£193K£258K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

22

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Cydaluya40%
  • Apex Business Supplies16%
  • Glick11%
  • Jwssor7%
  • Bitone6%
  • MIAHART4%
  • Open — no brand owns it (6 brands, 16%)

Demand

Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Tissue Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tissue paper834K/yr
  • tissue paper for wrapping gifts203K/yr
  • tissue paper sheets for packaging57K/yr
  • tissue paper for packing17K/yr
  • coloured tissue paper22K/yr
  • gift wrapping paper tissue14K/yr
  • tissue paper for gift bags18K/yr
  • wrapping tissue paper16K/yr
  • tissue paper for crafts17K/yr
  • tissue wrapping paper13K/yr

Reviews and returns

What reviews say buyers love and hate about Tissue Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.14

is not fit for purpose

Only for small items

Slightly Small

Thickness19%−0.06

Quite thin

Thin tissue paper

The tissue paper is not very thick

Value For Money7%+0.25

I feel excessive price

Waste of money

I think it is way over priced

Quality-Overall4%+3.02

Disappointing packaging and quality, would not recommend

Decline in quality

Durability3%−0.01

Not so durable

Just they rips easily

It rips instantly

Love

Quality-Overall34%+3.02

Decent quality

Good variety

Great quality sheets and good price

Value For Money17%+0.25

Good Value

Good value for money

Excellent value

Advertised Vs Actual Product14%+0.92

As described

Better than I expected

As advertised

Color13%

Great colours

The colours are bright

Lovely colour

Size-Overall5%−0.14

Good size

The Size is Great: These sheets are huge

The sheet size is generous

Return

0.1% Return rate 63% Fixable by listing

Size-Overall28%█▃▅▄▅▇

is not fit for purpose

Only for small items

Slightly Small

Color16%▁█▂▅▄▃

the colour was not white as I expected

Not white as expected

Quality-Overall13%█▁▅▆▅▁

Disappointing packaging and quality, would not recommend

Decline in quality

Advertised Vs Actual Product10%▄▅█▃▃▃

Description and pictures need updating to clearly state how this is despatched

Thin9%▁▆▁▄█▇

FAQ

Common Tissue Paper questions

Answered from the same tracked data.