Is tissue paper profitable to sell on Amazon United Kingdom?

The niche generates £644K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (48/100).

How competitive is the tissue paper niche?

12 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in tissue paper?

Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 0.1%.

When does demand for tissue paper peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the tissue paper niche?

Listings span £1.25–£6.50; the average listing price is £3.67 (sweet spot $15–$100). The average incumbent carries 547 reviews — the moat a new listing must climb.

tissue paper

Skip it

Prices mostly outside the sweet spot ($1.25–$6.50) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good546.5

avg incumbent reviews — the moat a new listing must climb

Market size

Good£644K

£644K/yr · 1.3M searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.67

avg listing price — sweet spot $15–$100

Price range

Bad£1.25–£6.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, tissue paper is a £644K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

tissue paper market data

Units sold / yr: 150K–200K; avg 8,000–10,000/product
Revenue / yr: £551K–£734K; units × avg price
Conversion rate: 13.6%
Avg BSR: #24
Page quality: 0%
Prime: 81%
Sponsored: 81%
Out of stock: 6.5%
Avg brand age: 41 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

Cydaluya40%
Apex Business Supplies16%
Glick11%
Jwssor7%
Bitone6%
MIAHART4%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top tissue paper search terms

tissue paper834K/yr -14.0%8.4% conv.
tissue paper for wrapping gifts203K/yr -10.2%7.9% conv.
tissue paper sheets for packaging57K/yr +9.6%10.0% conv.
tissue paper for packing17K/yr +5.6%6.6% conv.
coloured tissue paper22K/yr -22.2%11.5% conv.
gift wrapping paper tissue14K/yr -28.8%5.3% conv.
tissue paper for gift bags18K/yr +1.0%4.9% conv.
wrapping tissue paper16K/yr -10.4%7.2% conv.
tissue paper for crafts17K/yr -42.0%7.8% conv.
tissue wrapping paper13K/yr +4.3%5.4% conv.

All search terms

Top tissue paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

60 Coloured Tissue Paper for Wrapping Gifts Cydaluya Tissue Papers with 20 Colors 35x50cm Tissue Paper Sheets Perfect for Packaging Gifts and Crafts

Cydaluya£4.134.6★575 rev

Apex Business Supplies 50 Sheets of Large White Tissue Paper 20x30 inches Acid-Free Tissue Paper for Art Gift Wrapping & Packaging

Apex Business Supplies£3.554.8★1,618 rev

100 Sheets Acid Free White Tissue Paper 20 x 30 inches for Art Collection & Gift Wrapping - Acid Free Tissue Paper Sheets for Packaging - 500x750mm 18gsm Acid Free Paper

Apex Business Supplies£6.504.7★1,143 rev

Jwssor Floral Tissue Paper Flower Tissue 20sheets 50x35 Tissue Paper for Wrapping Gifts Birthday Party Wedding

Jwssor£3.354.7★321 rev

Bitone 60 Colourful Tissue Paper for Wrapping Gifts Coloured Tissue Paper with 20Colors 35x50cm Paper Sheets Perfect for Packaging Gifts and Crafts DIY Art Craft Party Floral Festival Gift Packaging

Bitone£4.254.8★77 rev

Newest

by launch date

White Tissue Paper for Wrapping Gifts 60 Tissue Paper Sheets for Packaging Gifts and Crafts. 35x50cm Tissue Paper Perfect for Art Craft Decorations

Cydaluya£3.627 rev

4mo ago

Bitone 60 Colourful Tissue Paper for Wrapping Gifts Coloured Tissue Paper with 20Colors 35x50cm Paper Sheets Perfect for Packaging Gifts and Crafts DIY Art Craft Party Floral Festival Gift Packaging

Bitone£4.2577 rev

7mo ago

woric 60 Sheets Green Tissue Paper for Gift Bags 14 * 20in Sage Green Botanical Stripe Dot Gift Wrapping Tissue Bulk for Wedding Baby Shower Birthday Party Decoration DIY Crafts Packaging

woric£5.7878 rev

8mo ago

60 Coloured Tissue Paper for Wrapping Gifts Cydaluya Tissue Papers with 20 Colors 35x50cm Tissue Paper Sheets Perfect for Packaging Gifts and Crafts

Cydaluya£4.13575 rev

1y ago

Jwssor Floral Tissue Paper Flower Tissue 20sheets 50x35 Tissue Paper for Wrapping Gifts Birthday Party Wedding

Jwssor£3.35321 rev

1y ago

What buyers say about tissue paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Decent quality”

Value For Money17%

“Good Value”

Advertised Vs Actual Product14%

“As described”

Color13%

“Great colours”

Size-Overall5%

“Good size”

Ease Of Use3%

“Easy to use”

Gifting Purpose3%

“Great for presents”

Thickness1%

“The tissue paper is a good thickness”

Strength1%

“Not flimsy”

Storage Capacity1%

“It doesnt take up much storage space at all”

What buyers complain about

Size-Overall21%

“is not fit for purpose”

Thickness19%

“Quite thin”

Value For Money7%

“I feel excessive price”

Quality-Overall4%

“Disappointing packaging and quality, would not recommend”

Durability3%

“Not so durable”

Brightness/Shine/Glow3%

“I also dont like the shiny side”

Advertised Vs Actual Product3%

“Description and pictures need updating to clearly state how this is despatched”

Color2%

“the colour was not white as I expected”

Top return reasons

Size-Overall28%

Color16%

Quality-Overall13%

Advertised Vs Actual Product10%

Thin9%

Thickness5%

Material Quality4%

Display Colors2%

Defective Material/Parts2%

Shape/Style1%

Common questions

Is tissue paper profitable to sell on Amazon United Kingdom?: The niche generates £644K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (48/100).
How competitive is the tissue paper niche?: 12 brands and 22 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in tissue paper?: Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 0.1%.
When does demand for tissue paper peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the tissue paper niche?: Listings span £1.25–£6.50; the average listing price is £3.67 (sweet spot $15–$100). The average incumbent carries 547 reviews — the moat a new listing must climb.