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Tissue Paper

Fail

Prices span $1.25–$6.50, mostly outside the sweet spot, so Tissue Paper is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£644K/yr1.3M searches / yr
90-day growth
-12.5%search demand this quarter
Competition
65%top-5 click share · 12 brands · 22 sellers

Flapen Score

Tissue Paper against its category

The dotted line is the Home & Garden average. Past it, Tissue Paper is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tissue Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tissue Paper 1.3M times last year and spent an estimated £644K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £644K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
13.6%
Market size, estimated
£644Ka year
Peak month
December2.8× the quietest month
Top search term
tissue paper834K searches a year

02 · Price

A sale here is worth £3.67.

Listings sell for £3.67 on average, from £1.25 to £6.50. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £3.67 that is £29K to £37K a year per listing.

Average price
£3.67under the $15 to $100 sweet spot
Price range
£1.25–£6.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
£29K–£37K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #24 within Paper & Paper Crafts. It carries 547 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
6.5%
Average rank
#24in Paper & Paper Crafts
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
547per listing
Listings tracked
16

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Tissue Paper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£64K£129K£193K£258K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

22

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

16%

  • Cydaluya40%
  • Apex Business Supplies16%
  • Glick11%
  • Jwssor7%
  • Bitone6%
  • MIAHART4%
  • Open — no brand owns it (6 brands, 16%)

Demand

Tissue Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Tissue Paper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tissue paper834K/yr
  • tissue paper for wrapping gifts203K/yr
  • tissue paper sheets for packaging57K/yr
  • tissue paper for packing17K/yr
  • coloured tissue paper22K/yr
  • gift wrapping paper tissue14K/yr
  • tissue paper for gift bags18K/yr
  • wrapping tissue paper16K/yr
  • tissue paper for crafts17K/yr
  • tissue wrapping paper13K/yr

Reviews and returns

What reviews say buyers love and hate about Tissue Paper

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
0.1%of orders come back
“is not fit for purpose”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tissue Paper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data