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Tin

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -18.8% this quarter, so Tin is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£89K/yr659K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
24%top-5 click share · 53 brands · 125 sellers

Flapen Score

Tin against its category

The dotted line is the Home & Garden average. Past it, Tin is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tin 659K times last year and spent an estimated £89K. The top 5 brands take 29% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 659K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
659K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
2.2%
Market size, estimated
£89Ka year
Peak month
December1.8× the quietest month
Top search term
tin249K searches a year

02 · Price

A sale here is worth £6.25.

Listings sell for £6.25 on average, from £0.46 to £17.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £6.25 that is £625 to £2K a year per listing.

Average price
£6.25under the $15 to $100 sweet spot
Price range
£0.46–£17.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£625–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #670 within Food Storage. It carries 589 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
99%
Out of stock, average day
9.6%
Average rank
#670in Food Storage
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
589per listing
Listings tracked
82

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

125

Top-5 brand share

29%

Top 20: 70%

Top-5 click share

24%

Top 20: 56%

Open market

66%

  • Ouligay10%
  • Aphumedc5%
  • Generic5%
  • WUPENGZON5%
  • --4%
  • Morrisons4%

Demand

Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tin249K/yr
  • tins79K/yr
  • storage tin52K/yr
  • small tins with lids30K/yr
  • metal tin28K/yr
  • snack tin16K/yr
  • small tin28K/yr
  • tin box27K/yr
  • storage tins25K/yr
  • storage tins with lids22K/yr

Reviews and returns

What reviews say buyers love and hate about Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall42%−0.18

These are tiny

Not the size you think it should be

Small box

Salt Content11%−0.10

doesnt come with salt

No salt

I just wish they came with the salt in them

Quality-Overall6%+1.48

Poor quality dented

Manufacturer's need to realise that many people would rather pay more for better quality rather than building things down to a price which only damages the reputation of the brand

Poor quality, does not stay sealed

Thickness5%−0.04

not as deep

material could be a bit thicker

I made a mistake of thinking this was a cake tin,it was too narrow and very thin

Scratch Resistance4%−0.03

spoiled slightly by small scratch marks on lid

Scratched

SCRATCHED TIN

Love

Quality-Overall21%+1.48

Just as good as main brands

Great well made product

Good Quality

Value For Money13%+0.70

Good value for money

Good price

Great value for money

Size-Overall10%−0.18

Theyre happy with the size

its the perfect size

these fit lovely in the pocket of bag

Advertised Vs Actual Product9%+0.11

Better than expected

Just what I was looking for

As expected

Taste-Overall6%+0.44

Good taste

pepper its lovely

I use this for thickening my stews, for its taste color and texture

Return

0.1% Return rate 80% Fixable by listing

Size-Overall77%▇███▅▇

These are tiny

Not the size you think it should be

Small box

Paint Quality12%▁▁▁▁█▁
Scratch Resistance2%▃▆▃▆▁█

spoiled slightly by small scratch marks on lid

Scratched

SCRATCHED TIN

Gifting Purpose2%█▁▂▁▂▂
Quality-Overall1%▅▁▃▃▁█

Poor quality dented

Manufacturer's need to realise that many people would rather pay more for better quality rather than building things down to a price which only damages the reputation of the brand

Poor quality, does not stay sealed

FAQ

Common Tin questions

Answered from the same tracked data.