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Tin

Tin shows low returns (0.1%), but soft demand (-18.8% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 22Growth 16Conversion 27Competition 91Returns 99Price range 16Avg price 17Brand share 96Review moat 73Quality gap 43
This niche Category average

Is Tin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tin is a £89K/yr Amazon United Kingdom market (659K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Tin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.8% over the last 90 days and 2.2% of searches end in a purchase.

£89K

revenue / yr

Units sold / yr15K
Search volume / yr-18.8%659K
Conversion rate2.2%
Avg price£6.25

Who owns the niche?

The top 5 brands hold 29% of demand, so 71% of the market is open.

71%

open market share

Brands · sellers53 · 125
Top-5 product click share24%
Open market71%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 82 products

Sponsored placement61%
New entrants (1y)17· 0 succeeded
Avg rating4.5★
Avg reviews589

Top Tin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

125

Top-5 brand share

29%

Top 20: 70%

Top-5 click share

24%

Top 20: 56%

Open market

66%

  • Ouligay10%
  • Aphumedc5%
  • Generic5%
  • WUPENGZON5%
  • --4%
  • Morrisons4%

Tin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume659KCVR2.2%Products82Brands53Top 5 Brands29%OOS Rate9.6%Rating4.5★Reviews589Avg BSR#670
20K15KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Tin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tin249K/yr
  • tins79K/yr
  • storage tin52K/yr
  • small tins with lids30K/yr
  • metal tin28K/yr
  • snack tin16K/yr
  • small tin28K/yr
  • tin box27K/yr
  • storage tins25K/yr
  • storage tins with lids22K/yr

What reviews say buyers love and hate about Tin

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall21%

Just as good as main brands

Value For Money13%

Good value for money

Size-Overall10%

Theyre happy with the size

Advertised Vs Actual Product9%

Better than expected

Taste-Overall6%

Good taste

What buyers complain about

77% of reviews
Size-Overall42%

These are tiny

Salt Content11%

doesnt come with salt

Quality-Overall6%

Poor quality dented

Thickness5%

not as deep

Scratch Resistance4%

spoiled slightly by small scratch marks on lid

Tin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
77%
2Paint Quality
12%
3Scratch Resistance
2%
4Gifting Purpose
2%
5Quality-Overall
1%

Common Tin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tin 51/100 on Amazon United Kingdom — Worth a look. The niche generates £89K/yr across 82 tracked products. 0 of 17 products launched in the last 360 days are still selling. Search demand moved -18.8% over the last 90 days.
Search demand for Tin on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.