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Tie Dye Kit

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $130K a year here, so Tie Dye Kit is a Maybe.

Flapen Score
56
56 / 100
Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 51
Market size
£130K/yr167K searches / yr
90-day growth
+83.9%search demand this quarter
Competition
56%top-5 click share · 10 brands · 18 sellers

Flapen Score

Tie Dye Kit against its category

The dotted line is the Home & Garden average. Past it, Tie Dye Kit is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tie Dye Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tie Dye Kit 167K times last year and spent an estimated £130K. The top 5 brands take 85% of clicks. Demand peaks in Jul–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +83.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+83.9%
Conversion, latest week
6.7%
Market size, estimated
£130Ka year
Peak month
August3.1× the quietest month
Top search term
tie dye kit98K searches a year

02 · Price

A sale here is worth £11.57.

Listings sell for £11.57 on average, from £4.62 to £20.28. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £11.57 that is £6K to £9K a year per listing.

Average price
£11.57under the $15 to $100 sweet spot
Price range
£4.62–£20.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #10 within Fabric Painting & Dyeing. It carries 2,668 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
10.5%
Average rank
#10in Fabric Painting & Dyeing
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,668per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Tie Dye Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

18

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

10%

  • Desire Deluxe40%
  • PATIFEED21%
  • KUMBER11%
  • DecorRom7%
  • FabLab6%
  • TBC The Best Crafts5%
  • Open — no brand owns it (4 brands, 10%)

Demand

Tie Dye Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Tie Dye Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tie dye kit98K/yr
  • tie dye29K/yr
  • tie dye kit kids31K/yr
  • tie dye kits6K/yr
  • tye dye2K/yr

Reviews and returns

What reviews say buyers love and hate about Tie Dye Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color38%−0.17

In comparison to a kit we purchased on here previously this kit is very pale

Faded very quickly

most reds etc turned pink

Instructions/User Manual/Troubleshooting13%−0.08

hard to read instructions

instructions not very clear

There were no instructions aside from add water to top of label

Quality-Overall12%−0.02

not particularly good for anything too special

You're better off going for quality

Will probably pay more for a better quality one next

Stain Resistance10%−0.08

Faded very quickly

as soon as garment was washed all the dye came out

Value For Money4%−0.05

Not worth the money

Love

Color29%−0.17

Great colours

lots of colours

Vibrant colours

Fun/Entertainment Experience23%+3.12

Great fun for the kids

Great fun

Wonderful Family Fun

Ease Of Use12%+0.55

Easy to use

Easy to use, just add water

This is a very easy kit to use

Value For Money7%−0.05

Cheap price cheap outcome

Good value at current price of £13.99 for 12 colours

Well worth the money

Instructions/User Manual/Troubleshooting5%−0.08

Instructions were clear, easy enough to use and came with gloves, elastic bands etc

The instructions are easy to follow

Good instruction guide and best of all, non-toxic and safe for children to try their hand

Return

0.5% Return rate 39% Fixable by listing

Gifting Purpose17%█▁█▆▁▁
Value For Money13%▁▁▁▇█▁

Not worth the money

Advertised Vs Actual Product13%▆█▁▁▁█
Instructions/User Manual/Troubleshooting13%▁▁▁▅▁█

hard to read instructions

instructions not very clear

There were no instructions aside from add water to top of label

Size-Overall13%▁▁█▁▄▁

The dye sachets are very small

FAQ

Common Tie Dye Kit questions

Answered from the same tracked data.