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Thunderbirds

Fail

The top 5 brands take 100% of clicks, so Thunderbirds is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£30K/yr131K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
77%top-5 click share · 4 brands · 29 sellers

Flapen Score

Thunderbirds against its category

The dotted line is the Home & Garden average. Past it, Thunderbirds is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thunderbirds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thunderbirds 131K times last year and spent an estimated £30K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
0.7%
Market size, estimated
£30Ka year
Top search term
thunderbirds125K searches a year

02 · Price

A sale here is worth £32.26.

Listings sell for £32.26 on average, from £10.28 to £64.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £32.26 that is £0 to £3K a year per listing.

Average price
£32.26inside the $15 to $100 sweet spot
Price range
£10.28–£64.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #345 within Glassware. It carries 48 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
45%
Out of stock, average day
0.0%
Average rank
#345in Glassware
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
48per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Thunderbirds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Corgi77%
  • A GERRY ANDERSON18%
  • DOCLOGE4%
  • BellFine2%

Demand

Thunderbirds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Thunderbirds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality25%−0.13

Feels very cheap in hand just plastic more a kid's toy

Too much plastic

Its a plastic model

Size-Overall23%−0.05

bigger than the other anderson tb2 thay is 19.99 currently

Its very small

its smaller than the corgi and plastic

Advertised Vs Actual Product8%−0.06

Not a true description

Color8%−0.01

Thu d. unfortunately the product thunderbird four came in two colours of yellow with the nose a different shade

Display-Overall4%−0.01

TB3 decals on the bottom half should've been more screen accurate

Love

Quality-Overall41%+3.35

Well made and very quick delivery will use seller again

Good quality and price

Very happy with the quality of my FAB1 car

Design-Overall14%+0.33

Excellent model great detail

perfectly formed

Good detail

Value For Money9%+0.14

Great Value for money

great price

Worth it

Collectibles8%+0.82

Nice collectible product

Good addition to my collection

Excellent collectors model of Thunderbird 5

Color7%−0.01

authentic colours

Authentic colours and solidly made

Return

0.7% Return rate 39% Fixable by listing

Size-Overall39%▁▃▁▁▁█

bigger than the other anderson tb2 thay is 19.99 currently

Its very small

its smaller than the corgi and plastic

Defective Material/Parts21%█▁█▃█▁
Value For Money11%▁█▁▁▁▁

so i do think I paid a tad too much

well disappointed to discover that i'd paid £10 more for it on this weeks price

Mechanism Issues8%▁▄▁█▁▁
Functionality-Overall5%

FAQ

Common Thunderbirds questions

Answered from the same tracked data.