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Throws for Sofas Large

Maybe

The top 5 products take only 20% of clicks. But shoppers spend only $50K a year here, so Throws for Sofas Large is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£50K/yr323K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
20%top-5 click share · 30 brands · 44 sellers

Flapen Score

Throws for Sofas Large against its category

The dotted line is the Home & Garden average. Past it, Throws for Sofas Large is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Throws for Sofas Large market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Throws for Sofas Large 323K times last year and spent an estimated £50K. The top 5 brands take 56% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
1.1%
Market size, estimated
£50Ka year
Peak month
October3.0× the quietest month
Top search term
large throws for sofas71K searches a year

02 · Price

A sale here is worth £14.30.

Listings sell for £14.30 on average, from £4.32 to £37.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.30 that is £0 to £1K a year per listing.

Average price
£14.30under the $15 to $100 sweet spot
Price range
£4.32–£37.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #85 within Home Textiles. It carries 7,601 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
84%
Out of stock, average day
1.9%
Average rank
#85in Home Textiles
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,601per listing
Listings tracked
87

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Throws for Sofas Large products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

44

Top-5 brand share

56%

Top 20: 95%

Top-5 click share

20%

Top 20: 52%

Open market

36%

  • EHC14%
  • Dreamscene13%
  • Exclusivo Mezcla12%
  • Emma Barclay9%
  • Milam London8%
  • WAVVE8%

Demand

Throws for Sofas Large search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Throws for Sofas Large search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • large throws for sofas71K/yr
  • throws for armchairs53K/yr
  • settee throws39K/yr
  • sofa throws large 2 seater38K/yr
  • extra large throws26K/yr
  • chair throws for armchairs16K/yr
  • extra large throw19K/yr
  • throws for chairs11K/yr
  • chair throw12K/yr
  • chair throws11K/yr

Reviews and returns

What reviews say buyers love and hate about Throws for Sofas Large

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness14%−0.07

Extremely thin material

So thick

Not as thick as I thought

Smell11%−0.10

Strange smell

Horrible smell

mouldy smell

Quality-Overall11%+0.61

Not top quality finish

Bad quality

lower quality

Size-Overall9%−0.02

Very large

the size was not what i was hoping for

very small,

Material Quality5%−0.04

Extremely thin material

Cheap material

Awful quality material

Love

Quality-Overall19%+0.61

Very good quality, nice and thick

Beautiful quality

Great quality, lovely and soft

Soft Feel16%

The blanket is super soft

Very soft and fluffy

Lovely & soft

Value For Money15%+0.90

Good price

Value for money

Amazing value

Color9%+0.42

colour is exact

Lovely colour

Beautiful colours

Warmth7%+0.60

Cozy warm blanket

Comfortable and warm

give a perfect amount of warmness

Return

1.4% Return rate 71% Fixable by listing

Color31%█▆▆▆█▇

Colour not as described

Colour is poor

Colour not clear

Size-Overall31%█▇█▇▇█

Very large

the size was not what i was hoping for

very small,

Quality-Overall9%▄█▇▆▇▇

Not top quality finish

Bad quality

lower quality

Thin9%▄█▅▇▃▆
Material Quality5%█▆▄▅▄▅

Extremely thin material

Cheap material

Awful quality material

FAQ

Common Throws for Sofas Large questions

Answered from the same tracked data.