Thread
Thread shows low returns (0.3%), but pricing outside the sweet spot ($7.25 avg) keeps it on the watch list.
Flapen Score
Is Thread profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Thread is a £215K/yr Amazon United Kingdom market (517K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Thread: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.7% over the last 90 days and 5.7% of searches end in a purchase.
£215K
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 47 products
Top Thread products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Korbond All Purpose Thread Set - 1350m Polyester Sewing Thread - 30 Colours x 45m - Hand and Machine Sewing and Crafting - Includes Black and White Thread for Machine and Hand
- Price
- £5.85
- Rating
- 4.4/5
- Reviews
- 5,279
- Age
- 7y ago
Gütermann creativ Sewing Thread Set with 10 spools Sew-All Thread 100 m in Basic Colours
- Price
- £11.94
- Rating
- 4.8/5
- Reviews
- 17,507
- Age
- 8y ago
72 PCS Sewing Thread Assortment 36 Color Thread for Sewing Machine with 36 Same Color Bobbins Polyester Thread 400 Yards/Spool
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 5y ago
Candora Sewing Thread Assortment Coil 30 Color Each Polyester Thread Sewing Kit All Purpose Polyester Thread for Hand and Machine Sewing
- Price
- £7.47
- Rating
- 4.4/5
- Reviews
- 3,012
- Age
- 10y ago
JUNING Travel Sewing Kit Portable Sewing Supplies Accessories for Adults Beginner Home Emergency Including Needle and Thread kit Scissors Tape Measure Seam Ripper (B-Nomal)
- Price
- £3.86
- Rating
- 4.5/5
- Reviews
- 18,426
- Age
- 4y ago
Trending
90-day click momentum
72Pcs Sewing Thread Kits 36 Colors Sewing Machine Thread Prewound Bobbins with Case for Brother Singer Janome Overlock Sewing Machine Home & Travel DIY
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 6mo ago
30 Color Polyester Sewing Thread Set Cotton Thread 45m/50yds per Roll for Hand and Machine Sewing Includes Black and White
- Price
- £4.63
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 9mo ago
Gütermann creativ Sewing thread set with 20 spools Sew-all thread 100 m in Inges Favourite Colours
- Price
- £21.33
- Rating
- 4.8/5
- Reviews
- 17,507
- Age
- 7y ago
Sewing Thread 200m Strong Polyester for Hand and Machine Sewing - All Purpose Reel for Upholstery Dressmaking and Repairs - 17 Colours Protective Packaging (5627 - Beige)
- Price
- £3.61
- Rating
- 4.4/5
- Reviews
- 4,203
- Age
- 7y ago
Korbond Black and White Sewing Thread Set - 320m Polyester Spool - Crafting Sewing Hand and Machine
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 3,556
- Age
- 1y ago
Newest
by launch date72Pcs Sewing Thread Kits 36 Colors Sewing Machine Thread Prewound Bobbins with Case for Brother Singer Janome Overlock Sewing Machine Home & Travel DIY
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 6mo ago
Henyall Sewing Thread 24 Spools Cotton Thread Set Sewing Threads Kits for 90 Yards per Spool Includes Black Thread for Sewing and White Cotton Thread Ideal for Sewing Machine & Hand Sewing
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 9mo ago
30 Color Polyester Sewing Thread Set Cotton Thread 45m/50yds per Roll for Hand and Machine Sewing Includes Black and White
- Price
- £4.63
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 9mo ago
Sewing Threads Set 30 Color Cotton Thread for Hand and Machine Sewing and Crafting - Includes Black and White Thread (45 m / 50 yds Each roll)
- Price
- £5.39
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 12mo ago
30 Colour Sewing Thread 50 Yards Polyester Embroidery & Crochet
- Price
- £5.10
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
29 flat
Sellers
115
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
36%
Top 20: 73%
Open market
40%
- KORBOND17%
- Gütermann16%
- Pasmanta7%
- MUSUBI7%
- JUNING6%
- BlesSew6%
Thread demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 1.4×
Top Thread search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sewing thread128K/yr
- thread109K/yr
- sewing machine thread41K/yr
- cotton thread31K/yr
- threads35K/yr
- sewing thread for sewing machine23K/yr
- thread for sewing machine20K/yr
- cotton thread for sewing21K/yr
- polyester thread14K/yr
- sewing cotton14K/yr
What reviews say buyers love and hate about Thread
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Excellent value”
“Beautiful colours”
“Excellent quality product”
“Good sewing threads”
“Just what I needed”
What buyers complain about
70% of reviews“are cheaply made”
“Larger than I expected”
“as waste of money”
“Disappointed thread keeps shaping every few stitches”
“Not strong”
Thread return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Thread questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
