Thread
MaybeReturns run at only 0.3% of orders. But products sell for $7.25 on average, outside the sweet spot, so Thread is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £215K/yr517K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 36%top-5 click share · 29 brands · 115 sellers
Flapen Score
Thread against its category
The dotted line is the Home & Garden average. Past it, Thread is stronger. Inside it, weaker.
Market
The Thread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thread 517K times last year and spent an estimated £215K. The top 5 brands take 53% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.
- Searches, last 12 months
- 517K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £215Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- sewing thread128K searches a year
02 · Price
A sale here is worth £7.25.
Listings sell for £7.25 on average, from £2.06 to £21.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £7.25 that is £4K to £5K a year per listing.
- Average price
- £7.25under the $15 to $100 sweet spot
- Price range
- £2.06–£21.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #80 within Art & Craft Supplies. It carries 3,194 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #80in Art & Craft Supplies
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,194per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Thread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Korbond All Purpose Thread Set - 1350m Polyester Sewing Thread - 30 Colours x 45m - Hand and Machine Sewing and Crafting - Includes Black and White Thread for Machine and Hand
- Price
- £5.85
- Rating
- 4.4/5
- Reviews
- 5,279
- Age
- 7y ago

Gütermann creativ Sewing Thread Set with 10 spools Sew-All Thread 100 m in Basic Colours
- Price
- £11.94
- Rating
- 4.8/5
- Reviews
- 17,507
- Age
- 8y ago

72 PCS Sewing Thread Assortment 36 Color Thread for Sewing Machine with 36 Same Color Bobbins Polyester Thread 400 Yards/Spool
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 5y ago

Candora Sewing Thread Assortment Coil 30 Color Each Polyester Thread Sewing Kit All Purpose Polyester Thread for Hand and Machine Sewing
- Price
- £7.47
- Rating
- 4.4/5
- Reviews
- 3,012
- Age
- 10y ago

JUNING Travel Sewing Kit Portable Sewing Supplies Accessories for Adults Beginner Home Emergency Including Needle and Thread kit Scissors Tape Measure Seam Ripper (B-Nomal)
- Price
- £3.86
- Rating
- 4.5/5
- Reviews
- 18,426
- Age
- 4y ago
Trending
90-day click momentum
72Pcs Sewing Thread Kits 36 Colors Sewing Machine Thread Prewound Bobbins with Case for Brother Singer Janome Overlock Sewing Machine Home & Travel DIY
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 6mo ago

30 Color Polyester Sewing Thread Set Cotton Thread 45m/50yds per Roll for Hand and Machine Sewing Includes Black and White
- Price
- £4.63
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 9mo ago

Gütermann creativ Sewing thread set with 20 spools Sew-all thread 100 m in Inges Favourite Colours
- Price
- £21.33
- Rating
- 4.8/5
- Reviews
- 17,507
- Age
- 7y ago

Sewing Thread 200m Strong Polyester for Hand and Machine Sewing - All Purpose Reel for Upholstery Dressmaking and Repairs - 17 Colours Protective Packaging (5627 - Beige)
- Price
- £3.61
- Rating
- 4.4/5
- Reviews
- 4,203
- Age
- 7y ago

Korbond Black and White Sewing Thread Set - 320m Polyester Spool - Crafting Sewing Hand and Machine
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 3,556
- Age
- 1y ago
Newest
by launch date
72Pcs Sewing Thread Kits 36 Colors Sewing Machine Thread Prewound Bobbins with Case for Brother Singer Janome Overlock Sewing Machine Home & Travel DIY
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 6mo ago

Henyall Sewing Thread 24 Spools Cotton Thread Set Sewing Threads Kits for 90 Yards per Spool Includes Black Thread for Sewing and White Cotton Thread Ideal for Sewing Machine & Hand Sewing
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 9mo ago

30 Color Polyester Sewing Thread Set Cotton Thread 45m/50yds per Roll for Hand and Machine Sewing Includes Black and White
- Price
- £4.63
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 9mo ago

Sewing Threads Set 30 Color Cotton Thread for Hand and Machine Sewing and Crafting - Includes Black and White Thread (45 m / 50 yds Each roll)
- Price
- £5.39
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 12mo ago

30 Colour Sewing Thread 50 Yards Polyester Embroidery & Crochet
- Price
- £5.10
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
29 flat
Sellers
115
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
36%
Top 20: 73%
Open market
40%
- KORBOND17%
- Gütermann16%
- Pasmanta7%
- MUSUBI7%
- JUNING6%
- BlesSew6%
Demand
Thread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.4×
Search terms
Top Thread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sewing thread128K/yr
- thread109K/yr
- sewing machine thread41K/yr
- cotton thread31K/yr
- threads35K/yr
- sewing thread for sewing machine23K/yr
- thread for sewing machine20K/yr
- cotton thread for sewing21K/yr
- polyester thread14K/yr
- sewing cotton14K/yr
Reviews and returns
What reviews say buyers love and hate about Thread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
are cheaply made
Bad quality
Quite poor quality bag
Larger than I expected
Very small
Dont fit properly
as waste of money
A bit expensive
Not worth it even though it's cheap
Disappointed thread keeps shaping every few stitches
Thin, couldnt use at all, 2 stitches in and it snapped
the stitching is loose in areas
Not strong
Not as strong as some ive had in the past
not very strong, snaps easily
Love
Excellent value
Good for the price
Great value for money
Beautiful colours
Beautiful colour
Vibrant colors
Excellent quality product
Good variety
I like the quality of the kit and accessories
Good sewing threads
has sewn smoothly for me both by hand
Stitchers paradise
Just what I needed
As advertised
As described
Return
0.3% Return rate 52% Fixable by listing
Larger than I expected
Very small
Dont fit properly
are cheaply made
Bad quality
Quite poor quality bag
More like tacking cotton
This is not polyester
Needles seem to be made of plastic - snapped immediately
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thread questions
Answered from the same tracked data.









