Thread
MaybeAn estimated 0.3% of orders come back. But products sell for $7.25 on average, outside the sweet spot, so Thread is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 5155
- Market size
- £215K/yr517K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 36%top-5 click share · 29 brands · 115 sellers
Flapen Score
Thread against its category
The dotted line is the Home & Garden average. Past it, Thread is stronger. Inside it, weaker.
Market
The Thread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thread 517K times last year and spent an estimated £215K. The top 5 brands take 53% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.
- Searches, last 12 months
- 517K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 5.7%
- Market size, estimated
- £215Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- sewing thread128K searches a year
02 · Price
A sale here is worth £7.25.
Listings sell for £7.25 on average, from £2.06 to £21.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £7.25 that is £4K to £5K a year per listing.
- Average price
- £7.25under the $15 to $100 sweet spot
- Price range
- £2.06–£21.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #80 within Art & Craft Supplies. It carries 3,194 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #80in Art & Craft Supplies
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,194per listing
- Listings tracked
- 47
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Thread products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Korbond All Purpose Thread Set - 1350m Polyester Sewing Thread - 30 Colours x 45m - Hand and Machine Sewing and Crafting - Includes Black and White Thread for Machine and Hand
- Price
- £5.85
- Rating
- 4.4/5
- Reviews
- 5,279
- Age
- 7y ago

Gütermann creativ Sewing Thread Set with 10 spools Sew-All Thread 100 m in Basic Colours
- Price
- £11.94
- Rating
- 4.8/5
- Reviews
- 17,507
- Age
- 8y ago

72 PCS Sewing Thread Assortment 36 Color Thread for Sewing Machine with 36 Same Color Bobbins Polyester Thread 400 Yards/Spool
- Price
- £14.06
- Rating
- 4.5/5
- Reviews
- 313
- Age
- 5y ago

Candora Sewing Thread Assortment Coil 30 Color Each Polyester Thread Sewing Kit All Purpose Polyester Thread for Hand and Machine Sewing
- Price
- £7.47
- Rating
- 4.4/5
- Reviews
- 3,012
- Age
- 10y ago

JUNING Travel Sewing Kit Portable Sewing Supplies Accessories for Adults Beginner Home Emergency Including Needle and Thread kit Scissors Tape Measure Seam Ripper (B-Nomal)
- Price
- £3.86
- Rating
- 4.5/5
- Reviews
- 18,426
- Age
- 4y ago
Trending
estimated 90-day click momentum
72Pcs Sewing Thread Kits 36 Colors Sewing Machine Thread Prewound Bobbins with Case for Brother Singer Janome Overlock Sewing Machine Home & Travel DIY
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 6mo ago

30 Color Polyester Sewing Thread Set Cotton Thread 45m/50yds per Roll for Hand and Machine Sewing Includes Black and White
- Price
- £4.63
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 9mo ago

Gütermann creativ Sewing thread set with 20 spools Sew-all thread 100 m in Inges Favourite Colours
- Price
- £21.33
- Rating
- 4.8/5
- Reviews
- 17,507
- Age
- 7y ago

Sewing Thread 200m Strong Polyester for Hand and Machine Sewing - All Purpose Reel for Upholstery Dressmaking and Repairs - 17 Colours Protective Packaging (5627 - Beige)
- Price
- £3.61
- Rating
- 4.4/5
- Reviews
- 4,203
- Age
- 7y ago

Korbond Black and White Sewing Thread Set - 320m Polyester Spool - Crafting Sewing Hand and Machine
- Price
- £2.54
- Rating
- 4.5/5
- Reviews
- 3,556
- Age
- 1y ago
Newest
by launch date
72Pcs Sewing Thread Kits 36 Colors Sewing Machine Thread Prewound Bobbins with Case for Brother Singer Janome Overlock Sewing Machine Home & Travel DIY
- Price
- £12.22
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 6mo ago

Henyall Sewing Thread 24 Spools Cotton Thread Set Sewing Threads Kits for 90 Yards per Spool Includes Black Thread for Sewing and White Cotton Thread Ideal for Sewing Machine & Hand Sewing
- Price
- £6.02
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 9mo ago

30 Color Polyester Sewing Thread Set Cotton Thread 45m/50yds per Roll for Hand and Machine Sewing Includes Black and White
- Price
- £4.63
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 9mo ago

Sewing Threads Set 30 Color Cotton Thread for Hand and Machine Sewing and Crafting - Includes Black and White Thread (45 m / 50 yds Each roll)
- Price
- £5.39
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 12mo ago

30 Colour Sewing Thread 50 Yards Polyester Embroidery & Crochet
- Price
- £5.10
- Rating
- 4.3/5
- Reviews
- 101
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
29 flat
Sellers
115
Est. top-5 brand share
53%
Top 20: 91%
Est. top-5 click share
36%
Top 20: 73%
Open market
40%
- KORBOND17%
- Gütermann16%
- Pasmanta7%
- MUSUBI7%
- JUNING6%
- BlesSew6%
Demand
Thread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.4×
Search terms
Top Thread search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sewing thread128K/yr
- thread109K/yr
- sewing machine thread41K/yr
- cotton thread31K/yr
- threads35K/yr
- sewing thread for sewing machine23K/yr
- thread for sewing machine20K/yr
- cotton thread for sewing21K/yr
- polyester thread14K/yr
- sewing cotton14K/yr
Reviews and returns
What reviews say buyers love and hate about Thread
We read the reviews and the return reasons for every product selling here.
“are cheaply made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thread questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









