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Thread

Maybe

Returns run at only 0.3% of orders. But products sell for $7.25 on average, outside the sweet spot, so Thread is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£215K/yr517K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
36%top-5 click share · 29 brands · 115 sellers

Flapen Score

Thread against its category

The dotted line is the Home & Garden average. Past it, Thread is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thread 517K times last year and spent an estimated £215K. The top 5 brands take 53% of clicks. Demand peaks in Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months
517K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
5.7%
Market size, estimated
£215Ka year
Peak month
October1.4× the quietest month
Top search term
sewing thread128K searches a year

02 · Price

A sale here is worth £7.25.

Listings sell for £7.25 on average, from £2.06 to £21.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £7.25 that is £4K to £5K a year per listing.

Average price
£7.25under the $15 to $100 sweet spot
Price range
£2.06–£21.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #80 within Art & Craft Supplies. It carries 3,194 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#80in Art & Craft Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,194per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£6K£13K£19K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 flat

Sellers

115

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

36%

Top 20: 73%

Open market

40%

  • KORBOND17%
  • Gütermann16%
  • Pasmanta7%
  • MUSUBI7%
  • JUNING6%
  • BlesSew6%

Demand

Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.4×

Search terms

Top Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sewing thread128K/yr
  • thread109K/yr
  • sewing machine thread41K/yr
  • cotton thread31K/yr
  • threads35K/yr
  • sewing thread for sewing machine23K/yr
  • thread for sewing machine20K/yr
  • cotton thread for sewing21K/yr
  • polyester thread14K/yr
  • sewing cotton14K/yr

Reviews and returns

What reviews say buyers love and hate about Thread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.09

are cheaply made

Bad quality

Quite poor quality bag

Size-Overall19%−0.11

Larger than I expected

Very small

Dont fit properly

Value For Money5%+1.25

as waste of money

A bit expensive

Not worth it even though it's cheap

Stitch/Finish/Polish5%+0.76

Disappointed thread keeps shaping every few stitches

Thin, couldnt use at all, 2 stitches in and it snapped

the stitching is loose in areas

Strength5%−0.02

Not strong

Not as strong as some ive had in the past

not very strong, snaps easily

Love

Value For Money20%+1.25

Excellent value

Good for the price

Great value for money

Color19%+1.17

Beautiful colours

Beautiful colour

Vibrant colors

Quality-Overall14%−0.09

Excellent quality product

Good variety

I like the quality of the kit and accessories

Stitch/Finish/Polish12%+0.76

Good sewing threads

has sewn smoothly for me both by hand

Stitchers paradise

Advertised Vs Actual Product6%+0.42

Just what I needed

As advertised

As described

Return

0.3% Return rate 52% Fixable by listing

Size-Overall24%▇▅▇█▆▆

Larger than I expected

Very small

Dont fit properly

Quality-Overall18%██▅█▆▆

are cheaply made

Bad quality

Quite poor quality bag

Color17%▄▅▅▆██
Material Quality5%▃▅█▄▃▆

More like tacking cotton

This is not polyester

Needles seem to be made of plastic - snapped immediately

Defective Material/Parts4%██▂▄▃▁

FAQ

Common Thread questions

Answered from the same tracked data.