Is thread profitable to sell on Amazon United Kingdom?

The niche generates £215K/yr across 47 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the thread niche?

29 brands and 115 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in thread?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.3%.

When does demand for thread peak?

Demand peaks in Oct; the busiest month runs 1.4× the quietest.

What does it cost to enter the thread niche?

Listings span £2.06–£21.33; the average listing price is £7.25 (sweet spot $15–$100). The average incumbent carries 3,194 reviews — the moat a new listing must climb.

thread

Worth a look

Shows low returns (0.3%), but pricing outside the sweet spot ($7.25 avg) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£215K

£215K/yr · 517K searches

Review moat

Okay3,194.28

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.06–£21.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.25

avg listing price — sweet spot $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, thread is a £215K/yr Amazon United Kingdom market (517K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

thread market data

Units sold / yr: 25K–30K; avg 500–750/product
Revenue / yr: £181K–£218K; units × avg price
Conversion rate: 5.7%
Avg BSR: #80
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 4.7%
Avg brand age: 36 months
Avg seller age: 192 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

29 flat

Sellers

115

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

36%

Top 20: 73%

Open market

40%

KORBOND17%
Gütermann16%
Pasmanta7%
MUSUBI7%
JUNING6%
BlesSew6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.4×

Open Trend

Top thread search terms

sewing thread128K/yr +10.3%4.3% conv.
thread109K/yr -2.2%4.2% conv.
sewing machine thread41K/yr -1.7%4.3% conv.
cotton thread31K/yr +5.8%4.5% conv.
threads35K/yr -18.8%1.0% conv.
sewing thread for sewing machine23K/yr +0.0%4.2% conv.
thread for sewing machine20K/yr -3.3%4.6% conv.
cotton thread for sewing21K/yr -3.0%4.6% conv.
polyester thread14K/yr +6.4%3.3% conv.
sewing cotton14K/yr -9.1%6.4% conv.

All search terms

Top thread products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Korbond All Purpose Thread Set - 1350m Polyester Sewing Thread - 30 Colours x 45m - Hand and Machine Sewing and Crafting - Includes Black and White Thread for Machine and Hand

KORBOND£5.854.4★5,279 rev

Gütermann creativ Sewing Thread Set with 10 spools Sew-All Thread 100 m in Basic Colours

Gütermann£11.944.8★17,507 rev

72 PCS Sewing Thread Assortment 36 Color Thread for Sewing Machine with 36 Same Color Bobbins Polyester Thread 400 Yards/Spool

MUSUBI£14.064.5★313 rev

Candora Sewing Thread Assortment Coil 30 Color Each Polyester Thread Sewing Kit All Purpose Polyester Thread for Hand and Machine Sewing

Candora£7.474.4★3,012 rev

JUNING Travel Sewing Kit Portable Sewing Supplies Accessories for Adults Beginner Home Emergency Including Needle and Thread kit Scissors Tape Measure Seam Ripper (B-Nomal)

JUNING£3.864.5★18,426 rev

Newest

by launch date

72Pcs Sewing Thread Kits 36 Colors Sewing Machine Thread Prewound Bobbins with Case for Brother Singer Janome Overlock Sewing Machine Home & Travel DIY

JESIFFY£12.2218 rev

6mo ago

Henyall Sewing Thread 24 Spools Cotton Thread Set Sewing Threads Kits for 90 Yards per Spool Includes Black Thread for Sewing and White Cotton Thread Ideal for Sewing Machine & Hand Sewing

Henyall£6.0218 rev

9mo ago

30 Color Polyester Sewing Thread Set Cotton Thread 45m/50yds per Roll for Hand and Machine Sewing Includes Black and White

LJYING£4.6324 rev

9mo ago

Sewing Threads Set 30 Color Cotton Thread for Hand and Machine Sewing and Crafting - Includes Black and White Thread (45 m / 50 yds Each roll)

VACUBXBY£5.3963 rev

12mo ago

30 Colour Sewing Thread 50 Yards Polyester Embroidery & Crochet

XiangJunly£5.10101 rev

1y ago

What buyers say about thread

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Excellent value”

Color19%

“Beautiful colours”

Quality-Overall14%

“Excellent quality product”

Stitch/Finish/Polish12%

“Good sewing threads”

Advertised Vs Actual Product6%

“Just what I needed”

Ease Of Use5%

“Easy to use”

Size-Overall3%

“with a nice variety of sizes”

Portability3%

“Great portable kit”

Strength1%

“It is strong”

Upholstery/Fabric Quality1%

“Very good cotton”

What buyers complain about

Quality-Overall21%

“are cheaply made”

Size-Overall19%

“Larger than I expected”

Value For Money5%

“as waste of money”

Stitch/Finish/Polish5%

“Disappointed thread keeps shaping every few stitches”

Strength5%

“Not strong”

Durability4%

“keeps breaking”

Thickness4%

“NOT as strong or thick as I expected for mending a heavy item”

Advertised Vs Actual Product3%

“The description DOES NOT match the product”

Material Quality3%

“More like tacking cotton”

Functionality-Overall3%

“Not worth if you have a machine, only as samples for hands and needle”

Top return reasons

Size-Overall24%

Quality-Overall18%

Color17%

Material Quality5%

Defective Material/Parts4%

Compatibility-Overall4%

Advertised Vs Actual Product4%

Thin3%