Thin Pillow
MaybeReturns run at only 0.6% of orders. But shoppers spend only $64K a year here, so Thin Pillow is a Maybe.
- Flapen Score
- 56 / 100Top 29% of 5,777 Home & Garden niches · +5 vs the category median of 5156
- Market size
- £64K/yr140K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 39%top-5 click share · 24 brands · 50 sellers
Flapen Score
Thin Pillow against its category
The dotted line is the Home & Garden average. Past it, Thin Pillow is stronger. Inside it, weaker.
Market
The Thin Pillow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thin Pillow 140K times last year and spent an estimated £64K. The top 5 brands take 52% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £64Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- thin pillow36K searches a year
02 · Price
A sale here is worth £17.45.
Listings sell for £17.45 on average, from £5.13 to £31.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.45 that is £2K to £4K a year per listing.
- Average price
- £17.45inside the $15 to $100 sweet spot
- Price range
- £5.13–£31.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #251 within Home Textiles. It carries 1,858 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 54%
- Out of stock, average day
- 6.5%
- Average rank
- #251in Home Textiles
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,858per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Thin Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Iwacool Ultra Thin Cooling Memory Foam Pillow for Stomach and Back Sleepers/Low Profile Flat 2.25inch Stomach Sleeper Pillows with Soft Cover Washable for Sleeping
- Price
- £22.92
- Rating
- 4.3/5
- Reviews
- 1,261
- Age
- 3y ago

ARLINENS Box Pillows Soft Hotel Quality Hollow Fiber Filled Bed Pillows with Stitched Edging 100% Cotton Cover For Neck Back Stomach & Side Sleepers (1 48 x 74cm)
- Price
- £6.92
- Rating
- 3.9/5
- Reviews
- 59
- Age
- 4y ago

BLISSBURY Thin Flat Pillow Memory Foam Pillow Ultra Thin 6.5 cm
- Price
- £30.88
- Rating
- 4.4/5
- Reviews
- 6,591
- Age
- 7y ago

MINUPWELL Ultra Flat Pillows for Sleeping Thin 7D High Support 2.5 inch Height Ultra Thin Pillows Slim Bed Pillows for Stomach Sleeper Standard Size -18x26 in
- Price
- £13.36
- Rating
- 4.2/5
- Reviews
- 1,480
- Age
- 3y ago

Thin Flat Pillows for Sleeping Cooling Gel Infused Memory Foam Pillow 2.75 inch Height Ultra Thin Pillow Slim Bed Pillows for Stomach Back Sleeper 60x40x7 CM
- Price
- £23.45
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 2y ago
Trending
90-day click momentum
SUPA MODERN Ultra Thin Flat Pillows for Sleeping Cooling Slim Pillow Memory Foam Pillow 2.25 Inch Height Ultra Thin Pillow Low Profile Sleeper Pillows for Stomach Back Sleeper with Two-Sided Pillow
- Price
- £22.04
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 1y ago

Wuly4ever Ultra Thin Memory Foam Pillow 2.25 inch for Stomach Sleepers Low Profile Flat Pillow for Minimal Height Support Slim Pillow With Removable Cooling Cover 60×40×5.7cm
- Price
- £24.66
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1mo ago

Iwacool Ultra Thin Cooling Memory Foam Pillow for Side and Back Sleepers/Low Profile Flat 3.25inch Stomach Sleeper Pillows with Soft Cover Washable orthopaedic pillow 40x60x8cm for Sleeping
- Price
- £26.13
- Rating
- 4.3/5
- Reviews
- 1,261
- Age
- 1y ago

BLISSBURY Cooling Thin Flat Pillow Memory Foam Pillow 6.5 cm
- Price
- £31.14
- Rating
- 4.4/5
- Reviews
- 6,591
- Age
- 2y ago

BLISSBURY Thin Flat Pillow Memory Foam Pillow Ultra Thin 6.5 cm
- Price
- £30.88
- Rating
- 4.4/5
- Reviews
- 6,591
- Age
- 7y ago
Newest
by launch date
Wuly4ever Ultra Thin Memory Foam Pillow 2.25 inch for Stomach Sleepers Low Profile Flat Pillow for Minimal Height Support Slim Pillow With Removable Cooling Cover 60×40×5.7cm
- Price
- £24.66
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1mo ago

Iwacool Ultra Thin Cooling Memory Foam Pillow for Side and Back Sleepers/Low Profile Flat 3.25inch Stomach Sleeper Pillows with Soft Cover Washable orthopaedic pillow 40x60x8cm for Sleeping
- Price
- £26.13
- Rating
- 4.3/5
- Reviews
- 1,261
- Age
- 1y ago

Slybear Thin Pillow 2.75 Cooling Memory Foam Pillow Portable for Stomach Sleeping Slim pillow with Carry Bag for Outdoor Ergonomic Neck Support Bed Pillow Washable Cover 40 * 60 * 7cm
- Price
- £23.83
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago

Winthome Memory Foam Pillow for Deep Restful Sleep Two-Sided Soft and Firm Neck Pain Pillow 0 Glue Slow Rebound Suitable for Side Back and Stomach Sleepers (60x40x10cm)
- Price
- £20.20
- Rating
- 4.4/5
- Reviews
- 197
- Age
- 1y ago

SUPA MODERN Ultra Thin Flat Pillows for Sleeping Cooling Slim Pillow Memory Foam Pillow 2.25 Inch Height Ultra Thin Pillow Low Profile Sleeper Pillows for Stomach Back Sleeper with Two-Sided Pillow
- Price
- £22.04
- Rating
- 4.4/5
- Reviews
- 146
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
24 flat
Sellers
50
Top-5 brand share
52%
Top 20: 95%
Top-5 click share
39%
Top 20: 88%
Open market
41%
- ARLINENS13%
- Dovishire11%
- Iwacool10%
- MINUPWELL9%
- BLISSBURY9%
- Hapiclody7%
Demand
Thin Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Thin Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thin pillow36K/yr
- flat pillow22K/yr
- thin pillows for adults19K/yr
- thin pillows10K/yr
- ultra thin pillow8K/yr
- flat pillows for adults10K/yr
- thin memory foam pillow8K/yr
- low pillow6K/yr
- flat pillows for sleeping5K/yr
- flat pillows5K/yr
Reviews and returns
What reviews say buyers love and hate about Thin Pillow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
These pillows arent the best quality
Disappointed With the Quality
Expensive for quality
It is small childs size
small
too big
Its just a thin piece of soft sponge
Not very thick
This one is seriously thin at just under 6cm
not very comfortable feel like Im sleeping on a brick
Hard and uncomfortable
within a couple of months, they started getting lumpy, flat, hard and pretty uncomfortable
No cushioning
This is a flimsy pillow that gives neither support nor cooling - what an utter waste of money
Very poor pillow
Love
Very comfy and does help with sleeping
Nice & comfortable
comfortable to sleep on
Really good quality arrived early
Excellent quality
It seems to be well made
It provides gentle support while still feeling comfortable and cushioned
It cushions my head comfortably while helping to keep my neck in a more natural position
cushions my head
not expensive
Great value
Excellent value
Soft pillows
Real soft
Lovely soft material
Return
0.6% Return rate 24% Fixable by listing
It is small childs size
small
too big
No cushioning
This is a flimsy pillow that gives neither support nor cooling - what an utter waste of money
Very poor pillow
not very comfortable feel like Im sleeping on a brick
Hard and uncomfortable
within a couple of months, they started getting lumpy, flat, hard and pretty uncomfortable
These pillows arent the best quality
Disappointed With the Quality
Expensive for quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thin Pillow questions
Answered from the same tracked data.









