thermos jug
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£17.22avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great£3.07–£54.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good686.89avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£51K£51K/yr · 99K searches
Growth
Bad-36.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, thermos jug is a £51K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
thermos jug market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £43K–£52K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,670
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 86%
- Out of stock
- 7.9%
- Avg brand age
- 50 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
51 falling
Sellers
68
Top-5 brand share
29%
Top 20: 74%
Top-5 click share
22%
Top 20: 56%
Open market
67%
- Voency7%
- Jadyon6%
- CRESIMO5%
- ParaCity5%
- Nymblis5%
- UYOTBKEUB4%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -36.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top thermos jug search terms
- insulated teapot20K/yr
- thermal teapot18K/yr
- thermos jug14K/yr
- insulated jug10K/yr
- thermal jug10K/yr
- thermal carafe8K/yr
- thermal coffee carafe5K/yr
- thermos teapot7K/yr
- thermal coffee jug4K/yr
- double walled teapot4K/yr
Top thermos jug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1L Thermal Coffee Carafe Thermal Flask Vintage Floral Pattern Tea Built-in Infuser Thermal Carafe Double Walled Stainless Steel Thermal Jug Coffee Pot with Press Button Top for Coffee Tea
Jadyon£11.034.2★50 rev
Cresimo 2L Insulated Coffee Carafe - Stainless Steel Thermal Jug 36 Hrs Cold 12 Hrs Hot Water Jug Thermal Teapot Durable Easy-to-Use Coffee Dispenser for Parties & Holidays Tea Dispenser
CRESIMO£22.444.2★18,338 rev
Voency 2.3 Litre Stainless Steel Thermal Carafe Jugs Thermal Carafe with Lid Double Walled Vacuum Insulated Coffee Pot with Press Button Top for Coffee/Juice/Milk/Tea etc (Silver)
Voency£15.604.3★44 rev
Insulated Coffee Pot 1.8L 304 Stainless Steel Thermal Carafe Hot Water Jug with Double Wall Vacuum Insulation Coffee Dispenser for Tea Milk Hot Beverages - 24H Hot or Cold
UYOTBKEUB£18.704.5★129 rev
Vintage Floral Teapot 1L Stainless Steel Thermal Tea Pot Coffee Jug with Built in Infuser and Wooden Handle for Hot Drinks Insulated Coffee Carafe for Home Office Daily Need
Bpyhebe£12.063.6★8 rev
Newest
by launch date
1000ML Insulated Tea Pot Vintage Pattern Insulated Teapot Built-in Infuser Stainless Steel Thermal Carafe Thermal Jug Teas Pot Infusers Teapot with Wood Handle for Coffee Tea & Beverage
NIHUIFDPY£9.686 rev
Vintage Floral Teapot 1L Stainless Steel Thermal Tea Pot Coffee Jug with Built in Infuser and Wooden Handle for Hot Drinks Insulated Coffee Carafe for Home Office Daily Need
Bpyhebe£12.068 rev
PARACITY 2L/70OZ Thermal Coffee Carafe Stainless Steel Carafes for Keeping Hot Double Walled Vacuum Insulated Coffee Um for & Tea Home & Office (Black)
ParaCity£12.78372 rev
1L Thermal Coffee Carafe Thermal Flask Vintage Floral Pattern Tea Built-in Infuser Thermal Carafe Double Walled Stainless Steel Thermal Jug Coffee Pot with Press Button Top for Coffee Tea
Jadyon£11.0350 rev
Voency 2.3 Litre Stainless Steel Thermal Carafe Jugs Thermal Carafe with Lid Double Walled Vacuum Insulated Coffee Pot with Press Button Top for Coffee/Juice/Milk/Tea etc (Silver)
Voency£15.6044 rev
Trending
90-day click momentum
Belle Vous Black Stainless Steel Carafe with Plastic Handle and Tea Infuser - 800ml/27oz Thermal Double-Walled Drinks Jug - Vacuum Insulated Pot for Keeping Coffee Tea Water & Beverages Hot or Cold
BELLE VOUS£9.443.8★
PARACITY 2L/70OZ Thermal Coffee Carafe Stainless Steel Carafes for Keeping Hot Double Walled Vacuum Insulated Coffee Um for & Tea Home & Office (Black)
ParaCity£12.784.1★
1000ML Insulated Tea Pot Vintage Pattern Insulated Teapot Built-in Infuser Stainless Steel Thermal Carafe Thermal Jug Teas Pot Infusers Teapot with Wood Handle for Coffee Tea & Beverage
NIHUIFDPY£9.684.2★
PARACITY Thermal Carafe 27 OZ Stainless Steel Insulated Jug for Hot Drinks Double Wall Vacuum Insulated Coffee Carafe Tea Carafes with Cleaner Brush
ParaCity£11.814.2★
Vintage Floral Teapot 1L Stainless Steel Thermal Tea Pot Coffee Jug with Built in Infuser and Wooden Handle for Hot Drinks Insulated Coffee Carafe for Home Office Daily Need
Bpyhebe£12.063.6★
What buyers say about thermos jug
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps my coffee warm all morning”
“Excellent quality teapot of greatness”
“Keeps water hot all day”
“Affordable Price”
“does its job”
“Good size”
“Easy to use”
“It terms of aesthetic it is lovely”
“The lid fits perfectly without leaking”
“cleans quickly”
What buyers complain about
“doesn't hold the heat”
“Do not buy water does not stay hot”
“Quite a small jug”
“Drips when spout closed, unfortunately and unexpectedly”
“Only stays hot for about 2 hours”
“Very bad quality”
“such a waste of money”
“Was not expecting that it will last only for a year”
“for an adult male i could barely get a good clean inside thing”
“Difficult to pour”
Top return reasons
Common questions
- Is thermos jug profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 93 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -36.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the thermos jug niche?
- 51 brands and 68 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 29% of demand.
- What do buyers complain about in thermos jug?
- Top complaints mined from reviews: Heating, Temperature Retention, Size-Overall. The return rate is 1.7%.
- When does demand for thermos jug peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the thermos jug niche?
- Listings span £3.07–£54.39; the average listing price is £17.22 (sweet spot $15–$100). The average incumbent carries 687 reviews — the moat a new listing must climb.