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Thermos Jug

Maybe

The top 5 brands take only 29% of clicks. But demand is soft, at -36.6% this quarter, so Thermos Jug is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£51K/yr99K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
22%top-5 click share · 51 brands · 68 sellers

Flapen Score

Thermos Jug against its category

The dotted line is the Home & Garden average. Past it, Thermos Jug is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermos Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermos Jug 99K times last year and spent an estimated £51K. The top 5 brands take 29% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
3.0%
Market size, estimated
£51Ka year
Peak month
December1.7× the quietest month
Top search term
insulated teapot20K searches a year

02 · Price

A sale here is worth £17.22.

Listings sell for £17.22 on average, from £3.07 to £54.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.22 that is £0 to £2K a year per listing.

Average price
£17.22inside the $15 to $100 sweet spot
Price range
£3.07–£54.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #1,670 within Vacuum Flasks. It carries 687 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
89%
Out of stock, average day
7.9%
Average rank
#1,670in Vacuum Flasks
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
687per listing
Listings tracked
93

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Thermos Jug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 falling

Sellers

68

Est. top-5 brand share

29%

Top 20: 74%

Est. top-5 click share

22%

Top 20: 56%

Open market

67%

  • Voency7%
  • Jadyon6%
  • CRESIMO5%
  • ParaCity5%
  • Nymblis5%
  • UYOTBKEUB4%

Demand

Thermos Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Thermos Jug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • insulated teapot20K/yr
  • thermal teapot18K/yr
  • thermos jug14K/yr
  • insulated jug10K/yr
  • thermal jug10K/yr
  • thermal carafe8K/yr
  • thermal coffee carafe5K/yr
  • thermos teapot7K/yr
  • thermal coffee jug4K/yr
  • double walled teapot4K/yr

Reviews and returns

What reviews say buyers love and hate about Thermos Jug

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Temperature Retention”
18%of negative reviews mention “Heating”
1.7%of orders come back
“doesn't hold the heat”
A buyer, on “Heating”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Thermos Jug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data