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Thermos Jug

Maybe

The top 5 brands take only 29% of clicks. But demand is soft, at -36.6% this quarter, so Thermos Jug is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£51K/yr99K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
22%top-5 click share · 51 brands · 68 sellers

Flapen Score

Thermos Jug against its category

The dotted line is the Home & Garden average. Past it, Thermos Jug is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermos Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermos Jug 99K times last year and spent an estimated £51K. The top 5 brands take 29% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
3.0%
Market size, estimated
£51Ka year
Peak month
December1.7× the quietest month
Top search term
insulated teapot20K searches a year

02 · Price

A sale here is worth £17.22.

Listings sell for £17.22 on average, from £3.07 to £54.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.22 that is £0 to £2K a year per listing.

Average price
£17.22inside the $15 to $100 sweet spot
Price range
£3.07–£54.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #1,670 within Vacuum Flasks. It carries 687 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
89%
Out of stock, average day
7.9%
Average rank
#1,670in Vacuum Flasks
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
687per listing
Listings tracked
93

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Thermos Jug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 falling

Sellers

68

Top-5 brand share

29%

Top 20: 74%

Top-5 click share

22%

Top 20: 56%

Open market

67%

  • Voency7%
  • Jadyon6%
  • CRESIMO5%
  • ParaCity5%
  • Nymblis5%
  • UYOTBKEUB4%

Demand

Thermos Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Thermos Jug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insulated teapot20K/yr
  • thermal teapot18K/yr
  • thermos jug14K/yr
  • insulated jug10K/yr
  • thermal jug10K/yr
  • thermal carafe8K/yr
  • thermal coffee carafe5K/yr
  • thermos teapot7K/yr
  • thermal coffee jug4K/yr
  • double walled teapot4K/yr

Reviews and returns

What reviews say buyers love and hate about Thermos Jug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating18%−0.23

doesn't hold the heat

Gets incredibly hot

it didn't keep it hot

Temperature Retention9%+1.05

Do not buy water does not stay hot

didnt keep coffee warm for long thankyou

Dont keep water hot very long couple of hrs

Size-Overall7%+0.84

Quite a small jug

Small,

Very large

Leak-Proof6%

Drips when spout closed, unfortunately and unexpectedly

drips after pouring when

spills the contents

Temperature Control6%−0.08

Only stays hot for about 2 hours

Does not keep things cold at all put ice cold water in a 1hour

Sadly it only gave me 1.5 hours of hot enough water to make a drink

Love

Temperature Retention23%+1.05

Keeps my coffee warm all morning

Kept coffee hot

Great for keeping drinks hot all day

Quality-Overall17%+1.09

Excellent quality teapot of greatness

the build quality is excellent

Decent quality

Heating8%−0.23

Keeps water hot all day

The heat retention is real

Keeps it warm

Value For Money7%+0.38

Affordable Price

Good value for money

Value for money

Advertised Vs Actual Product6%+0.32

does its job

Exactly what I needed

As described

Return

1.7% Return rate 57% Fixable by listing

Size-Overall38%▄▆▇█▇█

Quite a small jug

Small,

Very large

Leak-Proof10%█▅▆▃▄█

Drips when spout closed, unfortunately and unexpectedly

drips after pouring when

spills the contents

Heating6%▇██▅▆▆

doesn't hold the heat

Gets incredibly hot

it didn't keep it hot

Quality-Overall6%█▅▂▅▆▂

Very bad quality

it doesn't long lasting poor quality

Some good, some bad

Functionality-Overall4%█▅▅▄▇▆

FAQ

Common Thermos Jug questions

Answered from the same tracked data.