Thermarest
Thermarest shows a sweet-spot price point ($57.32 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Thermarest profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Thermarest is a £62K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Thermarest: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +70.0% over the last 90 days and 1.4% of searches end in a purchase.
£62K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 50 products
Top Thermarest products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yuzonc Camping Sleeping Pad Ultralight Inflatable Camping Mat with Pillow Built-in Foot Pump Portable Inflatable Sleeping Pads Compact for Outdoor Camping Backpacking Hiking Tents
- Price
- £20.74
- Rating
- 4.4/5
- Reviews
- 2,590
- Age
- 1y ago
Bestway Single Size Air Bed Inflatable Outdoor Indoor Airbed for Camping Air Mattress Blue
- Price
- £8.26
- Rating
- 4.2/5
- Reviews
- 10,062
- Age
- 3y ago
Therm-a-Rest NeoAir Xlite NXT Ultralight Camping and Backpacking Sleeping Pad Solar Flare Regular Small
- Price
- £158.04
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 2y ago
HiiPeak Camping Sleeping Pad - Ultralight Inflatable Sleeping Mat with Built-in Foot Pump & Pillow Compact Waterproof Camping Air Mattress for Tent Backpacking Hiking Tent Trap Traveling
- Price
- £20.67
- Rating
- 4.2/5
- Reviews
- 5,432
- Age
- 3y ago
Therm-a-Rest NeoAir Xlite NXT Ultralight Camping and Backpacking Sleeping Pad Solar Flare Regular Wide
- Price
- £151.58
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 2y ago
Trending
90-day click momentum
Myxslop Camping Sleeping Pad with Built-in Foot Pump & Pillow 15.5cm Thick Ultralight Inflatable Sleeping Mat Compact Camping Mat for Hiking Backpacking Festivals & Tent Camping
- Price
- £20.26
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 6mo ago
Therm-a-Rest Basecamp Self-Inflating Foam Camping Sleeping Pad Regular - 20 x 72 Inches
- Price
- £66.77
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 2y ago
Intex Classic Full-size inflatable Downy AirBed mattress with waterproof flocked top and Dura-Beam inner structure suitable airbed for both home and travel use
- Price
- £14.34
- Rating
- 4.2/5
- Reviews
- 40,241
- Age
- 7y ago
Airefina Inflatable Air Mattress King Size Airbed with Built-in Pump Double Blow Up Mattress in 3 Mins Fast Inflation Upgraded Flocked Surface Comfort Air Bed for Home&Camping Use -203x152x46cm
- Price
- £50.25
- Rating
- 4.2/5
- Reviews
- 5,447
- Age
- 11mo ago
airzzZ SlumberPlus Double Airbed with Built-In Pump - Inflatable Mattress Blow Up Bed - Quick Self Inflation & Deflation Blow Up Mattress - Air Mattress for Home and Camping - Air Bed with Carry Bag
- Price
- £42.31
- Rating
- 3.9/5
- Reviews
- 1,925
- Age
- 3y ago
Newest
by launch dateMyxslop Camping Sleeping Pad with Built-in Foot Pump & Pillow 15.5cm Thick Ultralight Inflatable Sleeping Mat Compact Camping Mat for Hiking Backpacking Festivals & Tent Camping
- Price
- £20.26
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 6mo ago
Airefina Inflatable Air Mattress King Size Airbed with Built-in Pump Double Blow Up Mattress in 3 Mins Fast Inflation Upgraded Flocked Surface Comfort Air Bed for Home&Camping Use -203x152x46cm
- Price
- £50.25
- Rating
- 4.2/5
- Reviews
- 5,447
- Age
- 11mo ago
Yuzonc Camping Sleeping Pad Ultralight Inflatable Camping Mat with Pillow Built-in Foot Pump Portable Inflatable Sleeping Pads Compact for Outdoor Camping Backpacking Hiking Tents
- Price
- £20.74
- Rating
- 4.4/5
- Reviews
- 2,590
- Age
- 1y ago
Thermarest Neoloft Sleeping Pad - Large
- Price
- £198.33
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 1y ago
Thermarest Neoloft Sleeping Pad - Regular Wide
- Price
- £186.26
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
28 rising
Sellers
96
Top-5 brand share
69%
Top 20: 95%
Top-5 click share
36%
Top 20: 74%
Open market
28%
- Therm-a-Rest34%
- Yuzonc12%
- HiiPeak11%
- Bestway9%
- TRINORDIC4%
- HIKENTURE3%
Thermarest demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.2×
Top Thermarest search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- thermarest sleeping mat21K/yr
- thermarest15K/yr
- inflatable camping bed7K/yr
- camping beds inflatable5K/yr
- blow up camping bed5K/yr
- air bed camping4K/yr
- north peak mattress pro4K/yr
- oex sleeping mat4K/yr
- sleeping mattress4K/yr
- thermarest sleeping pad4K/yr
What reviews say buyers love and hate about Thermarest
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Comfortable and lightweight”
“Good quality bed”
“Excellent value for money”
“Easy to use”
“Great lightweight sleeping mat”
What buyers complain about
67% of reviews“Broken on first use”
“Deflated”
“it's too big”
“Bad quality”
“leaving me waking up uncomfortable”
Thermarest return rate & reasons
Why buyers send it back, as a share of all return requests.
2.6%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Thermarest questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
