Thermarest

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months

79K

Growth, 90 days vs prior 90

+70.0%

Conversion, latest week

1.4%

Market size, estimated

£62Ka year

Peak month

July2.2× the quietest month

Top search term

thermarest sleeping mat21K searches a year

Listings sell for £57.32 on average, from £8.26 to £198.33. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £57.32 that is £0 to £6K a year per listing.

Average price

£57.32inside the $15 to $100 sweet spot

Price range

£8.26–£198.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£6K

Returns

2.6%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #70 within Home Textiles. It carries 2,508 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

76%

Out of stock, average day

2.4%

Average rank

#70in Home Textiles

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,508per listing

Listings tracked

50

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

8Amazon's first-year sales bar

Average brand age

31 months