thermarest
Worth a lookShows a sweet-spot price point ($57.32 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£57.32avg listing price — sweet spot $15–$100
Growth
Great+70.0%90-day search growth — must beat 0% to launch
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Okay£8.26–£198.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,507.52avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£62K£62K/yr · 79K searches
According to Flapen's Amazon United Kingdom niche tracking, thermarest is a £62K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
thermarest market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £72K–£86K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 70%
- Out of stock
- 2.4%
- Avg brand age
- 31 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
96
Top-5 brand share
69%
Top 20: 95%
Top-5 click share
36%
Top 20: 74%
Open market
28%
- Therm-a-Rest34%
- Yuzonc12%
- HiiPeak11%
- Bestway9%
- TRINORDIC4%
- HIKENTURE3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +70.0% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.2×
Top thermarest search terms
- thermarest sleeping mat21K/yr
- thermarest15K/yr
- inflatable camping bed7K/yr
- camping beds inflatable5K/yr
- blow up camping bed5K/yr
- air bed camping4K/yr
- north peak mattress pro4K/yr
- oex sleeping mat4K/yr
- sleeping mattress4K/yr
- thermarest sleeping pad4K/yr
Top thermarest products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yuzonc Camping Sleeping Pad Ultralight Inflatable Camping Mat with Pillow Built-in Foot Pump Portable Inflatable Sleeping Pads Compact for Outdoor Camping Backpacking Hiking Tents
Yuzonc£20.744.4★2,590 rev
Bestway Single Size Air Bed Inflatable Outdoor Indoor Airbed for Camping Air Mattress Blue
Bestway£8.264.2★10,062 rev
Therm-a-Rest NeoAir Xlite NXT Ultralight Camping and Backpacking Sleeping Pad Solar Flare Regular Small
Therm-a-Rest£158.044.4★89 rev
HiiPeak Camping Sleeping Pad - Ultralight Inflatable Sleeping Mat with Built-in Foot Pump & Pillow Compact Waterproof Camping Air Mattress for Tent Backpacking Hiking Tent Trap Traveling
HiiPeak£20.674.2★5,432 rev
Therm-a-Rest NeoAir Xlite NXT Ultralight Camping and Backpacking Sleeping Pad Solar Flare Regular Wide
Therm-a-Rest£151.584.4★89 rev
Newest
by launch date
Myxslop Camping Sleeping Pad with Built-in Foot Pump & Pillow 15.5cm Thick Ultralight Inflatable Sleeping Mat Compact Camping Mat for Hiking Backpacking Festivals & Tent Camping
Myxslop£20.2677 rev
Airefina Inflatable Air Mattress King Size Airbed with Built-in Pump Double Blow Up Mattress in 3 Mins Fast Inflation Upgraded Flocked Surface Comfort Air Bed for Home&Camping Use -203x152x46cm
Airefina£50.255,447 rev
Yuzonc Camping Sleeping Pad Ultralight Inflatable Camping Mat with Pillow Built-in Foot Pump Portable Inflatable Sleeping Pads Compact for Outdoor Camping Backpacking Hiking Tents
Yuzonc£20.742,590 rev
Thermarest Neoloft Sleeping Pad - Large
Therm-a-Rest£198.3325 rev
Thermarest Neoloft Sleeping Pad - Regular Wide
Therm-a-Rest£186.2629 rev
Trending
90-day click momentumMyxslop Camping Sleeping Pad with Built-in Foot Pump & Pillow 15.5cm Thick Ultralight Inflatable Sleeping Mat Compact Camping Mat for Hiking Backpacking Festivals & Tent Camping
Myxslop£20.264.5★
Therm-a-Rest Basecamp Self-Inflating Foam Camping Sleeping Pad Regular - 20 x 72 Inches
Therm-a-Rest£66.774.5★
Intex Classic Full-size inflatable Downy AirBed mattress with waterproof flocked top and Dura-Beam inner structure suitable airbed for both home and travel use
Intex£14.344.2★
Airefina Inflatable Air Mattress King Size Airbed with Built-in Pump Double Blow Up Mattress in 3 Mins Fast Inflation Upgraded Flocked Surface Comfort Air Bed for Home&Camping Use -203x152x46cm
Airefina£50.254.2★
airzzZ SlumberPlus Double Airbed with Built-In Pump - Inflatable Mattress Blow Up Bed - Quick Self Inflation & Deflation Blow Up Mattress - Air Mattress for Home and Camping - Air Bed with Carry Bag
airzzZ£42.313.9★
What buyers say about thermarest
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and lightweight”
“Good quality bed”
“Excellent value for money”
“Easy to use”
“Great lightweight sleeping mat”
“just as easy to deflate”
“As described”
“fits perfectly in my bag”
“has good cushioning”
“Comfortable and durable”
What buyers complain about
“Broken on first use”
“Deflated”
“it's too big”
“Bad quality”
“leaving me waking up uncomfortable”
“because was not cheap at all”
“Not very thick”
“But completely flat after an hour of laying on it”
“must be a small leak somewhere”
“Not as described”
Top return reasons
Common questions
- Is thermarest profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 50 tracked products. 8 of 11 products launched in the last 360 days are still selling. 90-day search growth is +70.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the thermarest niche?
- 28 brands and 96 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in thermarest?
- Top complaints mined from reviews: Durability, Inflation/Deflation, Size-Overall. The return rate is 2.6%.
- When does demand for thermarest peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the thermarest niche?
- Listings span £8.26–£198.33; the average listing price is £57.32 (sweet spot $15–$100). The average incumbent carries 2,508 reviews — the moat a new listing must climb.