the grinch
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great352.3avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.27avg listing price — sweet spot $15–$100
Price range
Okay£3.36–£20.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£59K£59K/yr · 1.3M searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, the grinch is a £59K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
the grinch market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £154K–£205K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,079
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 56%
- Out of stock
- 22.7%
- Avg brand age
- 27 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
66
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
48%
Top 20: 88%
Open market
36%
- The Grinch31%
- AURORA8%
- shyhand8%
- DXPETA7%
- Nicoxijia5%
- Huggable Hoodie5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 73.1×
Top the grinch search terms
- grinch517K/yr
- the grinch253K/yr
- grinch christmas decorations258K/yr
- grinch decorations42K/yr
- grinch gifts76K/yr
- the grinch christmas decorations34K/yr
- the grinch gifts22K/yr
- grinch christmas15K/yr
- christmas grinch decorations7K/yr
- the grinch decorations6K/yr
Top the grinch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Grinch Hooded Wrap Blanket Soft Green Fleece with Novelty 3D Hood & Pompom - Cozy Wearable Throw - Size 120x150cm
The Grinch£14.115.0★1 rev

Grinch Christmas Decorations 18Pcs Festive Holiday Tree Ornaments with Vibrant Designs Perfect for Home Decor and Seasonal Parties
DXPETA£6.014.2★5 rev

Huggable Hoodie Adults Mens Grinch Applique warm Fleece Longline Pyjama Set Green Small
Huggable Hoodie£18.694.8★39 rev

shyhand Adults Green Christmas Onesie Thief Hooded Pyjamas Costume Fluffy Loungewear for Home Halloween Xmas Pajama (UK Alpha L Regular Regular)
shyhand£20.414.5★3 rev

Aurora 15901 Dr. Seuss The Grinch 18In Soft Toy Green 18
AURORA£9.814.8★5,945 rev
Newest
by launch date
HodarSun Kids 67 MEME Jumper 6 7 Hoodies for Boys and Girls Six Seven Long Sleeve Pullover Sweatshirt Orange Age 8-9
HodarSun£12.7824 rev

Banxidi 67 MEME Hoodies Boys Girls Six Seven Jumper Tops Kids Comfort Cotton Hoodied Swearshirt for Ages 2-13 Years
Banxidi£13.2115 rev

shyhand Adults Green Christmas Onesie Thief Hooded Pyjamas Costume Fluffy Loungewear for Home Halloween Xmas Pajama (UK Alpha L Regular Regular)
shyhand£20.413 rev

shyhand Adult Green Fluffy Onesie Christmas Couples Pyjamas Fleece Home Nightwear for Women Men (Small)
shyhand£20.162 rev

QhgPnt Christmas Tree Bows Set of 16 Red Green Bows for Christmas Tree 15x15cm Grinch Christmas Tree Decorations Xmas Decorations for Wreaths and Trees Festive Holiday Decor
QhgPnt£9.9410 rev
Trending
90-day click momentum
Huggable Hoodie Adults Mens Grinch Applique warm Fleece Longline Pyjama Set Green Small
Huggable Hoodie£18.694.8★

Banxidi 67 MEME Hoodies Boys Girls Six Seven Jumper Tops Kids Comfort Cotton Hoodied Swearshirt for Ages 2-13 Years
Banxidi£13.213.8★

shyhand Adult Green Fluffy Onesie Christmas Couples Pyjamas Fleece Home Nightwear for Women Men (Small)
shyhand£20.164.5★

shyhand Adults Green Christmas Onesie Thief Hooded Pyjamas Costume Fluffy Loungewear for Home Halloween Xmas Pajama (UK Alpha L Regular Regular)
shyhand£20.414.5★

HodarSun Kids 67 MEME Jumper 6 7 Hoodies for Boys and Girls Six Seven Long Sleeve Pullover Sweatshirt Orange Age 8-9
HodarSun£12.784.2★
What buyers say about the grinch
What buyers praise and complain about, mined from review topics.What buyers love
“with a grinchy theme the quality and picture quality is great, sturdy cards and good value for money, very fun we like playing gin rummy with them”
“Gift”
“Great size”
“Great value”
“Exactly as described”
“Easy to stick on”
“Buy for comfort”
“So much fun with these cards just simple playing cards”
“sturdy cards”
“easy to remove with no issues”
What buyers complain about
“Not the correct size”
“Personally dont think its worth what I paid”
“Awful, whatever is in there is extremely rough its like rubbing grit over your lips :-”
“gently exfoliates your lips leaving a slightly oily residue”
Top return reasons
Common questions
- Is the grinch profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 27 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the the grinch niche?
- 21 brands and 66 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in the grinch?
- Top complaints mined from reviews: Size-Overall, Value For Money, Hard Feel. The return rate is 0.6%.
- When does demand for the grinch peak?
- Demand peaks in Nov–Dec; the busiest month runs 73.1× the quietest.
- What does it cost to enter the the grinch niche?
- Listings span £3.36–£20.41; the average listing price is £10.27 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.