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The Grinch

Fail

Buyers convert on only 0.4% of searches, so The Grinch is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£59K/yr1.3M searches / yr
90-day growth
+17.8%search demand this quarter
Competition
48%top-5 click share · 21 brands · 66 sellers

Flapen Score

The Grinch against its category

The dotted line is the Home & Garden average. Past it, The Grinch is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The Grinch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for The Grinch 1.3M times last year and spent an estimated £59K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+17.8%
Conversion, latest week
0.4%
Market size, estimated
£59Ka year
Peak month
December73.1× the quietest month
Top search term
grinch517K searches a year

02 · Price

A sale here is worth £10.27.

Listings sell for £10.27 on average, from £3.36 to £20.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £10.27 that is £1K to £3K a year per listing.

Average price
£10.27under the $15 to $100 sweet spot
Price range
£3.36–£20.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #1,079 within Decorative Accessories. It carries 352 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
78%
Out of stock, average day
22.7%
Average rank
#1,079in Decorative Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
352per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top The Grinch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

66

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

48%

Top 20: 88%

Open market

36%

  • The Grinch31%
  • AURORA8%
  • shyhand8%
  • DXPETA7%
  • Nicoxijia5%
  • Huggable Hoodie5%

Demand

The Grinch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450K350KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 73.1×

Search terms

Top The Grinch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grinch517K/yr
  • the grinch253K/yr
  • grinch christmas decorations258K/yr
  • grinch decorations42K/yr
  • grinch gifts76K/yr
  • the grinch christmas decorations34K/yr
  • the grinch gifts22K/yr
  • grinch christmas15K/yr
  • christmas grinch decorations7K/yr
  • the grinch decorations6K/yr

Reviews and returns

What reviews say buyers love and hate about The Grinch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.06

Not the correct size

they're also much smaller than they appear advertised

Value For Money21%−0.04

Personally dont think its worth what I paid

Waste of money

Hard Feel13%−0.03

Awful, whatever is in there is extremely rough its like rubbing grit over your lips :-

Oily/Greasy4%+0.07

gently exfoliates your lips leaving a slightly oily residue

Love

Quality-Overall33%+2.30

with a grinchy theme the quality and picture quality is great, sturdy cards and good value for money, very fun we like playing gin rummy with them

the quality is good

Lovely product

Gifting Purpose13%+1.02

Gift

Great gift

such a great novelty for Christmas

Size-Overall12%−0.06

Great size

Nice fun christmas gift for the grinch lover nice size

a great fit

Value For Money12%−0.04

Great value

Price ok

well worth the money

Advertised Vs Actual Product6%+0.44

Exactly as described

Return

0.6% Return rate 75% Fixable by listing

Size-Overall63%██▅▁▁▁

Not the correct size

they're also much smaller than they appear advertised

Quality-Overall25%▁▁█▁▁█
Advertised Vs Actual Product13%▁▁▁▁▁█

FAQ

Common The Grinch questions

Answered from the same tracked data.